Main Street Renewal

What Main Street Renewal does

Main Street Renewal (MSR) is a privately held, Austin-Texas-headquartered single-family rental (SFR) operator and licensed real estate brokerage that renovates, leases, and professionally manages more than 50,000 single-family homes across 30+ U.S. markets, primarily in the Sunbelt (Atlanta, Tampa, Orlando, Fort Myers, Charlotte, Phoenix, Dallas-Fort Worth, Houston, Austin, San Antonio, Raleigh, Nashville, and 20+ other metros). MSR is the consumer-facing leasing brand within the Amherst Holdings group, a larger institutional SFR platform, and legally operates as Main Street Renewal, LLC (Texas) with additional offices in New York. Its customers are individuals and families — including Housing Choice Voucher (Section 8) holders and pet owners (up to four pets per home) — seeking professionally managed single-family rental housing as an alternative to apartment living or homeownership.

The company's core product layer is a Yardi-powered Resident Portal (web plus iOS/Android apps) that handles online rent payment, auto-pay setup, maintenance requests, and lease document access, supplemented by a digital Applicant Portal integrated with Plaid (identity and 90-day income verification), TransUnion (credit and criminal screening), and DocuSign (electronic lease execution). Prospective residents discover and tour homes via an SEO-optimized website and Rently-powered self-touring with smart-lock access (packages priced at $1.99–$4.99 per 30/60 days). Operational maintenance is handled by an in-house team called MainStreet Maintenance™, while a Contractor & Vendor Network (shared with the Amherst-affiliated Bungalo platform) standardizes renovation materials and trade flows. Differentiated sub-products include the MSR CARES social-support program (since 2017, with the University of Texas at Austin), MSR Insurance Services (MSRIS, an Assurant-distributed renters insurance affiliate), and a Scam Prevention program.

MSR's revenue model is overwhelmingly recurring monthly residential rent ($1,275–$3,115/month per home), augmented by $55 non-refundable application fees per adult, pet fees and pet rent (up to four pets), $500 reservation deposits, MSRIS insurance commissions, $150/month pool service surcharges on pool homes, and referral economics (it pays $300 per completed lease to referring real estate agents). Distribution combines direct-to-consumer web/mobile traffic, self-tour conversion, agent referrals, and HCV-program channel partnerships. Headcount is 501–1,000 employees, with no publicly disclosed revenue, funding rounds, or detailed ownership stake at the MSR entity level beyond its Amherst Holdings parent affiliation.

Name

Main Street Renewal

Legal name

Main Street Renewal, LLC

Website

https://msrenewal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Main Street Renewal is a privately held single-family rental operator and licensed brokerage that renovates, leases, and professionally manages 50,000+ homes across 30+ U.S. markets, serving individuals, families, HCV voucher holders, and pet owners through a Yardi-powered digital platform under Amherst Holdings.

Ownership category

akta.pro rank

Product category

Single-Family Residential Rental Services

NAICS

Services to Buildings and Dwellings (5617), Residential Remodelers (236118)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Single-family rental homes
• Residential property management
• Home renovation leasing
• Renters insurance services
• Self-tour rental platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Rent: Monthly rental payments from single-family home tenants. Rent prices vary by market and property, ranging from approximately $1,275 to $3,115 per month based on location, size, and amenities.
2. Application Fees: $55 non-refundable application fee per adult applicant (18+) covering application processing and screening costs. Additional adult residents must pay separate $55 fee.
3. Pet Fees and Rent: Non-refundable pet fee and monthly pet rent charged per pet. Maximum 4 pets per property. Specific amounts vary by property.
4. Security Deposits: Security deposits required prior to move-in. $500 reservation deposit for 'Available Soon' homes credited toward move-in funds.
5. Renter's Insurance: MSR Insurance Services (MSRIS), an affiliate, offers opt-in renters insurance policy through Assurant with $100,000 personal liability coverage and $20,000 personal property coverage as part of application process.
6. Pool Service Charges: $150 monthly pool service charge for homes with pools, added to monthly rent.
7. Self-Tour Access Fees: Rently self-touring platform fees: $1.99 for 3 tours/30 days, $2.99 for 10 tours/30 days, $4.99 for unlimited tours/60 days.
8. Agent Referral Fees: $300 referral fee paid to real estate agents per completed lease. Paid within 30 days of resident move-in after first month's rent and deposits received.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Main Street Renewal acquires, renovates, and leases single-family homes to individuals and families across 30+ U.S. markets. The company bundles each home with the MainStreet Maintenance™ in-house service team, a Yardi-based Resident Portal for rent and maintenance, Rently-enabled self-touring, electronic lease execution, and add-on services including pet accommodations, pool service, renters insurance through affiliate MSRIS, and Housing Choice Voucher acceptance.

