Citrus

What Citrus does

Citrus Group Ltd is a UK-based, founder-controlled real estate investment and development company founded in 2005 and headquartered at Landmark, 33 Cavendish Square in London, with regional offices in Durham and Solihull (West Midlands). The firm invests in, develops, and manages property across eight vertical sectors: mixed-use, part exchange, self-storage, roadside, student housing (PBSA), hotels, shopping centres, and build-to-rent / residential / co-living. Its portfolio spans commercial, residential, and hospitality real estate in the UK, with operational geographies covering London, the North East, Yorkshire, the West Midlands, Essex, East Anglia, and South East England. The company has no proprietary technology platform and operates as an asset-led development firm rather than a technology business.

Citrus's business model rests on four interlocking revenue streams: real estate development and trading (acquiring, developing, and disposing of assets such as The Portal Gypsy Corner and the West London residential scheme sold to PA Housing); commercial property rental and asset management (income from managed schemes including Amazon at Integra61, Greggs and Costa at roadside locations, and the Eastgate Shopping Centre in Basildon); property part exchange services through the Citrus PX sub-brand, which charges developers and housebuilders for guaranteed property purchases as a sales acceleration tool; and joint venture participation across major mixed-use schemes (Integra61, Prince Bishops Place, Eastgate). Customer segments span developers and housebuilders seeking capital partners, local authorities and registered providers needing delivery capacity for housing and regeneration, commercial and retail tenants requiring well-located space, and institutional investors seeking co-investment exposure.

Notable flagship projects include the 205-acre Integra61 mixed-use scheme in Durham (with Amazon as anchor logistics tenant, anticipated to create 4,000 jobs and contribute over £2 billion to the local economy over 10 years), Prince Bishops Place in Durham city centre (planning approved July 2024), Eastgate Shopping Centre in Basildon (acquired March 2023 via JV), The Portal at Gypsy Corner (a consented 36-storey 355-home residential tower), and a 90,000 sqft self-storage facility in Doncaster delivered for Space Station and launched in 2025. The company is led by Founder and CEO Anton Curtis, with Rob Gershon as CFO, and operates with a lean team of 1–10 employees, executing capital-intensive projects through strategic JV partnerships with institutional co-investors.

Name

Citrus

Legal name

Citrus Group Ltd

Website

https://citrus-group.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Citrus Group is a UK-based, founder-led real estate investment and development firm operating across logistics, residential, retail, hotels, student housing, self-storage, and roadside sectors. It invests in, develops, and manages mixed-use schemes across the UK through direct investment and joint ventures.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Development & Trading: Citrus Group acquires, develops, and sells or holds commercial and residential property assets. Revenue is generated through the sale of developed assets (e.g., The Portal Gypsy Corner sold with planning permission; West London residential scheme sold to PA Housing) and through long-term asset ownership in its development portfolio covering industrial, logistics, retail, and mixed-use properties.
2. Commercial Property Rental & Asset Management: The company manages a wide commercial property and development portfolio covering industrial, logistics, distribution, and retail. Tenants at its schemes (Amazon at Integra61, Greggs/Costa/Starbucks at various roadside locations) generate rental income. Active asset management reduces voids and improves tenant mix.
3. Property Part Exchange Services: Citrus PX provides property part exchange solutions to developers and housebuilders, charging for services that facilitate home sales with certainty. This is a standalone business stream offering developers a marketing tool to assist with sales and meet financial targets.
4. Joint Venture Participation: Citrus enters into strategic joint ventures for major developments (Integra61, Prince Bishops Place, Eastgate Shopping Centre), co-investing capital and expertise in exchange for a share of development profits and long-term asset value.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Citrus Group is a UK-based real estate investment and development company that acquires, develops, and manages commercial and residential property across multiple sectors including industrial, logistics, distribution, retail, residential, hotels, student housing, and roadside. The firm delivers end-to-end real estate capabilities spanning strategic site acquisition, planning, development, asset management, and disposal, primarily through joint ventures, direct investment, and its Citrus Part Exchange (Citrus PX) service for housebuilders.

