Belair
Belair is a 60-year-old, family-owned French manufacturer of agricultural machinery specializing in vertical auger feed mixers, straw blowers, silage unloaders, and distribution trailers for livestock farmers and breeders, sold through a dealer network across France and seven international markets.
- Company typePrivate
- Founded1964
- HeadquartersParigné, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Belair does
Belair (legal entity: BELAIR SARL) is a family-owned French manufacturer of agricultural machinery specializing in equipment for livestock feed handling and distribution. Founded in 1964 at the crossroads of Normandy, Brittany, and the Loire Valley, the company is headquartered in Parigné, France, and employs more than 45 people. Its product portfolio is organized into four ranges: vertical auger mixers (Galion and Drakkar SB+ lines, single to triple auger, 6.4-46 m3), straw blowers/unloaders (Brick and Galiote lines, 2.5-26 m3), silage unloaders (Comet and Yole lines, 2.4-8.2 m3), and distribution trailers (Corsaire, 12.8-22.5 m3), plus a fixed-station mixer line. All products are designed and manufactured in-house at a facility that includes laser and plasma cutting, a 27-meter robotic welding line, CNC bending, paint, and test bench capabilities, with recent 2023 investment in new welding robots and positioners.
The company's core technology centers on vertical auger geometry for ration mixing (straight-sided Galion for silage-heavy rations, flared Drakkar SB+ for fibrous products), Hardox-lined blower turbines for straw distribution, and programmable electronic weighing systems. Belair operates a B2B hardware sales model, generating revenue exclusively through dealer and distributor networks rather than direct-to-farmer sales. In France, five regional sales managers cover defined zones; internationally, exclusive distributors serve Ireland, Poland, New Zealand, Reunion, Spain, the Netherlands, and Africa. Pricing is quote-based and not publicly disclosed, with custom machine configuration available. The Pro Space online portal supports dealer pre-ordering and spare parts logistics. Customer segments are focused on livestock farmers and breeders (dairy, beef, mixed operations) across all farm sizes, with marketing conducted through agricultural trade shows (SPACE, Sommet de l'Élevage, Agritechnica), a YouTube channel, and Facebook presence. Belair is led by family members including Etienne Janvier (Publication Director), Pierre-Louis Janvier (Export Manager), and Jean Belair (commercial agent), with no disclosed external investors, parent company, or M&A activity.
Belair firmographics
Firmographics- Name
- Belair
- Legal name
- BELAIR SARL
- Website
- https://belair-sarl.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belair is a 60-year-old, family-owned French manufacturer of agricultural machinery specializing in vertical auger feed mixers, straw blowers, silage unloaders, and distribution trailers for livestock farmers and breeders, sold through a dealer network across France and seven international markets.
- Ownership category
- akta.pro rank
Belair industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Bale Handling Equipment (IMAHACAF)
- akta.pro secondary industries
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)
Keywords
Where Belair is headquartered
LocationHeadquarters
- HQ city
- Parigné
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Belair business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Belair generates revenue through the sale of agricultural machinery including vertical auger mixers (Galion, Drakkar SB+), straw blowers/unloaders (Brick, Galiote), spreader unloaders (Comet, Yole), and distribution trailers (Corsaire). Products are sold through a network of dealers and distributors across France and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing — all sales through dealer/distributor network with quote-based pricing. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Belair product offering
Product offeringCore offering
Belair designs, manufactures, and sells agricultural machinery specialized in livestock feed and bedding handling. Its product portfolio includes vertical auger mixers (GALION and DRAKKAR SB+ lines, 6.4 to 46 m3), straw unloaders and blowers (BRICK and GALIOTE lines, 2.5 to 26 m3), silage unloaders (COMET and YOLE lines, 2.4 to 8.2 m3), and distribution trailers (CORSAIRE, 12.8 to 22.5 m3). All machines are 100% designed and manufactured in-house at the company's Parigné, France facility.
Product overview
Belair is a French manufacturer of agricultural machinery specialized in animal feed equipment. The product portfolio consists of four main product ranges: (1) Vertical auger Mixers (GALION and DRAKKAR SB+ lines) ranging from single to triple auger configurations with capacities from 6.4 to 46 m3, including fixed-station models; (2) Straw Spreaders/Unloaders (BRICK and GALIOTE lines) ranging from 2.5 to 26 m3 with 1 to 4 separators; (3) Silage Unloaders/Distributors (YOLE and COMET lines) ranging from 2.4 to 8.2 m3; and (4) Distribution Trailers (CORSAIRE) ranging from 12.8 to 22.5 m3. All products are 100% manufactured in France and offered with customization options.
