Samp ES Assistência Médica

What Samp ES Assistência Médica does

Samp ES Assistência Médica, operating commercially as São Bernardo Samp, is a private Brazilian health insurance operator (operadora de saúde) headquartered in Vitória, Espírito Santo, and founded in 1991. The company positions itself as the largest health insurance operator in the state of Espírito Santo and offers a portfolio of medical and dental plans under multiple brands — Vital, Ideal, Primevo, SBS Premium, Essencial Sul, SBS Way, Ideal ES, SBS Amplo, SBS Nacional, and Odonto Samp Essencial — each registered separately with the Agência Nacional de Saúde Suplementar (ANS). Plans are structured around regional and statewide coverage tiers, with most offering co-participation (coparticipação) and optional bundled dental coverage.

The company combines an own-network of medical clinics with a broad affiliated hospital network that includes exclusive arrangements with Hospital Vitória Apart and partnerships with major regional institutions such as Hospital São Pedro, Hospital Evangélico, Santa Casa de Misericórdia de Vitória, and the Meridional group. Digital infrastructure consists of the Samp App mobile platform, a web portal, telemedicine services, biometric facial identification, and self-service enrollment portals (planos.saobernardosamp.com.br and contrateagora.samp.com.br). Distribution runs through direct sales, an insurance broker (corretor) network, a corporate sales team, WhatsApp, and digital self-service channels.

The business model is subscription-based, generating revenue primarily through recurring monthly premiums from corporate, MEI/small business, and individual/family contracts. Pricing varies by plan tier, age bracket, and geography, with corporate plans ranging from approximately R$162/month to R$306/month for the 0–43 age bracket and dental add-ons at R$3.53/month. The company is part of the broader Humana Saúde brand network alongside Humana Saúde Nordeste, Humana Saúde Sul, and Humana Saúde Sudeste.

Name

Samp ES Assistência Médica

Legal name

Samp ES Assistência Médica Ltda

Website

https://samp.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Samp ES Assistência Médica (São Bernardo Samp) is a Brazilian private health insurance operator headquartered in Vitória, Espírito Santo, providing medical and dental plans to corporate, MEI, and individual customers across the state under multiple ANS-registered product brands.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Health and Welfare Funds (525120)

SIC

Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Health insurance plans
• Dental insurance plans
• Corporate health benefits
• Telemedicine services
• Healthcare provider network

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance Premiums: Monthly recurring premiums collected from individual and corporate health plan subscribers. Plans are offered with various coverage levels including medical and dental combinations with copayment options.
2. Dental Plans: Separate dental insurance plans offered as standalone products or bundled with medical plans, including Odonto Samp Essencial with emergency coverage
3. Copayment/Coparticipação: Cost-sharing mechanism where members pay a portion of certain medical services such as consultations and procedures

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Samp ES Assistência Médica operates as a private health insurance company (operadora de saúde) in Espírito Santo, Brazil, offering medical and dental insurance plans to individuals, families, and corporate clients. The company provides access to healthcare services through its own network of clinics and an extensive affiliated network of hospitals, laboratories, and imaging centers across multiple regions of Espírito Santo, supplemented by digital services including a mobile app and telemedicine.

Product overview

Samp ES Assistência Médica is a health insurance operator based in Espírito Santo, Brazil, offering a portfolio of health insurance plans (planos de saúde) and dental insurance plans (planos odontológicos). The health plan portfolio includes multiple tiers: VITAL (regional coverage in Grande Vitória), IDEAL (with state-level variants), PRIMEVO (North/Northwest ES), ESSENCIAL SUL (South ES regional), SBS PREMIUM (Greater Vitória with premium hospitals), SBS WAY (statewide), SBS AMPLO (with reimbursement), and SBS NACIONAL (national coverage). Most health plans are offered with co-participation (coparticipação) and can be bundled with Odonto Samp Essencial dental coverage. The company provides digital services including the Samp App for appointment scheduling, telemedicine consultations, virtual ID cards, and provider network search. The operator also offers preventive medicine programs and operates its own clinic network.

Differentiator

Problem solved

Functional benefit

Brands

• Vital: Plano empresarial com coparticipação - atendimento em rede própria na Grande Vitória
• Ideal
• Primevo
• SBS Premium
• Essencial Sul
• SBS Way
• Ideal ES
• SBS Amplo
• SBS Nacional
• Odonto Samp Essencial

Products and services

• VITAL Quarto Coletivo (VITAL QC) Corporate (empresarial) health insurance plan with co-participation (coparticipação) covering the Greater Vitória region. Includes ambulatory + hospital care with obstetrics, medication discounts, 24-hour emergency care, and zero waiting period for consultations and simple exams. Starting at R$180.42/month.
• IDEAL Quarto Coletivo (IDEAL QC) Corporate health insurance plan covering the Greater Vitória region with access to Hospital São Pedro and Hospital Evangélico Vila Velha. ANS registration 483.135/19-7.
• PRIMEVO Quarto Coletivo

Quantifiable outcome

• Zero waiting period for consultations and simple exams on promotional corporate plans

