Delhi Dance Academy

What Delhi Dance Academy does

Delhi Dance Academy (DDA) is a privately held, multi-location dance education and performance services company headquartered in New Delhi, India, with studios at Amar Colony (Lajpat Nagar 4) in South Delhi and in Gurgaon (Sushant Lok 1 and South City II, Sector 50). Founded in 2012 (per company history; firmographic records 2008) by Shree Bhupinder Singh and operating partners, DDA offers instruction across 15+ dance and fitness disciplines including Bollywood, Contemporary, Jazz, Salsa, Hip Hop, B-Boying, Belly Dancing, Zumba, Aerobics, Power Yoga, Gymnastics, and Self-Defense. It serves a diversified customer base spanning individual adults, children aged 4-13, corporate clients, international and private schools, wedding parties, tourists, and aspiring professional dancers through dedicated programs (Carbon Plus, Diploma in Dance).

The business operates a hybrid go-to-market combining walk-in studio classes, live online classes via Zoom (launched April 2020 and now serving students in the US, Canada, UK, Europe, and the Middle East), on-site corporate workshops (Rs 3,500-10,000 per session), school curriculum and annual-day choreography, wedding choreography packages (Rs 2,500-50,000+), the SuperBang Crew dance troupe for events, and the award-winning Namaste India tourist workshop. Pricing is subscription-based for recurring group classes (Rs 3,000-3,500/month adult, Rs 999-1,199/month kids online) with quarterly and annual discounts, plus unit-based pricing for private lessons, weddings, corporate, and tourism engagements.

The company has built brand recognition through repeated media coverage (The Hindu, Hindustan Times, Times of India, TripAdvisor, Timeout Delhi, Guardian UK) and TV appearances (BBC, Aajtak, MTV, NDTV Goodtimes, NHK World), and has won multiple industry awards including 'Best Dance Academy in Delhi' (Brands Business and Service Excellence Awards, January 2014). Technology infrastructure is intentionally lightweight, relying on Zoom, YouTube, and mainstream payment gateways (Google Pay, Paytm, PhonePe, PayPal, Visa/Mastercard), with no proprietary platform, mobile app, AI/ML capability, or disclosed patents. Headcount is small (1-10 employees), there is no external institutional funding, and the company is run by founders with named point contacts (Nazir, Anant, Arjun) for wedding and partnership inquiries.

Name

Delhi Dance Academy

Legal name

Delhi Dance Academy

Website

https://delhidanceacademy.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Delhi Dance Academy is a privately held, multi-location dance school in Delhi-NCR offering group classes across 15+ dance and fitness styles, plus online Zoom classes reaching international students. It serves individual adults, children, corporate clients, schools, wedding parties, and tourists through subscriptions and event-based choreography.

Ownership category

akta.pro rank

Product category

Dance Education and Performance Services

NAICS

Fine Arts Schools (611610), Sports and Recreation Instruction (611620), Performing Arts Companies (7111)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Performances (THAJAFAD), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance education
• Dance classes
• Wedding choreography
• Dance workshops
• Fitness training

