GMG Supply

What GMG Supply does

GMG Supply SA is a privately-held Swiss multi-brand IT distributor founded in 1990, headquartered in Renens (canton of Vaud) with branch offices in Sion (Valais) and Boncourt (Jura). The company serves the French-speaking Romandie market, delivering exclusively to Swiss addresses, and reports relationships with more than 600 partners spanning small and medium enterprises, multinational corporations, and public administrations. It positions itself as a one-stop workplace IT and office supplies partner rather than a single-vendor reseller.

The company's core offering spans IT hardware (desktop and laptop computers from Asus, Apple, Samsung, Lenovo, Acer), multifunction printers, communication devices, peripherals (Logitech, Benq), servers and data storage, software licensing with automatic version updates via software assurance subscriptions, mobility solutions, and office stationery including consumables such as ink cartridges, toners, and spare parts. Underlying technology consists of a proprietary 24/7 e-commerce platform (shop.gmg.ch) supporting online purchasing management, supplier selection, and order processing with predefined pricing, complemented by a request-for-quote system, telephone and written order channels, and a separate e-commerce catalog integrated with the main gmg.ch corporate website.

GMG Supply's revenue mechanics combine hardware resale, software licensing, consumables/office supplies, financing services (flexible PC/printing consumption models), and technical service-provider offerings (on-site intervention and remote management of workstations and servers throughout Switzerland). Pricing is quote-based in Swiss francs excluding VAT and SWICO recycling tax, with 30-day net payment terms for established customers and advance-payment terms for new clients. The company also runs a printer cartridge recycling service in partnership with the Swiss Red Cross and Toner-Recycling Schweiz GmbH under the 'Chaque cartouche compte' program, providing ancillary differentiation. The firm operates with 11-50 employees, has no disclosed parent company or external funding, and has no disclosed AI/ML capabilities, patents, or public-recognition awards.

Name

GMG Supply

Legal name

GMG Supply SA

Website

https://gmg.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

GMG Supply SA is a privately-held Swiss multi-brand IT distributor founded in 1990, serving SMEs, multinationals, and public administrations in French-speaking Switzerland with IT hardware, software licensing, stationery, financing, and technical services via a 24/7 e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Renens

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of multi-brand IT products including computers, multifunction devices, printers, servers, accessories, and mobility equipment. Products are sourced from major manufacturers and sold to business customers with standard 12-month warranty.
2. Software Licenses: Software licensing system adapted to company structure, including software assurance subscriptions that automatically provide new versions.
3. Stationery and Consumables: Sale of office supplies including paper, pens, folders, and cleaning products. Consumables include ink cartridges, toners, and spare parts for printing equipment.
4. Financing Services: Flexible investment solutions for PC/Printing with responsive consumption models, preserving capital with low monthly payments and protection against obsolete investments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GMG Supply is a Swiss B2B multi-brand IT distributor selling computers, multifunction printers, communication devices, servers, data storage, accessories, software licenses, and office stationery to enterprises and public administrations in French-speaking Switzerland. Beyond product resale, the company delivers software license management with automatic updates, financing solutions for IT investments, on-site and remote technical services, and a printer cartridge recycling program run with Swiss Red Cross. Orders are taken through a 24/7 e-commerce storefront, telephone, written request, or an online request-for-quote workflow, with delivery restricted to Switzerland.

