HeyTrip
HeyTrip is a Guangzhou-based B2B travel distribution platform founded in 2022 that aggregates global hotels, flights, and car rentals, serving travel agencies, wholesalers, and TMCs across Greater China, Southeast Asia, and Japan via a web platform and modular API.
- Company typePrivate
- Founded2022
- HeadquartersGuangzhou, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HeyTrip does
HeyTrip (喜玩), legally Guangzhou Xiwan International Travel Agency Co., Ltd. (广州喜玩国际旅行社有限公司), is a private B2B travel distribution platform founded in 2022 and headquartered in Guangzhou, China. The company aggregates global hotel, flight, and car rental inventory and distributes it to travel agencies, wholesalers, and travel management companies (TMCs) primarily across Greater China, Southeast Asia, and Japan. The company claims 1 million+ global hotel resources, 78,000+ direct contract hotels, and 20 million+ annual room nights sold.
The core product is the HeyTrip B2B Platform — a web-based booking system paired with a modular API that allows partners to integrate real-time hotel, flight, and car inventory directly into their own systems. The technology stack centers on real-time inventory management, order synchronization across systems, and intelligent caching for downstream partners. A complementary EBK (Electronic Booking Kit) supplier system enables hotel-side partners to manage and distribute their own inventory through HeyTrip. Customer support is delivered in 6 languages across 14 offices, with dedicated regional account management.
HeyTrip generates revenue through commissions on bookings transacted through the platform and fees for API integration services, with pricing negotiated on a quote-based, per-partner basis. Go-to-market combines an API-first technical approach with direct enterprise sales targeting travel trade buyers, supplemented by international trade show presence (ITB Berlin, ATM Dubai, FITUR Madrid, WTM London, ITB China) and Chinese social media channels. The company is privately held with no disclosed funding rounds, investors, or revenue figures.
HeyTrip firmographics
Firmographics- Name
- HeyTrip
- Legal name
- 广州喜玩国际旅行社有限公司
- Website
- https://heytripgo.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HeyTrip is a Guangzhou-based B2B travel distribution platform founded in 2022 that aggregates global hotels, flights, and car rentals, serving travel agencies, wholesalers, and TMCs across Greater China, Southeast Asia, and Japan via a web platform and modular API.
- Ownership category
- akta.pro rank
HeyTrip industry classification
Industry- Product category
- Travel Distribution Technology
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)
- akta.pro secondary industries
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Corporate Booking Platforms & Online TMCs (THAKAAAG)
Keywords
Where HeyTrip is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices14 records
Markets served
HeyTrip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- B2B Booking Commissions: Platform earns commissions on hotel, flight, and car bookings made through the HeyTrip B2B platform by travel agencies, wholesalers, and TMCs
- API Integration Services: Revenue from providing API integration services to suppliers (hotels, wholesalers) and buyers (travel agencies)
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
HeyTrip product offering
Product offeringCore offering
HeyTrip operates a B2B travel distribution platform that aggregates global hotel, flight, and car rental inventory and makes it available to travel agencies, wholesalers, and travel management companies (TMCs). The platform is accessed via a web-based booking portal or integrated directly into partner systems through modular APIs and an EBK hotel supply system. It offers 1M+ global hotel resources, 78,000+ direct contract hotels, and 20M+ annual room nights sold across Greater China, Asia Pacific, Europe, North America, and the Middle East.
Product overview
HeyTrip operates as a B2B travel distribution platform offering a one-stop smart booking system for the global travel industry. The platform aggregates hotels, flights, and car rentals through its core HeyTrip B2B Platform, supplemented by dedicated API services for partner integrations. The product portfolio includes hotel booking services (with 100万+ global hotel resources and 78,000+ direct contracts), flight booking services, and car rental booking services, all accessible through both the web platform and API integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- HeyTrip B2B Platform
Companies that use HeyTrip
Customer profileSegments3 records
Ideal customer profiles1 record
HeyTrip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HeyTrip partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
HeyTrip competitors and assessment
Company assessmentDirect peers
- HotelBeds: Global B2B bedbank and travel wholesaler distributing hotels, transfers, activities, and cars to travel agencies, tour operators, and TMCs. Direct competitor to HeyTrip in the B2B hotel distribution and wholesaler category with comparable API-driven partner integrations.
