What Webinar.ru does

Webinar.ru, commercially branded as МТС Линк (MTS Link) and legally operating through Webinar Group, is a Russian business communications and collaboration platform founded in 2008 and headquartered in Moscow. The company provides a unified cloud and on-premise suite covering video meetings, corporate messenger, webinars, online courses (We.Study), tasks and project management, collaborative whiteboards, document editing with cloud storage, corporate email and calendar, forms, and conference-room hardware provisioning — serving over 10,000 corporate customers across retail, e-commerce, education, healthcare, pharmaceuticals, insurance, banking, mining, publishing, and nuclear energy verticals. The platform is positioned as the Russian domestic alternative to Western video conferencing systems following their exit from the Russian market, with full 152-FZ data localization, DLP/SIEM integration, and optional on-premise deployment for security-sensitive buyers.

The platform monetizes through four revenue streams: tiered recurring subscriptions for software modules, hardware and software resale for meeting-room installations (including VINTEO telepresence equipment), professional services for onboarding and live-event technical support, and managed on-premise deployments. Go-to-market combines enterprise field sales for large accounts, inside sales with demo-and-quote CTAs, a self-serve free-trial motion for SMB and individual users, and a reseller/partner channel for regional reach. The platform's AI capabilities — automatic transcription (1.5 million events/year at 89% reported satisfaction), AI-generated meeting summaries, and a virtual assistant that surfaces decisions and tasks — are positioned as the leading AI feature set among Russian VCS platforms per the 2025 CNews AI Award, with the explicit safeguard that user data is not used to train models.

The company operates sub-brands Webinar, We.Study, Comdi, and VINTEO (the latter a wholly-owned telepresence subsidiary). Ownership sits with Webinar Group as a privately held Russian entity, with the МТС (MTS) branding indicating affiliation or integration into Russia's largest telecom operator's enterprise portfolio. Marketing and distribution leverage MTS telecom infrastructure, an integration marketplace with 50+ connectors (Bitrix24, AmoCRM, Telegram, Tilda, VK Реклама, Yandex Metrika), and a dedicated careers portal suggesting active headcount growth. Revenue, funding history, and ownership structure beyond the 2014 $7.3M Series 2 round are not publicly disclosed.

Name

Webinar.ru

Legal name

Webinar Group

Website

https://webinar.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Webinar.ru (МТС Линк / MTS Link) is a Moscow-based Russian business communications platform offering video meetings, webinars, chat, LMS, documents, and on-premise deployments to 10,000+ corporate customers across regulated and enterprise verticals under 152-FZ data localization.

Ownership category

akta.pro rank

Product category

Business Communications and Collaboration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Video Conferencing & Meetings (BPAMACAD)

akta.pro secondary industries

Video Conferencing & Webinars (BPAMAMAB), Work Management & Collaboration Suites (BPAMAMAG), Video Conferencing & Meetings (HDAIAHAI)

Keywords

• Video conferencing platform
• Webinar hosting services
• Business communications software
• Online collaboration tools
• Virtual event platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Plans: Tiered subscription model for business communication and collaboration services including meetings, webinars, courses, documents, disk storage, email and calendar
2. Equipment and Software Sales: Sale and delivery of professional video conferencing equipment for meeting rooms, including VINTEO solutions
3. Professional Services: Implementation support, onboarding, training, and dedicated technical specialist services for important events
4. On-premise Deployment: On-premise deployment services for companies requiring full data control and high security within their own infrastructure

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Webinar.ru (МТС Линк / MTS Link) provides a cloud-based business communications and collaboration platform that combines video meetings, corporate messaging, webinars, online courses, document collaboration, cloud storage, corporate email, task management, whiteboards, and forms into a single suite. The platform also offers COMDI for large-scale online event streaming, VINTEO for professional telepresence, and on-premise deployment for organizations requiring full data control. It is differentiated by an integrated AI layer offering transcription, meeting summaries, a virtual assistant, and real-time subtitles, and is built primarily for the Russian enterprise market with 152-FZ data localization compliance.