Product overview

Main Street Renewal is a single-family residential leasing platform offering professionally managed rental homes. The core product includes a portfolio of renovated single-family homes backed by the MainStreet Maintenance™ in-house team, accessible via a self-touring system (powered by Rently) and a Yardi-based Resident Portal/app for rent payments, maintenance requests, and lease management. The Applicant Portal integrates Plaid for identity/income verification and TransUnion for credit/criminal screening, with DocuSign for electronic lease signing. Value-added sub-brands include the MSR CARES resident assistance program (in partnership with the University of Texas at Austin), MSR Insurance Services (offering Assurant renters insurance), the Housing Choice Voucher (HCV) program, a Real Estate Agent Referral Program ($300 per lease), and a Contractor & Vendor Network. The company also operates pet-friendly housing with breed restrictions and a dedicated scam prevention program. Smart home access is listed as a built-in technology feature.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Family Rental Homes
• MSR Insurance Services (MSRIS) Renters Insurance
• Housing Choice Voucher (HCV) Rental Program
• MSR CARES Resident Assistance Program

Quantifiable outcome

• 30k+ 5-star Google Reviews demonstrate high customer satisfaction
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Steve Hicks School of Social Work at the University of Texas at AustincoreStrategic or Co-development Partner · 1 January 2017Strategic partnership providing social work expertise and student interns for the MSR CARES Program, which offers resident assessments, resource referrals, and ongoing support for housing and financial stability.
• TransUnioncoreTechnology or IntegrationThird-party screening provider for credit and criminal background checks on all leaseholder applicants and adult occupants.
• PlaidcoreTechnology or IntegrationIdentity verification and income verification services using Bank Connect to verify 90-day income history and validate applicant identity through government ID scanning.
• DocuSigncoreTechnology or IntegrationElectronic signature platform for lease agreements and Reservation Deposit Agreements, enabling fully digital lease execution process.
• Assurant Insurance ServicescoreTechnology or IntegrationInsurance provider offering renters insurance policies through MSR Insurance Services (MSRIS) affiliate, providing $100,000 personal liability and $20,000 personal property coverage.
• StripecoreTechnology or IntegrationPayment processing services for online rent payments and application fees, including fraud detection and prevention.
• YardicoreTechnology or IntegrationProperty management software powering Resident Portal and mobile app for rent payments, maintenance requests, and document access.
• RentlycoreTechnology or IntegrationSelf-touring access provider enabling prospective residents to book and conduct self-guided property tours 7 days/week using smart lock technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Progress Residential: Major US SFR operator (100,000+ homes) owned by Pretium Partners; comparable in scale, Sun Belt footprint, and integrated acquisition/lease/maintenance operations.
• American Homes 4 Rent: Publicly-traded SFR REIT (~60,000+ homes) that acquires, renovates, and leases single-family homes; directly comparable to Main Street Renewal in business model and target renter profile.
• Invitation Homes: Largest US publicly-traded SFR operator (~80,000+ homes) focused on single-family rental acquisition, renovation, and leasing; the closest institutional peer to Main Street Renewal by scale and vertically integrated operating model.
• Tricon Residential: Single-family rental operator (now majority-owned by Blackstone) focused on US Sun Belt and secondary markets with vertically integrated acquisitions, leasing, and property management.
• FirstKey Homes: Institutional SFR operator (~50,000 homes) owned by Cerberus Capital Management; close peer in portfolio size, REO-to-rental origin, and asset-management structure.
• Bungalo: Sister single-family rental brand under the same Amherst Holdings parent; shares contractor networks and operating infrastructure with Main Street Renewal and overlaps on Sun Belt metros.

Broad incumbents

• Amherst Holdings: Diversified residential real estate platform and parent of Main Street Renewal; operates Bungalo, commercial mortgage, and other real estate verticals, so MSR's strategy and capital are intertwined with this parent group.
• Cerberus Capital Management: Diversified alternative-asset manager and parent of FirstKey Homes; its SFR subsidiary competes head-to-head with MSR for institutional-quality inventory and renter demand.
• Pretium Partners: Alternative investment firm and parent of Progress Residential; one of the largest US SFR capital allocators whose operating subsidiary is the most direct comparable to MSR.

Emerging players

• Roofstock: Single-family rental investment marketplace and property management platform enabling investors to buy and operate SFR properties; partial overlap with MSR in tenant placement and operations services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MainStRenewal
• Facebookfacebook.com/msrenewal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Main Street Renewal