Iona Crawford
Iona Crawford is a Glasgow-based art and design studio that designs and produces printed fabrics, wallpapers, cushions, lampshades, furniture, ceramics, and silk accessories for the luxury hospitality and high-end residential interior markets, selling direct-to-consumer and through a curated UK and US trade and stockist network.
- Company typePrivate
- Founded2020
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Iona Crawford does
Iona Crawford is a Glasgow-based art and design studio operating as Iona Crawford Limited (company SC352880), incorporated in Scotland and operating a 1-10 person team from a showroom, design studio, and private dining space in Glasgow's West End. The company designs and produces printed fabrics, wallpapers, cushions, lampshades, furniture, ceramics, and silk accessories for the luxury hospitality and high-end residential interior markets, organized around a portfolio of named storytelling collections (Diana's Grove, Kin, Wilde Imagination, Perceptions, and Joy).
The underlying technology is digital textile printing onto an array of substrates including Lightweight Cotton Linen, Heavyweight Cotton Linen, Cotton Panama, Luxe Velvet, Superluxe Velvet, Chenille Velvet, Outdoor Twill, Soft Suede, Soft Satin, and Tradition Twill, with wallpaper available in Domestic Non-Woven and Vinyl formats including bespoke Made-to-Measure panels and wide-width rolls on request. Furniture is handcrafted by British upholsterers using the brand's signature fabrics and rich woods, and a ceramics collection extends the assortment. The company has no disclosed AI/ML capability and no API or SDK surface; competitive differentiation rests on design IP rather than software or data.
Commercially, Iona Crawford runs a hybrid go-to-market combining direct-to-consumer e-commerce (ionacrawford.com) with a trade account program offering separate UK (£) and US ($) pricing tiers for interior designers and specifiers, supplemented by a curated network of five authorized stockists in Angus, Edinburgh (2), Glasgow, and Jersey. Unit pricing is positioned at the premium end: fabrics £130-170 per metre (2m minimum), wallpaper from £275-325 per roll, cushions £112-145, and chairs £295; custom, MTO, cut-fabric, and wallpaper orders are non-returnable. Revenue is generated through episodic hospitality project specifications (Virgin Hotel Edinburgh 2022, Eight on the River 2023, The Coach House 2023, Sabi Sand Game Reserve 2020), ongoing consumer e-commerce, and trade/wholesale distribution through the stockist and trade-account programs.
Iona Crawford firmographics
Firmographics- Name
- Iona Crawford
- Legal name
- Iona Crawford Limited
- Website
- https://ionacrawford.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iona Crawford is a Glasgow-based art and design studio that designs and produces printed fabrics, wallpapers, cushions, lampshades, furniture, ceramics, and silk accessories for the luxury hospitality and high-end residential interior markets, selling direct-to-consumer and through a curated UK and US trade and stockist network.
- Ownership category
- akta.pro rank
Iona Crawford industry classification
Industry- NAICS
- Paint and Wallpaper Retailers (444120), Home Furnishings Retailers (44912), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF)
Keywords
Where Iona Crawford is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Iona Crawford business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales through online boutique for fabrics, wallpapers, cushions, lighting, ceramics, furniture, and accessories with tiered pricing by product type and material quality.
- Trade/Wholesale Distribution: Wholesale supply to interior designers and specifiers through trade account program with dedicated pricing tiers and volume discounts for modest volume orders.
- Stockist Network: Distribution through authorized stockists in UK and Jersey, reaching end consumers through retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fabric pricing ranges from £130 to £170 depending on material quality |
| Unit Pricing | Pay-as-you-go | Wallpaper pricing ranges from £275 to £325 depending on type |
| Unit Pricing | Pay-as-you-go | Cushion pricing ranges from £112 to £145 |
| Unit Pricing | Pay-as-you-go | Furniture chairs priced at £295 |
| Unit Pricing | Pay-as-you-go | Accessories including scarves from £75 to £155 |
| Unit Pricing | Pay-as-you-go | Lighting/lampshades with custom options |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Iona Crawford product offering
Product offeringCore offering
Iona Crawford designs and retails signature printed fabrics, wallcoverings, cushions, lampshades, custom upholstered furniture, ceramics, and silk accessories organized into storytelling collections (Diana's Grove, Kin, Wilde Imagination, Perceptions, Joy). The brand serves both premium residential consumers and trade interior designers, with bespoke customization and a trade account program for hospitality and residential projects.
Product overview
Iona Crawford is a Glasgow-based interior and wallpaper designer offering a portfolio of printed fabrics, wallpapers, cushions, lighting (lampshades), furniture, ceramics, and silk accessories. The core products are organized into signature collections including Diana's Grove (Scottish Highlands-inspired designs), Kin (celebrating connection and joy), Wilde Imagination (childlike wonder), Perceptions (beauty and nature), and Joy. Products span multiple categories with consistent design themes across fabric qualities (Luxe Velvet, Superluxe Velvet, Cotton Linen, etc.), wallpaper types (Domestic Non-Woven and Vinyl), and made-to-order furniture. The company operates a trade account program for designers and offers bespoke services including custom textile design for hospitality projects.
Differentiator
Problem solved
Functional benefit
Brands
- Wilde Imagination: A collection featuring artwork inspired by the experience of learning how to live and navigate the multifaceted universe with carefree abandon.