Differentiator
Problem solved
Functional benefit
Brands
- GALION: Vertical auger mixer line - ideal for rations with dominant ensilage, with straight sides and rolled flared corners
- DRAKKAR SB+
- CORSAIRE
- BRICK
- COMET
- YOLE
- GALIOTE
Products and services
- GALION Vertical Auger Mixers Vertical single, double, and triple auger mixers with capacities from 6.4 to 46 m3, featuring straight-sided tanks ideal for rations dominated by ensilage. Available with electronic weighing on 4 to 6 gauges, bi-speed gearboxes (16-32 rpm), narrow augers with scrapers, and optional mulching turbine for straw bedding distribution. Models include GALION MONOVIS (G1S-G1L), GALION DOUBLE VIS (G2S-G2L), and GALION TROIS VIS (G3S-G3L). Designed for dairy, beef, and mixed livestock operations.
- DRAKKAR SB+ Vertical Auger Mixers Vertical double and triple auger mixers with flared walls designed for mixing all products including fibrous materials, with capacities from 13 to 44 m3. Features hydraulic counter-knives, 20mm thick mixing augers, and maximum versatility. Models include DRAKKAR SB+ DOUBLE VIS (D2S-D2L) and DRAKKAR SB+ TROIS VIS (D3S-D3L). Targeted at livestock operations requiring versatile ration preparation across diverse feed types.
- Fixed-Station Vertical Mixers (Mélangeuse Poste Fixe) Custom-built fixed-station vertical mixers with 1 to 3 augers, capacities from 10 to 45 m3, electric motor drive with variable speed, and programmable weighing system. Designed for installations where feed mixing is centralized at a fixed location on the farm rather than using mobile equipment.
- BRICK Straw Unloaders and Spreaders Straw unloaders, blowers, and spreaders available in mounted, semi-mounted, trailed, and telescopic configurations with capacities from 2.5 to 9 m3. Features include 1 to 2 mechanically driven detanglers, hydraulic doors, two-speed gearboxes, turbines from 1.50m to 1.70m diameter, 6mm Hardox blower surrounds, and electric side door control. Models include BRICK 1008 T, BRICK 2008, BRICK 102-104-106, BRICK 206-209, BRICK 2258/2278/2298, and Brick 2138-2168. Designed for livestock bedding distribution and straw spreading on farms.
- GALIOTE Trailed Straw Spreader Trailed straw spreader with 3 mechanically driven rotors with clutch, capacities from 12 to 26 m3, 2 to 4 separators depending on model, and high-strength flat chains. Designed for high-volume straw bedding distribution on larger livestock operations.
- YOLE Mounted Spreader Unloaders Mounted spreader unloaders with capacities from 2.4 m3, featuring manual or optional cable/electric control, hydraulic-driven separator, high-strength flat chain floor, and reversible bin for right-side distribution (Yole 170/240 Mounted). Designed for silage distribution on livestock farms.
- COMET Semi-Mounted Silage Unloaders Semi-mounted silage unloaders with capacities from 3.5 to 8.2 m3 across the COMET 2135/45/65 and COMET 700/800/1038 model ranges. Designed for unloading and distributing silage in livestock operations.
- CORSAIRE Distribution Trailer Trailed distribution trailer with PVC front belt conveyor, capacities from 12.8 to 22.5 m3, 2 or 3 mechanical detanglers, inclinable distribution belt, electronic weighing, and optional mixing hopper. Designed for bulk feed transport and on-farm distribution across livestock facilities.
Companies that use Belair
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Belair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Belair partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- FARMSTOREcoreFARMSTORE is Belair's exclusive distributor in the Netherlands, serving Dutch livestock farmers with Belair's full range of agricultural equipment.
- ICS AGRIcoreICS AGRI is Belair's exclusive distributor in Africa, representing the company's expansion into the African agricultural market.
- TOM SHAW FARM MACHINERY LTDcoreTOM SHAW FARM MACHINERY LTD is Belair's exclusive distributor in Ireland, based in Dromoyle, BIRR. They represent Belair's full product range including mixers, straw unloaders, and distribution trailers for Irish livestock farmers.