- WebBeds: B2B travel accommodation wholesaler operating across Asia-Pacific, Middle East, and other regions with direct hotel contracts and API connectivity for travel trade partners. Highly comparable to HeyTrip in product offering, customer base, and geographic focus.
- TBO Holidays: Global travel distribution platform providing hotels, flights, and ancillary products to travel agents and tour operators, with strong presence in emerging markets. Directly comparable business model and customer segments to HeyTrip's B2B platform.
- TravelgateX: B2B travel marketplace and API connectivity platform connecting hotel suppliers and travel sellers globally. Closely comparable to HeyTrip's API-first, modular integration approach to travel distribution.
Regional players
- Yatra: India-headquartered OTA and corporate travel platform operating a B2B distribution arm serving travel agents. Comparable business model to HeyTrip's B2B travel distribution, but focused on the Indian market rather than Asia-Pacific and global routes.
Broad incumbents
- Trip.com Group: Major global OTA group operating Ctrip, Trip.com, Skyscanner, and Trip.com Business — offering B2C and B2B travel services including hotels, flights, and corporate travel. Overlaps with HeyTrip in hotel and flight distribution and TMC services but at much larger scale and broader scope.
- Amadeus IT Group: Major GDS and travel technology vendor powering global travel agencies, airlines, and hotels with distribution and booking technology. Broad incumbent competing in adjacent layers of the same travel distribution value chain as HeyTrip.
- Tongcheng Travel (LY.com): Major Chinese OTA with both B2C travel services and B2B platform offerings. Comparable to HeyTrip as a Chinese-headquartered travel platform serving Chinese outbound travel demand, though at significantly larger scale.
- Sabre Corporation: Global distribution system (GDS) and travel technology provider offering hotel, flight, and corporate booking solutions to travel agencies and TMCs. Broader incumbent with deeper enterprise integrations and established agency relationships versus HeyTrip's focused B2B platform.
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, and Klook — dominant global OTA group with B2B distribution programs. A broad incumbent competitor with overlapping B2B capabilities as part of a much wider consumer-facing portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HeyTrip social profiles
Digital presenceHeyTrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeyTrip leadership team
Management profileNumber of profiles
Profiles1 record
HeyTrip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeyTrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeyTrip
What does HeyTrip do?
HeyTrip operates a B2B travel distribution platform that aggregates global hotel, flight, and car rental inventory and makes it available to travel agencies, wholesalers, and travel management companies (TMCs). The platform is accessed via a web-based booking portal or integrated directly into partner systems through modular APIs and an EBK hotel supply system. It offers 1M+ global hotel resources, 78,000+ direct contract hotels, and 20M+ annual room nights sold across Greater China, Asia Pacific, Europe, North America, and the Middle East.
Is HeyTrip a public or private company?
HeyTrip is a private company. It is classified as unknown and is currently operating.
When was HeyTrip founded?
HeyTrip was founded in 2022. It employs 101 to 250 people.
Where is HeyTrip based?
HeyTrip is headquartered in Guangzhou, China, in the Asia region.
How does HeyTrip make money?
Two revenue lines are on record. B2B Booking Commissions are the primary driver. The others are API Integration Services.
Who are HeyTrip's main competitors?
Direct peers on record are HotelBeds, WebBeds, TBO Holidays and TravelgateX. Yatra is listed as a regional player. Broad incumbents are Trip.com Group, Amadeus IT Group, Tongcheng Travel (LY.com), Sabre Corporation and Booking Holdings.
Does HeyTrip have an API?
Yes. HeyTrip provides API access for partners to integrate hotel and flight booking services into their own systems. The modular API enables integration of HeyTrip's hotel, flight, and car rental resources with features including real-time inventory, intelligent caching, and order synchronization. Developer documentation is at www.heytripgo.com/home/partnerShip.
What industry is HeyTrip in?
HeyTrip's product category is Travel Distribution Technology. Its primary akta.pro industry code is THAKAJAG, Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces), with a secondary code of THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks. Its NAICS code is 561510.