Paris New York

What Paris New York does

Paris New York (PNY) is a French gourmet burger restaurant chain founded in 2012 by Graffi and Rudy Guénaire, operating as a 'brasserie américaine' (American brasserie). The company operates 10+ dine-in restaurant locations across six French cities — Paris (8+ locations including Gaîté, Oberkampf, Haut-Marais, Faubourg Saint-Antoine, Faubourg Saint-Denis, Marais, Bretonnerie, Citadium, and Boulogne), Lyon, Lille, Strasbourg, Bordeaux, and Nantes — supplemented by delivery via Deliveroo and direct click & collect ordering. Additional locations include Boulogne-Billancourt and a Chartrons-area site. PNY also conducted its first US pop-ups in Miami and New York in June 2024 via collaboration with Skinny Louie.

The company's core product is a gourmet burger made with dry-aged beef (Black Angus and Salers breeds, pasture-raised, aged minimum 3 weeks), cheddar from a small Somerset farm aged 6-18 months, hand-cut fries, and fresh daily in-house buns. Notable product lines include the flagship 'Return of the Cowboy' burger, the premium 'Golden State of Mind,' a vegetarian/vegan range, and a chicken menu featuring Korean and American fried chicken via sub-brand ABC. (American Born Chinese). PNY operates a Store 7/7 e-commerce platform selling branded merchandise (apparel, food products including Sunday Sauce, accessories) and a cookbook.

PNY generates revenue through dine-in restaurant sales, delivery (Deliveroo), click & collect, merchandise, event catering, and emerging franchise fees. The company is expanding its network through franchising while pursuing sustainability leadership (first Ecotable Level 1 certified burger chain), design-forward restaurant interiors by notable architects (Bernard Dubois, CUT Architectures), and a dense collaboration program with fashion and lifestyle brands (Carhartt WIP, Com8, Bao Family, Haikara, Mubi). PNY is founder-owned via RG OFFICE (operational entity) and RG HOLDING (IP holder), with 150-250 employees and no disclosed external institutional funding beyond a 2017 round with Generis Capital Partners.

Name

Paris New York

Legal name

RG OFFICE

Website

https://pny-hamburgers.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Paris New York (PNY) is a French gourmet burger chain founded in 2012, operating 10+ restaurants across six French cities plus delivery, click & collect, merchandise, and event catering. It serves urban millennial and Gen Z consumers seeking premium artisanal burgers, with active franchise expansion underway.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in restaurant sales: PNY's primary revenue comes from in-restaurant dining across its multiple locations in France. Each restaurant offers a full menu of gourmet burgers, sides, beverages, and desserts in a themed dining environment.
2. Click & Collect and Delivery: PNY generates revenue from take-away (click & collect) and home delivery orders, primarily through its partnership with Deliveroo and direct website ordering.
3. Merchandise and branded products: PNY sells branded merchandise through its online store (Store 7/7), including apparel (t-shirts, bandannas), home goods (candles, water bottles), food products (sauces, granola, pancake/cookie kits, gift tokens/jetons), and a cookbook. Prices range from €3.90 to €50.
4. Franchise fees: PNY is expanding its network through franchise partnerships. Prospective franchisees are invited to contact [email protected], with the company seeking partners who share PNY's values and are willing to invest in a human adventure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

PNY is a French gourmet burger restaurant chain operating dine-in locations across France. Its core product is a premium burger menu built on dry-aged Black Angus and Salers beef (minimum 3-week maturation), Somerset cheddar aged 6–18 months, fresh daily house-made buns, and hand-cut fries. Revenue is generated through in-restaurant dining, Deliveroo home delivery, direct click & collect, branded merchandise via the PNY Store 7/7 e-commerce site, and a franchise licensing model for further expansion.

