Farmstore
Farmstore B.V. is a Dutch importer and distributor that holds exclusive Benelux rights for approximately 26 international agricultural and livestock machinery brands, selling through a dealer network, direct showrooms, and a 24-hour spare-parts warehouse serving farmers and contractors.
- Company typePrivate
- Founded1997
- HeadquartersHaps, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Farmstore does
Farmstore B.V. is a privately-held Dutch importer and distributor of agricultural and livestock machinery, headquartered in Cuijk, Netherlands (relocated from Bleskensgraaf in January 2022), with a dedicated spare-parts warehouse in Nijkerk. The company operates as the exclusive Benelux importer for approximately 26 international agricultural-equipment brands spanning precision seeding (Monosem, SKY Agriculture), feed mixing (Storti), soil cultivation (Alpego, Agrator, Farm-ING), crop protection and spraying (Tecnoma, part of the EXEL Group), irrigation (Perrot), frontend loaders and attachments (Quicke), manure handling (Shelbourne), grain processing (Murska), and centrifugal pumps (Rovatti). In 2022, ownership transferred from founding couple Adriaan and Anita van den Berg to Wilko Jilissen; the company had previously grown from a 1997 garage startup to nine employees and now operates with a sales force of around fifteen staff covering all Benelux sub-regions, including dedicated Belgium/Wallonia coverage.
The business model combines three revenue streams: one-time new-equipment sales through dealers and direct showroom sales at Cuijk; transactional spare-parts sales fulfilled from the Nijkerk warehouse on a 24-hour delivery SLA via logistics partner Night Star Express; and sales of used/second-hand equipment ("Occasions"). Go-to-market is channel-partner-led, with regional sales staff (e.g., Hans Peters covering Southeast Netherlands, Wiebe Bergsma covering Northern Netherlands, Frans de Rond covering Southwest Netherlands and Belgium, Olivier van Wambeke covering Wallonia, and Stefan Josephs dedicated to the Alö Quicke line) providing territory-level coverage that feeds the dealer network, supplemented by trade-show presence, a website with downloadable brochures, and direct email marketing. The firm additionally operates a private-label sub-brand, Silver Rain, for spray booms and diesel-engine pump groups, providing modest product-level margin capture beyond straight distribution.
Pricing is not publicly disclosed - quotes are issued directly by the sales team - and the company sells both B2B (to dealers and contractors) and B2C (to end farmers through showrooms and dealer-mediated sales). Service and reliability rather than technology differentiation are positioned as competitive advantage, with a weekend technical emergency hotline underwriting parts and service availability. With approximately 15-20 personnel and no external funding, Farmstore sits at the small end of the Benelux agricultural-equipment distribution market, with its primary risk being reliance on the continued willingness of its represented principals (Storti, Monosem, Alpego, Tecnoma, etc.) to renew exclusive importer agreements and the underlying cyclicality of European farm machinery demand.
Farmstore firmographics
Firmographics- Name
- Farmstore
- Legal name
- Farmstore B.V.
- Website
- https://farmstore.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farmstore B.V. is a Dutch importer and distributor that holds exclusive Benelux rights for approximately 26 international agricultural and livestock machinery brands, selling through a dealer network, direct showrooms, and a 24-hour spare-parts warehouse serving farmers and contractors.
- Ownership category
- akta.pro rank
Farmstore industry classification
Industry- Product category
- Agricultural Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Agricultural Processing Equipment (On-farm) (IMAHACAL), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
Keywords
Where Farmstore is headquartered
LocationHeadquarters
- HQ city
- Haps
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Farmstore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Agricultural Machinery Sales: Sale of new agricultural machinery from imported brands including precision seeding, feed mixing, soil cultivation, crop care, irrigation and frontend loader equipment
- Spare Parts Sales: Sale of spare parts for all represented brands, processed from warehouse in Nijkerk and shipped via Night Star Express within 24 hours
- Used Equipment: Sale of used/second-hand agricultural equipment (Occasions)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct sales - Contact for pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Farmstore product offering
Product offeringCore offering
Farmstore imports and distributes agricultural and livestock machinery and spare parts for approximately 26 leading international brands across the Benelux region. The company supplies equipment for precision seeding, feed mixing, soil cultivation, crop care/spraying, irrigation, frontend loader work, manure spreading, grain grinding, and water pumping to dealers, farmers, and agricultural contractors. It also operates a 24-hour spare parts delivery service from its Nijkerk warehouse.
