Veloland

What Veloland does

VELOMANIA Suisse, operating under the Veloland umbrella, is a privately held Swiss multi-channel bicycle retailer. The company operates 12 physical stores across western Switzerland — Conthey, Crissier, Fribourg, Genève, Lausanne, Meyrin, Neuchâtel, Vevey, Villeneuve, and Yverdon — plus a dedicated Stromer Concept Store in Meyrin specializing in 45 km/h speed e-bikes. The retail footprint is concentrated in French-speaking Switzerland and supplemented by an e-commerce storefront at velomania.ch offering home delivery, free PostPac Eco shipping above 100 CHF, and click-and-collect integration with physical locations.

The core product portfolio spans electric bikes (VAE) across mountain, road, urban, cargo, speedbike, tandem, and folding formats; conventional road, gravel, and triathlon bikes; full-suspension and hardtail mountain bikes (VTT); city and VTC bikes; and a children's range from balance bikes to 26-inch models. The accessories catalog is broad and includes e-bike components (batteries, chargers, on-board computers), drivetrain parts, wheels and tires, braking systems, peripherals (saddles, stems, handlebars), cycling computers and GPS watches, apparel and shoes, safety protection, nutrition, bike-transport solutions, workshop tools, and luggage. Authorized retail partnerships cover premium OEMs including Stromer, Trek, Lapierre, Moustache, Giant, Bulls, and Diamant.

Revenue is generated through five streams: one-time retail sales of bicycles and accessories (the dominant stream), professional repair and maintenance services in-store workshops, usage-based bicycle rental at daily/weekly/monthly/seasonal rates, transaction-fee-based installment financing arranged through third-party providers over 36 months, and ancillary services (bike fitting, warranty extensions, the VelomaniaPlus loyalty program, gift cards). Customer segments are primarily consumer — urban commuters, mountain biking enthusiasts, road/gravel cyclists, and families — with a secondary corporate/enterprise segment for fleet sales and employee cycling programs. Pricing is publicly listed in Swiss Francs, with premium e-bikes ranging from approximately CHF 2,299 to CHF 4,899 and entry-level financing at 87.80 CHF/month. No AI, proprietary technology, or disclosed financial metrics were identified in the source material.

Name

Veloland

Legal name

VELOMANIA Suisse

Website

https://veloland-shop.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VELOMANIA Suisse (Veloland) is a privately held Swiss multi-channel bicycle retailer operating 12 stores across western Switzerland plus an e-commerce platform, selling e-bikes, road, mountain, city, and children's bicycles alongside accessories, apparel, and workshop, rental, and financing services to consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle retail
• Electric bicycles
• Cycling accessories
• Bike repair services
• Bicycle rental services

Headquarters

HQ city

Aix-les-bains

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle and accessory sales: Retail sale of complete bicycles (electric, mountain, road, city, children's bikes) and related accessories including components, apparel, and equipment through both physical stores and e-commerce platform.
2. Repair and maintenance services: Workshop services including repairs, maintenance, and warranty service for bicycles sold at the stores.
3. Bike rental: Bicycle rental services offered at daily, weekly, monthly, and seasonal rates.
4. Financing services: Installment payment plans for bicycle purchases through partnerships with financial service providers, offering 36-month payment options.
5. Additional services: Services including bike fitting, warranty extensions, loyalty program, and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Veloland (operating as VELOMANIA Suisse) is a multi-channel Swiss bicycle retailer that sells electric, road, mountain, city, and children's bicycles alongside cycling components, apparel, and accessories through 12 physical stores across Switzerland and an e-commerce platform. The company also delivers complementary services including bike rental, professional bike fitting, in-store repairs and maintenance, and installment financing options through partner financial providers.

Product overview

VELOMANIA Suisse is a Swiss bicycle retailer operating 12 physical stores across Switzerland, offering a comprehensive range of bicycles and cycling products. The product portfolio centers on electric bikes (VAE) including mountain bikes, road bikes, and urban bikes; conventional road bikes for racing and gravel/travel; mountain bikes (VTT) in full-suspension and hardtail formats; city bikes for urban commuting; and children's bikes from balance bikes to 26-inch models. The offering extends to comprehensive accessories including e-bike components, drivetrain/transmission parts, wheels and tires, braking systems, peripherals (saddles, handlebars, stems), GPS computers and watches, cycling apparel and shoes, safety protection gear, nutrition products, bike transport solutions, workshop tools, and bike luggage. Services include bike rental (daily to seasonal), professional bike fitting, warranty extensions, and financing options. The company also operates as a Stromer Concept Store specializing in high-speed electric bikes (45km/h).

