Mobility2You

What Mobility2You does

Mobility2You Ltd (trading as Mobility2You, parent DBS Ventures Ltd) is a UK-based, privately held retailer of mobility aids and independent living products operating through a pharmacy-anchored distribution model. The company runs a Shopify-powered e-commerce storefront (mobility2you.com) and maintains the UK's largest pharmacy-based mobility retail network, with over 400 NHS community pharmacies hosting dedicated Mobility and Independent Living departments supported by the BIGA (Business Integration and Growth Accelerator) training and partner enablement programme. Product range spans approximately 1,370 SKUs across manual and powered wheelchairs, mobility scooters, rollators and walking aids, beds and mattresses, bathroom aids, riser recliners, kitchen/dining aids, pressure relief, ramps, toileting aids, and daily living consumables, sourced from brands such as Karma Mobility, Days Medical, Drive Devilbiss, Aidapt, NRS, Tena, and Ultimate Healthcare.

Revenue is generated through one-time product sales to individual consumers via online checkout and pharmacy partner locations, with pricing ranging from budget items (around £8-£180 for bathroom aids) to complex equipment in the low thousands of pounds (powered wheelchairs, riser recliners); VAT exemption is available for eligible disabled customers. A hub-and-spoke extension layer — anchored by The Mobility2You Store in Failsworth, Greater Manchester, opened in partnership with Millbrook Healthcare in 2024 — provides demonstration and consultation facilities for higher-value complex equipment and integrates the pharmacy network into Millbrook's NHS Community Equipment Service contract areas. A secondary European storefront (mobility2you.eu) extends reach into Germany and the EU.

The company is small (1-10 employees), bootstrapped with no disclosed external funding, and operates from London headquarters (1 Thornton Road, N18) with additional addresses in Edmonton (N9) and the Failsworth retail showroom. Leadership surfaced in public materials includes Alpesh Shah as Head of Sales and Marketing. Customer segments are hybrid: individual end-users with mobility needs (primary), NHS community pharmacy partners (primary B2B), self-funders requiring complex equipment (secondary), and local authority/NHS commissioners of Community Equipment Services (secondary).

Name

Mobility2You

Legal name

Mobility2You Ltd

Website

https://mobility2you.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobility2You is the UK's largest pharmacy-based mobility and independent living retailer, selling mobility aids, daily living products, and complex equipment through a Shopify e-commerce site, a network of 400+ NHS community pharmacies, and a specialist hub store in Greater Manchester operated in partnership with Millbrook Healthcare.

Ownership category

akta.pro rank

Product category

Mobility Aids Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industry

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

Keywords

• Mobility aids retail
• Independent living products
• Wheelchairs and scooters
• Pharmacy mobility services
• Daily living aids

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of mobility aids and independent living products through online storefront and physical pharmacy partner locations. Products include wheelchairs, mobility scooters, walking aids, bathroom aids, bedroom equipment, riser recliners, and daily living aids.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mobility2You is a UK-based retailer that sells mobility aids and independent living products — including wheelchairs, mobility scooters, walking aids, rollators, beds and mattresses, bathroom aids, riser recliners, pressure relief products, grab rails, ramps, incontinence products, and daily living accessories — through a Shopify e-commerce storefront and a network of more than 400 NHS community pharmacy partners. It complements product sales with the BIGA (Business Integration and Growth Accelerator) staff training programme for partner pharmacies, and operates a specialist hub store in Greater Manchester in partnership with Millbrook Healthcare to support demonstrations of complex equipment such as stairlifts, powered wheelchairs and rise-and-recline furniture.

