Mimind - Active & Lifestyle Travel

What Mimind - Active & Lifestyle Travel does

Mimind - Aktiv & Lifestyle Reisen GmbH is a German fitness travel tour operator (Reiseveranstalter) founded in 2011 by Dominic Krutz and headquartered in Meerbusch-Büderich, Germany. The company sells all-inclusive active vacation packages that bundle accommodation, half-board meals, daily fitness programming (bootcamp, functional training, CrossFit, TRX, Tabata, yoga, mobility), licensed trainer support, airport transfers, and a 'Goodie Bag' with the proprietary 'Optimize Your Power' educational handbook. Customers are primarily German-speaking active adults aged 30-60, plus a newly targeted 50+ segment, drawn from Germany, Austria, and Switzerland, with destinations spanning Greece, Spain, Italy, Austria, Germany, Croatia, and the Netherlands.

The company's technology footprint is intentionally lean: a content and booking website (mimind.de) with online inquiry forms, an email newsletter for lead capture, WhatsApp and phone-based sales, and the digital 'Optimize Your Power' handbook distributed post-trip. No mobile app, API, or AI/ML components are evident. The customer experience is human-mediated rather than platform-mediated, with personalized package selection and direct communication as core to the value proposition. The Optimize Your Power methodology (Nutrition + Movement + Relaxation x Motivation = 100% Power) functions as the company's branded content IP.

The business model is direct-to-consumer with no intermediaries. Pricing is one-time per trip, ranging from €1,029 to €1,489 per person for 7-night packages (with single supplements of €180-€390), plus unit-priced add-ons (flights, transfers). Customer funds are secured through R+V Versicherung as required by German tour operator law. Revenue is generated entirely through package bookings; a graduated loyalty discount (2-10% from 2nd to 13th trip) encourages repeat purchasing. The company maintains a partner ecosystem spanning insurance (R+V), sports nutrition brands (VOLLGAS RIEGEL, P. Jentschura), lifestyle brands (HEJ, EMOM), a CrossFit gym (CrossFit Fuengirola), a gymnastics federation (STB Schwäbischer Turnerbund), and a healthcare partner (RehaVitalis Plus e.V.), supporting referral and co-branded distribution.

Name

Mimind - Active & Lifestyle Travel

Legal name

mimind – Aktiv & Lifestyle Reisen GmbH

Website

https://mimind.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mimind - Aktiv & Lifestyle Reisen GmbH is a German fitness travel tour operator founded in 2011, selling all-inclusive active vacation packages with licensed trainers to German-speaking active adults across Mediterranean and Alpine European destinations.

Ownership category

akta.pro rank

Product category

Fitness Travel / Active Lifestyle Tourism

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness, Spa & Retreat Tour Operators (THAKADAI)

akta.pro secondary industries

Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Fitness travel packages
• Active vacation programs
• Wellness retreat tours
• Group fitness holidays
• Guided adventure travel

Headquarters

HQ city

Meerbusch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fitness Travel Package Sales: The company operates as a tour operator (Reiseveranstalter) selling all-inclusive fitness travel packages. Revenue is generated through one-time booking fees for organized group fitness trips to destinations including Crete, Sardinia, Winterberg, Mayrhofen, Sylt, Mallorca, Croatia, Marbella, and Tenerife. Packages include accommodation, meals, sports programs, and airport transfers. Customer funds are secured through R+V insurance (Reisepreissicherungsschein).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mimind operates as a registered German tour operator (Reiseveranstalter) selling all-inclusive fitness travel packages to destinations across Europe and the Mediterranean. Each package bundles accommodation, half-board meals, 3-5 daily workouts led by licensed trainers, mobility/yoga sessions, airport transfers, and travel insurance security certificates (R+V Versicherung). The portfolio spans beach fitness retreats (Crete, Mallorca, Marbella, Tenerife, Sardinia, Sylt, Croatia), alpine hiking trips (Mayrhofen, Zugspitze-Gardasee crossing), wellness weekends (Winterberg), and a Vitalwoche 50+ senior program.

