What OpenMarket does

OpenMarket is a cloud communications company providing A2P SMS, MMS, RCS, branded messaging, and related mobile engagement services to enterprises, merchants, and developers. The company was founded in 1999, is headquartered in Seattle in the United States, and has operated as a wholly-owned subsidiary of Infobip since being acquired in 2021, when Infobip also achieved unicorn status; OpenMarket now brands itself as "an Infobip Company" while retaining its own product lines, US/Australia/UK customer support footprint, and dedicated customer portals. Its offering has expanded beyond basic SMS APIs into a platform-plus-modules architecture that includes the AgentOS enterprise operating system for agentic customer experiences, a Conversational Customer Data Platform (CDP), journey orchestration, AI chatbot and AI agent capabilities, a cloud contact center solution branded Conversations, and supporting modules for WhatsApp Business, Viber, Email, Voice, push notifications, mobile identity, number lookup, and fraud protection via Infobip Signals.

Underlying technology rests on carrier-grade infrastructure with 800+ direct operator connections across 190+ countries, 9,700+ global connections, and 40+ data centers supporting 99.95% uptime SLAs and 450 billion+ interactions per year. The stack exposes REST APIs with OpenAPI/Postman specifications and SDKs in Python, Node.js, Java, PHP, and .NET, plus a Model Context Protocol (MCP) integration for AI-agent interoperability. AI is embedded across the platform through generative AI with retrieval-augmented generation, NLP across 130+ languages, predictive scoring, anomaly detection, recommendation engines, and process automation. Security and compliance posture is anchored by SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA, and PCI-DSS certifications, supporting regulated buyers in financial services and healthcare.

OpenMarket monetizes through a hybrid revenue model combining usage-based A2P SMS pricing (pay-as-you-go and volume-based multi-year contracts), subscription-based enterprise platform fees for AgentOS modules, professional services for onboarding and migration, and managed services for ongoing campaign optimization. The customer base spans 10,000+ active accounts across enterprise and developer segments with named logos including Uber, Nissan, Toyota, Tokio Marine, Burger King, Coca-Cola, Costco, Meta, Slack, Deutsche Telekom, UNICEF, Apollo 24|7, Santander, and Bolt, distributed across automotive, financial services, retail/eCommerce, healthcare, telecommunications, and government verticals. Go-to-market blends API-first self-serve for developers, direct enterprise field sales with 24/7 support in 14+ languages, partner/reseller channels, and telecom operator partnerships, with distribution amplified by the Shift developer conference, Shiftmag, Infobip Academy, GitHub/Discord communities, and the Exchange integration marketplace.

Name

OpenMarket

Legal name

OpenMarket

Website

https://openmarket.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

OpenMarket is a US-based cloud communications company providing A2P SMS, MMS, RCS, branded messaging, and the AgentOS enterprise CX platform to enterprises and developers, operating as an Infobip Company since 2021 with 10,000+ customers across 190+ countries.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Cloud communications platform
• A2P SMS messaging
• Mobile messaging solutions
• Messaging APIs
• Enterprise communications

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. CPaaS Platform Services: Revenue from programmable communication APIs for SMS, voice, email, messaging channels (WhatsApp, RCS, Viber, etc.) enabling businesses to embed communications into applications
2. SMS Services: A2P SMS messaging services with global coverage, including promotional SMS, transactional SMS, SMS OTP/2FA, and SMS marketing
3. Professional Services: CX consulting, implementation, onboarding, migration services, custom integrations, and always-on support packages
4. Customer Engagement Platform (AgentOS): Enterprise platform fees for journey orchestration, AI chatbots, AI agents, cloud contact center and CDP modules
5. Managed Services: Fully managed communication services including campaign management and ongoing optimization

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

OpenMarket provides A2P SMS, MMS, and RCS mobile messaging services to enterprises, merchants, and developers. Following its 2021 acquisition by Infobip, OpenMarket now operates as an Infobip Company offering a cloud communications platform with 800+ direct operator connections across 190+ countries. The portfolio includes SMS, MMS, RCS, Branded Messaging, 10DLC, Managed Services, and the AgentOS platform spanning journey orchestration, AI chatbots, AI agents, cloud contact center, and customer data platform.