- Diana's Grove
- Kin
- Perceptions
Quantifiable outcome
- Featured in Virgin Hotels Edinburgh guest rooms and suites
- +1 more outcomes
Companies that use Iona Crawford
Customer profileNamed customers10 records
Segments4 records
Iona Crawford technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Iona Crawford partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Buzzworks HoldingscoreHospitality group and restaurant operator that engaged Iona Crawford for Forest Whispers upholstery and soft furnishings at The Coach House, Bridge of Weir. Project guided by talent Interior Designer Heather Davie.
- Tom FaulknerflagshipBritish furniture manufacturer collaborating with Iona Crawford on bespoke chair designs. Featured Diana's Grove Superluxe Velvet upholstery on Tom Faulkner's Tiffany dining chair with Moon Silver finish for New York residential project delivered by Concept / Design / Space, LLC.
- Concept / Design / Space, LLCcoreNew York-based interior design firm that commissioned the Tom Faulkner and Iona Crawford collaboration for a high-end residential project in New York City.
- Corrinne Muir InteriorscoreInterior design firm that specified Iona Crawford's Forth fabric and wallcovering for the Eight on the River Restaurant within Palace Hotel & Spa, Inverness. Project completed 2023.
- ICA StudiocoreInterior design firm responsible for Virgin Hotel Edinburgh project. ICA Studio selected Iona Crawford's Maria Superluxe Velvet for cushions throughout the hotel's guest rooms and suites, and specified fabrics for public areas and 'Sir Richard's Flat'. Project completed June 2022.
- Michele Throssell InteriorsflagshipSouth African interior design firm that commissioned Iona Crawford to create custom Evergreen Wallcovering in larger scale for Sabi Sand Game Reserve bush retreat transformation. Worked alongside architect Nick Plewman on this international project.
- Nick Plewman (Architect)minorArchitect on Sabi Sand Game Reserve project who collaborated with Iona Crawford and Michele Throssell Interiors on transforming the dated bush retreat.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Iona Crawford competitors and assessment
Company assessmentBroad incumbents
- Zoffany: Luxury British wallpaper and fabric house within Sanderson Design Group, targeting high-end interior designers; comparable product mix and trade positioning, though backed by a much larger group with broader distribution.
- Osborne & Little: Established British designer of luxury fabrics and wallpapers sold through trade showrooms worldwide; comparable positioning to interior designers and luxury residential customers.
- Liberty (Liberty Art Fabrics): Heritage London brand whose Liberty Art Fabrics division produces signature prints on a wide range of substrates for fashion and interiors; overlapping appeal to design-conscious consumers and editorial brand strength.
- Morris & Co (William Morris): Heritage British wallpaper and fabric brand, part of Sanderson Design Group, with a deep archive of pattern designs, broad stockist distribution, and significant licensing — a broader incumbent in the same designer wallpaper/fabric category.
- Sanderson: Iconic British heritage wallpaper and fabric brand within the Sanderson Design Group; competes for interior designer specifications with deeper brand recognition, broader product range, and established wholesale channels.
Regional players
- Boråstapeter: Scandinavian wallpaper brand known for designer collaborations and storytelling collections; competes in the premium wallpaper category but primarily serves the Nordic and broader European markets rather than the UK trade channel.
Direct peers
- Designers Guild: UK luxury brand producing designer fabrics, wallpapers, and home accessories through wholesale and DTC; closely comparable in product mix (multi-category coordinated collections) though larger in scale and breadth.
- House of Hackney: London-based luxury wallpaper and fabric brand selling directly to consumer and trade, with comparable storytelling collections, multi-category homeware, and similar price points — the closest direct analogue to Iona Crawford in scale, channel mix, and target customer.
- Cole & Son: Heritage British wallpaper manufacturer supplying both residential designers and luxury hospitality projects; overlaps directly with Iona Crawford on wallpaper category and hospitality specification channel.
- Timorous Beasties: Glasgow-based luxury wallpaper and textile designer with comparable Scottish heritage, narrative-driven collections, multi-category home offerings, and bespoke commissions to interior designers — an unusually close geographic and positioning peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Iona Crawford social profiles
Digital presenceIona Crawford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iona Crawford leadership team
Management profileNumber of profiles
Iona Crawford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iona Crawford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iona Crawford
What does Iona Crawford do?
Iona Crawford designs and retails signature printed fabrics, wallcoverings, cushions, lampshades, custom upholstered furniture, ceramics, and silk accessories organized into storytelling collections (Diana's Grove, Kin, Wilde Imagination, Perceptions, Joy). The brand serves both premium residential consumers and trade interior designers, with bespoke customization and a trade account program for hospitality and residential projects.
Is Iona Crawford a public or private company?
Iona Crawford is a private company. It is currently operating.
When was Iona Crawford founded?
Iona Crawford was founded in 2020. It employs 1 to 10 people.
Where is Iona Crawford based?
Iona Crawford is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Iona Crawford make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are trade/Wholesale Distribution and stockist Network.
Who are Iona Crawford's main competitors?
Broad incumbents on record are Zoffany, Osborne & Little, Liberty (Liberty Art Fabrics), Morris & Co (William Morris) and Sanderson. Boråstapeter is listed as a regional player. Direct peers are Designers Guild, House of Hackney, Cole & Son and Timorous Beasties.
Does Iona Crawford have an API?
No public API is recorded for Iona Crawford.
What industry is Iona Crawford in?
Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAKAFAA, Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW). Its NAICS code is 444120 and its SIC code is 5700.