Dehesa de Los Llanos

What Dehesa de Los Llanos does

Dehesa de Los Llanos S.L. is a vertically integrated Spanish agri-food estate operating from a 10,000-hectare property less than five kilometers from Albacete, with continuous family ownership since 1893 and monastic agricultural roots dating to 1647. The company produces DOP-certified artisan Manchego cheese from its own herd of 5,500 Manchega sheep, wines from 50 hectares of estate vineyards under the Cima Mazacruz brand (Cabernet Sauvignon-Merlot, Merlot-Syrah, and Sauvignon Blanc-Verdejo), organic Arbequina extra virgin olive oil, lavender honey, walnuts, artisan lavender soap, and pickled red-legged partridge. Its Gran Reserva cheese was awarded Best Cheese in the World at the 2012 World Cheese Awards, the only active Spanish cheesemaker to hold that distinction across 31 editions, and the company has accumulated 25+ international industry awards through 2024.

The business runs on traditional artisan methods combined with modern technology: raw milk from the company's own Manchega sheep, fermentation by a proprietary autochthonous yeast bank, and individual handling of every canned Manchego wheel at least ten times, supported by Europe's longest pivot irrigation system (725 meters). Cheese production is under DOP Queso Manchego certification, and product development is informed by an ongoing R&D collaboration with the University of Castilla La Mancha.

Commercial operations are predominantly direct-to-consumer: a proprietary e-commerce storefront (dehesadelosllanos.com) with multi-zone European shipping, an on-site farm store, curated gift packs and tasting cases (priced 45€-79€), and unit-level pricing for cheese (9€-111.90€) and wine (~12€-15€ per bottle). The company serves three customer segments — gourmet food enthusiasts, gift buyers, and the hospitality industry — and is celebrating its 125th anniversary in 2025 with commemorative product launches. Dehesa de Los Llanos has been a business unit of the Mazacruz Group since 1993 and operates with 101-250 employees.

Name

Dehesa de Los Llanos

Legal name

Dehesa de Los Llanos S.L.

Website

https://dehesadelosllanos.com

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

101–250 employees

Short description

Dehesa de Los Llanos is a vertically integrated Spanish estate producing DOP artisan Manchego cheese, Cima Mazacruz wines, and gourmet farm products for direct-to-consumer sales across Spain and Europe, serving gourmet enthusiasts, gift buyers, and the hospitality industry.

Ownership category

akta.pro rank

Product category

Artisan Cheese and Specialty Farm Products

NAICS

Wineries (312130), Grape Vineyards (111332), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industry

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)

Keywords

• Artisan manchego cheese
• Spanish farm products
• Estate wine production
• Gourmet gift packs
• Extra virgin olive oil

Headquarters

HQ city

Albacete

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Artisan Manchego Cheese Sales: Sale of DOP (Protected Designation of Origin) artisan Manchego cheeses in various curing stages: Medium Cured (3+ months), Cured (6+ months), and Gran Reserva (9+ months). Products sold as whole wheels, wedges, or gift packs through e-commerce.
2. Wine Sales (Cima Mazacruz Brand): Production and sale of wines from Tierra de Castilla under the Cima Mazacruz brand, including Mazacruz Tinto (Merlot and Syrah), Mazacruz Peak/Cima Mazacruz (Cabernet Sauvignon and Merlot with French oak aging), and Mazacruz Blanco (Verdejo and Sauvignon Blanc).
3. Farm Products: Sale of farm products including Extra Virgin Olive Oil, artisan lavender honey, walnuts, artisan lavender soap, and pickled red partridge.
4. Gift Packs and Bundles: Curated gift packs combining cheese, wine, oil, honey, and other products for special occasions like anniversaries and holidays.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dehesa de Los Llanos produces and sells DOP-certified artisan Manchego cheese in three aging tiers (Semicurado 3+ months, Curado 6+ months, Gran Reserva 9+ months), Cima Mazacruz wines (red blends and white), and estate-grown farm products including extra virgin olive oil, artisan lavender honey, walnuts, lavender soap, and pickled red partridge. The company operates a vertically integrated 10,000-hectare estate with its own Manchega sheep herd, vineyards, olive groves, walnut plantation, cheese factory, and winery, selling primarily through its own e-commerce platform with home delivery across Spain and Europe.