Product overview

Mimind – Aktiv & Lifestyle Reisen GmbH is a German fitness travel company founded in 2011 that operates as a single unified product offering fitness travel vacations at beautiful destinations. The core product is 'Fitnessreisen' (Fitness Travels), which bundles accommodations, meals, daily fitness activities, and guided experiences at partner hotels across Europe and Mediterranean destinations. The portfolio includes destination-specific trips (Kreta, Mallorca, Marbella, Teneriffa, Sardinien, Sylt, Kroatien, Winterberg, Austria), specialized offerings like the Männer-Fitnesscamp Kreta (men-only camp at a 5-star resort), CrossFit trips, hiking adventures, and the Vitalwoche 50+ for seniors. All trips include the company's proprietary Optimize Your Power methodology, licensed trainers, and the Goodie Bag with handbook. The company acts as a direct tour operator (Reiseveranstalter) with customer funds secured through R+V Versicherung.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6000+ satisfied participants over 14+ years of operation
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• R+V VersicherungcoreOthersTravel customer fund security provider. All customer payments are secured through R+V insurance, providing mandatory travel security certificates (Reisepreissicherungsschein) as required by German law for tour operators.
• RehaVitalis Plus e.V.minorOthersPartner organization shown in partner logos section. Healthcare/rehabilitation focus that may refer members to fitness travel programs.
• P. JentschuraminorOthersPartner brand shown in logos section. Wellness/health product brand that may be featured in travel packages or recommended to participants.
• VOLLGAS RIEGELminorOthersPartner brand shown in logos section. Energy bar/sports nutrition brand possibly providing products for participants.
• HEJminorOthersPartner brand shown in logos section. Lifestyle/wellness brand possibly featured in travel offerings.
• EMOM FITNESSminorOthersPartner brand shown in logos section. Fitness brand possibly providing training content or products.
• STB Schwäbischer TurnerbundminorOthersPartner organization shown in logos section. German gymnastics/athletics federation that may refer members to fitness travel programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fitnessurlaub.de: German tour operator specializing in fitness and wellness vacations with multiple European destinations and similar group-format offerings, directly competing with mimind for German-speaking active-adult customers.
• Wellness Heaven: German wellness travel specialist offering spa, fitness and active retreats across Europe with curated bookings; overlaps with mimind on fitness-travel content and German-speaking audience.
• Fit Reisen: Established German wellness and fitness travel agency offering curated active and wellness holidays across Europe and worldwide; overlaps with mimind on the wellness/fitness tour operator niche targeting German-speaking consumers.
• Aktivurlaub.de: Online broker aggregating active and wellness holidays (hiking, cycling, yoga, fitness) across Europe; competes with mimind by offering broader catalogue even if less curated.
• JustYoursports (JYS): German active-vacation operator running sports camps and fitness retreats (running, cycling, CrossFit, bootcamp), addressing the same hobby-athlete segment as mimind with comparable group formats and trainer-led experiences.
• Fit & Fun Holidays: German active vacation provider offering fitness, hiking and wellness trips to Mediterranean and Alpine destinations, very similar value proposition and target customer as mimind.

Broad incumbents

• TUI Musement: Global tours-and-activities platform (TUI) offering wellness and active experiences as part of a much broader marketplace; an indirect competitor that could disintermediate niche operators like mimind.
• Robinson Club: Major German premium club resort operator (TUI subsidiary) offering all-inclusive active holidays with fitness programs across Mediterranean destinations; competes with mimind in active-resort travel but at much larger scale and broader scope.
• Buchinger Wilhelmi: Premium German-origin fasting and wellness clinic operating residential health retreats; adjacent to mimind's Vitalwoche 50+ and wellness offerings but at a higher medical-spa tier.

Regional players

• BodyHoliday Saint Lucia: International fitness/wellness resort concept (Caribbean) offering all-inclusive active holidays; serves the same global wellness-travel customer need but in a different geography than mimind.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mimind.AktivReisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimind - Active & Lifestyle Travel