Brasjas

What Brasjas does

Brasjas B.V. is a Dutch direct-to-consumer e-commerce company, founded in 2020 and headquartered in Leiden, that sells affordable borrel (pub social) attire targeted at university students. The core product is the Brasjas second-hand blazer — a 2-button jacket (black or navy) hand-selected from new-quality second-hand lots rescued from incineration, inspected for defects, and steam-cleaned before shipment, priced at €24.95. Around this anchor product, Brasjas has built a small apparel and accessories line tailored to the borrel use case: a white 'borrelhemd' shirt (€24.95) with reinforced buttons and an extra-long hem, leather 'borrelschoenen' shoes in black or brown (€54.95) with beer-resistant stitching and anti-slip soles, 'borrellaarsjes' boots (€59.95), and beer-resistant playing cards (€4.95) as a low-cost brand-extension accessory.

The company's operating model is a self-serve webshop (brasjas.com) with next-day delivery on weekday orders placed before 23:59, free shipping on orders ≥€75, and a 45-day return window. Underlying processes are operational rather than proprietary technology: manual hand-curation of second-hand inventory, a sustainable processing partnership for refurbishment of rescued garments, and physical apparel product engineering (durable construction, beer-resistant materials) for the borrel environment. No proprietary software platform, AI/ML systems, or APIs are described.

Brasjas operates a hybrid go-to-market. On the consumer side, it markets through Instagram (@brasjas_nl) and word-of-mouth within Dutch student networks. On the B2B side, it provides quotation-based bulk supply to 38+ Dutch student associations (studentenverenigingen), ranging in size from ~300 to 1,800+ members, and is positioned as the 'hoofdleverancier' (main supplier) in this niche. The business is bootstrapped — no external funding rounds are disclosed — with ownership and operations resting with co-founders Jeroen Berrevoets (Communications & Partnerships) and Mark Meijhuis (Technology & Finances), supported by a stated headcount of 1-10. All revenue is one-time purchase income across consumer and bulk channels; no subscription or recurring revenue model exists.

Name

Brasjas

Legal name

Brasjas B.V.

Website

https://brasjas.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasjas is a Dutch e-commerce retailer that sells affordable second-hand blazers and borrel-specific apparel (shirts, shoes, boots) priced €4.95-€59.95 to Dutch university students, and serves as the main bulk supplier for 38+ student associations.

Ownership category

akta.pro rank

Product category

Student Apparel and Secondhand Blazers

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Student apparel
• Secondhand blazers
• Party clothing
• Durable bar wear
• Beer-resistant apparel

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail product sales (e-commerce): Direct online sales of curated second-hand jackets (Brasjas in black and navy), new borrelhemden (shirts), borrelschoenen (shoes), borrellaarsjes (boots), and bierafstotende speelkaarten (beer-resistant playing cards) via the brasjas.com webshop. One-time purchase model.
2. B2B bulk sales to student associations: Bulk supply of borrel clothing (jackets, shirts, shoes) to studentenverenigingen (student associations). Brasjas is referred to as 'hoofdleverancier' (main supplier) for 38+ student associations. Orders handled via quote/request process at [email protected] or 071-3415022.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Brasjas is a Dutch e-commerce retailer that sells affordable, durable apparel designed for student 'borrel' (pub social) events. Its core products are curated second-hand blazers (€24.95), reinforced white drinking shirts (€24.95), beer-resistant leather shoes (€54.95) and boots (€59.95), and beer-resistant playing cards (€4.95). The company sells direct-to-consumer via brasjas.com and supplies 38+ Dutch student associations in bulk.

