What Henrad does

Henrad is a UK-based designer and manufacturer of contemporary radiators, operating as a wholly-owned brand within Stelrad Group plc. From its headquarters and national distribution centre in Mexborough, South Yorkshire, and with pan-European R&D based in Belgium, Henrad produces EN442-certified steel panel radiators, column radiators, towel rails, cast iron columns, and Low Surface Temperature (LST) radiators. Its Compact range alone spans over 140 variants across multiple Type configurations, and the broader portfolio includes designer lines (Verona, Everest Line, Alto Line, Silhouette, Plan, Column) plus bathroom-specific collections (Arno, Verona Towel Rail, Stainless Steel, Como, Lecco). Products are offered in 55 RAL colours, with 5- or 10-year guarantees and a 48-hour Henrad Express delivery option on premium lines.

The company sells exclusively through a UK and Ireland distribution network of independent merchants and stockists, supported by a field-based sales team and a Henrad Loyalty Club installer programme. Customer segments include residential homeowners, new-build developers, holiday home manufacturers (notably Willerby, the UK's largest at 7,500+ units annually), and professional heating installers. Revenue is generated through unit sales of radiators and accessories at price points ranging from approximately £31 for entry-level Compact units to over £1,300 for premium Verona Designer and LST i Plus Deco ranges. The brand competes on product variety, customisation, distribution reliability (99% on-time and in-full service), and the technical reputation of the Stelrad Group.

Name

Henrad

Legal name

Henrad UK Limited

Website

https://henrad.co.uk

Company type

Private

Operating status

Operating

Short description

Henrad is a UK-based designer and manufacturer of contemporary radiators — including panel, column, towel rail, and LST models — operating as a brand within Stelrad Group plc and selling exclusively through independent merchants and stockists across the UK and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radiator Sales: Henrad generates revenue through the sale of radiators and heating products to customers via independent merchants and stockists. Products include panel radiators, column radiators, towel rails, and LST radiators in various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Henrad designs, manufactures, and distributes contemporary and traditional steel radiators through a UK network of independent merchants and stockists. The product portfolio includes slim-profile panel radiators (Compact range with 140+ variants), designer radiators (Verona, Everest Line, Alto Line, Column, Silhouette, Plan), Low Surface Temperature (LST) safety radiators, towel rails (Arno, Verona, Stainless Steel, Como, Lecco), and cast iron columns, all EN442 certified and available in 55 RAL colour options.

Product overview

Henrad is a designer radiator brand and part of the Stelrad Group plc, offering a comprehensive portfolio of heating products. The core offering spans multiple product lines: the Compact range (slim-profile flat panel radiators with 140+ variants), designer ranges including Verona (contemporary), Everest Line and Alto Line (flat panel with horizontal/vertical lines), Column (traditional column style), and Silhouette (modern traditional); LST Standard Deco (low surface temperature safety radiators); and towel rail collections featuring Arno, Verona, Stainless Steel, Como, and Lecco. Cast iron columns in Hattersley, Foundry, and Artisan ranges are also available. All products are EN442 approved with 5 or 10 year guarantees, and the company offers colour customization in 55 RAL colours, 48-hour Express delivery, and an Installer Loyalty Club program.

Differentiator

Problem solved

Functional benefit

Brands

• Stelrad Group: The parent group of companies that Henrad operates under.

Products and services

• Compact Range
• Plan Radiator
• Plan Concept
• Verona Designer Radiator
• Verona Concept
• Everest Line
• Everest Line Concept
• Alto Line
• Column Range
• Column Concept
• Silhouette
• LST Standard Deco
• Arno Towel Rail Range
• Verona Towel Rail
• Stainless Steel Towel Rail
• Como Stainless Steel
• Lecco Stainless Steel
• Verona Side Chrome
• Verona Vertical Chrome
• Cast Iron Columns

Quantifiable outcome

• 99% on-time and in-full delivery service to customers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stelrad Group plccoreStrategic or Co-development PartnerHenrad is a brand of the Stelrad Radiator Group of companies. Stelrad Group provides pan-European R&D and technical support, with Henrad operating as the UK-facing brand with its own national distribution centre and field sales team.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reina Heating: UK radiator manufacturer offering column, designer, and towel rail ranges with custom colour options, closely competing with Henrad's Verona, Column, and towel rail portfolios through UK merchant channels.
• Jaga Radiators: Belgian designer radiator manufacturer with active UK sales channels, competing in the low-temperature and high-efficiency designer segments relevant to Henrad's LST and Verona ranges.
• DQ Heating: UK heating products supplier selling designer and standard radiators through merchant channels comparable to Henrad's distribution approach, with overlapping towel rail and column ranges.
• Purmo Group: European radiator manufacturer with significant UK presence, offering panel, column, and designer radiators that directly compete with Henrad's range and pursue similar specifier and merchant channels across the UK and Ireland.
• Bisque Radiators: UK designer radiator brand serving residential and commercial customers with similar designer and colour customisation positioning to Henrad's Verona and Column ranges, and overlapping stockist distribution.
• The Radiator Company: UK designer radiator brand offering contemporary and traditional radiators and towel rails, targeting the same residential developers and homeowner segments as Henrad through UK merchant and trade channels.
• Vogue UK: UK specialist radiator brand serving residential and commercial markets with designer, column, and panel radiators directly comparable to Henrad's portfolio and stockist distribution model.

Broad incumbents

• Zehnder Group UK: European radiator and ventilation manufacturer with established UK presence, offering a broader portfolio of designer radiators and heat-pump-compatible emitters that overlap with Henrad's premium positioning.
• Stelrad Group plc (other UK brands): Henrad's publicly-listed parent also operates the Stelrad and Ideal radiator brands in the UK, with overlapping product portfolios and shared pan-European manufacturing and distribution—comparable as a broad incumbent sibling set within the same group.

Emerging players

• MHS Radiators: UK-based specialist designer radiator brand with a curated range of aluminium and steel radiators and colour customisation options, partially overlapping with Henrad's designer and colour offering at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henrad