Eng Orthodontics

What Eng Orthodontics does

Eng Orthodontics is a privately held orthodontic practice operating four clinical offices across Colorado's Front Range (Brighton, Commerce City/Reunion, Fort Morgan, and West Arvada). The practice is founded and led by Dr. Albert Eng, DDS, MS (ABO Diplomate), alongside three additional board-certified orthodontists — Dr. Shane Hoelz, Dr. Jared Error, and Dr. Ashlynn Schiro — supported by a practice manager, a marketing manager, and four office managers. It serves a horizontal patient base spanning children (Phase 1 early interceptive treatment), adolescents, adults, and multi-member families seeking orthodontic correction of alignment, bite, and crowding issues.

The clinical offering centers on two treatment modalities: fixed appliances (custom metal braces, ceramic clear braces, and Incognito lingual braces) and removable clear aligners (Invisalign standard/Teen/Kids, 3M Clarity Aligners). Adjacent services include Phase 1 and Phase 2 / Two-Phase treatment, comprehensive treatment, surgical orthodontics, Temporary Anchorage Devices (TADs), TMJ/TMD treatment, dentofacial orthopedics, craniofacial orthodontics, and emergency care. Diagnostic and monitoring technology is sourced from third-party vendors — principally Align Technology's iTero 3D intraoral scanner for smile mapping and Dental Monitoring's remote check-in kit — rather than developed in-house.

Revenue is generated primarily through direct patient fees for orthodontic treatment, augmented by third-party CareCredit financing (0% interest, no annual fees) and assignment of insurance benefits across all major providers. Pricing is quote-based, varies by case complexity and appliance type, and is delivered through customizable monthly payment plans. The go-to-market motion is direct-to-consumer, supported by website and blog content, Google review generation, community grant programs (emBRACE Community and Education Grants), SMS appointment communications, and inbound referrals from dental specialists. The practice is family-run (Rachel Eng serves as Marketing Manager) and has grown organically without external capital or DSO affiliation.

Name

Eng Orthodontics

Legal name

Eng Orthodontics

Website

https://engortho.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Eng Orthodontics is a private, family-run Colorado orthodontic practice operating four Front Range offices (Brighton, Commerce City, Fort Morgan, Arvada), delivering braces, clear aligners, and interceptive treatment to children, teens, adults, and families.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Cleft & Craniofacial Orthodontics (HLABABAH)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional braces care
• Pediatric interceptive orthodontics
• Orthodontic practice

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Direct patient payments for orthodontic treatment including braces (metal, ceramic, lingual) and clear aligners (Invisalign, 3M Clarity). Services include Phase 1 treatment for children, comprehensive treatment for adolescents/adults, and retention care.
2. Insurance Processing: Practice works with all insurance providers and processes claims on behalf of patients, utilizing each patient's orthodontic benefits.
3. Third-Party Financing: Offers CareCredit financing with no annual fees and 0% interest for payment plans, enabling patients to afford treatment through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Eng Orthodontics is a multi-location orthodontic practice that diagnoses and treats misaligned teeth, bite problems, and jaw alignment issues for children, teens, and adults across four Colorado offices. The practice sells orthodontic treatment services including Invisalign and 3M Clarity clear aligners, custom metal braces, clear ceramic braces, and lingual/Incognito braces, plus Phase 1 early interceptive treatment, comprehensive and two-phase treatment, surgical orthodontics, TADs, TMJ/TMD care, and emergency orthodontic services.

Product overview

Eng Orthodontics offers a comprehensive orthodontic care practice with four Colorado locations. The practice provides two primary treatment modalities: fixed appliances (Custom Braces, Clear Braces, Lingual/Incognito Braces) and removable aligners (Invisalign standard/Teen/Kids, 3M Clarity Aligners). Treatment programs include Phase 1 and Phase 2 interceptive orthodontics, Two-Phase Treatment, Comprehensive Treatment, and Surgical Orthodontics for complex cases. Specialized services include Temporary Anchorage Devices (TADs), TMJ/TMD Treatment, Dentofacial Orthopedics, and Emergency Care. The practice also offers third-party financing through CareCredit and accepts most major credit cards with customizable payment plans.