- BROCHARD POLSKAcoreBROCHARD POLSKA is Belair's exclusive distributor in Poland, based in Walcz. They handle sales and support of Belair agricultural machinery across the Polish market.
- AG MACHINERY SPECIALISTS LIMITEDcoreAG MACHINERY SPECIALISTS LIMITED is Belair's distributor in New Zealand, based in Matamata. They serve the New Zealand livestock farming market with Belair equipment.
- SICALAITcoreSICALAIT is Belair's distributor in Reunion Island (La Plaine des Cafres), serving the livestock farming community on the island.
- FEVIES MAQUINARIAcoreFEVIES MAQUINARIA is Belair's exclusive distributor in Spain, based in Cuenca de Campos. They market and support Belair agricultural machinery in the Spanish market.
Scale indicators4 records
Recent moves6 records
Expansion highlights8 records
Belair competitors and assessment
Company assessmentEmerging players
- RMH (Rotor Mill Holland): Dutch manufacturer specializing in vertical auger mixers and feed handling equipment — a niche direct peer comparable in size and focus to Belair, with overlap in the Benelux dairy market.
Direct peers
- Lucas G: French family-owned manufacturer of livestock feed equipment including feed mixers, straw blowers and bedding machines — directly competing with Belair in the French home market with similar size and product focus.
- BvL Group: German family-owned manufacturer of feed mixing technology (V-Mix, V-Catch, self-propelled mixers) — directly comparable to Belair in product scope (mixing and feeding) and family-business profile.
- Seko: Italian manufacturer of feed mixers, straw blowers and bedding distributors — overlapping product portfolio and competing with Belair across European livestock markets.
- Trioliet: Dutch specialist manufacturer of feed mixing and distribution equipment (vertical and horizontal mixers, self-propelled and trailed), competing head-to-head with Belair's Galion/Drakkar lines across European livestock farms.
- Faresin: Italian manufacturer of feed mixing wagons (vertical auger and horizontal paddle), also producing telehandlers and industrial handlers — directly competes with Belair in feed mixers and increasingly in livestock handling.
- Jeantil: French manufacturer of livestock equipment including feed mixers, straw blowers and manure spreaders — overlaps with Belair's mixer and Brick/Galiote straw product lines in the French dealer channel.
- Siloking: German manufacturer focused on vertical auger mixer wagons (TrailedLine, SelfLine, eSilokamm) — a near-identical product category to Belair's Galion and Drakkar SB+ ranges with overlapping dealer channels in Europe.
- Storti: Italian manufacturer of feed mixing wagons (vertical auger 'Polaris' and horizontal paddle), silage unloaders and bedding distributors — overlapping Belair's mixer and Yole/Comet unloader ranges.
Broad incumbents
- Kuhn: One of Europe's largest agricultural machinery manufacturers, headquartered in France, with a broad livestock equipment portfolio including feed mixers, straw blowers and bedding equipment that directly overlaps Belair's core product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Belair social profiles
Digital presenceBelair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belair leadership team
Management profileNumber of profiles
Profiles2 records
Belair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belair
What does Belair do?
Belair designs, manufactures, and sells agricultural machinery specialized in livestock feed and bedding handling. Its product portfolio includes vertical auger mixers (GALION and DRAKKAR SB+ lines, 6.4 to 46 m3), straw unloaders and blowers (BRICK and GALIOTE lines, 2.5 to 26 m3), silage unloaders (COMET and YOLE lines, 2.4 to 8.2 m3), and distribution trailers (CORSAIRE, 12.8 to 22.5 m3). All machines are 100% designed and manufactured in-house at the company's Parigné, France facility.
Is Belair a public or private company?
Belair is a private company. It is classified as family owned and is currently operating.
When was Belair founded?
Belair was founded in 1964. It employs 11 to 50 people.
Where is Belair based?
Belair is headquartered in Parigné, France, in the Europe region.
How does Belair make money?
One revenue line is on record: agricultural Machinery Sales.
Who are Belair's main competitors?
RMH (Rotor Mill Holland) is listed as an emerging player. Direct peers are Lucas G, BvL Group, Seko, Trioliet, Faresin, Jeantil, Siloking and Storti. Kuhn is listed as a broad incumbent.
Does Belair have an API?
No public API is recorded for Belair.
What industry is Belair in?
Belair's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAF, Hay & Bale Handling Equipment, with a secondary code of AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers). Its NAICS code is 333111 and its SIC code is 3523.