Product overview

OpenMarket (now part of Infobip) offers a comprehensive cloud communications platform with a platform-plus-modules architecture. The core offering includes SMS, MMS, and RCS messaging services for A2P communications, augmented by AgentOS - an enterprise operating system for agentic customer experiences that unifies customer data platform, journey orchestration, AI chatbots, AI agents, and cloud contact center. The platform provides 15+ native messaging channels including WhatsApp, Viber, Email, Voice, push notifications, and social messaging apps, along with authentication solutions (SMS OTP/2FA), number management, and fraud protection. With 800+ direct operator connections across 190+ countries and 40+ data centers, the platform processes over 450 billion interactions annually. OpenMarket products integrate within the broader Infobip portfolio, with professional services, global coverage, and 10DLC solutions completing the enterprise communication stack.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS (Short Message Service) A2P SMS messaging service enabling businesses to send text messages globally with high delivery rates, supporting promotional, transactional, OTP, and notification use cases. Available through direct sales, API integration, and self-serve onboarding with global coverage across 190+ countries.
• MMS (Multimedia Messaging Service) Multimedia messaging service allowing businesses to send messages with images, videos, and rich media content to enhance engagement and conversion rates through mobile carrier networks.
• RCS (Rich Communication Services) Rich communication messaging enabling branded, conversational interactions with rich media, carousels, and chatbot capabilities on native messaging apps, replacing traditional SMS with interactive experiences.
• Branded Messaging Business messaging solution that displays company branding including sender name and verified business profiles instead of phone numbers, enhancing trust, open rates, and customer engagement.
• Managed Services Professional services including implementation, project management, training, migration support, and ongoing optimization to ensure successful messaging strategy deployment for enterprise clients.
• Global Coverage Global messaging coverage across 190+ countries with 800+ direct operator connections ensuring reliable message delivery worldwide with carrier-grade deliverability.
• 10DLC 10-digit Long Code messaging solution for A2P SMS campaigns in the US, providing a cost-effective alternative to short codes with carrier approval and brand vetting for application-to-person messaging.
• Moments - Customer Engagement Hub Customer Engagement Hub for designing and executing omnichannel marketing campaigns across messaging channels with reach, relevance, and response optimization.
• Answers - Intelligent Chatbot Building Platform AI-powered chatbot building platform supporting customer service and sales automation across channels with speed and availability improvements.
• Conversations - Cloud Contact Center Digital-first cloud contact center solution designed to improve customer experience through seamless omnichannel interactions across messaging, voice, and digital channels.
• People - Customer Data Platform Customer Data Platform connecting insights from all touchpoints to deliver a 360-degree view of the customer, enabling exceptional customer experiences through unified profile data.

Quantifiable outcome

• 94% message delivery rate
• +12 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability14 records

Feature20 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• OpenMarket (Acquisition)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024OpenMarket was acquired by Infobip in 2021, bringing together two world-class companies to form a leading global player in cloud communications. The acquisition expanded Infobip's A2P SMS capabilities and North American market presence.
• Peerless Network (Acquisition)coreStrategic or Co-development Partner · 1 January 2024Completion of Peerless Network acquisition in 2024 for strategic expansion, enhancing US market presence and voice capabilities.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enabling unified customer profiles and seamless data synchronization between platforms for enterprise customer engagement.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot marketing and sales platform for customer data synchronization and campaign activation.
• ShopifycoreTechnology or IntegrationNative integration with Shopify eCommerce platform enabling retail customer engagement, cart recovery, and order notifications.
• Microsoft AzurecoreTechnology or IntegrationIntegration with Microsoft Azure cloud platform for enterprise deployment and data management.
• Meta (Facebook)coreTechnology or IntegrationIntegration with Meta platforms including Facebook Messenger for omnichannel customer engagement.
• OraclecoreTechnology or IntegrationIntegration with Oracle CRM and marketing platforms for enterprise customer data synchronization.
• AdobecoreTechnology or IntegrationIntegration with Adobe marketing and experience cloud for enhanced customer engagement capabilities.
• JiracoreTechnology or IntegrationIntegration with Jira for service desk and ticketing workflows within the contact center solution.
• SlackcoreTechnology or IntegrationIntegration with Slack for team collaboration and notification delivery.
• Microsoft Dynamics 365coreTechnology or IntegrationIntegration with Microsoft Dynamics 365 CRM for customer data and sales workflow synchronization.
• Marketo (Adobe)coreTechnology or IntegrationIntegration with Marketo marketing automation platform for lead management and campaign activation.
• SugarCRMcoreTechnology or IntegrationIntegration with SugarCRM for customer relationship management synchronization.
• VTEXcoreTechnology or IntegrationIntegration with VTEX commerce platform for eCommerce customer engagement.
• BigCommercecoreTechnology or IntegrationIntegration with BigCommerce eCommerce platform for online retail customer engagement.
• Exchange Marketplace PartnerscoreTechnology or IntegrationPre-built integrations available through Exchange marketplace with 100+ tools for CRM, ticketing, eCommerce, and marketing platforms.
• TGR Haas F1 TeamflagshipStrategic or Co-development PartnerStrategic partnership with TGR Haas F1 Team for fan engagement through messaging channels. Delivers interactive experiences and personalized communication with fans worldwide.
• Telecom Operator PartnerscoreChannel Partner/ Reseller/ Distributor800+ direct operator connections across 190+ countries enabling carrier-grade messaging and connectivity services globally.
• Virgin AtlanticminorStrategic or Co-development PartnerFeatured customer using WhatsApp to encourage online check-in as documented in IDC report on CPaaS use cases in hospitality.