Differentiator

Problem solved

Functional benefit

Brands

• emBRACE Community Grant Program: Community grant program that supports local organizations, fundraisers, and community projects with gift certificates and funding typically ranging from $100-$250
• emBRACE Education Program

Products and services

• Invisalign Standard Invisalign clear aligner therapy using a series of custom-made removable plastic trays to gradually move teeth into alignment for adults and teens seeking a discreet alternative to metal braces.
• Invisalign Teen Invisalign variant designed specifically for teenagers, including compliance indicators and accommodations for growing teeth, providing a discreet alternative to traditional braces during adolescent years.
• Invisalign Kids Invisalign First aligners customized for children aged 7-10 years to treat orthodontic issues such as crowding, spacing, and bite problems during growth years.
• 3M Clarity Aligners Clear aligner system designed to straighten teeth, close gaps, and address crowding using virtually invisible plastic trays, offered as an alternative to Invisalign.
• Custom Braces Traditional metal orthodontic braces using brackets, wires, and small elastic bands to gradually shift teeth into proper alignment, one of the most common and effective methods for correcting misaligned teeth and jaw issues.
• Clear Braces Tooth-colored ceramic braces that blend with natural tooth shade, providing a less visible alternative to metal braces while maintaining effectiveness for patients concerned about the appearance of metal brackets.
• Lingual Braces (Incognito) Custom-made lingual braces placed behind the teeth (Incognito brand) that are completely hidden from view when smiling, providing effective tooth movement for patients who prefer fully invisible orthodontic treatment.
• Phase 1 Treatment Early interceptive orthodontic treatment for children ages 7-10 with mixed baby and permanent teeth, using expanders or partial braces to guide jaw growth, correct developing bite problems, and create space for incoming teeth.
• Phase 2 Treatment

Quantifiable outcome

• Healthier, happier, and more confident patients upon treatment completion

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile Doctors: The largest orthodontic-focused DSO in the United States, operating hundreds of affiliated offices across most states. Smile Doctors is the most direct competitor to an independent multi-location orthodontic practice like Eng, competing for the same patients, orthodontists, and referral sources on a national scale.
• Imagen Dental Partners: A DSO-affiliated network of orthodontic and dental practices that partners with independent doctors while preserving clinical autonomy. Imagen is comparable to Eng as another orthodontic group practice operating under a partnership model, with overlapping technology investments and treatment offerings.
• Rock Dental Brands: A dental support organization that operates affiliated orthodontic and general dentistry practices across multiple states. Rock Dental Brands is directly comparable as a multi-site orthodontic group with a similar service mix (braces, clear aligners, Phase I/II treatment) and competes in the same affiliated-practice acquisition market.

Broad incumbents

• Heartland Dental: The largest dental support organization in the US, supporting thousands of supported offices across general dentistry and select specialties. Heartland is a broad incumbent comparable in business model (DSO-supported multi-location dental care) and competes for both clinical talent and patient share.
• Sage Dental: A multi-specialty dental group practice offering general dentistry, orthodontics, and specialty services across the Southeast US. Sage Dental is broadly comparable as a larger multi-site dental group with embedded orthodontic services, competing in adjacent regional markets and as a consolidator of independent practices.
• North American Dental Group: A DSO supporting affiliated dental practices across the US with general and specialty services including orthodontics. NADG is comparable as a DSO-backed consolidator that competes in the affiliated-practice acquisition market and as an employer of orthodontic talent.
• Benevis: A DSO supporting affiliated dental practices including orthodontics, with a focus on underserved and Medicaid markets. Benevis overlaps with Eng in orthodontic service delivery and multi-site operating model, though it serves a different patient demographic mix.
• Aspen Dental: A national DSO-backed dental practice brand with a broad service menu including orthodontic offerings. Aspen Dental is comparable as a scaled multi-location dental operator that competes for the same patient segments and labor pool, although orthodontic services are a smaller share of its mix.
• Western Dental & Orthodontics: A large dental and orthodontic chain operating hundreds of owned offices, primarily in the western US. Western Dental overlaps with Eng on orthodontic treatment services and patient demographics, but at substantially greater scale and with a broader general-dentistry footprint.

Regional players

• Cardinal Dental Group: A multi-location dental and orthodontic practice group operating on the Colorado Front Range. Cardinal Dental is a regional peer that competes with Eng for the same Colorado patient base and orthodontic talent, making it the most geographically overlapping comparable practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/engorthodontics
• LinkedInlinkedin.com/company/engorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eng Orthodontics