Product overview

Citrus Group is a multi-faceted real estate investment and development company offering a diverse portfolio of services rather than a unified software product. Core service offerings include: Mixed Use Development (strategic land and logistics), Part Exchange (Citrus PX), Self Storage, Roadside Development, Student Housing, Shopping Centre Regeneration, BTR/Residential/Co-Living, and Hotels. Major projects include Integra61 Durham (205-acre logistics hub), Prince Bishops Place Durham (shopping centre redevelopment), Eastgate Shopping Centre Basildon, Self Storage Doncaster (90,000 sqft facility), The Portal Gypsy Corner (36-storey residential), and West London Residential. The company operates across eight sector focus areas spanning commercial, residential, and hospitality real estate development throughout the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrus Part Exchange (Citrus PX) A dedicated property part exchange service that purchases properties on behalf of developers and housebuilders, providing a marketing tool to assist with sales and help meet financial targets through guaranteed transactions.
• Roadside Development Strategic roadside development services for drive-thru restaurants, EV charging hubs, petrol stations, and high-footfall retail operators, with completed schemes in Essex, East Suffolk, and at Integra61 Durham.
• Self Storage Development Self-storage development services including site identification, planning, and delivery for national storage operators, with expertise spanning enterprise centres and dedicated facilities such as the 90,000 sqft facility in Doncaster delivered for Space Station.
• Student Housing (PBSA) Purpose-built student accommodation (PBSA) investment and development targeting schemes of 300+ units with high BREEAM and ESG standards, delivered as standalone investments or as part of mixed-use destinations.
• Shopping Centre Regeneration Acquisition, joint venture structuring, and regeneration of underperforming shopping centres, focusing on placemaking, tenant mix repositioning, and unlocking long-term mixed-use potential.
• BTR / Residential / Co-Living Build to Rent, co-living, and specialist supported housing development across the residential spectrum, with emphasis on sustainability and quality, serving affordable housing providers, local authorities, and the private rental sector.
• Hotels Hotel investment and development services targeting projects where value can be added through planning, delivery, and operational expertise, with co-investment partnerships including the Hampton by Hilton West London project.
• Mixed-Use Development Strategic mixed-use development incorporating logistics, residential, roadside, care home provisions, and community facilities, exemplified by Integra61 delivering 2.5 million sqft of logistics alongside hundreds of new homes and amenities.
• Integra61 Durham A 205-acre strategic mixed-use development adjacent to J61 of the A1 motorway, creating one of the largest logistics and manufacturing developments in the North East with 2.5 million sqft of logistics space, 270 homes, care home, doctor's surgery, nursery, pub, hotel, restaurants, and retail outlets. Phase II covers an additional circa 250 acres.
• Prince Bishops Place, Durham A city centre shopping quarter redevelopment in Durham comprising 30 flexible commercial units across 45,000 sq ft, a new Public Square facing the River Wear, a hotel overlooking the historic market place, and a 408-bed student accommodation scheme. Planning granted in July 2024.
• Eastgate Shopping Centre, Basildon A 9.9-acre shopping centre site in Basildon, Essex with over 545,000 square feet of space, being revitalised with a mix of retail, leisure, and community facilities including national brands, Glow Sports Zone, and a planned 800-panel solar array and 20 EV charging stations. Attracts 9.5 million annual visitors.
• Self Storage Doncaster A 90,000 sq ft GIA self-storage facility developed for Space Station on a circa 3 acre site in Doncaster, with practical completion achieved and launched in 2025.
• Lowestoft Roadside Development A 2-acre site in Lowestoft, Suffolk featuring a McDonald's restaurant with drive-thru and an EV charging hub with 8 fast chargers operated by EV Networks. McDonald's and the EV hub are now fully operational and trading.
• The Portal, Gypsy Corner A consented 36-storey landmark residential building providing 355 new homes to the long-term rental market, with 100 affordable housing units, located 150 metres from North Acton station.
• West London Residential (Southall) A residential scheme on 0.7 acres in Southall comprising 43 flats within two buildings, of which 23 are shared ownership, designed for 100% affordable housing and sold to PA Housing.

