What Tameko does

Tameko Sdn Bhd is a Kuala Lumpur–headquartered mobile content publisher and carrier-billing platform founded in 2000 and listed on Bursa Malaysia's ACE Market since 2004. The company operates three interconnected products: MOMOKO, a cross-platform mobile browser games publishing club for casual gamers across Southeast Asia that helps indie and IP game developers with user acquisition, retention, and monetisation; Veeko, a mobile video streaming platform optimised for 2G, 3G, and 4G networks delivering dramas, comedy clips, entertainment news, and lifestyle content with regional and language-specific variants; and TPAY, a mobile SMS/MMS billing gateway with user management, content management, user analytics, and direct integrations to mobile operator platforms supporting SMS, MMS, IVR, WAP, and USSD access channels.

Tameko monetises exclusively through transaction fees generated via mobile carrier billing: end users subscribe to or purchase game and video content by sending SMS keywords to premium shortcodes (e.g., 36324/RA for MOMOKO Games, 39979/GA for Comedy Video, 33311/CM for Muri KPOP), with charges billed through their mobile operator. Distribution is channelled entirely through partnerships with four Malaysian mobile network operators — Digi, Maxis, U Mobile, and XOX — making the company's revenue structurally dependent on these carrier relationships and the Malaysian market. The technology architecture emphasises low-bandwidth compatibility, enabling content delivery across older 2G/3G networks in addition to 4G environments.

The company's go-to-market is purely B2B2C through mobile operator storefronts, WAP portals, and SMS menus, with no direct consumer marketing, no app-store presence, and no disclosed enterprise SaaS contracts. The customer base spans two layers: B2B partners including indie and IP game developers, animation studios, IP licensing houses, broadcasters, publishers, and music rights holders (who supply content for MOMOKO and Veeko); and long-tail B2C end users in Southeast Asia who access content through carrier billing. Public hiring activity (software engineering and IT intern roles referencing Southeast Asia expansion) suggests the company intends to broaden its geographic footprint beyond Malaysia, though no concrete expansion timeline, partnership additions, or financial targets have been disclosed.

Name

Tameko

Legal name

Tameko Sdn Bhd

Website

https://tameko.co

Company type

Public

Founded year

2000

Operating status

Operating

Short description

Tameko Sdn Bhd is a Malaysian mobile content publisher and carrier-billing platform operating MOMOKO (browser games), Veeko (mobile video), and TPAY (SMS billing gateway) for casual gamers and video viewers across Southeast Asia, distributed exclusively through Malaysian mobile operators Digi, Maxis, U Mobile, and XOX.

Ownership category

akta.pro rank

Product category

Mobile Content Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Mobile content publishing
• Mobile games platform
• Mobile video streaming
• Mobile billing gateway
• Carrier billing services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile Carrier Billing (TPAY): TPAY enables premium content billing through mobile operators, connecting brand owners, TV/broadcast/publishing media, music publishers with mobile operators for direct carrier billing via SMS, MMS, IVR, WAP, and USSD.
2. Mobile Games Publishing: MOMOKO platform generates revenue through mobile carrier billing for games, with shortcodes and keywords enabling users to subscribe to or purchase game content (e.g., RA for MOMOKO Games, RC for Racing, FA for Funzones).
3. Mobile Video Publishing: Veeko platform delivers video content via carrier shortcodes, with content accessible through SMS keyword commands to premium shortcodes (e.g., GA for Comedy Video, CM for Muri KPOP).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Tameko operates three interconnected software platforms for mobile content publishing and monetization in Southeast Asia: MOMOKO (a mobile browser games publishing platform for casual gamers), Veeko (a mobile video streaming platform supporting 2G/3G/4G networks), and TPAY (a mobile SMS billing gateway). The platforms enable content distribution, user acquisition and management, and direct carrier billing via SMS, MMS, IVR, WAP, and USSD channels.

Product overview

Tameko operates a portfolio of three interconnected products serving the Technology, Media & Telecommunication (TMT) industry in Malaysia and Southeast Asia. MOMOKO is a mobile browser games publishing platform for casual gamers; Veeko is a mobile video streaming platform delivering dramas, entertainment, and lifestyle content; and TPAY is a mobile billing gateway that connects content owners and mobile operators for payment processing. The three products work together to provide end-to-end content publishing, user management, and monetisation services across mobile networks.