Product overview

PNY (Paris New York) is a French gourmet burger restaurant chain founded in 2012 by Graffi and Rudy Guénaire, operating as a 'brasserie américaine.' The core offering is gourmet burgers made with matured beef (Black Angus and Salers raised on pasture, dry-aged minimum 3 weeks), cheddar from Somerset aged 6–18 months, and house-made buns. The flagship burger is The Return of the Cowboy. PNY has expanded to multiple French cities (Paris, Lyon, Lille, Strasbourg, Bordeaux, Nantes) and internationally (Miami, New York in 2024). Beyond its restaurant operations, PNY has developed sub-brands including ABC. Fried Chicken (2021, delivery-only), Vol de Nuit cocktail bar (2021), and a Coffee Shop at its Citadium location. The brand maintains an active collaboration program with streetwear and lifestyle brands (Carhartt WIP, Com8, Bao Family, Haikara, Ototo, Mubi). PNY also operates Store 7/7, an online merchandise shop selling branded apparel, accessories, food products (Sunday Sauce BBQ sauce, granola, pancake mixes), and books on burger culture. The company holds Ecotable Level 1 certification for sustainable restaurant practices.

Differentiator

Problem solved

Functional benefit

Products and services

• The Return of the Cowboy PNY's flagship BBQ burger featuring dry-aged beef, aged cheddar, homemade BBQ sauce, and an onion ring. Originally launched in 2012 and brought back by popular demand as The Return of the Cowboy.
• PNY Cheeseburger PNY's foundational cheeseburger featuring matured beef, Somerset cheddar aged 6–18 months, and house-made buns.
• Golden State of Mind Premium signature burger featuring Angus and Salers beef from Samuel Fouillard (Aisne), matured 3 weeks and ground daily in-house, aged Somerset cheddar, nitrite-free pork belly, Breton tomato, and black pepper and old-fashioned mustard sauce.
• Chicken Menu Chicken burger and fried chicken offerings, including Karaage-style chicken. Chicken is free-range, raised outdoors in Picardy and marinated for 24 hours.
• Matured Beef (Steak Haché) PNY's signature beef program: Black Angus and Salers cattle raised on pasture, dry-aged at minimum 3 weeks for tenderness and flavor development, ground daily in-house. A core differentiator built over 12+ years.
• PNY x Carhartt WIP Exclusive collaboration with Carhartt WIP including a limited-edition burger (brioche bun, PNY beef, aged cheddar, Cajun-spiced bacon, BBQ whiskey sauce) and branded merchandise (t-shirt and mug) available only at PNY Citadium.
• PNY x Bao Family Collaboration Limited-edition sino-american burger collaboration featuring cheeseburger wontons, launched in 2022 in partnership with Bao Family / Petit Bao.
• PNY x Haikara Collaboration Limited-edition Japanese-inspired burger collaboration with Chef Sho Miyashita of Haikara featuring a panko-crusted steak burger, available exclusively at PNY Faubourg Saint-Antoine.
• PNY x Ototo Torikatsu Limited-edition torikatsu cordon bleu sando collaboration with Ototo, launched October 2022.
• PNY x Com8 Collaboration Collaboration with French streetwear brand Com8 (founded by JoeyStarr), including the COM8 TOUR 98 double-cheese burger and COM8 RELOADED Fries, available at PNY Haut-Marais.
• PNY x Mubi Dinerama Partnership with Mubi for a cinematic dining experience featuring 8 curated film screenings on Tuesdays with free Mubi access tickets and food pairings.
• PNY x Willy Wonka (Easter) Annual Easter collaboration featuring golden ticket hunts in delivery bags with prizes of chocolate from Plaqchocolat.
• PNY x Mamma Mia (ABBA Feta Yoga) Spring seasonal burger featuring organic beets, panko breading, spinach, feta, hazelnuts, and chives, paired with sweet potato fries with feta and lime cream sauce.
• PNY x Sauce Blanche Kebab-inspired burger collaboration with Sauce Blanche (Mathilde and Sophie). Features brioche bun, spit-roasted marinated chicken, grilled vegetables, feta, white sauce, and harissa, available at PNY Oberkampf.
• Jucy Lucy Signature burger celebrating Minneapolis burger culture, inspired by the Jucy Lucy of Minneapolis; launched as a limited-edition item in 2023.
• ABC. Fried Chicken Dedicated fried chicken sub-brand launched by PNY in 2021. American Born Chinese concept featuring Korean and American fried chicken with five sauces, available delivery-only via Deliveroo.
• Vol de Nuit Ephemeral cocktail bar concept launched by PNY at 10 rue Sainte-Croix de la Bretonnerie, Paris, featuring 8 cocktails inspired by travel destinations and designed by architect Bernard Dubois.
• Sunday Sauce House-made BBQ sauce bottled for retail, based on the recipe of PNY's all-time bestseller The Return of the Cowboy. 200ml bottle, made in Paris.
• PNY Merchandise / Store 7/7 Branded merchandise line including apparel (t-shirts, bandannas), accessories (mugs, water bottles, tote bags), food products (granola, pancake mix, cookie mix, jam, caramel dressing), candles, and gift tokens sold via the online store.
• The Jucy Lucy T-Shirt Limited-edition t-shirt celebrating the Jucy Lucy burger. 180g thickness, 99% cotton, unisex fit, screen printed.
• PNY Bandannas (Hav-a-Hank) PNY-branded bandannas made in USA by Hav-a-Hank, 100% cotton, available in three colors (beige, black, green).
• Burgerialiste — Burger Culture & Recettes Book Book authored by Victor Garnier about burger history, culture, and 80 recipes, available for purchase on the PNY store.
• PNY Click & Collect Online ordering service for takeaway at selected PNY locations. Customers choose restaurant, date, and time for pickup.
• PNY Delivery (via Deliveroo) Home delivery service via Deliveroo. Orders are delivered to the address provided by the customer with delivery perimeter defined by Deliveroo to ensure product quality.
• PNY Events & Catering Off-site event catering and privatization service. PNY can cater birthdays, weddings, baby showers, private dinners, pool parties, after-shows, and festivals, with customizable menus and setups.

