What XOX BHD does

XOX BHD is Malaysia's first public listed Mobile Virtual Network Operator (MVNO), founded in 2005 and listed on Bursa Malaysia in 2011. The company provides mobile telecommunications services including postpaid and prepaid plans under multiple sub-brands — XOX 5G, ONEXOX 5G, and spaceX — leveraging 5G and eSIM technology delivered over Celcom Axiata's underlying network infrastructure under a partnership established in 2008. XOX's product portfolio has expanded beyond core connectivity into vertical-specific bundles, including the MYSISWA Digital Lifestyle platform endorsed by the Ministry of Higher Education (2022), a 5G Travel eSIM launched with KDDI and China Mobile (2024), and the ETS38 mobility plan with KTMB and ETS (2026).

Operationally, XOX runs a hybrid distribution model combining a direct e-commerce online store, a self-service portal (onexox.my), the XOX Black mobile app across iOS, Android, and Huawei AppGallery, and an extensive physical network of 4,053 active dealerships per month across Malaysia. The company serves roughly 0.5 million subscribers nationwide, with approximately 0.4 million digital users on its mobile app, and has begun targeting inbound international travelers through the 88-country free roaming postpaid plan launched in 2025. Strategic alliances with Ant Group, MyDigital ID, Universal Music Malaysia, and the Penang State Government support a strategy of embedding mobile subscription utility into payments, identity, education, and tourism verticals.

Revenue is generated primarily through recurring subscription-based mobile services with usage-based data overage components. The company has received two "Best MVNO" awards from the Malaysian Communications and Multimedia Commission (MCMC) in 2021 and 2025, supporting its regulatory credibility as a licensed AJL holder via subsidiary XOX DIGITAL Sdn Bhd.

Name

XOX BHD

Legal name

XOX BHD (Co. No. 201001016682 (0900384-X))

Website

https://xox.com.my

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

XOX BHD is Malaysia's first public listed Mobile Virtual Network Operator, offering 5G postpaid, prepaid, and eSIM services under XOX 5G, ONEXOX 5G, and spaceX brands to approximately 0.5 million consumers nationwide, distributed via 4,053 dealerships, an online store, and the XOX Black mobile app.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Mobile telecommunications services
• Postpaid mobile plans
• 5g connectivity services
• Esim mobile plans
• International roaming services

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile Telco Services: XOX generates revenue primarily through mobile telecommunications services including postpaid plans, prepaid services, and 5G data plans sold directly to consumers via online store and dealership network. Revenue is recurring subscription-based with usage-based components for data consumption beyond plan limits.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

XOX BHD is Malaysia's first public listed Mobile Virtual Network Operator (MVNO), providing mobile telecommunications services through sub-brands XOX 5G, ONEXOX 5G, and spaceX. The company sells postpaid and prepaid mobile plans with 5G eSIM connectivity, plus targeted offerings including a 5G Travel eSIM with 88-country free roaming, MYSISWA student plans endorsed by MoHE, and the ETS38 mobility plan with KTMB/ETS. Services are delivered through an online store, self-care portal, XOX Black mobile app, and a network of 4,053 dealerships nationwide.

Product overview

XOX BHD is Malaysia's first public listed MVNO (Mobile Virtual Network Operator) offering a portfolio of mobile telecommunications products and digital services. The company operates a multi-brand strategy under its XOX 5G, ONEXOX 5G, and spaceX sub-brands, providing postpaid plans with 5G connectivity. The product portfolio includes core mobile plans (XOX 5G, ONEXOX 5G), add-on modules (5G Travel eSIM for international travelers, MYSISWA for students, ETS38 for rail commuters), and the XOX Black self-service mobile app. The company positions itself as leading an AI-powered digital economy while expanding through strategic partnerships with telecommunications providers like Celcom Axiata Berhad.

