Ideal Property Management

What Ideal Property Management does

Ideal Property Management of Wisconsin LLC is a privately held, owner-operated landscaping contractor founded in 1989 by Rick Dassow in Lannon, Wisconsin. The company delivers residential landscape design, construction, and year-round maintenance services to homeowners in Milwaukee's North Shore region, including Shorewood, Whitefish Bay, and areas north to Grafton. It operates a 40+ employee team organized into separate design, construction, and maintenance divisions, with field crews dispatched to client properties Monday through Friday.

The commercial model combines three one-time revenue streams with one recurring revenue stream. Customers initiate engagement through website inquiry forms, phone, or email, and receive a free initial consultation followed by a paid design package (Small at $800, Medium at $1,200, Large at $1,600+). Approved designs convert into construction projects billed via itemized proposals, with hardscape and stonework backed by a 10-year warranty. To anchor recurring revenue, the company offers 12-month customizable maintenance contracts covering snow removal, mowing and edging, fertilizing, mulching, and spring/fall cleanup, with optional add-ons such as annual flowers, gutter cleaning, holiday lighting, and a seasonal Christmas tree lot.

The company is a services business with no proprietary technology platform, AI/ML capabilities, or software product. It sources materials from a network of regional and national suppliers (Monrovia, Johnsons Nursery, Unilock, Kichler, Hunter, FXLuminaire, Halquist). Distribution is direct-to-consumer via field service, with marketing limited to a website, portfolio, and Google reviews (4.3/5 across 12 reviews). No external funding, parent company, or M&A activity is evidenced.

Name

Ideal Property Management

Legal name

Ideal Property Management of Wisconsin LLC

Website

https://ideal-landscaping.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideal Property Management is a Wisconsin-based residential landscaping contractor founded in 1989 that provides landscape design, construction, and year-round maintenance services to homeowners in Milwaukee's North Shore region, including Shorewood and Whitefish Bay.

Ownership category

akta.pro rank

Product category

Residential Landscaping Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Residential landscaping services
• Landscape design packages
• Landscape construction
• Lawn maintenance contracts
• Snow removal services

Headquarters

HQ city

Lannon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Packages: One-time fees for design packages ranging from $800 to $1600+ depending on property scope. Includes technical drawings, planting plans, and construction cost proposals.
2. Landscape Construction & Installation: Revenue from implementing approved landscape designs including hardscapes, plantings, lighting, and specialty features. Billed based on transparent, itemized proposals.
3. 12-Month Maintenance Contracts: Annual maintenance contracts providing recurring revenue. Includes snow removal, lawn mowing, fertilizing, mulching, and spring/fall cleanup. Customizable to property needs.
4. À la Carte Services: Additional services available for add-on purchases including annual flowers, gutter cleaning, and holiday lighting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ideal Property Management is a full-service residential landscaping company that designs, builds, and maintains outdoor living spaces for homeowners in Southeastern Wisconsin. Offerings include tiered landscape design packages (Small from $800, Medium from $1200, Large from $1600), design-build construction of hardscapes, plantings, lighting, and specialty features, and customizable 12-month maintenance contracts covering lawn care, snow removal, and seasonal cleanup, with a 10-year warranty on hardscape and stonework.

Product overview

Ideal Property Management is a full-service landscaping company offering landscape design, construction, and maintenance services. The company provides three design package tiers (Small starting at $800, Medium at $1200, and Large at $1600) that include concept development, technical drawings, and planting plans, paired with construction and implementation services. Complementary offerings include year-round seasonal maintenance contracts covering lawn care, snow removal, and property cleanup, along with optional add-ons such as custom floral designs and holiday decorating. The company also operates a seasonal Christmas tree lot.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services Full-service landscape design service for homeowners covering concept development, technical drawings, planting plans, and design packages for hardscapes, water and drainage solutions, gardens, lawns, privacy structures, and outdoor entertainment features.
• Design Packages Three-tiered design packages: Small (starting at $800) for front/rear entry or border gardens; Medium (starting at $1200) for partial backyard or patio updates; Large (starting at $1600) for full property renovation including specialty features. Each package includes detailed layout, planting plan, technical drawings, full color presentation, and construction cost proposal.
• Landscape Construction & Installation Implementation of approved landscape designs including hardscapes, plantings, lighting, irrigation, and specialty structures such as fire pits, outdoor kitchens, and pergolas. Construction is delivered by in-house crews with expertise in carpentry, masonry, and concrete, and is backed by a 10-year warranty on hardscape and stonework.
• Seasonal Maintenance Services Year-round residential property maintenance including spring cleanup, debris removal, lawn fertilization and dethatching, summer mowing and edging, fall cleanup, leaf removal, gutter cleaning, lawn aeration, tree and shrub pruning, winter snow removal, and ice control.
• 12-Month Maintenance Contracts Fully customizable annual maintenance contracts covering snow removal, lawn mowing and edging, fertilizing, mulching, and spring and fall cleanup, with optional add-ons such as annual flowers, gutter cleaning, and holiday lighting.
• Custom Floral Designs & Holiday Decor Optional add-on floral design services for seasonal plantings and holiday decorations, available exclusively to existing yearly maintenance clients.
• Christmas Tree Lot Annual Christmas tree lot selling trees, wreaths, and holiday greenery, operated each season from late November through December 23 at the St. Monica School Parking Lot in Whitefish Bay.