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bicycles (Vélos électriques / VAE) Electric bicycles spanning electric mountain bikes, electric road bikes, electric city/urban bikes, 45 km/h speedbikes, VTC, fitness, cargo/longtails, tandems, and folding bikes for individual consumers.
• Road Bicycles (Vélos de route) Road bicycles including standard road bikes, gravel bikes for travel, and time-trial/triathlon bikes for performance-focused individual cyclists.
• Mountain Bikes (VTT) Mountain bikes in full-suspension and hardtail formats, with both conventional and electric variants, aimed at trail, mountain climbing, and downhill riders.
• City Bicycles (Vélos de ville) City bicycles including standard city bikes, VTC (all-road versatile bikes), fitness bikes, and folding bikes for urban commuting consumers.
• Children's Bicycles (Vélos enfants) Children's bicycles ranging from balance bikes (draisiennes) for ages 1-2 through 26-inch models, including child-sized road bikes and electric children's bikes for families.
• Bicycle Components and Transmission Drivetrain and transmission components including cassettes, chains, cables, derailleurs, levers, cranksets, pedals, and cleats for road and mountain bike customers.
• Wheels and Tires (Roues et pneus)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• StromercoreChannel Partner/ Reseller/ DistributorVelomania operates a dedicated Stromer Concept Store in Meyrin, Switzerland, serving as an authorized retailer and concept store partner for Stromer electric bikes (speedbikes up to 45km/h).
• WinoraminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Winora electric bicycles and related products.
• Diamant (Taillandier Group)minorChannel Partner/ Reseller/ DistributorAuthorized retailer of Diamant bicycles, a brand from the Taillandier Group.
• MoustacheminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Moustache electric mountain bikes and related products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Halfords: UK-based multi-store bicycle and motoring retailer operating physical stores plus e-commerce, with similar service offerings (repairs, fitting, financing). Comparable business model with hybrid retail/service revenue and multi-brand premium positioning, though operating in a different geography.
• Veloland (France franchise network): French franchise network of independent bicycle retailers operating under the Veloland brand. Likely network affiliation of the subject company given the veloland-shop.ch domain; comparable as a multi-store retail model with shared branding and supplier relationships across France/Switzerland.
• Bike24: European online bicycle and cycling accessories retailer with broad multi-brand catalog covering road, MTB, e-bikes, and components. Comparable in product breadth and multi-brand strategy, but operates purely online without the physical retail/service infrastructure that Veloland provides.
• Probikeshop: French online cycling specialist retailer offering bicycles, parts, accessories, and apparel from premium brands. Comparable multi-brand online retailer with similar geographic customer base in French-speaking Europe.
• Alltricks: French online cycling retailer (now part of Decathlon group) selling bikes, components, accessories, and apparel across multiple brands. Comparable in multi-brand online cycling retail with similar target customer segments in the French-speaking European market.

Emerging players

• Stromer: Swiss premium speed e-bike manufacturer (45km/h) with the Veloland-operated Concept Store in Meyrin. Comparable as a Swiss cycling brand partner and high-end e-bike specialist, with exclusive concept store relationship to Veloland.
• Moustache Bikes: French premium e-bike brand focusing on electric mountain, road, and urban bikes. Currently a Veloland supplier, but as a premium brand with growing DTC ambitions, represents both partnership and potential channel disintermediation risk.

Broad incumbents

• Decathlon: Global sporting goods retailer with multi-category offering including bicycles, accessories, and apparel. Comparable as a major competitor in the Swiss cycling market with overlapping product categories, though Decathlon operates with a value-oriented positioning across all sports versus Veloland's premium cycling specialization.
• Specialized (brand stores): Premium bicycle manufacturer with company-owned retail concept stores (Specialized Retailers). Comparable premium positioning and direct-to-consumer retail strategy that bypasses multi-brand retailers like Veloland.
• Trek Bicycle (retail stores): Major bicycle OEM with company-owned retail stores globally and premium positioning. Comparable as a premium cycling brand and channel competitor, representing both a supplier (to Veloland) and direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VelomaniaSuisse
• LinkedInlinkedin.com/company/velomaniasuisse
• Instagraminstagram.com/velomaniasuisse
• Xx.com/VelolandBxouest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veloland