Differentiator

Problem solved

Functional benefit

Brands

• MOMOKO: Mobile Social Browser Games Club with variety of genres of games on cross-platform for casual gamers across SEA. Helps indie and IP games developers in user acquisition, retention and monetisation.
• Veeko
• TPAY

Products and services

• MOMOKO Mobile Social Browser Games Club offering a variety of game genres on cross-platform for casual gamers across Southeast Asia. Helps indie and IP game developers with user acquisition, retention, and monetisation. Customisable for 3G and 4G network environments.
• Veeko Customised mobile video streaming platform delivering seamless experiences on 2G, 3G, and 4G networks. Offers video clips and movies including dramas, funny clips, entertainment news, and lifestyle content, extended to specific languages and regional content needs.
• TPAY Mobile SMS billing gateway comprising user management, content management, user analytics, mobile operator platform integrations, and billing capabilities. Cross-platform access via SMS, MMS, IVR, WAP, and USSD channels; bridges premium content from brand owners, media publishers, and music publishers with mobile operators for direct carrier billing.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DigicoreChannel Partner/ Reseller/ DistributorDigi is a Malaysian mobile network operator that serves as a primary distribution channel for TAMEKO's MOMOKO games and Veeko video content. TAMEKO content is accessible via Digi shortcodes (36324, 36325, 39979, 33311) with integrated carrier billing.
• MaxiscoreChannel Partner/ Reseller/ DistributorMaxis is a Malaysian mobile network operator distributing TAMEKO's mobile games and video content through its carrier billing infrastructure and WAP portals.
• U MobileminorChannel Partner/ Reseller/ DistributorU Mobile distributes TAMEKO content via carrier billing and shortcodes on its mobile network.
• XOXminorChannel Partner/ Reseller/ DistributorXOX is a Malaysian mobile virtual network operator distributing TAMEKO's content through its carrier billing platform.
• Indie and IP Game DeveloperscoreStrategic or Co-development PartnerTAMEKO partners with indie and IP game developers through the MOMOKO platform, providing user acquisition, retention, and monetisation services for their games on cross-platform mobile networks across Southeast Asia.
• Animation Studios and Indie Production CompaniescoreStrategic or Co-development PartnerTAMEKO collaborates with animation studios, indie production companies, and IP licensing houses to provide easy-access mobile streaming experiences through the Veeko platform, delivering content to mobile users on 2G/3G/4G networks.
• Brand Owners, TV & Broadcast, Publishing Media, Music PublisherscoreStrategic or Co-development PartnerTPAY bridges premium content from brand owners, TV and broadcast media, publishing companies, and music publishers with mobile operators for direct carrier billing and content distribution via SMS, MMS, IVR, WAP, and USSD channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sea Limited (Garena): Sea Limited operates Garena (SEA's largest games publishing platform), Shopee, and SeaMoney across Southeast Asia. A broad incumbent in the same regional digital entertainment and mobile commerce space that Tameko's MOMOKO and Veeko target, though at vastly larger scale and via app-store rather than carrier-billed distribution.
• iQIYI: iQIYI is a major Asian streaming platform (Nasdaq-listed) offering subscription video and free ad-supported content across China and SEA. Broadly comparable to Tameko's Veeko as a regional streaming competitor, though operating at vastly larger scale with app-based rather than carrier-billed distribution.

Direct peers

• Fortumo: Fortumo (part of Three/Three Ireland) operates a global mobile carrier billing platform enabling app and content monetization across 300+ MNOs. Directly comparable to Tameko's TPAY in providing MNO-integrated billing infrastructure for digital content owners.
• Digital Turbine: Digital Turbine is a mobile content delivery and monetization platform integrated with MNOs and device manufacturers worldwide. Closely comparable to Tameko's combined MOMOKO + TPAY stack — content distribution combined with operator-billed monetization.
• OpenMarket: OpenMarket provides mobile messaging and direct carrier billing solutions for enterprises and content providers worldwide. Directly comparable to Tameko's TPAY mobile billing gateway in connecting content owners with MNO billing rails.
• Gameloft: Gameloft is a global mobile game developer and publisher producing casual and mid-core games for smartphones and feature phones. Comparable to the content side of Tameko's MOMOKO mobile browser games publishing platform for casual gamers.
• DOCOMO Digital: DOCOMO Digital (NTT Group) provides direct carrier billing, identity, and messaging services globally, connecting merchants and content owners with mobile operators. Directly comparable to Tameko's TPAY carrier billing platform and Veeko content distribution model.
• Boku, Inc. Boku is a global mobile carrier billing and identity platform enabling merchants to charge consumers via their mobile operators. Directly comparable to Tameko's TPAY mobile billing gateway, serving the same direct-carrier-billing use case across multiple MNOs globally.

Regional players

• VNG Corporation: VNG Corporation is a Vietnam-headquartered technology company operating Zalo (messaging), ZaloPay (mobile payments), and game publishing businesses across Southeast Asia. Comparable to Tameko as a regional player combining mobile content publishing with carrier/mobile payment infrastructure in a neighboring SEA market.
• Viu: Viu is a pan-regional OTT video streaming service operated by PCCW, delivering Asian content across SEA, the Middle East, and Africa. Comparable to Tameko's Veeko mobile video platform as a regional streaming competitor targeting similar Southeast Asian audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tameko