TourSoft

Name

TourSoft

Legal name

TourSoft Co., Ltd.

Website

https://etoursoft.co.kr

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Travel Reservation Software

NAICS

Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Airline Direct Booking Engines (IBEs) (THALADAC)

akta.pro secondary industries

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Air Booking Platforms & Flight Marketplaces (THALAFAA), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

Keywords

• Travel reservation software
• Internet booking engine
• Airline booking systems
• Travel agency platform
• Business travel management

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing and Integration: Integrated IBE package solutions licensed to airlines and travel agencies, including NEO/OMEGA/WP for B2C/B2B operations, WB for web-based booking, WD for domestic airline systems, and BTMS for corporate travel management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TourSoft develops and licenses integrated Internet Booking Engine (IBE) software packages — including NEO, OMEGA, WP, WB, WD, AWP, and BTMS — that automate reservation, consultation, ticketing, and settlement operations for airlines, travel agencies, and online travel marketplaces. The platform supports B2C, B2B, and B2B2C business models with real-time multi-supplier (airline, hotel, product) matching, multi-language capabilities, and business travel management functionality.

Product overview

TourSoft offers a unified platform of travel technology solutions centered on IBE (Internet Booking Engine), with multiple product lines serving different business models. The core offerings include NEO/OMEGA/WP for B2C, B2B, and B2B2C open market operations; WB for WP/ASP support; WD for domestic airline reservations; and BTMS for business travel management. The integrated package supports the full travel booking lifecycle including reservation, consulting, ticketing, settlement, and marketing automation.

Differentiator

Problem solved

Functional benefit

Products and services

• NEO / OMEGA / WP B2C, B2B, and B2B2C internet travel agency solutions supporting open-market operations; these platforms handle airline reservations, consulting, ticketing, and settlement for airlines and travel agencies.
• WB (Web Booking) Web-based solution supporting WP and ASP platforms for internet travel agency operations.
• WD (Domestic Airline Reservation System) Domestic airline reservation system for handling domestic flight bookings.
• BTMS (Business Travel Management System) Business travel management solution providing IBE (Internet Booking Engine) integration for corporate travel management, including booking, policy compliance, and expense reporting.
• AWP (Airline Web Platform) Internet airline reservation solution provided to airline partners (e.g., Hana Tour, Privia Travel) for their own online booking capabilities.
• IBE (Internet Booking Engine) Integrated package supporting internet travel reservation, consulting, ticketing, and settlement operations for airlines and travel agencies, including Korean, English, and mobile versions.

Quantifiable outcome

• Accurate, error-free booking creation leading to increased customer convenience and booking volume
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered major and core.

• Hana TourmajorChannel Partner/ Reseller/ DistributorHana Tour, one of Korea's largest travel agencies, uses TourSoft's AWP (Airline Web Platform) internet airline reservation solution for their online booking operations.
• Lotte TourmajorChannel Partner/ Reseller/ DistributorLotte Tour operates their internet airline booking through TourSoft's IBE solution, serving Korean travelers booking flights online.
• Gmarket (G마켓)majorTechnology or IntegrationeBay-owned Gmarket integrates TourSoft's internet airline price comparison solution for their travel booking category.
• Auction (옥션)coreTechnology or IntegrationKorean auction platform uses TourSoft's internet airline price comparison solution integrated into their marketplace.
• G9coreTechnology or IntegrationeBay Korea's G9 platform integrates TourSoft's internet airline solution for price comparison and booking.
• Philippine AirlinescoreTechnology or IntegrationPhilippine Airlines uses TourSoft's IBE solution with Korean, English, and mobile versions for their Korean market operations.
• Tmon (티몬)majorTechnology or IntegrationKorean deal marketplace Tmon integrates TourSoft's internet airline price comparison solution.
• NavercoreGTM or Marketing PartnerKorea's largest portal Naver integrates TourSoft's travel solutions for their travel search and booking services.
• SkyscannercoreGTM or Marketing PartnerGlobal travel metasearch Skyscanner partners with TourSoft for Korean market flight data integration.
• Kayak (카약)coreGTM or Marketing PartnerKayak's Korean operations integrate TourSoft's flight search and booking solutions.
• InterparkmajorTechnology or IntegrationKorean online marketplace Interpark uses TourSoft's internet airline price comparison solution.
• Asiana AirlinesmajorChannel Partner/ Reseller/ DistributorAsiana Airlines utilizes TourSoft's IBE solution for their online booking channel.
• Jeju AirmajorChannel Partner/ Reseller/ DistributorJeju Air, Korea's largest low-cost carrier, uses TourSoft's internet airline reservation solution.
• Air BusanmajorChannel Partner/ Reseller/ DistributorAir Busan utilizes TourSoft's IBE solution for their online booking operations.
• Eastar JetcoreChannel Partner/ Reseller/ DistributorEastar Jet uses TourSoft's internet airline reservation solution for direct online sales.
• 11번가 (11st)coreTechnology or IntegrationKorean e-commerce platform 11st integrates TourSoft's airline price comparison solution.
• WeMakeMe (위메프)coreTechnology or IntegrationKorean deal platform WeMakeMe integrates TourSoft's internet airline booking solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sabre Corporation: Largest global GDS and provider of airline/airport IT solutions including IBE and PSS. A direct competitive reference point for TourSoft's airline IBE business, particularly relevant given Hanjin Sabre is referenced as a Korean partner on TourSoft's own website.
• Amadeus: Global GDS and airline IT provider (Altéa PSS), with significant presence in Asian carrier IT. Competes with TourSoft at the carrier IT layer and has acquired LCC-focused platforms like Navitaire and Hitit.
• Travelport: Global GDS offering booking engines, airline merchandising, and travel agency distribution. Competes with TourSoft across both the airline IBE and OTA/agency distribution layers.

Regional players

• TravelSky: Chinese state-affiliated GDS and airline IT provider. Regionally adjacent peer — TourSoft addresses Korean carriers while TravelSky dominates mainland China; relevant analog for the Asia-Pacific IBE market.
• Hanjin Sabre: Korea-based joint venture providing Sabre's GDS and travel technology solutions locally. Direct domestic competitor to TourSoft, specifically referenced on TourSoft's own website as an industry partner link for travel agency booking inquiries.

Direct peers

• IBS Software: Provider of airline and travel technology platforms including passenger reservations, loyalty, and operations. Comparable mid-sized specialist competing in the same IBE and airline-IT category.
• Hitit Computer Services: Provider of airline reservation, scheduling, and crew management software used by many mid-size and regional carriers worldwide. Directly comparable to TourSoft's IBE and airline operations technology.
• Navitaire (Amadeus): Subsidiary of Amadeus specializing in IBE and passenger service systems for low-cost and hybrid carriers (e.g., Jeju Air-class segment). The most direct global competitor to TourSoft's airline IBE suite.
• Datalex: Provider of airline retailing and IBE platforms with a strong LCC and hybrid-carrier focus. Competes with TourSoft for IBE and merchandising deployments at carrier customers.
• KIU: Provider of airline reservation and IBE solutions focused on low-cost carriers in Latin America and other emerging markets. Comparable scale and target-customer profile (LCCs and hybrid carriers) to TourSoft.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TourSoft