What Loveitts does

Loveitts is a traditional multi-disciplinary estate agency and property services firm headquartered at 29 Warwick Row, Coventry, founded in 1843. The company operates across residential sales, residential lettings, commercial property sales and lettings, auctions, new homes marketing, land sales and consultancy, and estate and block management — including the Loveitts Longlease sub-brand for leasehold block management. Its core clients are individuals, landlords, commercial tenants, property developers, land owners, leaseholders, and probate and estate executors in Coventry, Warwickshire, and an extended operating footprint reaching from Manchester in the north to Southampton in the south.

The firm earns revenue through a mix of transactional commissions on property sales, auction administration fees (tiered from £540 inc VAT for properties with guide prices up to £19,999 to £1,920 inc VAT for guide prices of £250,000 or more, plus a 10% buyer deposit), and recurring fees from lettings and block management services. Auctions are a distinctive GTM motion, run both in-room and via livestream and timed online bidding through the Auction House national network. The firm is regulated by RICS, has 60-plus employees including multiple RICS-registered valuers, and is described as the largest independent multi-disciplinary property practice in the Coventry and Warwickshire region and the only auctioneer in Coventry.

In 2024, Loveitts was acquired by Sheldon Bosley Knight, a Warwickshire-based estate agency with aligned values. The company continues to trade under the Loveitts brand as Loveitts Limited (registered in England and Wales, company number 7558151). No proprietary technology platforms or AI/ML capabilities are disclosed in available materials; the business is built on local market expertise, qualified chartered surveyors and auctioneers, brand heritage, and physical service delivery.

Name

Loveitts

Legal name

Loveitts Limited

Website

https://loveitts.co.uk

Company type

Private

Founded year

1843

Operating status

Operating

Headcount range

101–250 employees

Short description

Loveitts is a 180-year-old multi-disciplinary estate agency in Coventry & Warwickshire offering residential sales, lettings, auctions, commercial property, new homes, land, and block management services to individuals, landlords, developers, and commercial clients across the UK Midlands and south.

Ownership category

akta.pro rank

Product category

Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential estate agency
• Property auctions
• Lettings management
• Commercial property services
• Block management

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Commission-based residential sales of properties for sale in Coventry and Warwickshire
2. Auction Services: Property auction services with administration fees based on guide price tiers, plus 10% deposit from successful bidders
3. Lettings & Property Management: Residential and commercial letting services with property management fees
4. Commercial Property Services: Sale and letting of commercial, industrial, and retail space
5. New Homes Sales: Marketing and sales of new build homes on behalf of developers
6. Estate & Block Management: Block management services for residential and commercial properties
7. Land Sales & Consultancy: Land sales and land consultancy services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Loveitts is a long-established estate agency and property services firm providing residential sales, lettings and property management, property auctions, commercial property sales and lettings, new homes marketing for developers, land sales and consultancy, and estate and block management. The firm operates primarily in Coventry and Warwickshire with extended reach across England, and runs both in-room and livestreamed property auctions as a flagship service.

Product overview

Loveitts is a multi-disciplinary estate agency offering a comprehensive range of property services primarily in Coventry and Warwickshire. The company operates as a unified platform providing residential sales, lettings, commercial property services, auctions, land sales, and estate management. Key product lines include the core estate agency services (Residential Sales, Lettings, Commercial, and Auctions), supported by specialist offerings such as New Homes (for new build developments), Estate Management (including the Loveitts Longlease block management sub-brand), Valuations & Surveys, Property Probate Service, and Land consultancy. The portfolio serves both private individuals and corporate clients across the residential and commercial property markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Traditional estate agency service for buying and selling residential properties in Coventry and Warwickshire, including property search, valuations, viewings, negotiation, and sales progression.
• Lettings

Quantifiable outcome

• 84% auction success rate for January and February 2026

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sheldon Bosley KnightcoreStrategic or Co-development Partner · 1 January 2024In 2024, Loveitts were acquired by Sheldon Bosley Knight. Both companies share a strong ethos and professional approach to customer care, trustworthiness, and transparency. Sheldon Bosley Knight operates in the Warwickshire area, with Loveitts continuing to operate under the Loveitts brand while being part of the larger group.
• Auction HousecoreGTM or Marketing PartnerLoveitts is part of Auction House, the nationwide group of property auctioneers. This partnership provides local expertise combined with regional knowledge and national coverage for property auction services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Savills plc: Global real estate services firm offering residential sales, commercial, land, auctions and property management; comparable multi-disciplinary model though with international rather than regional focus.
• Connells Group: One of the UK's largest estate agency and property services groups with national coverage across residential sales, lettings, mortgages and surveying; comparable multi-disciplinary offering but at vastly larger scale.
• Countrywide plc: Major UK estate agency group providing residential sales, lettings, and surveying services with regional branch networks; operates as a broad incumbent with overlapping service categories to Loveitts.
• Knight Frank: Global real estate consultancy with UK residential sales, commercial, land, and property management services; comparable service mix with significantly broader geographic reach than Loveitts.

Direct peers

• Foxtons: UK estate agency offering residential sales, lettings, and property management; comparable business model focused on agency commissions, though concentrated in London rather than regional UK markets.
• Belvoir Group: UK property franchise group focused on lettings, sales and property management through regional offices; comparable franchise/regional office model with overlapping property services categories.
• Auction House UK: National group of independent property auctioneers of which Loveitts is a member; directly comparable auction services business with shared brand, marketing, and listing infrastructure.
• Sheldon Bosley Knight: Parent company that acquired Loveitts in 2024; operates as a Warwickshire-based multi-disciplinary estate agency with overlapping services (sales, lettings, commercial, auctions, land, block management) and a directly comparable client base.
• Hunters Property Group: UK-wide estate agency network offering residential sales, lettings, and commercial services via regional branches; directly comparable multi-disciplinary agency model with national network distribution similar to Auction House.

Emerging players

• Purplebricks: UK hybrid/online estate agency offering fixed-fee residential sales; competing for the same residential seller customers as Loveitts but via a digitally-led model that pressures traditional high-street commissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LoveittsLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loveitts