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreational Dance Classes (Group): Regular group dance and fitness classes offered at studios in Amar Colony (Lajpat Nagar) and Sushant Lok (Gurgaon). Classes run on weekday and weekend batches, billed monthly or quarterly. Covers Bollywood, Hip Hop, Contemporary, Jazz, Salsa, Zumba, Aerobics, Belly Dancing, B-Boying, Gymnastics, Power Yoga, and Self-Defense. Revenue is subscription-based with 12 classes per month (Mon/Wed/Fri) or 8 classes per month (Sat/Sun).
2. Online Dance Classes: Live online dance classes via Zoom for both adults and kids, serving students in India and internationally (US, Canada, UK, Europe, Middle East). Offered in monthly subscription tiers: 8 classes/month (weekend) or 12 classes/month (weekday), with trial class options. International pricing in USD and domestic pricing in INR.
3. Private / One-on-One Classes: Hourly private dance/fitness lessons at the studio (Rs 2,500/hour) or at the client's home location (Rs 3,500/hour within 5km, Rs 4,000/hour beyond 5km in Delhi). Outstation choreographer hire charged at Rs 18,000/day plus food and accommodation.
4. Corporate Workshops: Dance and fitness training sessions delivered at corporate offices across Delhi/NCR. Priced per session based on group size (up to 15 people: Rs 3,500; 16-40 people: Rs 5,500; 41-60 people: Rs 7,500; 61-100 people: Rs 10,000 per hour). Includes GST.
5. Wedding Choreography: Private lessons and choreography for wedding events including couple dances, family performances, and sangeet ceremonies. Packages range from Rs 2,500/hour (studio) to Rs 12,000 per performance (6-hour mini package). Choreographer outstation visits at Rs 15,000/day plus travel, accommodation, and food. Full event packages with scripting, themes, and multiple performers start at Rs 50,000.
6. Dance Troupe Performances: Professional dance troupe (SuperBang Crew) available for corporate events, weddings, award functions, and public events. Pricing starts at Rs 8,000 per person plus travel and refreshments. Latin/Salsa, Bollywood, Hip Hop, Folk, B-Boying, Jazz, Contemporary, and Belly Dance acts are available.
7. Namaste India Dance Workshop (Tourists): Two-hour cultural dance workshop for foreign tourists and travelers in Delhi, introducing Bollywood, Bhangra, and Dandiya dance forms. Includes video recording of choreography. Priced at Rs 3,000/person (without costume) or Rs 3,500/person (with costume hire). Mini 1-hour version at Rs 1,200/person.
8. Dance Studio Hire: Two dance studios available for hire at the Amar Colony center (Lajpat Nagar). Studios are equipped spaces used for classes and can be rented for events, rehearsals, or third-party use.
9. School Dance Programs: Regular dance classes, annual day choreography, and competition training provided to international and private schools in Delhi, Noida, and Gurgaon. Schools served include American Embassy School (AES), The Japanese School, The French School, The British School, The Ardee School, and Apeejay Schools (Delhi and Mumbai).
10. Dance Workshops and Masterclasses: Short-format workshops (up to 2 hours) conducted by visiting Indian and international professional dancers. Masterclasses involve shooting choreography at public exotic locations. Fees range from Rs 150 to Rs 1,500 per session depending on the instructor.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Delhi Dance Academy is a multi-location dance education and performance services company operating physical studios in Delhi and Gurgaon alongside online classes via Zoom. It teaches 13+ dance and fitness styles to individuals (kids and adults), provides wedding choreography, delivers corporate team-building workshops, runs school programs for international schools, and supplies professional dance troupes (SuperBang Crew, Folk Troupe) for events. Revenue is generated from subscription-based group classes, hourly private lessons, fixed-price choreography packages, and event-based performance bookings.

Product overview

Delhi Dance Academy is a dance education and performance services company operating as a multi-location studio in Delhi (Amar Colony Lajpat Nagar) and Gurgaon (Sushant Lok). The company offers a comprehensive portfolio of dance instruction across 15+ dance and fitness styles including Bollywood, Contemporary, Jazz, Salsa, Hip Hop, B-Boying, Belly Dancing, Zumba, Aerobics, Yoga, Gymnastics, and Self-Defense. The core offering consists of regular dance classes organized by dance form and age group, supplemented by specialized programs including online virtual classes (via Zoom), professional certification courses (Carbon Plus and Diploma in Dance), and masterclass workshops. Event services include wedding choreography, corporate workshops, flash mobs, dance troupe performances (SuperBang Crew and Folk Dance Troupe), the annual AVAJARRED show, and the tourist-focused Namaste India Workshop. The academy also rents studio space and provides school programs for international institutions. All offerings share the central theme of dance education and performance, unified by a common brand and instructor network across locations.

Differentiator

Problem solved

Functional benefit

Brands

• SuperBang Crew: Official dance troupe of Delhi Dance Academy led by Apoorv Raghav, known for Bollywood, Hip Hop and Couple choreography with over 100 first prizes since 2010.