Product overview

Mobility2You operates as the UK's largest pharmacy-based mobility and independent living retailer, offering a comprehensive portfolio of mobility and disability products through both online retail and a network of over 400 NHS community pharmacies. The core product range includes wheelchairs (manual, self-propelled, transit, and powered models), mobility scooters, walking aids (crutches, rollators, walking frames, walking sticks), beds and mattresses, bathroom aids, riser recliners, kitchen and dining aids, pressure relief products, and various daily living aids. Products span multiple brands including Karma Mobility, Days Medical, Drive Devilbiss Healthcare, Aidapt, NRS, Tena, and Ultimate Healthcare. The company also provides services including the BIGA (Business Integration and Growth Accelerator) training programme for pharmacy staff, space planning, installation, and ongoing marketing support for partner pharmacies. A strategic partnership with Millbrook Healthcare enables a hub-and-spoke model with a dedicated retail store in Greater Manchester supporting complex product demonstrations for the pharmacy network.

Differentiator

Problem solved

Functional benefit

Brands

• The Mobility2You Store: A specialist hub store in Failsworth, Greater Manchester, operating in partnership with Millbrook Healthcare, supporting the pharmacy network and providing demonstration centre for complex mobility needs

Products and services

• Wheelchairs Manual and powered wheelchairs including self-propelled, transit, aluminium, and steel models, with lightweight and ultra-lightweight options for travel and everyday use. For individuals with mobility limitations and their carers.
• Mobility Scooters Boot/travel scooters, folding mobility scooters, and heavy-duty mobility scooters with accessories for outdoor transportation and everyday mobility. For individuals needing powered outdoor mobility support.
• Walking Aids Crutches (elbow/forearm), rollators, walking chairs, walking frames and walking sticks to assist users with stability and walking. For individuals needing balance and ambulation support.
• Rollators Four-wheel rollators with seats, ultra-lightweight compact rollators such as Ovi-Lite, and 2-in-1 rollator/transit chairs from Drive Devilbiss, Aidapt and NRS. For users needing wheeled walking support with rest options.
• Beds & Mattresses Memory foam mattresses, care beds, and home care beds for comfort and pressure relief, including products from Ultimate Healthcare. For users needing bedroom support and pressure management at home.
• Bathroom Aids Bath seats, shower stools, toilet aids, bathroom grab rails and bath lifts to ensure safety and independence in the bathroom. For users at risk of falls or needing bathing assistance.
• Riser Recliners Electric riser recliner chairs in single motor, dual motor, wallhugger, and bariatric models, with fabric and leather options and adjustable positions for comfort and ease of movement. For users needing assisted sitting and standing support.
• Kitchen & Dining Aids Kitchen mobility aids including kitchen trolleys, jar openers, accessible cutlery, scoop plates, non-slip table mats, and cup holders for users with limited dexterity. For individuals needing kitchen independence support.
• Pressure Relief Products Pressure relief cushions, ring cushions, and specialised products to prevent pressure sores and provide comfort for users with limited mobility. For individuals at risk of pressure injuries.
• Grab Rails Bathroom grab rails and general grab rails for additional support and safety throughout the home. For users needing fixed support points around the home.
• Ramps & Access Ramps and access solutions to assist users in navigating steps and thresholds. For wheelchair and mobility scooter users needing to overcome level changes.
• Incontinence Products Bladder weakness and incontinence products including disposable pants and pads from brands such as Tena and Dailee. For individuals managing bladder weakness at home.
• Perching Stools Perching stools with and without arms and padded backs, for users needing partial support while standing in the kitchen or bathroom.
• Toileting Aids Commodes, urinals, toilet frames and other toileting aids to assist users with bathroom independence. For individuals needing toileting support at home.
• Tables & Trolleys Over-bed tables, kitchen trolleys, and trolleys with attendant brakes for indoor mobility assistance. For users needing to transport items or work from a seated or bed-bound position.
• Daily Living Aids Miscellaneous daily living aids including dressing aids, key turners, pill cutters/crushers, long-handled sponges and Handy Reacher grabbers for independent living. For individuals needing help with everyday tasks.
• Pharmacy Partnership Network Over 400 NHS community pharmacies nationwide with dedicated Mobility and Independent Living departments, providing space planning, installation, merchandising, staff training, marketing support, and trade portal access. For NHS community pharmacy partners looking to add a mobility retail department.
• BIGA (Business Integration and Growth Accelerator) Training Programme Staff training programme for pharmacy teams that builds knowledge and confidence in identifying and addressing customer mobility needs, enabling early intervention conversations. For partner pharmacy staff supporting the Mobility and Independent Living department.
• The Mobility2You Store (Failsworth, Greater Manchester) Specialist hub store in Failsworth, Greater Manchester, operating in partnership with Millbrook Healthcare, offering demonstration facilities for complex mobility equipment including stairlifts, powered wheelchairs, mobility scooters, and rise-and-recline furniture. Doubles as a demonstration centre supporting Millbrook's Community Equipment Service activity in the region. For self-funded customers with complex mobility needs and pharmacy network referrals.