Product overview

Dehesa de Los Llanos operates as a traditional Spanish agri-food estate producing artisan Manchego cheeses, wines, and gourmet farm products. The core product line centers on DOP Queso Manchego Artesano in three aging levels (Semicurado minimum 3 months, Curado minimum 6 months, and Gran Reserva minimum 9 months). The company also produces Cima Mazacruz wines (Tinto, Blanco, Peak varieties) under the Tierra de Castilla designation. Additional offerings include extra virgin olive oil, artisan lavender honey, walnuts, lavender soap, and pickled red-legged partridge. The company operates vertically integrated operations spanning its own livestock, agriculture, cheese-making, and winery, with products marketed through gift boxes, tasting cases, and seasonal packs. The estate celebrates its 125th anniversary in 2025 with special commemorative products.

Differentiator

Problem solved

Functional benefit

Brands

• Cima Mazacruz: Wines from Tierra de Castilla produced at Dehesa de Los Llanos, including Cima Mazacruz Tinto and MazaCruz wines.
• Queso Manchego Artesano Gran Reserva

Products and services

• Queso Manchego Artesano Gran Reserva Premium artisan Manchego cheese aged a minimum of nine months, awarded Best Cheese in the World at the World Cheese Awards 2012. Made from raw milk of the estate's own Manchega breed sheep, DOP certified, lactose-free, with no egg lysozyme and no additives. Sold as whole wheels, wedges, or gift packs.
• Queso Manchego Artesano Curado Artisan Manchego cheese cured for a minimum of six months with intense flavor, elegant aroma, and long finish. DOP certified, lactose-free, and free of egg lysozyme. Sold in wedges, whole wheels, and gift formats.
• Queso Manchego Artesano Semicurado Medium-cured artisan Manchego cheese aged a minimum of three months with a creamy texture, ivory white color, and lactic notes reminiscent of cream, butter, and yogurt. DOP certified, lactose-free, no egg lysozyme.
• Queso Edición Especial Curación 15 meses Special edition artisan Manchego cheese aged for 15 months, featuring extended maturation for an intensified flavor profile, sold as 500g portions.
• Cima Mazacruz Tinto (Mazacruz Peak) Premium red wine from Tierra de Castilla, a blend of Cabernet Sauvignon and Merlot aged 12 months in French oak barrels with 14.5% alcohol content. Recognized with Berliner Wein Trophy Gold Medal and Premio Gran Selección Silver Medal.
• Mazacruz Tinto (Young Red Wine) Young red wine from the Mazacruz estate, a Merlot and Syrah blend produced as a limited edition of 5,000 bottles, unoaked to preserve fresh fruit character.
• Mazacruz Blanco (White Wine) White wine from Tierra de Castilla under the Cima Mazacruz brand, made from Sauvignon Blanc and Verdejo grape varieties grown on the estate.
• Aceite de Oliva Virgen Extra Ecológico (Organic Extra Virgin Olive Oil) Organic extra virgin olive oil from the Arbequina variety, unfiltered to preserve its authentic and natural character, sold in 500ml bottles from the Dehesa de Los Llanos estate.
• Miel Artesana de Lavanda (Artisan Lavender Honey) Artisan honey produced on the Dehesa de Los Llanos estate from lavender and rosemary, sold in 400g jars as part of the farm product line.
• Nuez Nacional (Estate Walnuts) Walnuts grown on the estate's 30-hectare plantation using French origin Franquette and Fernor varieties, with exclusive origin from the last harvest guaranteed.
• Perdiz Roja Escabechada (Pickled Red-Legged Partridge) Pickled red-legged partridge, a gourmet game product sourced from the estate's hunting and conservation operations, sold through the company e-commerce store.
• Jabón Artesano de Lavanda (Artisan Lavender Soap) 100g artisan soap made from the estate's own Extra Virgin Olive Oil, honey, and pure lavender essence, marketed as a natural cosmetic for acne-prone and aging skin.
• Pack Degustación Queso Manchego Artesano DOP (Cheese Tasting Case) Tasting case with wedges of Medium Cured, Cured, and Gran Reserva artisan Manchego cheeses (minimum 700g total) designed for a vertical tasting of the Best Cheese in the World line.
• Lote Los Llanos (Los Llanos Lot) Gift lot including a bottle of Mazacruz Tinto wine (from a numbered 3,500-bottle run) and a tasting case with three wedges of estate cheese, priced at 45.00€.
• Lote Selección de Los Llanos (Los Llanos Selection Lot) Premium gift lot combining Mazacruz Red wine, an artisan cheese tasting case (700g), and 500ml Arbequina extra virgin olive oil, priced at 61.00€.
• Pack Albacete Artesanía (Albacete Crafts Pack) Craft pack featuring Mazacruz Red wine (3,100 numbered bottles), an artisan cheese tasting, Arbequina extra virgin olive oil, and a handcrafted Albacete razor by master artisan José Expósito.
• Lote Selección Nuestra Tierra (Our Land Selection Lot) Estate selection lot featuring Mazacruz Red wine, three wedges of DOP Manchego cheese, extra virgin olive oil, artisan honey, and walnuts, sold as a curated multi-product gift set.
• Pack Otoño (Fall Pack) Seasonal autumn gift pack with a curated gourmet selection of estate wine, three cheese wedges (700g), olive oil, honey, and walnuts, priced at 73.00€.
• Estuche 125 Aniversario (125th Anniversary Cheese, Oil & Arcos Knife Gift Box) 125th Anniversary commemorative gift box featuring artisan Manchego cheese, extra virgin olive oil, and an Arcos artisan cheese knife, launched in 2025.

