Positive Property

What Positive Property does

Positive Property Management, Inc. (DBA "Positive Property") is a privately held, family-owned property management and real estate services firm headquartered at 2393 Alumni Drive #202 in Lexington, Kentucky, with a secondary office on Mackinwood Drive in Lexington. Founded in 1989 by Melinda Harpe and operated continuously by the Harpe family since Danny Harpe assumed ownership in 1996, the company delivers three integrated lines of business: full-service property management for investment property owners, residential rental placement and leasing for tenants, and traditional real estate brokerage (buying and selling) in Central Kentucky. It self-describes as the area's largest manager of investment property in Central Kentucky, with hundreds of residential rental units spanning studios through executive homes and farms, and a service area covering seven counties: Fayette, Madison, Clark, Jessamine, Woodford, Franklin, and adjacent markets. The company also offers a Property Investment Consulting service as an add-on module, advising clients on rental property acquisition and portfolio development.

The technology backbone is the third-party PropertyBoss platform, which powers dedicated tenant, owner, and resident portals supporting online lease applications, rent payments, maintenance requests, move-out notices, owner statements, and direct deposit. Proprietary features are limited to configuration and integration of these portals rather than in-house software development; the company does not maintain a mobile app, public API, or documented AI/ML capabilities. Revenue is generated through three streams: ongoing property management fees structured by unit count with no vacancy, startup, or inspection fees; real estate sales commissions on buy/sell transactions; and one-time leasing/lease-signing fees, with a 5-month eviction re-lease guarantee that waives the leasing fee if the placed tenant is evicted early. Go-to-market is sales-led and relationship-driven, leveraging the company website, LBAR MLS listings, Zillow/Trulia syndication, Facebook, yard signage, and a small in-house team of roughly seven named professionals including the two principals, a realtor/office manager, a sales agent, a tenant liaison/head of maintenance, and two leasing agents. Customer mix is concentrated entirely in individual SMB landlords and residential tenants, with no institutional or enterprise accounts identified.

Operationally, the firm is family-controlled with no outside equity, no funding rounds, no subsidiaries, no M&A activity, and no acquisitions or divestitures on record. It holds no patents or formal certifications, and its only documented partnerships are with LBAR for MLS access, Store-It for storage services, and 24/7 Locksmith for locksmith services. The business is a going concern serving a regionally bounded Central Kentucky market, dependent on the Harpe family's continued involvement and on the stability of the local rental and real estate sales cycle.

Name

Positive Property

Legal name

Positive Property Management, Inc.

Website

https://positiveproperty.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Positive Property Management, Inc. is a family-owned, Lexington, Kentucky-based property management and real estate services firm serving Central Kentucky. It manages hundreds of residential rental units, places tenants, and brokers home sales for individual SMB landlords across seven counties.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management services
• Residential rental leasing
• Real estate brokerage
• Tenant placement screening
• Investment property advisory

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Property Management Fees: Ongoing management fees charged to property owners. Pricing structure differs based on number of rental units. No fees when property is vacant, no markup on maintenance, no startup fees, no inspection fees.
2. Real Estate Sales Commissions: Real estate buying and selling services for property owners and buyers. Property owners receive discount on normal fees for buying and selling real estate.
3. Lease Signing/Leasing Fees: Fees for tenant placement and lease signing services. If tenant requires eviction within first 5 months of lease, property is re-leased and leasing fee is waived.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Positive Property is a full-service residential property management and real estate services company serving Central Kentucky. It manages hundreds of rental units on behalf of individual property owners and investors, providing leasing, tenant screening, 24/7 maintenance coordination, rent collection, and monthly owner accounting. The company also operates a residential real estate brokerage (buying and selling) and property investment consulting for clients seeking investment properties in the Lexington area.

Product overview

Positive Property offers a unified property management and real estate services platform for Central Kentucky. The core offering consists of Property Management Services, Residential Rental Services, and Real Estate Services, supported by two self-service portals: the Tenant Portal (for applications, rent payments, and maintenance requests) and the Owner Portal (for inspections, documentation, and statements). An add-on Property Investment Consulting service provides advisory for clients seeking investment properties. The company operates primarily through PropertyBoss-based online systems connecting tenants, owners, and management staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential property management for property owners in Central Kentucky, including advertising, leasing, credit/criminal/eviction/employment screening, 24/7 maintenance coordination, rent collection, monthly and yearly accounting statements, and direct-deposit owner disbursements.
• Residential Rental Services Rental housing services offering several hundred units in Central Kentucky ranging from studios and apartments to townhomes, duplexes, single-family homes, executive homes, and farms, with online tenant access for applications, rent payments, and maintenance requests.
• Real Estate Services Licensed residential real estate brokerage services assisting buyers and sellers with home purchases, listings, and investment property transactions in Central Kentucky, with discounted commissions for property management clients.
• Property Investment Consulting Investment property advisory services helping clients identify and acquire quality real estate investments in the Lexington/Central Kentucky market, with financing assistance and portfolio development guidance drawing on the firm's experience as the area's largest manager of investment property.

Quantifiable outcome

• 100s of rental properties managed including single family homes in Central KY
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Store-It, LLCminorOthersSelf-storage partner in Lexington, KY offering 24-hour secure access with camera surveillance. Provides short and long-term storage unit rentals at affordable pricing with special offers for Positive Property customers.
• 24/7 Locksmith Lock & Key ServicesminorOthersLocksmith services in Lexington, KY providing automobile unlocks, residential unlocks, re-keying, lock changes, new hardware, safes, and commercial locksmith services.
• Lexington Board of REALTORS (LBAR)coreTechnology or IntegrationMLS (Multiple Listing Service) partner providing access to comprehensive property listings database. Company maintains LBAR profile and uses the MLS system for marketing properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Property Management: National franchise system providing residential property management services to individual investors and small landlords — same customer profile, same full-service offering (tenant screening, maintenance, rent collection), and often powered by PropertyBoss or comparable PMS platforms.
• PMI (Property Management Inc.): National franchise network offering full-service residential property management to SMB investors. Operates with the same owner-investor customer segment and is the closest direct competitor archetype for a regional family-owned PM firm.

Broad incumbents

• Main Street Renewal: Large-scale institutional single-family rental (SFR) manager serving investors in multiple U.S. markets. Operates at much greater scale than Positive Property but competes for the same pool of residential landlords and investment properties in overlapping geographies.
• Invitation Homes: Public SFR REIT that owns and manages tens of thousands of single-family rental homes. While not a direct SMB PM competitor, it competes for tenants in Lexington's single-family rental market and shapes landlord expectations on technology and service.
• Greystar Real Estate Partners: Largest U.S. residential and multifamily property manager. While its primary focus is multifamily, Greystar increasingly competes for residential management mandates and investor relationships at the upper end of the SMB-to-mid-market segment.
• American Homes 4 Rent: Public SFR REIT operating a large portfolio of single-family rental homes. Represents the institutional end of the same investment-property market Positive Property serves, and competes for the highest-quality tenants.

Others

• Buildium: Property management software platform aimed at small-to-mid residential managers. Many regional PM competitors of Positive Property run on Buildium, making it a direct ecosystem/technology comparable.
• AppFolio: Cloud-based property management software platform that powers many of Positive Property's direct competitors. Provides the underlying tenant/owner portals, accounting, and screening similar to what Positive Property currently gets from PropertyBoss — making it a direct enabling/competing technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063582130147
• LinkedInlinkedin.com/company/citywest-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Property