Quantifiable outcome

• Earlier identification of changing mobility needs through everyday pharmacy interactions
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Millbrook HealthcarecoreStrategic or Co-development PartnerStrategic partnership to create a national pharmacy-based pathway for self-funded mobility equipment. Millbrook Healthcare is one of the UK's leading providers of community equipment services. The partnership integrates Mobility2You's trained pharmacy network into Millbrook's Community Equipment Service contract areas, delivering a governed community-based pathway for self-funders. The launch includes The Mobility2You Store in Greater Manchester (Failsworth), operating under 'The Mobility2You Store, in partnership with Millbrook Healthcare'. The hub-and-spoke model is designed to roll out across other regions as the partnership develops.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ability Superstore: Online mobility retailer offering wheelchairs, scooters, riser recliners and daily living aids to UK consumers. Comparable product mix, customer base, and pure-play e-commerce positioning as Mobility2You's online storefront.
• SimplyMed: UK online mobility and daily living aids retailer with a comparable product mix (wheelchairs, scooters, bathroom aids). Competes for the same self-funder consumer using a pure e-commerce model similar to Mobility2You's Shopify storefront.
• Manage At Home: UK retailer of mobility aids, rise-and-recline chairs, and daily living products with a similar online-plus-catalogue model. Competes head-on with Mobility2You across the same self-funder mobility consumer segment.
• Living Aids: Independent UK retailer of mobility and household aids targeting elderly and disabled consumers. Comparable product assortment and customer base to Mobility2You's daily living and home mobility categories.
• NRS Healthcare: One of the UK's largest mobility and daily living aids retailers, operating both online and via community equipment service contracts. Directly comparable to Mobility2You in product range (wheelchairs, scooters, daily living aids) and target customer (individuals with mobility needs and local authorities).
• Betterlife (from Pharmacies): UK mobility retailer that historically operated through a pharmacy-based network similar to Mobility2You's model. Direct comparable in channel strategy (pharmacy-embedded mobility departments) and product range.

Emerging players

• Karma Mobility: UK specialist mobility brand focused on wheelchairs and powerchairs, distributed through Mobility2You's network. Comparable as a specialist supplier serving the same end customer with overlapping product categories.

Broad incumbents

• Drive DeVilbiss Healthcare (UK): A major manufacturer and distributor of mobility and daily living products that also appears as a brand partner on Mobility2You's site. Comparable because it supplies much of the same product range into the UK mobility channel.
• Boots Pharmacy: The UK's largest pharmacy chain, carrying mobility and daily living aids both online and in-store. Comparable because it represents the kind of large, well-capitalised pharmacy incumbent that Mobility2You's pharmacy-network model must continue to differentiate against.
• Millbrook Healthcare: One of the UK's leading Community Equipment Services providers and a strategic partner of Mobility2You. Comparable because it operates in the same mobility/independent living equipment space and shares customer pathways, but at much larger scale via NHS and local authority contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4WR4MuB-QRvmVqmwtLjsWQ
• Facebookfacebook.com/mobility2youuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility2You