Peterborough Sports FC

What Peterborough Sports FC does

Peterborough Sports FC, legally constituted as Peterborough Sports Limited (Company Number 8544721), is a privately held semi-professional football club founded in 1908 and based at PIMS Park on Lincoln Road in Peterborough, United Kingdom. The club currently competes in the Southern League Premier Central / National League North tier of the English non-league football pyramid. Its core business is operating a matchday-based product — competitive home football at PIMS Park — delivered by a 30+ player squad and a small management and backroom staff led by Chairman Tim Woodward (100% shareholder since April 2023), Vice Chairman David Anderson, Finance Director Natalie Woodward and Director/kitman Adam Woodward.

Revenue is generated from four primary streams: matchday ticket sales (Adult £15 online / £18 at gate), annual season tickets, club merchandise sold through an online shop, and commercial sponsorship across principal and primary partner tiers. The sponsor portfolio includes a mix of local SMEs (AVS Fencing, Keepzg, TIC Health, Evolve Technologies, Process Installations, Multifab, SBS) and national brands (Errea, Mitre, Enterprise, Vital Energies, DAZN, Chroma Sport). Distribution is primarily digital — via the ktckts.com ticketing and shop platform and the psfc.co.uk website — supplemented by physical turnstile sales on matchdays. Secondary commercial offerings include a mascot experience programme and Turbines Tavern bar revenue on matchdays.

The club's underlying technology stack is minimal: a website, social media channels, an email newsletter with a 10% shop discount incentive, and a third-party e-commerce ticketing integration. There is no proprietary software, app, AI/ML capability or data product. The go-to-market motion is event-driven — matchdays are the primary customer acquisition and engagement mechanism — and the customer base is overwhelmingly local Peterborough supporters and families, with a strategic partnership with Peterborough United supporting the women's football pathway (POSH Women) under the Turbines umbrella.

Name

Peterborough Sports FC

Legal name

Peterborough Sports Limited

Website

https://psfc.co.uk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Semi-professional football club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKABAA

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAA

Professional & Major League Stadiums

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Semi-professional football
• Football matchday tickets
• Club merchandise sales
• Sports sponsorship packages
• Community football club

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Matchday Ticket Sales: Revenue generated from selling individual match tickets both online in advance and at the gate on matchday. Prices vary between online (discounted) and matchday rates.
2. Season Tickets: Annual season ticket sales providing access to all home league matches for the 2025/26 season.
3. Merchandise and Club Shop: Sales of club merchandise including replica kits and other fan items through the club shop.
4. Sponsorship: Revenue from corporate sponsors including principal partners, primary partners, and various kit/individual player sponsors. Sponsors include local businesses and national brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peterborough Sports FC is a semi-professional football club competing in the Southern League Premier Central, selling matchday tickets, season tickets, club merchandise, sponsorship packages, and mascot experiences to football fans and local supporters. The club also operates Turbines Tavern, a matchday bar at PIMS Park, providing hospitality, food and beverage services on matchdays.

Product overview

Peterborough Sports FC operates as a semi-professional football club competing in the Southern League Premier Central (National League North tier). The club offers matchday ticketing services for home games at PIMS Park, season ticket packages, and a club merchandise shop. Additional revenue streams include commercial sponsorship packages at various tiers (principal and primary partner levels) and mascot experiences for children. The club's facilities include the Turbines Tavern bar open to supporters on matchdays.

Differentiator

Problem solved

Functional benefit

Brands

• PIMS Park: The stadium name for Peterborough Sports FC, located on Lincoln Road, Peterborough.

Products and services

• Matchday Tickets Single-match entry tickets for home fixtures at PIMS Park, available to football fans, families and away supporters attending Southern League Premier Central games.
• Season Tickets Annual membership product granting admission to all regular-season home league matches, sold to regular supporters and local fans of Peterborough Sports FC.
• Club Merchandise Official club merchandise including replica kits, training wear, and supporter products sold through the club shop and online store to fans and collectors.
• Mascot Package A matchday experience package enabling junior supporters to act as team mascot, walk out with the players, and enjoy a hospitality-style matchday. Targeted at families and young fans.
• Commercial Sponsorship Packages Tiered commercial sponsorship offerings providing local and regional businesses with brand visibility across pitchside signage, match programmes, stadium branding and digital channels.
• Turbines Tavern (Matchday Bar) On-site bar and clubhouse at PIMS Park providing food, drink and hospitality services to supporters on matchdays and at club events.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Peterborough United (POSH Women)coreStrategic or Co-development PartnerPeterborough Sports FC maintains a partnership with Peterborough United for the POSH Women team. This collaboration allows women's football to be represented under the Peterborough Sports/Posh umbrella, providing pathways for female footballers in the region.
• AVS FencingminorOthersLocal fencing contractor listed as a sponsor of the club.
• KeepzgminorOthersSponsor of the club.
• TIC HealthminorOthersHealthcare sponsor of the club.
• EnterpriseminorOthersVehicle rental company sponsor of the club.
• Vital EnergiesminorOthersEnergy company sponsor of the club.
• DAZNminorOthersSports streaming platform sponsor, possibly related to broadcast or media rights.
• Chroma SportminorOthersSports equipment and kit sponsor. Dan Jarvis is sponsored by Chroma Sport.
• ErreaminorOthersSportswear and kit manufacturer sponsor of the club.
• MitreminorOthersFootball equipment manufacturer sponsor providing match balls.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AFC Fylde: AFC Fylde competes in the National League North, the same tier as Peterborough Sports FC, operating with a similar mix of matchday, sponsorship, and merchandise revenue from a single-stadium community fanbase.
• Hereford FC: Hereford FC operates at the same English non-league tier, drawing on local community support and similar ticketing/merchandise/sponsorship revenue streams as a single-town club.
• Kidderminster Harriers: Kidderminster Harriers compete in the National League North from a single stadium, with a comparable semi-pro structure, community ownership history, and reliance on ticketing plus sponsorship income.
• Altrincham FC: Altrincham FC plays in the National League and is comparable as a long-established semi-professional club with strong community ties, ticketing-led revenue, and similar operational scale.
• Chester FC: Chester FC plays in the National League North with a comparable community-owned style history and similar revenue mix, providing a direct benchmarking peer for PSFC's commercial operations.
• Darlington FC: Darlington FC operates at National League North level with comparable ticketing, merchandise, and sponsorship offerings, and a similar recovery-and-growth trajectory following ownership change.
• Brackley Town FC: Brackley Town plays in the National League North, sharing the same English football pyramid step and a comparable semi-professional operating model anchored around matchday and local sponsorship revenue.
• Spennymoor Town FC: Spennymoor Town compete in the National League North at a similar step of the English football pyramid, making them a comparable peer for ticketing, sponsorship, and community-driven revenue dynamics.
• Boston United FC: Boston United compete in the National League, sharing the same English non-league pyramid with PSFC and a similar dependence on local sponsorship and matchday income.

Broad incumbents

• Peterborough United FC: Peterborough United is the larger, established club in the same city, operating at EFL League One level with a far broader product portfolio; included as a regional incumbent that defines PSFC's competitive context and is also a documented direct partner via the POSH Women's pathway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PSLFC
• Facebookfacebook.com/peterboroughsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterborough Sports FC