533 AG

Name

533 AG

Legal name

533 AG

Website

https://533.ag

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Venture Capital & Startup Incubation

NAICS

Other Financial Vehicles (52599)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

Keywords

• Venture incubation services
• Startup investment vehicle
• Future of work platforms
• Blockchain infrastructure investments
• Decentralized work solutions

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Marketing channels1 record

Core offering

533 AG operates as an investment vehicle and incubation company that funds, builds, and manages a portfolio of interoperable tools targeting freelancers, startups, and small businesses in the future-of-work space. It incubates and invests in separate entities (e.g., Hafven coworking, VRTX Labs VR/AR, PEY blockchain payments, Scorechain analytics, Mana meal replacement) rather than selling a single product directly. The company provides strategic guidance, capital, and an overarching brand framework under which portfolio companies operate with their own business models.

Product overview

533 AG is an investment vehicle and incubator that manages a portfolio of interoperable tools for freelancers, startups, small businesses, and established companies. The portfolio includes: Mana (meal replacement/FoodTech), VRTX Labs (VR/AR applications), Hafven (coworking/coliving/maker space), PEY (blockchain payment solutions), Scorechain (blockchain analytics), and previously doctape (cloud storage, acquired by Atlassian). The company focuses on projects that decentralize vital infrastructure creating smart systems for a sustainable society.

Differentiator

Problem solved

Functional benefit

Products and services

• Mana (via Heaven Labs DACH GmbH) Full meal replacement product created in Prague, Czech Republic; 533 AG participates in DACH-region sales, marketing, PR and customer support through its jointly controlled subsidiary Heaven Labs DACH GmbH.
• VRTX Labs Develops Virtual Reality (VR) and Augmented Reality (AR) applications for corporate clients, including installations for trade shows and indoor navigation solutions for mobile platforms.
• Hafven Coworking, coliving and maker space platform covering 2000 square meters with seven areas including coworking, maker space, events, academy, culture, nutrition, and startup accelerator.
• PEY Bitcoin Terminal and App Blockchain-based mobile payment solutions, with workshops, consultations, and coaching to help companies understand and apply blockchain technology in their business operations.
• Scorechain Blockchain-based Big Data infrastructure providing deep analysis and exploration of blockchain with web-based interactive graph visualizations for bitcoin businesses and stakeholders.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AtlassiancoreStrategic or Co-development Partner · 11 September 2014Atlassian acquired doctape (a 533 AG portfolio company) in September 2014, bringing doctape's file management and conversion technology to Atlassian's team collaboration tools.
• Die WerkecoreStrategic or Co-development Partner · 1 January 2014Open workshop and maker space that fused with Edelstall in 2016 to create Hafven. Key people included Christoph Zimmermann, Nikolai Reichelt, and Jürgen Pleteit.
• tape.io GmbH (doctape)coreStrategic or Co-development Partner · 1 January 2011doctape was founded in 2011; 533 AG invested in January 2012 to help shape strategy and subsequent investment rounds. Ricardo Ferrer Rivero joined as Chief Creative Officer.
• Multi-Media-Management GmbH (MMM)coreStrategic or Co-development Partner · 1 January 1998Full-service digital agency in the banking sector with over 500 customer projects. Hartmut A. Borchers, Managing Director of MMM, joined the executive board of 533 AG in August 2014 and manages the finance applications business unit.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Techstars: Global accelerator operator running startup programs across multiple verticals and geographies. Comparable to 533 AG as an established incubator brand, though operating at vastly larger scale.
• Y Combinator: Silicon Valley-based startup accelerator and seed investor with the largest global portfolio. Comparable to 533 AG as a high-volume incubator model, though operating at vastly larger scale and capital base.
• WeWork: Global coworking and flexible workspace operator with extensive portfolio of shared office locations. Comparable to 533 AG's Hafven as a coworking business model, though operating at massively larger global scale.

Direct peers

• Antler: Global early-stage venture capital firm and founder generator that incubates startups across multiple sectors. Comparable to 533 AG in its incubator-plus-investment model targeting early-stage founders.
• Cherry Ventures: Berlin-based early-stage venture capital firm that invests across European technology startups. Comparable as a DACH-region early-stage investor with portfolio construction approach.
• Wayra (Telefónica): Corporate innovation and venture arm of Telefónica operating startup accelerators across multiple geographies. Comparable to 533 AG as a structured corporate incubation vehicle backing early-stage companies.
• Betahaus: Berlin-headquartered coworking and innovation community operator with a similar future-of-work focus. Comparable to 533 AG's Hafven portfolio company as a coworking/innovation platform in the DACH region.
• Rocket Internet: Berlin-headquartered incubator and venture builder that creates and invests in internet and technology companies. Comparable to 533 AG as a similarly structured holding/incubation vehicle investing across multiple portfolio companies.

Regional players

• Mindspace: European coworking space operator with multiple locations across the continent. Comparable to 533 AG's Hafven portfolio as a regional coworking operator, though primarily active in larger European capitals.

Others

• Hafven (formerly part of 533 AG portfolio): Hannover-based coworking, coliving and maker space platform that originated from 533 AG's portfolio through the 2016 merger of Edelstall and Die Werke. Comparable as a portfolio company rather than a competitive peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/533-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 533 AG