Differentiator

Problem solved

Functional benefit

Brands

• ONEXOX 5G: 5G service offering under the XOX brand umbrella.
• XOX 5G
• spaceX
• MYSISWA Digital Lifestyle
• ETS38 Mobility Plan

Products and services

• XOX 5G

Quantifiable outcome

• 0.5 million subscribers nationwide
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KTMB and ETScoreStrategic or Co-development Partner · 1 January 2026ETS38 mobility plan launched in collaboration with KTMB (Kereta Tanah Melayu Berhad) and ETS (Electric Train Service), allowing users to subscribe and redeem ETS tickets through XOX mobile plans.
• MyDigital IDcoreStrategic or Co-development Partner · 1 January 2025Strategic collaboration with MyDigital ID in 2025 for digital identity integration with mobile services.
• TikTok Shop & Handal IndahminorGTM or Marketing Partner · 1 January 2025Co-brand partnerships with TikTok Shop and Handal Indah in 2025 for joint marketing initiatives and customer acquisition.
• KDDI & China MobilecoreTechnology or Integration · 1 January 2024Collaborative partnership to launch 5G Travel eSIM in 2024, enabling international travelers to access multi-network 5G connectivity through XOX plans.
• Tourism PerakminorGTM or Marketing Partner · 1 January 2024Tourism Perak's Partner for Visit Perak 2024 initiative, supporting domestic tourism through mobile campaigns and promotions.
• UCSI Group's UniCommsminorOEM/ Whitelabel/ Licensing Partner · 1 January 2023White-label MVNO partnership with UCSI Group's UniComms division since 2023, allowing UCSI to offer branded mobile services using XOX infrastructure.
• Ant GroupcoreTechnology or Integration · 1 January 2022Strategic partnership with Ant Group (Alibaba affiliate) established in 2022 for digital financial services integration and mobile payments.
• Universal Music MalaysiaminorStrategic or Co-development Partner · 1 January 2017Partnership established in 2017 for music-related digital content and experiences for subscribers.
• Penang State GovernmentcoreStrategic or Co-development Partner · 1 January 2013Official Mobile Technology Partner for Penang State Government since 2013, providing government-specific mobile solutions and digital services.
• Celcom Axiata BerhadcoreTechnology or Integration · 1 January 2008Strategic partnership signed in 2008 establishing XOX as an MVNO operating on Celcom's network infrastructure. This foundational partnership enabled XOX to launch mobile services without owning network infrastructure.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tune Talk: Malaysian MVNO operating on Celcom's network, directly comparable as a domestic MVNO peer to XOX with similar prepaid/postpaid retail model targeting Malaysian consumers.
• unifi Mobile (Telekom Malaysia): Malaysian MVNO postpaid/prepaid service run by TM, operating as a competing mobile virtual operator with similar 5G plans and bundled broadband offerings in Malaysia.
• Yes by YTL Communications: Malaysian mobile operator offering 4G/5G services to consumer and enterprise segments, operating as a mobile service provider in the same Malaysian market with comparable consumer mobile plans.
• redONE Network Sdn Bhd: Malaysian MVNO offering postpaid and prepaid mobile plans with value-oriented pricing, directly comparable to XOX's consumer retail mobile model.
• SpeakOut Wireless: Malaysian MVNO targeting budget-conscious consumers with simple prepaid plans, comparable to XOX's affordable prepaid/postpaid positioning in the Malaysian market.

Emerging players

• Airalo: Global eSIM marketplace for travel connectivity; comparable to XOX's 5G Travel eSIM product launched in partnership with KDDI and China Mobile, serving international travelers with multi-network data plans.
• Circles.Life: Singapore-headquartered digital-first MVNO with regional Southeast Asia presence; comparable as a tech-forward MVNO peer operating in the same region with similar digital/self-service model.

Broad incumbents

• TracFone Wireless: US-based MVNO/reseller serving millions of subscribers across multiple host networks; comparable as a large-scale MVNO peer operating under a similar asset-light reseller model.
• CelcomDigi Berhad: Malaysian MNO formed from merger of Celcom and Digi; serves as XOX's host network and direct competitor offering full-stack mobile, broadband, and enterprise services in the same Malaysian market.
• Maxis Berhad: One of Malaysia's largest MNOs with full network infrastructure, postpaid, prepaid, fiber, and enterprise services; competes broadly with XOX in the Malaysian consumer mobile segment.

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/xox_malaysia
• YouTubeyoutube.com/channel/UChxtgedNAHD-DlKkuGiYFfg
• Facebookfacebook.com/xoxmalaysia
• LinkedInlinkedin.com/company/xox-bhd
• Instagraminstagram.com/xoxmalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XOX BHD