Summer Camp Guru

What Summer Camp Guru does

Summer Camp Guru is a private, for-profit company headquartered in Charlotte, North Carolina, founded in 2016. The company operates an online resource platform (summercampguru.com) that helps parents research, compare, and organize summer camp options for their children. The product surface is described as comprising search filters and reporting tools intended to reduce the planning burden on busy parents evaluating camp programs.

The business is a very small operation, with 1-10 employees and no publicly disclosed funding, ownership structure, leadership team, partnerships, or financial history. No revenue model, pricing structure, or monetization mechanics (e.g., advertising, subscriptions, affiliate referrals to camps) are documented in the available source material. The company appears to serve a U.S. consumer market with a single web-based interface and no mobile app presence, social media profiles, or office locations beyond the Charlotte base.

Beyond the founding fact and product positioning, the input dataset is sparse: there are no documented strategic moves, M&A activity, product launches, leadership changes, regulatory actions, certifications, partnerships, or technology disclosures. One referenced source ID in the dataset explicitly pertains to Turkish online betting/casino content (2ndpitch.com) and is unrelated to Summer Camp Guru. Accordingly, any investment thesis on this company is constrained by the absence of operational, financial, and competitive data.

Name

Summer Camp Guru

Website

https://summercampguru.com

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

Summer Camp Guru is a Charlotte, North Carolina-based online resource platform, founded in 2016, that uses search filters and reporting tools to help U.S. parents research, compare, and organize summer camp options for their children.

Ownership category

akta.pro rank

Product category

Camp Directory and Family Resource Platform

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Academic Enrichment Camps (General Studies) (EDAMALAB), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Math & Problem-Solving Camps (Competitions, Olympiad Prep) (EDAMALAF), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), College & Career Exploration Camps (Pre-College Samplers, Pathways) (EDAMALAN), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Summer camp directory
• Camp search platform
• Youth camp listings
• Camp comparison tools
• Family activity planning

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Summer Camp Guru provides an online search and directory resource that helps parents research and organize summer camp options. Its platform offers search filters and reporting tools designed for busy families to compare camps and streamline their camp planning process.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp Guru Search and Directory Platform Online search and directory platform that helps parents research and organize summer camp options through searchable filters and reporting tools.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• ActivityHero: Marketplace for kids' activities and camps that lets parents search, compare, and book. Comparable in combining search filters, parent reviews, and booking workflow for camps and enrichment programs.
• CampPage: Long-running online camp directory and planning resource that aggregates listings of summer programs. Comparable as a directly competing camp discovery and planning resource for parents.
• MySummerCamps: Camp directory and resource site offering searchable listings of summer camps across the US. Comparable as a direct competitor in the niche of parent-facing camp discovery and comparison.
• KidsCamps: Online directory of summer camps, sports camps, and educational programs searchable by location, activity, and age. Closely comparable to Summer Camp Guru in core value proposition: a search-driven camp discovery resource for parents.

Emerging players

• Winnie: Childcare and family-services marketplace that includes summer programs alongside daycares and preschools. Comparable as a parent-facing search platform that surfaces camps and enrichment programs in a marketplace format.
• SignUpGenius: Parent-oriented planning and sign-up tool widely used for camps, schools, and activities. Comparable in the parent-organization workflow layer (planning, organizing, signing up) rather than camp discovery itself.

Others

• CampMinder: Camp management software platform serving summer camps with registration, billing, and parent communication tools. Comparable as an ecosystem participant: serves the same camp operators that a parent-facing discovery site channels demand toward.

Broad incumbents

• American Camp Association (ACA): National accrediting body for camps that also operates a Find-a-Camp search for parents. Comparable as a trusted discovery channel for accredited camps, though its primary function is accreditation rather than a commercial directory.
• Active.com: Large activity-registration platform that includes summer camp discovery and registration alongside races, classes, and other youth activities. Directly comparable in serving parents searching for camps, but operates at much broader scale across many activity verticals.

Regional players

• GreatCamp: Regional camp directory and comparison site serving parents in select markets. Comparable as a search-and-filter camp directory, though operating at narrower geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/guru_summercamp
• Facebookfacebook.com/summercampguru
• LinkedInlinkedin.com/company/summer-camp-guru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summer Camp Guru