Products and services

• Online Dance Classes Live, interactive virtual dance instruction delivered via Zoom to students in India and internationally (US, Canada, UK, Europe, Middle East), with monthly subscription tiers for weekend and weekday batches and adult/kids tracks.
• Bollywood Dance Classes In-person group instruction in Bollywood dance style fusing Indian classical, folk, belly dance, hip hop, and jazz movements, taught at Amar Colony (Delhi) and Sushant Lok (Gurgaon) studios.
• Hip Hop Dance Classes Urban dance instruction covering popping, locking, breaking, and house dance techniques at Delhi/NCR studios.
• Contemporary Dance Classes Modern expressive dance combining jazz-based vocabulary with various movement forms and musicality concepts, taught as group classes.
• Jazz Dance Classes Group classes covering street, funk, lyrical, and modern jazz dance styles at Delhi/NCR studios.
• Salsa Dance Classes Latin partner dance instruction including Cuban, Colombian, and New York salsa styles, taught as partner-based group classes.
• B-Boying and Breaking Classes Breakdancing instruction covering power moves, freezes, toprock, and footwork for advanced urban dancers.
• Kids Dance Classes Age-appropriate dance instruction for children split into Creative Movements (ages 4-6) and Preteens Program (ages 7-13) covering Bollywood, Hip Hop, and other styles.
• Zumba Workout Classes Latin American-inspired dance fitness program burning 500-1000 calories per hour through continuous movement to salsa, cumbia, reggaeton, and other rhythms.
• Aerobics Workout Classes Cardiovascular exercise program with muscle-based training, burning 500-800 calories per hour through PT/PE-style movements.
• Power Yoga Classes High-intensity yoga workout designed for weight loss and overall fitness improvement.
• Gymnastics Classes Physical training focusing on flexibility, jumps, rolls, strength building, and stunts.
• Belly Dancing Classes Traditional Middle Eastern dance focusing on hip and abdomen movements, taught in Egyptian style.
• Self Defense Classes Practical self-defense instruction focused on real-world scenarios, building stamina, flexibility, and escape techniques without belt progression systems.
• Private Dance Classes Hourly one-on-one or small group dance instruction at the studio (Rs 2,500/hour), at the client's home (Rs 3,500-Rs 4,000/hour within Delhi/NCR), or outstation (Rs 18,000/day plus travel and accommodation).
• Wedding Choreography Custom choreography for weddings, sangeet ceremonies, mehendi events, engagements, cocktail parties, and receptions for couples, families, and groups, with packages ranging from Rs 2,500/hour to full-event starting at Rs 50,000.
• Corporate Dance Workshops Team building and employee engagement dance/fitness programs delivered on-site at corporate offices across Delhi/NCR, priced per session based on group size (Rs 3,500-Rs 10,000 per hour).
• SuperBang Crew Dance Troupe Performances Professional dance troupe led by Apoorv Raghav offering Bollywood, Hip Hop, Latin, and mixed Western performances for corporate events, weddings, award functions, and public events; pricing starts at Rs 8,000 per person.
• Folk Dance Troupe Performances Traditional Indian folk dance troupe led by Gurmeet Singh, has performed for the Prime Minister twice and earned National Republic Day Camp recognition.
• Namaste India Dance Workshop Award-winning 2-hour cultural workshop for tourists and expats teaching Bollywood, Bhangra, and Dandiya with video recording, priced at Rs 3,000-Rs 3,500 per person (with/without costume).
• International Schools Dance Program Regular dance classes, annual day choreography, and competition training delivered to international and private schools including American Embassy School, Japanese School, French School, British School, Ardee School, and Apeejay Schools.
• Flash Mob Choreography Organized flash mob performances for causes, brand launches, and surprise events across Delhi/NCR.
• Carbon Plus Professional Dancer Training Intensive professional-level dance training program for aspiring professional dancers seeking career-level skills.
• Diploma in Dance One-year professional certification program for becoming a certified dancer from the institute.
• Dance Studio Hire Rental of dance studios in Amar Colony (Lajpat Nagar) and Sushant Lok (Gurgaon) for rehearsals, classes, or events.
• Dance Masterclasses and Workshops Professional workshops and masterclasses conducted by national and international dance instructors for advanced skill development and choreography learning, including exotic-location shoots at Taj Mahal, India Gate, Lotus Temple, and Lodi Garden.

Quantifiable outcome

• 500-1,000 calories burned per hour in Zumba classes; 500-800 in Aerobics; 400-600 in Jazz Contemporary; 350-550 in Hip Hop; 300 in Bollywood; 200-300 in Salsa
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered minor.