Product overview

GMG Supply SA is a Swiss IT products and stationery retailer operating since 1990 in the Romandie market, serving over 600 partners from SMEs to multinationals. The company offers a multi-brand portfolio of IT hardware including computers (Ordinateurs), multifunction printers (Multifonctions), communication devices, and accessories across brands such as Asus, Apple, Samsung, Lenovo, Logitech, Benq, and Acer. Beyond product sales, GMG Supply provides an e-commerce platform (accessible 24/24h) for online purchasing, software licensing services with automatic updates, mobility solutions, office stationery, and technical service provider support including on-site interventions and remote management throughout Switzerland. The company also offers financing solutions for IT investments and collaborates with Swiss Red Cross for printer cartridge recycling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ordinateurs (Computers) Desktop and laptop computers from brands including Asus, Apple, Samsung, Lenovo, and Acer, sold to Swiss business customers through the e-commerce platform.
• Multifonctions (Multifunction Printers) Multifunction printer devices combining printing, scanning, copying, and fax capabilities for business environments.
• Communication Devices Telephones and communication equipment sold to business customers for workplace communication needs.
• Accessoires (Accessories) Computer and IT accessories including peripherals from Logitech and other brands sold to business customers.
• Papeterie (Stationery) Office supplies including paper, pens, folders, and cleaning products, plus consumables such as ink cartridges, toners, and printing spare parts, sold through the e-commerce platform.
• Server Solutions Server hardware and solutions for business IT infrastructure needs.
• Data Storage Solutions Data storage products and solutions for business data management.
• Software Licensing Services Customized license management adapted to company structure with software assurance subscriptions providing automatic access to new versions.
• Mobility Solutions Wireless audio and communication solutions for business mobility needs.
• GMG Service Provider (Technical Services) Technical intervention services including on-site support and remote management of workstations and servers, with technicians available throughout Switzerland and on-site intervention within the next business day for warranty cases.
• Financing Solutions Flexible PC and printing investment solutions with responsive consumption models, low monthly payments, and protection against obsolete investments.
• Printer Cartridge Recycling Service Toner and ink cartridge recycling service operated in partnership with Swiss Red Cross and Toner-Recycling Schweiz GmbH, collecting empty cartridges via i-Box containers for certified recycling with proceeds supporting families in difficulty in Switzerland.

Quantifiable outcome

• Order error rate divided by 2 or 3 compared to traditional procurement

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and support.

• Croix-Rouge Suisse (Swiss Red Cross)coreStrategic or Co-development PartnerCollaboration with Swiss Red Cross for the 'Chaque cartouche compte' recycling program. GMG Supply customers can collect empty printer cartridges and toners in i-Box containers. The Red Cross uses a logistics partner (Toner-Recycling Schweiz GmbH) to coordinate collection, retrieval, and recycling. Proceeds from recycled cartridges are donated to support families in difficulty in Switzerland.
• Toner-Recycling Schweiz GmbHsupportImplementation/ SI/ Consulting PartnerLogistics partner coordinating orders, delivery, and collection of recycling boxes for the Swiss Red Cross cartridge recycling program. They sort collected ink cartridges and toner modules and send them to certified recycling companies.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ingram Micro: Global IT distribution giant covering hardware, software, and cloud services. Comparable to GMG in core IT distribution activities but vastly larger and operating globally; competes for the same multi-vendor procurement dollars at enterprise customers.
• EBV Elektronik (Avnet): Specialist semiconductor and electronic components distributor under Avnet. Adjacent to GMG as an electronic/IT value-added distributor with technical services, though focused on components and embedded rather than end-user IT.
• TD SYNNEX: Major global IT distributor formed from the merger of Tech Data and SYNNEX, covering IT hardware, software, and services distribution. Comparable to GMG in product breadth and channel model but with global scale and enterprise reach.
• Bechtle AG: Europe's largest independent IT systems integrator and multi-brand IT distributor serving enterprises and public sector. Highly comparable to GMG in product categories and customer types, but at vastly larger scale and across many more geographies.
• Arrow Electronics: Global value-added distributor of IT products, enterprise computing, and related services. Comparable product mix to GMG (servers, storage, peripherals, software) but at enterprise and global scale, competing for the same multi-vendor opportunities.

Regional players

• Digitec Galaxus (Digitec): Switzerland's largest online IT and consumer electronics retailer, also serving business customers. Comparable to GMG in IT product range and Swiss B2B/B2C overlap, though more retail-skewed and primarily German-speaking.
• Microspot.ch: Swiss multi-brand online retailer of IT, multimedia, and household appliances, part of the Migros group. Comparable to GMG in Swiss IT/electronics multi-brand distribution and e-commerce-led GTM, though more consumer-tilted.

Direct peers

• ALSO Group: Swiss-headquartered pan-European IT distribution platform (also operating as a cloud marketplace). Directly comparable multi-brand IT wholesaler serving resellers and B2B customers across similar product categories to GMG, with overlapping presence in Switzerland.
• Alltron AG: Swiss wholesale distributor of IT, consumer electronics, and household appliances, part of the Competec group. Closely comparable to GMG as a domestic multi-brand IT and accessories wholesaler serving Swiss B2B customers.
• Brack.ch (Brack Alltron): Swiss B2B/B2C IT and electronics retailer/distributor owned by Competec, with strong enterprise procurement, multi-brand portfolio, and an e-commerce platform. Directly comparable to GMG across product mix, target segments, and Swiss market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gmgsupply
• LinkedInlinkedin.com/company/gmg-supply-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMG Supply