Quantifiable outcome

• Integra61 Durham created 4,000 anticipated jobs and contributed over £2 billion to the local economy over 10 years
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• AmazoncoreStrategic or Co-development Partner · 1 January 2022Amazon is the anchor tenant at Citrus's Integra61 Durham development, occupying a 2 million sqft fulfilment centre — the largest logistics unit in the North East. This partnership established Integra61 as the region's premier logistics and industrial hub and contributed significantly to the anticipated 4,000 jobs and £2 billion economic contribution.
• EG Group (EG On The Move)coreStrategic or Co-development PartnerEG Group is developing a £4 million petrol station with EG On The Move filling station, convenience store, and Starbucks drive-thru at the Integra61 business park near Bowburn, County Durham. The project is expected to create approximately 70 jobs and open later this year. This roadside development joins existing EG Group tenants at the enterprise park.
• StarbuckscoreStrategic or Co-development PartnerStarbucks operates a drive-thru at the Integra61 roadside development as part of Citrus's strategy to bring complementary roadside amenities to the business park. The Starbucks location is co-located with the EG On The Move petrol station development.
• GreggssupportingStrategic or Co-development PartnerGreggs operates a drive-thru at Integra61 as part of the roadside development tenant mix, contributing to the diverse commercial offering of the 205-acre mixed-use scheme.
• Costa CoffeesupportingStrategic or Co-development PartnerCosta Coffee operates a drive-thru at Integra61 as part of the roadside development tenant mix, co-located with Greggs and other roadside operators at the scheme.
• EV Networks (EVN)supportingStrategic or Co-development PartnerEV Networks acquired a long lease from Citrus in November 2023 to operate a fast charging EV hub with 8 fast chargers at the Lowestoft, Suffolk site, co-located with the McDonald's drive-thru restaurant. Both are now fully operational and trading.
• McDonald'scoreStrategic or Co-development PartnerMcDonald's acquired a site from Citrus at Lowestoft, Suffolk in 2022 following Citrus's planning consent for a new restaurant unit with drive-thru. Planning was obtained in February 2023 and the restaurant is now fully operational and trading.
• Space StationcoreStrategic or Co-development PartnerCitrus Group sourced a 3-acre site in Doncaster, obtained planning, and delivered a new 90,000 sqft self-storage facility for Space Station. Practical completion was achieved with launch by Space Station in 2025. The facility is fully operational.
• Starboard HotelscoreStrategic or Co-development PartnerStarboard Hotels is a co-investment partner with Citrus on the Hampton by Hilton West London hotel project. Starboard Hotels brings hotel operational expertise to the partnership while Citrus provides development and planning capabilities.
• PA HousingcoreStrategic or Co-development PartnerPA Housing acquired the West London residential development site in Southall from Citrus — a 43-flat scheme designed for 100% affordable housing, with practical completion recently achieved. PA Housing is the affordable housing provider for this project.
• Homes2InspiresupportingStrategic or Co-development PartnerHomes2Inspire is one of 4 national charities Citrus Group works with in specialist housing, providing hundreds of supported units including children's homes and complex needs accommodation. This partnership addresses the UK's need for specialist supported housing.
• Durham County CouncilcoreStrategic or Co-development PartnerDurham County Council is the local planning authority for the Prince Bishops Place redevelopment in Durham city centre. Citrus and its JV partners submitted plans in March 2024 and received planning committee approval on 3rd July 2024. The council is a key stakeholder in the regeneration of this city centre shopping quarter.
• Brent, Ealing, Westminster, Hammersmith & Fulham CouncilscoreStrategic or Co-development PartnerCitrus Group has long-established relationships with several London borough councils under structured Private Sector Leasing schemes, delivering affordable housing and supporting government housing targets across London and the South-East.
• Integra61 JV PartnerscoreStrategic or Co-development PartnerCitrus Group acquired and is developing the Integra61 scheme in joint venture with partners, creating one of the largest logistics and manufacturing developments in the North East on a 205-acre strategic site. Phase II has been enabled through purchase of an additional circa 250 acres.
• Prince Bishops Place JV PartnerscoreStrategic or Co-development PartnerCitrus and JV partners acquired Prince Bishops Place Shopping Centre in Durham in 2022 with a view to redeveloping the city centre shopping quarter into a mixed-use destination including commercial units, hotel, and student accommodation.
• Eastgate Shopping Centre JV PartnerscoreStrategic or Co-development PartnerIn March 2023, Citrus achieved a successful acquisition of the Eastgate Shopping Centre in Basildon, Essex through a joint venture partnership. The 9.9-acre site totals over 545,000 sq ft. The JV aims to strategically reposition the centre with retail, leisure, and community facilities.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Palace Capital: Palace Capital is a London-listed UK regional commercial property investor and developer focused on mid-market office and mixed-use assets — comparable to Citrus on UK regional commercial exposure, though operating with a much larger, more diversified existing portfolio.

Direct peers

• Harworth Group: Harworth is a publicly listed UK brownfield regeneration specialist that acquires large former industrial sites, obtains planning, and delivers mixed-use and industrial/logistics parks — closely analogous to Citrus's Integra61 and Eastgate Shopping Centre repositioning playbook.
• Ask Real Estate: Ask Real Estate is a Manchester-based mixed-use and town-centre regeneration developer with a track record in retail repositioning and PBSA — closely comparable to Citrus's shopping-centre regeneration and student accommodation service lines.
• Torsion Group: Torsion Group is a UK Build to Rent and mixed-use developer active across the Midlands and North — directly comparable to Citrus's BTR, residential, and student accommodation service lines.
• Peel L&P (Peel Group): Peel L&P is one of the UK's largest privately held mixed-use developers and regeneration specialists, with landmark projects including MediaCity, Liverpool Waters, and TraffordCity — a direct scaled-up analogue to Citrus's mixed-use, JV-driven model.
• Bruntwood: Bruntwood is a privately held UK property company developing and managing commercial, mixed-use, and innovation-led real estate across the Northern Powerhouse — a relevant peer for Citrus's Solihull, Durham, and Manchester-region commercial and mixed-use activity.
• Pochin Construction & Property: Pochin is a North West England property developer and contractor delivering mixed-use, industrial, and residential schemes — closely comparable to Citrus's regional, multi-sector development model and in-house delivery ethos.
• St Modwen Properties: St Modwen is one of the UK's leading mixed-use and logistics developers, with a portfolio spanning residential, logistics, and town centre regeneration (including the 205-acre Coed Darcy project). It is the closest large-scale analogue to Citrus's Integra61-led mixed-use logistics model and is now owned by Blackstone.
• McLaren Property: McLaren Property is a UK mixed-use developer active in residential, Build to Rent, commercial, and student accommodation — directly comparable to Citrus's BTR, PBSA, and mixed-use service lines, particularly in the Midlands and North.
• Caddick Group: Caddick is a privately held Yorkshire-based mixed-use developer delivering residential, commercial, retail, and industrial schemes across the North of England — directly comparable to Citrus's Northern England focus and its logistics + town-centre regeneration pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/citrusgroup
• LinkedInlinkedin.com/company/citrus-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citrus