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Humana Saúde (Nordeste, Sul, Sudeste)minorOthersSão Bernardo Samp is part of the Humana Saúde network, sharing branding and potentially operational synergies across different regions of Brazil including Humana Saúde Nordeste, Humana Saúde Sul, and Humana Saúde Sudeste.
• Hospital Vitória ApartcoreStrategic or Co-development PartnerExclusive partnership with Hospital Vitória Apart for priority/special access for São Bernardo Samp members. This hospital is featured prominently as a key differentiator in their plan offerings.
• Hospital São PedrocoreOthersAffiliated hospital partner included in multiple plan tiers (IDEAL, IDEAL ES) providing inpatient and surgical services.
• Hospital Evangélico Vila VelhacoreOthersAffiliated hospital partner in IDEAL plans providing healthcare services in the Greater Vitória region.
• Hospital São CamilocoreOthersPremium hospital partner included in SBS PREMIUM EMPRESARIAL plans.
• São Bernardo Apart HospitalcoreOthersCompany's own hospital facility included in SBS PREMIUM EMPRESARIAL plans.
• Hospital e Maternidade São MateuscoreOthersAffiliated hospital in SBS PREMIUM plans providing maternal and general healthcare services.
• Hospital Rio DocecoreOthersAffiliated hospital partner in SBS PREMIUM and SBS AMPLO plans.
• Hospital Evangélico Cachoeiro de ItapemirimcoreOthersRegional hospital partner for ESSENCIAL SUL plans covering South Espírito Santo.
• Hospital Infantil Francisco de AssiscoreOthersChildren's hospital partner in ESSENCIAL SUL regional plans.
• Santa Casa de Misericórdia Cachoeiro de ItapemirimcoreOthersCharitable hospital partner in ESSENCIAL SUL and IDEAL ES plans.
• Hospital Padre MáximocoreOthersRegional hospital partner in ESSENCIAL SUL plans for South ES coverage.
• Hospital São LuizcoreOthersAffiliated hospital in SBS WAY EMPRESARIAL plans.
• Santa Casa de Misericórdia de VitóriacoreOthersMajor hospital partner in SBS WAY and SBS AMPLO plans, one of the oldest healthcare institutions in Vitória.
• Hospital Santa PaulacoreOthersAffiliated hospital in SBS WAY plans for Greater Vitória coverage.
• Hospital Santa RitacoreOthersAffiliated hospital in SBS WAY EMPRESARIAL plans.
• Associação dos Funcionários Públicos do ESminorOthersPublic employees association partner in SBS WAY plans providing healthcare access to government workers.
• Hospital Madre Regina ProtmanncoreOthersAffiliated hospital in IDEAL ES plans.
• Clínica dos AcidentadoscoreOthersTrauma and accident clinic partner in SBS AMPLO COM REEMBOLSO plans.
• Linhares Medical CentercoreOthersMedical center partner in SBS AMPLO plans covering the Linhares region of North ES.
• Hospital Meridional (Praia da Costa, São Matheus, Cariacica)coreOthersHospital network partner with multiple locations (Praia da Costa, São Matheus, Cariacica) in SBS AMPLO plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hapvida NotreDame Intermédica: Largest vertically integrated health insurance operator in Brazil with own hospitals, clinics, and plans across multiple regions. Competes with Samp in Espírito Santo and across Brazil with greater scale.
• Amil: One of Brazil's largest health insurance carriers, offering medical, dental, and hospital plans nationally through own and affiliated networks. Provides broader portfolio and scale against which Samp competes for corporate accounts.
• Golden Cross: Long-established Brazilian health plan operator offering individual, family, and corporate plans with own and accredited networks. Comparable product/market overlap with Samp's corporate and individual segments.
• SulAmérica Saúde: Traditional Brazilian insurance group with strong health insurance segment serving individuals and corporate clients nationwide. Comparable in offering medical and dental plans with regional/national network structures.
• Bradesco Saúde: Bank-affiliated health insurance carrier offering group and individual plans with strong corporate distribution. Competes for the same enterprise HR benefits budgets as Samp's CNPJ plans.
• NotreDame Intermédica (pre-Hapvida): Vertically integrated operator with strong presence in São Paulo and expanding nationally via Hapvida merger. Comparable in combining own provider network with health plan products targeting corporate clients.

Direct peers

• Unimed Vitória: Cooperative health operator serving the Greater Vitória region and Espírito Santo. Most direct regional competitor to Samp ES, offering medical and dental plans through a similar provider-network model.
• Unimed Federação Espírito Santo: State-level Unimed cooperative federation operating in Espírito Santo, coordinating multiple Unimed singulares. Direct competitor to Samp in the same geography with comparable medical cooperative model.
• Assim Saúde: Regional health plan operator focused on corporate and individual segments with own accredited networks. Comparable mid-sized carrier competing for similar employer-sponsored plan RFPs.

Regional players

• Humana Saúde: Brand-affiliated operator with regional footprints in Nordeste, Sul, and Sudeste. Samp shares the Humana Saúde branding, making it both an affiliate and a comparable in operating model, plan design, and provider-network approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4tnNnLZSkz_vQV7H3ipvqQ
• Facebookfacebook.com/sampazuldavida
• LinkedInlinkedin.com/company/sampassistenciamedica
• Instagraminstagram.com/saobernardosamp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samp ES Assistência Médica