Quantifiable outcome

• PNY became the first burger chain to achieve Ecotable Level 1 certification, demonstrating sustainable sourcing and operations
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Bao Family / Petit BaominorGTM or Marketing Partner · 1 January 2022PNY partnered with Bao Family for collaborative burger/bao sandwich releases. Multiple collabs were conducted in 2019 and 2022, blending Asian bao culture with PNY's burger expertise.
• Haikara / Chef Sho MiyashitaminorGTM or Marketing Partner · 1 January 2022PNY collaborated with Japanese chef Haikara (Chef Sho Miyashita) to create exclusive Japanese-inspired burger recipes (Chicken Karaage, Torikatsu cordon bleu) and limited-edition merchandise, available at PNY Faubourg Saint-Antoine.
• OtotominorGTM or Marketing Partner · 1 January 2022PNY partnered with Ototo for a collaborative torikatsu sando recipe featured in B.R.A. Tendances Restauration in October 2022.
• MubiminorGTM or Marketing Partner · 1 January 2022PNY partnered with Mubi (streaming platform) to launch DINERAMA — a series of 8 curated film screenings at PNY restaurants every Tuesday, with complimentary cinema tickets and Mubi access codes offered to diners.
• Skinny LouieminorGTM or Marketing Partner · 1 January 2022PNY partnered with Skinny Louie (Miami/US-based burger restaurant) for its first US pop-ups in June 2024, bringing PNY burgers to Miami (June 25) and New York (June 28) as part of its World Burger Tour.
• Kulture (Lyon)minorGTM or Marketing Partner · 1 January 2022PNY collaborated with Kulture (Lyon-based) on a limited-edition T-shirt and in-restaurant collaboration, available exclusively at PNY Lyon.
• Sauce BlancheminorGTM or Marketing Partner · 1 January 2022PNY collaborated with Sauce Blanche (music duo Mathilde and Sophie) on a Kebab-Burger recipe and playlist, available at PNY Oberkampf.
• EcotablecoreStrategic or Co-development Partner · 1 January 2021Ecotable is a rigorous French sustainable restaurant certification body. PNY became the first burger chain to achieve Ecotable Level 1 certification, demonstrating sustainable sourcing, eco-friendly operations, 100% renewable energy, and humane management practices. PNY worked with Ecotable to develop and validate its sustainability practices.
• Carhartt WIPminorGTM or Marketing Partner · 1 January 2021PNY partnered with Carhartt WIP to launch a limited-edition T-shirt and a special burger recipe (Built for Workers) exclusively at the PNY Citadium location. The collaboration combined streetwear fashion with food culture.
• Com8minorGTM or Marketing Partner · 1 January 2021PNY collaborated with Com8 (the French streetwear brand founded by JoeyStarr) to create limited-edition merchandise (COM8 T-shirt, Made in Portugal, organic cotton) and a special burger recipe (COM8 Tour 98 double cheeseburger) available exclusively at PNY Haut-Marais.
• Paris BamakominorGTM or Marketing Partner · 1 January 2021PNY collaborated with Paris Bamako on a limited-edition burger collaboration featured in 2021.
• Willy Wonka / Plaq ChocolateminorGTM or Marketing Partner · 1 January 2021PNY ran an Easter collaboration featuring golden tickets hidden in delivery bags, with chocolate prizes provided by Plaq Chocolate.
• No Diet ClubminorGTM or Marketing Partner · 1 January 2021PNY collaborated with No Diet Club (food influencer community) on the Fire Chicken burger and related merchandise, available exclusively at PNY Citadium.
• Vol de Nuit / Bernard DuboisminorStrategic or Co-development Partner · 1 January 2021PNY opened Vol de Nuit, an ephemeral cocktail bar in the Marais, while awaiting the opening of its permanent Bretonnerie restaurant. The space was designed by architect Bernard Dubois and featured cocktail collaborations inspired by travel destinations.
• Maison PlissonminorGTM or Marketing Partner · 1 January 2021PNY collaborated with Maison Plisson on a 100% French burger recipe, combining PNY's burger expertise with Plisson's premium French grocery offerings.
• DeliveroocoreChannel Partner/ Reseller/ DistributorPNY partners exclusively with Deliveroo for home delivery across all its restaurant locations. Customers are redirected to Deliveroo's platform when choosing delivery at checkout. The partnership ensures broad geographic coverage and a quality delivery experience.