Product overview
Farmstore is an importer/distributor of agricultural and livestock machines operating in the Benelux region, representing approximately 26 brands across precision seeding, feed mixing, soil cultivation, crop protection/spraying, irrigation, and farm loader applications. The company operates as a multi-brand distribution platform rather than a unified software product, offering individual branded products including Tecnoma sprayers (carried, trailed, and self-propelled), Shelbourne agricultural equipment (manure spreaders, litter spreaders, silage cutters), Murska grain grinding systems, and Rovatti centrifugal/submersible pumps. Products are distributed through dealer networks with dedicated support for sales, technical service, and parts supply.
Differentiator
Problem solved
Functional benefit
Brands
- Silver Rain: Private label brand for spray booms and diesel engine pump groups sold by Farmstore.
Products and services
- Tecnoma Carried Sprayers
- Tecnoma Trailed Sprayers
- Tecnoma Self-Propelled Sprayers
- Shelbourne Powerspread Manure Spreader
- Shelbourne Litter Spreader
- Shelbourne Silage Cutter
- Murska Grain Grinding Mills
- Rovatti Flanged Centrifugal Pumps
- Rovatti Tractor-Driven Water Pumps
- Rovatti Submersible Pumps
- Storti Feed Mixing Equipment
- Alpego Agricultural Machinery
- Monosem Precision Seeding Equipment
- Quicke Frontend Loaders
- Perrot Irrigation and Hose Reel Systems
- LEHNER Seeder and Spreading Equipment
- SKY Agriculture Seed Drills and Cultivators
- Spare Parts for All Represented Brands
- Used Agricultural Equipment (Occasions)
- Silver Rain Private Label Spraying Equipment
Companies that use Farmstore
Customer profileSegments3 records
Ideal customer profiles4 records
Farmstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farmstore partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- StorticoreStorti is a brand of feed mixing equipment. Farmstore represents Storti products in the Benelux as the authorized importer.
- AlpegocoreItalian manufacturer of agricultural machinery including cultivators and seed drills. Represented only in Netherlands and Flanders (not Wallonia).
- MonosemcorePrecision seeding equipment manufacturer. Represented only in Netherlands.
- QuickecoreSwedish manufacturer of frontend loaders and attachments for tractors.
- PerrotcoreManufacturer of irrigation and hose reel systems.
- LEHNERcoreSeeder and spreading equipment manufacturer.
- SKY AgriculturecoreAgricultural machinery brand for seed drills and cultivators.
- AgratorminorManufacturer of agricultural machinery.
- BélairminorAgricultural equipment brand.
- CavallerettiminorAgricultural machinery manufacturer.
- CosmecominorAgricultural machinery manufacturer.
- Euro-Part / Technik-PlusminorAgricultural parts and equipment brand.
- Farm-INGminorAgricultural machinery brand.
- OsellaminorAgricultural equipment manufacturer.
- TecnomacoreFrench manufacturer of sprayers (trailed, mounted, and self-propelled). Part of EXEL Group (global leader in spray technology). Represented only in Netherlands.
- ShelbourneminorUK manufacturer (Shelbourne Reynolds Engineering Ltd.) of agricultural machines including manure spreaders, silage grabbers, and box fillers.
- MurskaminorFinnish manufacturer of grain crushing/milling systems.
- RovattiminorItalian manufacturer of centrifugal pumps for agriculture, industry, drainage and sanitation since 1952.
- Night Star ExpressminorLogistics partner for night distribution of spare parts orders.
