AudioGroup
AudioGroup is a Spanish audiology retail chain operating 9 hearing aid centers across the Basque Country and Burgos province, providing free hearing assessments, fitting, and after-sales service for hearing aids from manufacturers including ReSound. It sells to individuals with hearing loss and offers financing plans plus Basque Government subsidy assistance.
- Company typePrivate
- Founded2015
- HeadquartersBilbao, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AudioGroup does
AudioGroup is a regional audiology retail chain headquartered in Leioa (Bizkaia), Spain, operating under the legal entity AI21 AUDI2 SL. The company runs 9 owned-and-operated hearing aid centers across the Basque Country (Bilbao, Barakaldo, Getxo, Galdakao, Portugalete) and Burgos province (Miranda de Ebro, Medina de Pomar), providing free hearing assessments, hearing aid trials up to 30 days, personalized fitting, and ongoing maintenance services. Its customer base consists primarily of individuals with hearing loss (age-related, noise-induced, or other auditory conditions), with secondary segments of family members/caregivers and Basque Government subsidy recipients eligible for up to €1,032 per hearing aid.
The product portfolio centers on four hearing aid form factors — invisible CIC, custom ITC/ITE, receiver-in-canal RIC, and behind-the-ear BTE — sourced from manufacturers including ReSound. Core technology features AI-powered sound processing (environment detection and speech prioritization), Bluetooth connectivity with iPhone and Android smartphones (Made for iPhone, ASHA-compatible Android), and an accessory ecosystem comprising TV Streamer+ (with Auracast multi-user audio), Multi Mic remote microphone, and Phone Clip+. Services include Audioplan insurance/protection coverage and after-sales support bundled with device purchase.
The business model combines hardware sales (quote-based, pricing varies by technology tier), professional audiology services (free assessments, paid fittings and maintenance), and consumer financing via interest-free installment plans up to 48 months. Marketing is multi-channel: educational blog content on hearing health, social media presence (Facebook, Instagram, LinkedIn), WhatsApp chat, and online appointment booking that drives customers to in-person center visits. Geographic expansion is evidenced by the April 2026 opening of a Portugalete center, while the company shows no disclosed M&A, funding rounds, or revenue figures.
AudioGroup firmographics
Firmographics- Name
- AudioGroup
- Legal name
- AI21 AUDI2 SL
- Website
- https://audiogroup.es
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AudioGroup is a Spanish audiology retail chain operating 9 hearing aid centers across the Basque Country and Burgos province, providing free hearing assessments, fitting, and after-sales service for hearing aids from manufacturers including ReSound. It sells to individuals with hearing loss and offers financing plans plus Basque Government subsidy assistance.
- Ownership category
- akta.pro rank
Where AudioGroup is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices10 records
Markets served
AudioGroup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hearing Aid Sales: Sale of hearing aid devices including invisible (CIC), custom-made (ITC/ITE), rechargeable, and Bluetooth-connected models. Pricing varies by technology level and features required. Price is not publicly disclosed as it depends on individual assessment and needs.
- Professional Audiology Services: Includes free hearing assessments, personalized hearing aid fitting, periodic reviews, warranty maintenance and cleaning, personalized adaptations, and after-sales service. Ongoing service bundled with hearing aid purchase.
- Financing Plans: Interest-free financing plans available up to 48 months for hearing aid purchases, enabling customers to spread payment over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Financing option with interest-free installments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
AudioGroup product offering
Product offeringCore offering
AudioGroup sells and fits a portfolio of latest-generation digital hearing aids (CIC, ITC/ITE, RIC, and BTE form factors) sourced from manufacturers including ReSound, complemented by Bluetooth/Auracast connectivity accessories such as TV Streamer+, Multi Mic, and Phone Clip+. The company delivers the offering through nine owned retail hearing centers staffed by qualified audiologists, providing free hearing assessments, personalized fitting, 30-day risk-free trials, ongoing maintenance, and bundled after-sales service to individual consumers across the Basque Country and Burgos province.