Product overview

Brasjas is a Dutch e-commerce company selling affordable party clothing for students, particularly focusing on secondhand blazers (Brasjas in black and navy) at €24.95 and new drinking attire including shirts (Borrelhemd), shoes (Borrelschoenen in black and brown), and boots (Borrellaarsjes). They also offer beer-resistant playing cards as an accessory. The company collaborates with 38+ student associations as their primary supplier of bar clothing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brasjas (zwart) — black secondhand blazer A hand-selected, steam-cleaned second-hand black 2-button blazer in sizes 44–54 (XS–XL), offered at near-new quality for €24.95 to Dutch students who need affordable, replaceable attire for borrel events.
• Brasjas (navy) — navy secondhand blazer A hand-selected, steam-cleaned second-hand navy 2-button blazer, sold at €24.95 as an alternative color to the original black Brasjas for student borrel attire.
• Borrelhemd — drinking shirt A white dress shirt specifically engineered for bar evenings with reinforced buttons, sturdy Italian collar, non-transparent fabric, and extra-long hem to stay tucked in; available in regular and slim fit (S–XXL) at €24.95.
• Borrelschoenen (zwart) — black drinking shoes Black leather shoes with reinforced stitching, beer-resistant material, and anti-slip sole, sized 41–47 and priced at €54.95 for students needing durable bar footwear.
• Borrelschoenen (bruin) — brown drinking shoes Brown leather drinking shoes with reinforced stitching, beer-resistant material, and anti-slip sole, sized 41–47 and priced at €54.95.
• Borrellaarsjes — drinking boots Black leather boots with double stitching, reinforced toe and heel, water-resistant lycra interior, and side zipper, sized 37–42 and priced at €59.95 for harsh bar environments.
• Bierafstotende speelkaarten — beer-resistant playing cards A 54-card deck (52 cards plus 2 jokers) made from beer-resistant material so spilled beer does not damage the cards during student bar games, priced at €4.95.

Quantifiable outcome

• 45-day return window for all products
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• 38+ Dutch Studentenverenigingen (Student Associations)coreChannel Partner/ Reseller/ DistributorBrasjas is the established 'hoofdleverancier' (main supplier) of borrel clothing to 38+ Dutch student associations ranging from large (1800+ members) to small (300 members). Partnerships involve bulk outfitting of association members for recurring borrel events. Associations can request quotes via email or phone.
• Duurzame verwerkingspartner (Sustainable Processing Partner)supportingOthersBrasjas partners with a sustainable processing partner to restore second-hand jackets and trousers to near-new condition. This partner processes clothing that has been rescued from incineration, cleaning and refurbishing items to be re-sold through Brasjas's circular clothing chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vinted: Pan-European peer-to-peer second-hand fashion marketplace with strong Netherlands presence. Comparable to Brasjas on the sustainability/circular-economy axis and Dutch student demographic, though Vinted operates a C2C marketplace model rather than Brasjas's curated DTC approach.
• Zalando: Leading European online fashion platform operating broadly in the Netherlands. Comparable to Brasjas in DTC apparel e-commerce and Dutch market presence, but serves a much wider assortment and price range rather than the niche student-event category.
• C&A: Heritage Dutch/German affordable fashion retailer with strong family and basics assortment. Comparable to Brasjas on the affordability axis and European heritage, though C&A operates mass-market physical and online retail rather than a curated niche.
• H&M: Global fast-fashion retailer with significant Netherlands footprint and a growing 'Conscious' sustainable line. Comparable to Brasjas on affordable apparel and emerging sustainable-fashion positioning, though H&M's scale and breadth far exceed Brasjas's niche.
• Scotch & Soda: Dutch-origin casual and smart-casual apparel brand with global DTC presence. Comparable to Brasjas on Dutch heritage and blazer/jacket product category, though positioned at a mid-market price point and broader lifestyle assortment.
• G-Star RAW: Dutch denim and casual apparel brand with strong domestic presence. Comparable to Brasjas as a Dutch apparel brand with DTC e-commerce, though G-Star operates at premium-denier price points across a much wider product range.

Regional players

• Bever: Largest Dutch outdoor and sports apparel retailer with broad footwear assortment. Comparable to Brasjas on the Dutch retail footwear and apparel axis, though Bever serves outdoor/sports use cases rather than student social-event apparel.

Direct peers

• Suitsupply: Dutch-founded blazer and suit specialist selling directly online and through showrooms. Directly comparable to Brasjas in core product (tailored blazers/jackets) and Dutch origin, though positioned at the premium price point (€300+) rather than Brasjas's €24.95 entry-level offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brasjas_nl
• LinkedInlinkedin.com/company/brasjas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasjas