American Falcon International
American Falcon International is a privately held export management company that coordinates marketing, sales, shipping, and collection for over two dozen North American manufacturers of electrical and construction materials, serving international buyers globally from its West Berlin, NJ headquarters.
- Company typePrivate
- Founded1992
- HeadquartersWest Berlin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What American Falcon International does
American Falcon International, Inc. (AFI) is a privately held export management company founded in 1992 and headquartered in West Berlin, New Jersey. The company serves as an intermediary between North American manufacturers of electrical and construction materials and international buyers, coordinating marketing, sales, shipping, and collection on behalf of more than two dozen manufacturer principals.
AFI's product portfolio spans electrical infrastructure categories including electronic and electromagnetic ballasts, flexible and rigid steel conduits, PVC-coated conduit systems, metal clad cables, electronic and hook-up wire, conduit fittings, industrial and hazardous-location lighting, transformers, motor controls, terminal blocks, and electrical enclosures. The manufacturer's roster includes recognizable brands such as Philips-Advance (Molex), Alpha Wire, Allied Tube, Bridgeport, Crouse-Hinds, GE Lighting, Hammond Power Solutions, IDEAL, Milbank, and Woodhead (Molex). AFI does not manufacture any of these products; it provides the export sales channel.
The business model is a professional services / commission-based export management arrangement. The firm handles the full international sales cycle — buyer identification, sales coordination, shipping logistics, and collection — for its manufacturer principals, with revenue generated through service fees or commissions on exported goods. AFI claims approximately 75 years of combined team experience in sales and exportation of North American electrical and construction materials. No public pricing, no disclosed financials, no proprietary technology, and no digital platform are evidenced. Notably, the company's website is built on a roofing contractor template ("Roofline") containing unrelated template artifacts (roofing services, placeholder team member counts, casino-related blog content), which suggests limited investment in digital infrastructure relative to the operational footprint described.
American Falcon International firmographics
Firmographics- Name
- American Falcon International
- Legal name
- American Falcon International, Inc.
- Website
- https://americanfalcon.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Falcon International is a privately held export management company that coordinates marketing, sales, shipping, and collection for over two dozen North American manufacturers of electrical and construction materials, serving international buyers globally from its West Berlin, NJ headquarters.
- Ownership category
- akta.pro rank
Where American Falcon International is headquartered
LocationHeadquarters
- HQ city
- West Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Falcon International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Export Management Services: The company acts as an export management firm, coordinating marketing, sales, shipping, and collection for over two dozen manufacturers of American standard electrical and construction materials. Revenue is generated through service fees or commissions from manufacturer clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
American Falcon International product offering
Product offeringCore offering
American Falcon International is an export management company that coordinates marketing, sales, shipping, and collection for over two dozen leading North American manufacturers of electrical and construction materials, serving international buyers on a global basis. The company manages the full export lifecycle for American standard electrical products including conduits, cables, ballasts, fittings, enclosures, and transformers.
Product overview
American Falcon International operates as an export management company that efficiently manages the export of American standard electrical materials on a global basis. The company coordinates all aspects of international sales—including marketing, sales coordination, shipping, and collection—for over two dozen leading electrical and construction material manufacturers. Their product portfolio includes electronic and electromagnetic ballasts, flexible and rigid conduits, metal clad cables, wire products (electronic wire, hook-up wire, communication cables), conduit fittings, PVC coated conduit systems, industrial lighting, transformers, terminal blocks, and electrical enclosures. The company serves as an intermediary between North American manufacturers and international buyers of distribution electrical and construction materials.
Differentiator
Problem solved
Functional benefit
Companies that use American Falcon International
Customer profileSegments2 records
American Falcon International technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Falcon International partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- Philips-Advance (a Molex brand)corePhilips-Advance supplies electronic and electromagnetic fluorescent ballasts, HID ballasts, and LED modules. AFI distributes these products internationally as part of its electrical materials export services.
- AFCcoreAFC provides Liquid-Tuff Flexible Steel and Liquidtight Conduits, Type MC Metal Clad Cables and Fittings, distributed internationally by AFI.
- Allied TubecoreAllied Tube supplies Rigid Steel, IMC, EMT, Rigid Aluminum Conduit, PVC Conduit and Fittings, distributed internationally by AFI.
- Alpha WirecoreAlpha Wire provides electronic wire, hook-up wire, communication, control and industrial cables, distributed internationally by AFI.
- American ConduitcoreAmerican Conduit supplies Rigid Aluminum Metal Conduits and Aluminum Electrical Metallic Tubing (EMT) Conduits, distributed internationally by AFI.
- AnametcoreAnamet provides Anaconda Sealtite Liquid-Tight Flexible Conduits, Flexible Metallic Conduits and Fittings, distributed internationally by AFI.
- BridgeportcoreBridgeport supplies Rigid, IMC, EMT, Liquid Tight, MC and Flexible Conduit fittings, distributed internationally by AFI.
- C3 ControlscoreC3 Controls provides pilot devices, general purpose relays, motor controls, circuit breakers, disconnect switches and terminal blocks, distributed internationally by AFI.
- Cal-AMDcoreCal-AM provides duct spacers, Kwikie Duct Plugs, Wedge Seals Cable Termination Plugs and PVC Fittings, distributed internationally by AFI.
- CalbondcoreCalbond supplies a complete line of PVC coated conduit, fittings and accessories for the protection of electrical conduit systems in highly corrosive environments, distributed internationally by AFI.
- CalbritecoreCalbrite provides the largest line of stainless-steel conduit, fittings, strut and accessories for the protection of electrical conduit systems in highly corrosive environments, distributed internationally by AFI.
- Crouse-HindscoreCrouse-Hinds supplies industrial/explosion proof electrical products, commercial fittings, instrumentation, and industrial lighting, distributed internationally by AFI.
- Fisher PiercecoreFisher Pierce provides photoelectric controls, timers, control relays and accessories, distributed internationally by AFI.
- GE LightingcoreGE Lighting supplies LED, fluorescent, compact fluorescent, HID, halogen, incandescent and specialty lamps, distributed internationally by AFI.
- Hammond Power SolutionscoreHammond Power Solutions provides dry type general purpose and hazardous location transformers, reactors, buck-boost, K-Factor, control and automation products, distributed internationally by AFI.
- IDEALcoreIDEAL supplies wire termination, dataComm, test and measurement, wire management and installation materials, distributed internationally by AFI.
- Larson ElectronicscoreLarson Electronics supplies portable hazardous location lighting, LED lights, hand-held 12/24V lighting, distributed internationally by AFI.
- MilbankcoreMilbank supplies metering equipment, commercial and industrial enclosures, pedestals and Powergen products, distributed internationally by AFI.
- PhilipscorePhilips supplies LED, fluorescent, compact fluorescent, HID, halogen, incandescent and specialty lamps, distributed internationally by AFI.
- PicomacorePicoma supplies rigid, EMT and aluminum conduit elbows, nipples and couplings, distributed internationally by AFI.
- Power-StrutcorePower-Strut supplies steel strut support systems, fasteners and accessories, distributed internationally by AFI.
- SuperiorcoreSuperior supplies steel flexible and liquid tight flexible conduits, distributed internationally by AFI.
- TeddicocoreTeddico supplies electrical conduit fittings and accessories, weatherproof electrical products and lighting, distributed internationally by AFI.
- Woodhead (a Molex brand)coreWoodhead supplies Woodhead reels and grips, portable lighting and industrial wiring devices, distributed internationally by AFI.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
American Falcon International competitors and assessment
Company assessmentBroad incumbents
- Rexel: Multinational electrical distributor with global reach and broad NEMA-standard product portfolios. Competes for the same international buyer RFPs that AFI serves through its manufacturer partners.
- Sonepar: Global B-to-B electrical distribution leader serving international markets. Represents the larger incumbent competitive set AFI operates against when international buyers source US-standard electrical materials.
- Border States Electric: US electrical distribution major. While primarily domestic, it represents the kind of broad-line distributor AFI's manufacturer partners could alternatively align with for international reach.
- Wesco International: Global electrical and communications distribution leader (including the former Anixter business). Competes for international B-to-B electrical material contracts and is a credible alternative route for manufacturers AFI represents.
- Graybar: Large US-headquartered electrical, communications, and data networking products distributor with international sourcing/export capabilities. Adjacent competitor for international procurement of US-standard electrical materials.
Direct peers
- Wesanco: US-based export management/trading firm representing American industrial manufacturers in international markets. Comparable in business model to AFI as a US export intermediary for industrial/electrical products.
- ExportUSA: US export management company that helps American manufacturers sell internationally across multiple product categories including industrial and electrical goods. Closely mirrors AFI's EMC business model.
Regional players
- Tradesmen International: US-headquartered firm supporting construction and industrial trades. Adjacent rather than directly comparable, but represents the broader ecosystem of specialty US construction-industrial suppliers whose international buyers overlap with AFI's customer base.
Others
- Burndy (Hubbell): Electrical connector and tooling manufacturer within Hubbell. Relevant adjacent because AFI's wire-management and fittings portfolio (Bridgeport, IDEAL, Alpha Wire) overlaps with Burndy's specifier relationships internationally.
- Hubbell: Major US electrical products manufacturer. Comparable because several of AFI's manufacturer partners compete with or are distributed alongside Hubbell; Hubbell's international distribution model is an alternative channel for the same end buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
American Falcon International social profiles
Digital presenceAmerican Falcon International financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Falcon International leadership team
Management profileNumber of profiles
American Falcon International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Falcon International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Falcon International
What does American Falcon International do?
American Falcon International is an export management company that coordinates marketing, sales, shipping, and collection for over two dozen leading North American manufacturers of electrical and construction materials, serving international buyers on a global basis. The company manages the full export lifecycle for American standard electrical products including conduits, cables, ballasts, fittings, enclosures, and transformers.
Is American Falcon International a public or private company?
American Falcon International is a private company. It is currently operating.
When was American Falcon International founded?
American Falcon International was founded in 1992. It employs 11 to 50 people.
Where is American Falcon International based?
American Falcon International is headquartered in West Berlin, United States, in the North America region.
How does American Falcon International make money?
One revenue line is on record: export Management Services.
Who are American Falcon International's main competitors?
Broad incumbents on record are Rexel, Sonepar, Border States Electric, Wesco International and Graybar. Direct peers are Wesanco and ExportUSA. Tradesmen International is listed as a regional player. Others are Burndy (Hubbell) and Hubbell.
Does American Falcon International have an API?
No public API is recorded for American Falcon International.