• Hilton Garden Inn GurgaonminorStrategic or Co-development PartnerDelhi Dance Academy partnered with Hilton Garden Inn, Baani Square, Sector 50, Gurgaon to offer rooftop Hatha Yoga classes on the 10th floor of the hotel. DDA managed the yoga curriculum and instructor (Katya Jeigalo from Belarus), while Hilton provided the venue. Classes ran on Monday, Wednesday, and Friday mornings from 7-9 AM. This partnership has been suspended for regular classes; corporate yoga is still available through DDA's Delhi head office.
• Ambience Mall GurgaonminorStrategic or Co-development PartnerAmbience Mall Gurgaon provided venue for AVAJARRED 3 (September 27, 2014) which featured 200+ performers and 30+ acts. The mall also served as a venue for the 'Bedazzled' proposal event and Apple store launch flash mobs.
• American Embassy School (AES)minorChannel Partner/ Reseller/ DistributorDDA provides regular dance classes and school programs to students of American Embassy School (AES) as part of their extracurricular activities.
• The Japanese SchoolminorChannel Partner/ Reseller/ DistributorDDA has been offering online Bollywood Dance Classes to students of The Japanese School, New Delhi since April 2020. The partnership continued during COVID-19 lockdown with virtual classes.
• The French SchoolminorChannel Partner/ Reseller/ DistributorDDA provides dance classes as part of school programs for students at The French School in Delhi.
• The British SchoolminorChannel Partner/ Reseller/ DistributorDDA provides dance classes as part of school programs for students at The British School in Delhi.
• The Ardee SchoolminorChannel Partner/ Reseller/ DistributorDDA provides dance classes as part of school programs for students at The Ardee School in Delhi.
• Apeejay SchoolsminorChannel Partner/ Reseller/ DistributorDuring COVID-19 lockdown, DDA conducted online dance classes for approximately 300 students of Apeejay Schools across Delhi and Mumbai (Khargar and Nerul branches). Partnership represents DDA's largest single school engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Steezy: Online dance education platform offering on-demand hip-hop, contemporary, and choreography classes globally via subscription. Comparable as an online-first dance instruction model that DDA's Zoom channel competes against for international students.
• CLI Studios: Online dance platform featuring world-class choreographers and live streaming. Comparable as a digital dance education platform targeting intermediate-to-advanced learners willing to pay for online instruction — overlapping with DDA's international Zoom subscribers.

Direct peers

• The Danceworx: One of India's largest dance academy chains offering Bollywood, contemporary, hip-hop, salsa and fitness classes across multiple cities including Delhi NCR. Direct competitor in the studio-based group dance education segment with similar breadth of styles and corporate/workshop offerings.

Broad incumbents

• Cult.fit (cure.fit): India's largest fitness subscription platform offering dance fitness, Zumba, yoga, and group classes across cities and online. Comparable as a subscription-driven dance/fitness class provider competing for the same adult learner wallet with more flexible pass policies.
• Shiamak Davar Dance Academy: India's most prominent branded dance academy founded by celebrity choreographer Shiamak Davar, operating across major metros. Comparable as a multi-style dance education provider with strong celebrity endorsement, school programs, and Bollywood choreography focus.
• Zumba (brand): Global branded dance-fitness program licensed through independent instructors. DDA offers Zumba alongside its proprietary styles; Zumba-licensed studios compete for the same cardio-dance segment with a stronger global brand.
• Terence Lewis Dance Academy: Established Indian dance academy brand led by celebrity choreographer Terence Lewis with contemporary and Bollywood offerings. Comparable in premium positioning, multi-style curriculum, and professional dancer training pathways.

Regional players

• Dance India (danceindiadance.com / various): Multiple smaller Delhi-based dance academies (e.g., Big Dance Center, Step Up Dance Academy) offering Bollywood and western styles in NCR. Direct local competitors competing for the same walk-in student and corporate workshop budgets.
• Stageworks Dance Academy: Boutique Delhi-based dance academies offering Bollywood, contemporary, and western styles with similar school partnership and workshop programming. Comparable as a Delhi market peer competing on instructor quality and brand.

Others

• Kingdom of Dreams: Gurgaon-based live entertainment destination where DDA's dance troupe has performed. Comparable as a venue/customer relationship and a customer of professional dance performances for cultural and theatrical programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dancedelhi
• YouTubeyoutube.com/channel/UCHlnMXliNqqKFUx8QX_w0DA
• Facebookfacebook.com/delhidanceacademy
• Instagraminstagram.com/delhidanceacademy
• LinkedInlinkedin.com/company/delhi-dance-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delhi Dance Academy