Quantifiable outcome

• Best Cheese in the World award at World Cheese Awards 2012
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• University of Castilla La ManchacoreStrategic or Co-development PartnerActive collaboration with the University of Castilla La Mancha in important research projects that have achieved international prestige in the agri-food industry research sector.
• Organizations for Social DevelopmentminorOthersCollaborates with various organizations that seek to improve living conditions of the most disadvantaged people and those at risk of social exclusion in the city of Albacete.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Castillo de Canena: Spanish premium extra virgin olive oil estate from Jaén. Highly comparable single-estate premium food producer with strong DTC, awards track record, and international gourmet positioning.
• Hacienda Guzmán: Spanish premium single-estate extra virgin olive oil producer from Andalusia. Comparable as a heritage estate producer with vertically integrated agriculture and direct consumer sales.
• Marqués de Griñón: Spanish premium estate winery in Toledo producing Pago-designated wines. Comparable as a single-estate Spanish premium beverage producer with strong international DTC and award recognition.
• Pago de Carraovejas: Premium Ribera del Duero estate with vertically integrated winery, restaurant, and hotel operations. Comparable as a Spanish estate producer leveraging heritage, gastronomy, and direct consumer experiences.
• Lactalis Iberia: Spanish arm of global dairy giant Lactalis, producing a broad portfolio of dairy products including cheeses. Represents the industrial-incumbent competitive set whose scale advantages pressure single-estate players.

Emerging players

• Bodegas Roda: Premium Rioja winery with strong DTC, gastronomy partnerships, and international fine-wine distribution. Comparable as a Spanish premium estate producer pursuing similar DTC, awards, and export strategies.

Direct peers

• Vegasot: Spanish Manchego cheese brand operating within Grupo TGT, producing DOP Manchego at multiple curing levels for retail distribution. Direct category competitor targeting the same premium Manchego segment.
• Quesos El Pastor: Spanish sheep cheese maker producing Zamorano and other artisan cheeses from Castilla y León. Directly comparable as a Spanish sheep's-milk cheesemaker targeting premium and DOP segments.
• García Baquero: One of Spain's largest and best-known Manchego DOP cheese producers, headquartered in Alcázar de San Juan (La Mancha). Comparable product mix focused on Manchego at multiple aging tiers, though at industrial rather than single-estate scale.
• Lácteas Flor de Burgos: Spanish artisan cheesemaker producing DOP cheeses including Burgos-style fresh and aged cheeses. Comparable as a Spanish specialty cheese manufacturer with multi-tier aging product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dehesa de Los Llanos