Scale indicators22 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Plivo: Cloud communications platform offering SMS, voice, and WhatsApp Business APIs for developers and enterprises. Direct API-first competitor targeting similar developer and mid-market customers, with comparable global SMS coverage but narrower channel breadth.
• Bandwidth Inc. US-based communications platform combining CPaaS APIs with owned carrier network infrastructure (Tier-1 voice over IP). Direct peer for North American enterprise SMS, voice, and 911 communications with deeper telecom ownership but narrower international footprint.
• Twilio: Largest pure-play CPaaS provider globally, offering programmable SMS, voice, email, WhatsApp, and Segment CDP. Direct competitor to OpenMarket/Infobip in messaging APIs, AI agents, and unified customer engagement, with stronger North American SMB/dev footprint but less telco direct-connect depth in emerging markets.
• MessageBird (Bird): Amsterdam-based CPaaS and omnichannel customer engagement platform competing directly with AgentOS across SMS, WhatsApp, voice, email, and inboxes. Recently repositioned toward AI-driven workflows and Flowbuilder; comparable mid-market and enterprise customer profile.
• Sinch: Swedish-headquartered CPaaS competitor built through M&A (MessageMedia, ACL Mobile, Inteliquent), providing messaging, voice, and verification APIs with strong carrier relationships. Comparable in product breadth and enterprise focus, with overlapping telecom operator partnerships globally.
• CM.com: Dutch CPaaS and customer engagement platform offering messaging, voice, payments, and ticketing solutions. Closely comparable to OpenMarket/Infobip across SMS, WhatsApp, RCS, and conversational AI — particularly strong in European and Latin American markets.

Broad incumbents

• 8x8: Unified communications and contact center provider combining UCaaS, CCaaS, and CPaaS APIs. Adjacent competitor for enterprises evaluating unified communications platforms, particularly in mid-market and regulated verticals where OpenMarket/Infobip also competes.
• Genesys: Enterprise contact center and customer experience platform with deep voice, omnichannel routing, and workforce engagement capabilities. Overlaps with AgentOS Conversations cloud contact center module, particularly for large enterprise and BPO deployments, though Genesys is a CCaaS-first incumbent.
• Vonage (Ericsson): Communications APIs and UCaaS platform acquired by Ericsson in 2022. Overlaps with OpenMarket on programmable messaging/voice APIs but is bundled with broader UC and network API offerings from Ericsson targeting telecom operators and large enterprises.

Regional players

• Route Mobile: India-headquartered CPaaS provider with strong presence across South Asia, Middle East, and Africa. Comparable in messaging API and omnichannel capabilities, particularly relevant to OpenMarket's emerging markets strategy, though with weaker presence in North America and Europe.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/openmarket
• Facebookfacebook.com/openmarket
• LinkedInlinkedin.com/company/openmarket

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenMarket