GradAustralia
GradAustralia (Prosple Australia) operates a two-sided graduate recruitment marketplace connecting Australian university students and graduates with employers offering jobs, internships, and graduate programs across 20+ industry sectors, monetizing via employer job postings and recruitment services.
- Company typePrivate
- Founded2019
- HeadquartersChippendale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What GradAustralia does
GradAustralia operates a specialist two-sided graduate recruitment marketplace connecting Australian university students and recent graduates with employers offering graduate programs, internships, clerkships, and entry-level positions. The platform aggregates job listings across 20+ industry sectors including accounting, banking, engineering, technology, consulting, mining, government, and law, and surfaces 1,708 active opportunities alongside an editorial content library of career advice articles, salary guides, and application resources. Distinctive product features include Virtual Experiences (digital work simulations from employers such as KPMG and AngloGold), the annual Top 100 Graduate Employers rankings built on 4,500+ verified graduate employee reviews, and detailed employer profiles with reviews and salary information.
The business operates under a marketplace GTM motion: the platform is free for job seekers, while employers pay to post listings (transaction-fee model) and access recruiter portal services, featured employer placements, and recruitment marketing solutions (subscription/recurring model). Strategic partnerships with Chartered Accountants ANZ, Engineers Australia, and GenerationOne create exclusive vertical-specific jobs boards and professional community integrations. The company rebranded to Prosple Australia in May 2023 to align with the broader Prosple network operating graduate platforms across 11+ countries including Canada, the UK, India, Singapore, and New Zealand. GradAustralia is a privately held company with 11-50 employees and no publicly disclosed funding rounds or revenue figures.
GradAustralia firmographics
Firmographics- Name
- GradAustralia
- Legal name
- Prosple Australia
- Website
- https://gradaustralia.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GradAustralia (Prosple Australia) operates a two-sided graduate recruitment marketplace connecting Australian university students and graduates with employers offering jobs, internships, and graduate programs across 20+ industry sectors, monetizing via employer job postings and recruitment services.
- Ownership category
- akta.pro rank
GradAustralia industry classification
Industry- Product category
- Online Recruitment Marketplace
- NAICS
- Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Career Exploration & Job Shadowing Programs (EDAMAKAC)
- akta.pro secondary industry
- Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
Keywords
Where GradAustralia is headquartered
LocationHeadquarters
- HQ city
- Chippendale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GradAustralia business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Employer Job Postings: Employers pay to post graduate jobs, internships, and programs on the platform to reach university students and graduates
- Employer Recruitment Services: Prosple provides employer portal services, recruitment marketing solutions, and featured employer placements for organizations seeking graduate talent
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GradAustralia product offering
Product offeringCore offering
GradAustralia (operating as Prosple Australia) is a two-sided graduate employment marketplace that connects Australian university students and recent graduates with employers offering graduate programs, internships, clerkships, and entry-level positions. The platform aggregates 1,700+ job listings, employer profiles with verified graduate reviews, virtual work simulations, an annual Top 100 Graduate Employers ranking, and an extensive career advice content library covering 20+ industry sectors.
Product overview
GradAustralia operates as Prosple Australia, a unified graduate recruitment platform offering a job search marketplace with 1,700+ graduate positions, virtual work experiences, employer rankings, and comprehensive career guidance content. The core platform integrates job listings, employer profiles with reviews, sector-specific career advice, and graduate employee stories into a single resource for university students seeking entry-level opportunities in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Prosple Graduate Job Search Platform
Quantifiable outcome
- 1,708 graduate jobs, programs and internships currently available on the platform
Companies that use GradAustralia
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
GradAustralia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GradAustralia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GenerationOnecorePartnership of 4 years (as of 2019) focused on publishing and distributing the GenerationOne Indigenous Careers Guide - an Indigenous-focused careers advice resource for students. This partnership supports Indigenous students in accessing graduate career opportunities.
- Chartered Accountants Australia and New ZealandcorePartnership to create a unique jobs board for Chartered Accountants members, connecting accounting graduates with employers and professional development opportunities.
- Engineers AustraliacorePartnership to create an exclusive jobs board and professional community for engineering students and graduates, supporting career pathways in the engineering sector.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
GradAustralia competitors and assessment
Company assessmentDirect peers
- GradConnection: Australia's leading graduate job board connecting university students with employers offering graduate programs and internships. Directly competes with GradAustralia in the same Australian graduate recruitment niche with a near-identical marketplace model.
- Prosple: Parent network operating graduate job platforms across 11+ countries including Australia, NZ, UK, Singapore and India. Same product, business model and employer playbook, serving as both parent and benchmark for international expansion of Prosple Australia.
- Handshake: US-based career platform connecting university students with employers through university career services partnerships. Closest international peer in terms of university partnership model, candidate base, and employer recruitment focus.
Broad incumbents
- SEEK: Dominant Australian horizontal job board with graduate and early-career verticals. Competes for the same employer recruitment budgets and student traffic, though it serves the full labour market rather than specialising in graduate roles.
- LinkedIn: Global professional network with early-career and graduate hiring features used widely by Australian employers and students. Operates as a broad incumbent in the same recruitment category with vastly greater scale and data advantages.
- Indeed: Global horizontal job search engine with strong presence in Australia. Competes for both candidate traffic and employer job postings across experience levels including graduate and entry-level roles.
Emerging players
- RippleMatch: US-based early-career recruitment platform using matching technology to connect students and recent graduates with employers. Comparable two-sided marketplace model targeting the same graduate hiring use case but with a stronger tech/AI matching emphasis.
- WayUp: US-focused platform connecting students and recent graduates with internships and entry-level jobs. Comparable marketplace model and candidate persona, though primarily serving the US market.
- Symplicity: Provider of career services and recruitment platforms to universities, similar to the university partnership model used by GradAustralia. Overlaps on the campus-side functionality powering graduate hiring workflows.
- Vault.com: Employer reviews, rankings, and career insights platform popular with graduates exploring employers. Directly comparable to GradAustralia's Top 100 Graduate Employers rankings and graduate reviews content moat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GradAustralia social profiles
Digital presenceGradAustralia financial estimates
Financial estimateRevenue estimate
Valuation estimate
GradAustralia leadership team
Management profileNumber of profiles
Profiles1 record
GradAustralia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GradAustralia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GradAustralia
What does GradAustralia do?
GradAustralia (operating as Prosple Australia) is a two-sided graduate employment marketplace that connects Australian university students and recent graduates with employers offering graduate programs, internships, clerkships, and entry-level positions. The platform aggregates 1,700+ job listings, employer profiles with verified graduate reviews, virtual work simulations, an annual Top 100 Graduate Employers ranking, and an extensive career advice content library covering 20+ industry sectors.
Is GradAustralia a public or private company?
GradAustralia is a private company. It is classified as unknown and is currently operating.
When was GradAustralia founded?
GradAustralia was founded in 2019. It employs 11 to 50 people.
Where is GradAustralia based?
GradAustralia is headquartered in Chippendale, Australia, in the Oceania region.
How does GradAustralia make money?
Two revenue lines are on record. Employer Job Postings are the primary driver. The others are employer Recruitment Services.
Who are GradAustralia's main competitors?
Direct peers on record are GradConnection, Prosple and Handshake. Broad incumbents are SEEK, LinkedIn and Indeed. Emerging players are RippleMatch, WayUp, Symplicity and Vault.com.
Does GradAustralia have an API?
No public API is recorded for GradAustralia.
What industry is GradAustralia in?
GradAustralia's product category is Online Recruitment Marketplace. Its primary akta.pro industry code is EDAMAKAC, Career Exploration & Job Shadowing Programs, with a secondary code of EDAFAMAF, Scholarship, Financial Aid & FAFSA Support Platforms. Its NAICS code is 56131 and its SIC code is 7361.