Quantifiable outcome

• 10-year warranty on all hardscape and stonework installations
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• MonroviaminorOthersSupplier of plants and nursery stock. Listed as a trusted supplier of quality landscaping materials used in company projects.
• Johnsons NurseryminorOthersLocal/regional nursery supplier of plants and landscaping materials. Trusted supplier partner for plant materials.
• Northern SunsetminorOthersSupplier of landscaping materials and plants. Listed as a trusted supplier in the Quality Products and Suppliers section.
• Minors GardenminorOthersGarden and plant supplier. Listed as a trusted supplier partner for quality landscaping materials.
• UnilockminorOthersHardscape materials supplier providing pavers, retaining walls, and other hardscape products. Listed as a trusted supplier.
• KichlerminorOthersOutdoor lighting manufacturer and supplier. Partnered for landscape lighting installations.
• HunterminorOthersIrrigation systems supplier providing in-ground sprinkler and irrigation solutions. Trusted supplier for water management projects.
• FXLuminaireminorOthersLandscape lighting manufacturer providing premium outdoor lighting products. Listed as a trusted supplier partner.
• HalquistminorOthersSupplier of stone and hardscape materials. Trusted supplier for masonry and construction materials.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Mariani Landscape: A family-owned regional landscape design-build and maintenance firm serving affluent residential and commercial customers in the Midwest. Comparable as a high-end full-service landscaper with similar client profile and integrated offering, though it operates in different geographies.
• Ruppert Landscape: A large Mid-Atlantic and Southeast regional landscape management company offering design-build, maintenance, and tree care for commercial and residential customers. Comparable as a regionally-concentrated full-service landscaping business, though it operates in different geographies.

Broad incumbents

• TruGreen: The largest U.S. residential lawn care company offering fertilization, weed control, and maintenance services. Comparable as a recurring-revenue residential lawn maintenance provider, though it does not offer design-build construction services.
• Scotts LawnService: National residential lawn care service arm of The Scotts Miracle-Gro Company. Comparable as a recurring-revenue lawn maintenance provider for homeowners, though it operates as a franchised brand and does not offer design-build services.
• Davey Tree Expert Company: Large established provider of tree care, landscaping, and environmental services for residential and commercial customers. Comparable in offering integrated landscape and grounds services, though it operates nationally and focuses more on tree care than landscape design.
• BrightView Landservices: The largest U.S. commercial and residential landscaping services company (NYSE: BV). It is broadly comparable as a full-service landscape design, build, and maintenance provider but operates at far greater scale and serves commercial customers as its primary market.

Emerging players

• LawnStarter: An online marketplace connecting homeowners with local lawn care and landscaping professionals. Competes for the same residential maintenance customer base as Ideal in overlapping geographies, using a tech-enabled platform rather than direct service.
• Yardzen: An online landscape design service that delivers professional designs remotely and matches homeowners with local contractors for installation. Comparable on the design-revenue stream that feeds Ideal's construction pipeline, though it operates without in-house construction crews.
• GreenPal: An online marketplace (often called 'Uber for lawn care') connecting homeowners with local lawn care providers. Competes for the same residential maintenance customer base as Ideal, using a tech-enabled bidding model rather than direct service delivery.

Direct peers

• The Grounds Guys: A Neighborly franchise brand offering residential and commercial landscape design, build, and maintenance services. Directly comparable as a full-service landscaping provider with a similar design-build-maintain offering to affluent homeowners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideal Property Management