Food.Farm

What Food.Farm does

Food.Farm AS is a Norway-based B2B platform that connects corporate workplaces with local restaurants to provide scheduled, personalized office meal delivery. The product surface comprises a consumer-facing mobile application (iOS and Android) where employees select meals, and a Business Account Portal through which employers administer meal programs for their staff. Operationally, Food.Farm acts as a marketplace intermediary: its restaurant partners prepare meals which are then distributed to subscribing corporate customers' offices on a recurring basis, with Food.Farm sitting between the two sides to coordinate ordering, fulfillment, and payment.

The underlying technology is a standard two-sided marketplace architecture — mobile clients for end users, an admin portal for corporate accounts, and a back-end coordinating restaurant-side fulfillment — supported by a digital marketing stack (Facebook, Instagram, Google Analytics, Google AdWords, Facebook Pixel). The company is headquartered in Oslo, operates under the Snowball AS parent entity, and supports Norwegian, English, and German on its public surfaces. The technology stack is conventional and contains no disclosed AI/ML components or proprietary model assets.

Food.Farm's business model is a transaction-fee / marketplace intermediation model: it earns revenue per delivered meal facilitated between corporate clients and restaurant partners, with employer-sponsored programs functioning as the primary demand channel. The company serves two customer segments — Norwegian companies purchasing meal programs as an employee benefit, and individual employees at those companies who consume the meals — while the supply side consists of local Norwegian restaurant operators. The firm is early-stage (founded circa 2020), with reported headcount in the 1–10 range and no disclosed revenue or external funding.

Name

Food.Farm

Legal name

Food.Farm AS

Website

https://food.farm

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Food.Farm is a Norway-based B2B marketplace that connects corporate offices with local restaurants to deliver personalized daily meals to employees, operating mobile apps and an employer admin portal under parent Snowball AS.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Meal Delivery Service: Food.Farm generates revenue by delivering personalized meals to office workplaces. Companies sign up for business accounts, employees place individual orders, and meals are bundled and delivered daily to the office. The company partners with local restaurants/kitchens to fulfill orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Food.Farm is a B2B platform that delivers personalized meals from local restaurants directly to workplaces. Companies register for business accounts, employees place individual meal orders through mobile apps (iOS and Android), and Food.Farm bundles and delivers the orders to offices daily. The service includes an admin dashboard for tracking orders, payment history, advance planning, recurring orders, and group orders.

Product overview

Food.Farm is a single unified office meal delivery platform that combines a mobile app for employees, a business account portal for company administrators, and a logistics service for daily meal delivery. The platform enables companies to provide personalized meal options to employees by partnering with local restaurants, with features including centralized reporting, advance meal planning, and group ordering capabilities. The service operates through a three-step process: company registration, individual employee ordering, and daily workplace delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Food.Farm Mobile App Mobile application for iOS and Android that allows employees to place individual meal orders from partner restaurants with a single tap and receive notifications when their food arrives at the workplace.
• Business Account Portal Centralized admin dashboard for company managers to register teams, track employee orders and payment history, set up advance meal planning, manage recurring orders, and handle group orders.
• Office Meal Delivery Service Daily meal delivery service that bundles team orders and delivers personalized meals from local restaurant partners directly to workplaces, ensuring on-time delivery and minimal food waste through individual meal ordering.

Quantifiable outcome

• Time savings: eliminates waiting in line at canteen or heading out to buy food
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Local Restaurants and KitchenscoreOthersFood.Farm partners with local restaurants and kitchens ('the best local gems in town') to fulfill meal orders. These restaurant partners prepare individual meals which are then delivered to office workplaces through Food.Farm's delivery service.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wolt: Wolt is a major food delivery platform operating across the Nordics including Norway, connecting restaurants to consumers and increasingly to corporate customers. It is the most direct competitive threat to Food.Farm in the Norwegian market given its scale and existing restaurant network.
• Foodora: Foodora is a leading food delivery service in Norway and the Nordics, offering restaurant meal delivery to both consumers and businesses. It directly overlaps with Food.Farm's restaurant-to-office meal delivery model and competes for the same restaurant partners.
• ezCater: ezCater is the largest corporate catering marketplace in the US, connecting companies to local restaurants for group meal orders. It is the closest analog to Food.Farm's B2B meal delivery model in a more mature market.
• Fooda: Fooda runs workplace food programs including daily lunch pop-ups and corporate delivery in partnership with local restaurants. It targets the same B2B employer pain points (variety, convenience, dietary needs) that Food.Farm addresses.
• Cater2.me: Cater2.me provides corporate meal programs (lunch, snacks, catering) for offices, partnering with local restaurants to deliver to workplaces. Its recurring corporate meal model closely mirrors Food.Farm's daily office delivery offering.
• Deliveroo: Deliveroo is a major European food delivery platform with B2B capabilities (Deliveroo for Work). It competes in the same restaurant-to-office delivery category as Food.Farm in markets where it operates.

Broad incumbents

• Pluxee: Pluxee (formerly Sodexo Benefits & Rewards) is a global employee benefits and meal voucher provider. While it operates a different model (vouchers vs. delivery), it competes for the same corporate meal benefits budget and serves overlapping employer customers.
• Sodexo: Sodexo is a global food services and facilities management company with significant corporate catering operations. While primarily focused on on-site cafeterias, it represents a broader incumbent in workplace food that could expand into delivery.
• Edenred: Edenred is a leading global provider of meal vouchers and employee benefits (Ticket Restaurant). It is an incumbent in the corporate meal space and a potential competitor or partner for Food.Farm in workplace meal programs.

Emerging players

• Swiggy: Swiggy operates Swiggy Corporate, a B2B meal delivery service in India similar in concept to Food.Farm. It represents a comparable corporate meal delivery model in an emerging market, useful as a benchmark for product expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/foodfarm.no
• Instagraminstagram.com/food.farm.as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food.Farm