Scale indicators6 records

Recent moves25 records

Expansion highlights5 records

Direct peers

• Homn Burger: Homn Burger is a French gourmet burger chain with similar target demographic (urban millennials), emphasis on premium beef and creative recipes, and multi-location presence in major French cities.
• Big Fernand: Big Fernand is the closest French gourmet burger competitor, operating a chain of premium burger restaurants across France with similar positioning around quality beef, fresh ingredients, and a distinctive in-store experience.
• Le Camion qui Fume: Le Camion qui Fume pioneered the French gourmet burger movement in Paris and has expanded into brick-and-mortar locations with a comparable premium-burger proposition and similar media-driven brand building.
• Beef Club: Beef Club is a Parisian burger-focused restaurant concept that operates in the same premium burger category, sharing PNY's design-led, ingredient-focused positioning within the Paris food scene.
• Black & White Burger: Black & White Burger is a Paris-based gourmet burger restaurant operating in the same premium burger segment as PNY, with a comparable emphasis on quality ingredients and distinctive restaurant design.

Broad incumbents

• Five Guys: Five Guys is a large US-headquartered premium burger chain with established global presence, competing in the same premium burger category but at significantly larger scale and with broader international footprint.
• Big Mamma: Big Mamma is a large French premium casual-dining restaurant group operating themed, design-led Italian restaurants across France and Europe — comparable in scale, design-driven branding, and urban millennial customer base, though focused on Italian cuisine.
• Shake Shack: Shake Shack is a publicly-traded premium burger and lifestyle brand that competes in the same gourmet burger segment, but operates at vastly greater scale with established brand-equity and an international footprint.

Others

• Deliveroo: Deliveroo is PNY's exclusive delivery partner and a key infrastructure provider for the company's off-premise sales channel, making it a critical ecosystem dependency rather than a direct competitor.

Emerging players

• MOB Hôtel: MOB Hôtel is a French lifestyle/hospitality concept combining hotel, food, and cultural programming that targets a similar urban millennial/Gen Z audience with design-led experiences, representing a partial overlap in customer demographic and brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pnyburger
• Instagraminstagram.com/pnyburger

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris New York