Product overview
AudioGroup operates a network of hearing aid centers in the Basque Country (Spain) offering hearing solutions centered on a portfolio of hearing aids across four main form factors: invisible CIC, custom ITC/ITE, receiver-in-canal RIC, and behind-the-ear BTE models. The company positions itself around latest-generation technology including AI-powered devices that analyze sound environments and auto-adjust. Connectivity is a core pillar, with a complementary accessory ecosystem comprising TV Streamer+ for TV/audio streaming, Multi Mic remote microphone, and Phone Clip+ for phone integration. All hearing aids connect via Bluetooth to smartphones (iPhone and Android). Services include free hearing reviews, hearing aid fitting with personalized adaptation, ongoing maintenance, and the Audioplan protection/insurance program.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Hearing Aids (CIC, ITC/ITE, RIC, and BTE form factors) Custom-fitted digital hearing aids sourced from manufacturers including ReSound, available in four main form factors: invisible CIC for maximum discretion, custom ITC/ITE for balance of functionality and discretion, RIC combining elegance with comfort, and BTE for maximum power and versatility. Targeted at individual consumers with mild to severe hearing loss.
- TV Streamer+ Wireless device that transmits audio from televisions, Hi-Fi systems, and computers directly to hearing aids. Features Auracast Bluetooth technology for multi-user connectivity, analog and digital audio cables, USB-C power, up to 7-meter range, and automatic connection. For hearing aid users seeking to stream TV audio privately.
- Multi Mic Compact portable remote microphone that transmits voice directly to hearing aids, reducing ambient noise and improving speech comprehension in noisy environments and at distance. Features mini-jack connectivity for TV, computers, and phones, and clips to clothing or functions as a table microphone.
- Phone Clip+ Wireless accessory that transmits phone audio to hearing aids for users whose phones do not support direct connectivity. Enables hands-free calling and audio streaming, particularly for non-compatible Android devices and older iPhone models.
- Audioplan Protection Plan Insurance and protection program for hearing aids providing peace of mind by covering potential damage, loss, or repairs beyond the standard warranty. Targeted at hearing aid owners seeking extended protection for their devices.
- Free Hearing Assessment (Revisión Auditiva Gratuita) Comprehensive hearing assessment comprising five diagnostic tests performed by qualified audiologists at no charge. Available at all nine AudioGroup centers and serves as the primary customer acquisition tool, identifying hearing loss and recommending personalized solutions.
- Hearing Aid Adaptation and Fitting Service Personalized hearing aid fitting and adaptation service performed by qualified audiologists, including up to 30-day risk-free trial before purchase commitment and ongoing personalized adjustments. Bundled with hearing aid purchases to ensure optimal device performance for each user.
- Hearing Aid Maintenance and Repair Service Ongoing maintenance, cleaning, warranty service, and repair for hearing aids provided as bundled after-sales support. Available to all hearing aid customers at AudioGroup centers to ensure long-term device performance.
- Hearing Aid Financing Plan Interest-free installment financing plan available for hearing aid purchases, allowing customers to spread payments monthly over up to 48 months. Reduces affordability barriers and enables access to higher-tier hearing aid technology.
Quantifiable outcome
- 30-day risk-free trial period before purchase commitment
- +2 more outcomes
Companies that use AudioGroup
Customer profileSegments3 records
Ideal customer profiles3 records
AudioGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
AudioGroup partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
AudioGroup competitors and assessment
Company assessmentBroad incumbents
- WS Audiology: WS Audiology is the parent of Widex and Signia, two of the largest hearing aid brands globally with strong AI/Bluetooth technology roadmaps. A direct manufacturer-side peer whose product evolution directly shapes AudioGroup's competitive position and consumer demand for premium-tier hearing aids.
- Sonova: Sonova is a leading global hearing aid manufacturer (Phonak, Unitron) and operates retail/audiology service networks in select markets. Directly relevant as a broader incumbent in hearing aid manufacturing/retail with which AudioGroup competes or partners, given overlapping product categories and customer acquisition models.