- JeantilminorAgricultural equipment manufacturer. Represented only in Netherlands.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Farmstore competitors and assessment
Company assessmentDirect peers
- Homburg Holland: Dutch-based importer and distributor of premium agricultural machinery brands for the Benelux market, operating dealer networks across multiple territories. Direct peer: nearly identical business model to Farmstore as a regional multi-brand agricultural machinery importer with parts and service operations.
- Mechan Groep: Dutch agricultural machinery dealer group representing multiple international brands across arable and livestock farming. Direct peer: similar multi-brand dealership/importer model serving Benelux farmers with comparable machinery categories.
- Kamps de Wild: Netherlands-based importer and dealer of premium agricultural machinery. Direct peer: comparable regional importer/distributor of international farm equipment brands with parts, service, and dealer network across the Benelux.
- Vlamings B.V. Dutch agricultural machinery dealer specializing in premium brands for arable and livestock farming. Direct peer: similar scale importer/dealer of international farm machinery brands serving Benelux end customers.
- Groenoord Mechanisatie: Dutch agricultural machinery dealer group carrying multiple international brands across arable and livestock equipment categories. Direct peer: similar multi-location dealer model for premium farm machinery in the Netherlands.
- Pols Group: Netherlands-based agricultural machinery dealer group importing and servicing multiple premium equipment brands. Direct peer: directly comparable multi-brand agricultural machinery distribution model with parts and service operations.
Broad incumbents
- LEMKEN: European-based manufacturer of agricultural implements for soil cultivation, seeding, and crop protection. Broad incumbent: large established player whose product portfolio overlaps with several of Farmstore's represented brands; serves overlapping Benelux customers and represents a similar manufacturing/distribution strategic alternative for those brands.
- Kverneland Group: Global manufacturer of agricultural implements (owned by Kubota) producing tillage, seeding, spraying, and feeding equipment. Broad incumbent: many of Kverneland's product categories (sprayers, seeders, feed mixing) overlap with brands Farmstore distributes — represents a potential manufacturer-side competitor that could bypass independent distributors.
- Lely: Majeur Dutch manufacturer and provider of agricultural machinery and dairy robotics solutions globally. Broad incumbent: much larger Dutch-headquartered agricultural machinery company serving overlapping farm customers in livestock and forage; competes indirectly for shelf space and dealer attention.
Regional players
- Peeters Group: Belgian agricultural machinery dealer group with multi-brand representation and dealer network. Regional peer: comparable business model operating across Belgian farming regions with similar product portfolio scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Farmstore social profiles
Digital presenceFarmstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmstore leadership team
Management profileNumber of profiles
Profiles13 records
Farmstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmstore
What does Farmstore do?
Farmstore imports and distributes agricultural and livestock machinery and spare parts for approximately 26 leading international brands across the Benelux region. The company supplies equipment for precision seeding, feed mixing, soil cultivation, crop care/spraying, irrigation, frontend loader work, manure spreading, grain grinding, and water pumping to dealers, farmers, and agricultural contractors. It also operates a 24-hour spare parts delivery service from its Nijkerk warehouse.
Is Farmstore a public or private company?
Farmstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farmstore founded?
Farmstore was founded in 1997. It employs 11 to 50 people.
Where is Farmstore based?
Farmstore is headquartered in Haps, Netherlands, in the Europe region.
How does Farmstore make money?
Three revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are spare Parts Sales and used Equipment.
Who are Farmstore's main competitors?
Direct peers on record are Homburg Holland, Mechan Groep, Kamps de Wild, Vlamings B.V., Groenoord Mechanisatie and Pols Group. Broad incumbents are LEMKEN, Kverneland Group and Lely. Peeters Group is listed as a regional player.
Does Farmstore have an API?
No public API is recorded for Farmstore.
What industry is Farmstore in?
Farmstore's product category is Agricultural Machinery Distribution. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment, with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 42382 and its SIC code is 3523.