- GN Hearing: GN Hearing is the manufacturer behind ReSound — a key technology partner for AudioGroup — and also competes directly through its own retail/solutions business. Highly comparable at the customer/end-product level (Bluetooth, AI-enabled hearing aids) and an important strategic counterpart in AudioGroup's go-to-market.
Direct peers
- Amplifon: Global market leader in hearing care retail with multi-thousand stores, including the GAES network in Spain. Highly comparable on retail expansion playbooks, clinical service models, manufacturer relationships, and category positioning that AudioGroup executes regionally in the Basque Country.
- GAES (now part of Amplifon): GAES was Spain's leading dedicated hearing aid retail chain and is the most directly comparable direct competitor to AudioGroup in the Spanish market. Following its acquisition by Amplifon, GAES now serves as Amplifon's Spanish retail arm, providing a benchmark for scale economics in the same product/customer category.
- Audika (Demant Group): Audika operates a clinic-led hearing aid retail network across Europe, owned by hearing aid manufacturer Demant (Oticon). Direct peer in retail/clinic model and patient journey, with the added implications of vertical integration (manufacturer + retail) that AudioGroup faces as a partner to ReSound/GN Hearing.
Regional players
- Alain Afflelou: Afflelou is a French optical/hearing retail chain offering hearing aid services alongside its core optical business. Comparable multi-store service-led retail health model and a relevant cross-border precedent for retail consolidation strategies that AudioGroup could pursue beyond Spain.
- Miracle-Ear: Miracle-Ear is a large US-based dedicated hearing aid retail/franchise network offering the same service-led, in-person fitting-led model as AudioGroup. Highly comparable in retail unit economics, free-trial value proposition, and patient experience, but operating in a different geography (US vs. Spain).
- Multiópticas: Multiópticas is a Spanish optical retail chain serving the same domestic consumer healthcare retail ecosystem. Comparable as a Spanish multi-store retail health company building an omnichannel relationship with consumer patients, providing a natural read-across for AudioGroup's customer engagement and expansion approach.
Emerging players
- Specsavers Hearing: Specsavers added audiology services to its established optical retail network in the UK/Ireland and expanded into Spain. Comparable as a multi-service retail/healthcare chain adding hearing to optical, illustrating an adjacent path for growth that AudioGroup might emulate in markets outside the Basque Country.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AudioGroup social profiles
Digital presenceAudioGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudioGroup leadership team
Management profileNumber of profiles
AudioGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudioGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudioGroup
What does AudioGroup do?
AudioGroup sells and fits a portfolio of latest-generation digital hearing aids (CIC, ITC/ITE, RIC, and BTE form factors) sourced from manufacturers including ReSound, complemented by Bluetooth/Auracast connectivity accessories such as TV Streamer+, Multi Mic, and Phone Clip+. The company delivers the offering through nine owned retail hearing centers staffed by qualified audiologists, providing free hearing assessments, personalized fitting, 30-day risk-free trials, ongoing maintenance, and bundled after-sales service to individual consumers across the Basque Country and Burgos province.
Is AudioGroup a public or private company?
AudioGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AudioGroup founded?
AudioGroup was founded in 2015. It employs 101 to 250 people.
Where is AudioGroup based?
AudioGroup is headquartered in Bilbao, Spain, in the Europe region.
How does AudioGroup make money?
Three revenue lines are on record. Hearing Aid Sales are the primary driver. The others are professional Audiology Services and financing Plans.
Who are AudioGroup's main competitors?
Broad incumbents on record are WS Audiology, Sonova and GN Hearing. Direct peers are Amplifon, GAES (now part of Amplifon) and Audika (Demant Group). Regional players are Alain Afflelou, Miracle-Ear and Multiópticas. Specsavers Hearing is listed as an emerging player.
Does AudioGroup have an API?
No public API is recorded for AudioGroup.