Product overview

МТС Линк (formerly Webinar.ru) is a unified Russian business communications and collaboration platform offering a comprehensive suite of cloud-based services. The platform operates as a platform-plus-modules architecture, centered on core communication products including Встречи (video meetings), Чаты (corporate messenger), Вебинары (webinars), and Документы и Диск (document collaboration). Additional integrated modules include Задачи (task management), Доски (online whiteboards), Почта (corporate email with calendar), Формы (form builder), and We.Study (learning management system). The platform also offers specialized solutions including COMDI for large-scale streaming, On-premise deployment for enterprise security requirements, and VINTEO for professional telepresence. The platform is distinguished by its comprehensive AI capabilities including transcription, summarization, and virtual assistant features, and supports integration with popular third-party tools through its integration marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• VINTEO: Professional VCS solutions in the Telepresence segment for specialized industry tasks, federal and international projects

Products and services

• MTS Link Meetings (МТС Линк Встречи) Cloud-based video conferencing service supporting team video and audio meetings, designed for Russian business users needing a compliant domestic alternative to foreign VCS tools.
• MTS Link Messenger (МТС Линк Чаты) Corporate messenger supporting dialogues, channels, team organization, and integrated audio/video calls for company-wide communication.
• MTS Link Webinars (МТС Линк Вебинары) Webinar hosting service for online training of customers, partners, and employees, with engagement tools, AI capabilities, and analytics.
• We.Study (Курсы) Online learning management system for creating and delivering educational courses to employees, customers, and partners.
• MTS Link Task Management (МТС Линк Задачи) Task and project management tool for organizing work and tracking assignments within teams.
• MTS Link Boards (МТС Линк Доски) Online collaborative whiteboard for visual brainstorming, planning, and teamwork.
• MTS Link Forms (МТС Линк Формы) Form builder for collecting data, surveys, and feedback from users.
• MTS Link Documents & Cloud Storage (МТС Линк Документы и Диск) Document creation and collaborative editing platform supporting texts, spreadsheets, and presentations with integrated cloud storage.
• MTS Link Corporate Mail (МТС Линк Почта) Corporate email service with integrated calendar for scheduling and coordination.
• COMDI Professional video conferencing and streaming platform for large-scale online events and broadcasts, operating as a sub-brand of Webinar Group.
• VINTEO Professional Video Conferencing System (VCS) solutions in the Telepresence segment for specialized industry tasks, federal, and international projects.
• MTS Link Equipment & Software (МТС Линк Оборудование и ПО) Hardware and software solutions for conference rooms including equipment selection, delivery, installation, and verification services, including VINTEO meeting-room kits.
• MTS Link On-premise (МТС Линк On-premise) On-premises deployment of the MTS Link platform within the customer's own infrastructure, providing full data control, 152-FZ compliance, and enhanced security.

Quantifiable outcome

• 89% user satisfaction rate with AI transcription quality
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• VINTEOcoreTechnology or IntegrationVINTEO provides professional VCS solutions in the Telepresence segment for specialized industry tasks, federal and international projects. Recommended as part of МТС Линк's equipment portfolio for meeting rooms.
• Битрикс 24 (Bitrix24)coreTechnology or IntegrationIntegration with Bitrix24 CRM and collaboration platform available through the integration marketplace.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ClickMeeting: Cloud webinar and online meeting platform with comparable SMB and enterprise webinar functionality. Overlaps with MTS Link Webinars and We.Study LMS positioning around online training and event hosting.
• ON24: Enterprise webinar and virtual event platform with strong AI-powered engagement and analytics. Comparable on webinar-first use cases and enterprise training/marketing event positioning relevant to We.Study and MTS Link Webinars.

Direct peers

• TrueConf: Russian on-premise and cloud video conferencing platform serving enterprise and government customers. Closely comparable on data sovereignty, on-premise deployment, and self-hosted positioning for regulated Russian buyers.
• IVA Technologies: Russian unified communications and video conferencing vendor targeting enterprise and government segments. Competes head-to-head on compliance, domestic data residency, and on-premise VCS offerings in Russia.
• VK Calls / VK WorkSpace: VKontakte's video calling and broader workspace collaboration product. Competes for the same Russian enterprise customers with super-app distribution advantages and is integrated with VK's social/messaging ecosystem.
• SberJazz (Sberbank): Sberbank-owned video conferencing and collaboration suite targeting Russian enterprises and SMBs. Bundled into the broader Sber ecosystem, creating direct overlap with MTS Link's meetings, webinars, and messaging use cases.
• Yandex Telemost: Yandex's video conferencing and meeting service operating in the same Russian domestic market with comparable meeting/webinar functionality. Directly competes for the same enterprise buyers and benefits from Yandex's broader ecosystem distribution.

Broad incumbents

• Zoom: Global leader in video conferencing and webinars, explicitly named in MTS Link's positioning as a platform it has displaced in Russia. Comparable on webinar hosting scale and meeting reliability, with broader international enterprise reach.
• Microsoft Teams: Global incumbent in enterprise collaboration with meetings, webinars, messaging, and AI (Copilot). Currently restricted in Russia but remains the reference product many displaced MTS Link customers previously used; a future re-entry would intensify competition.
• Cisco Webex: Enterprise-focused unified communications suite with strong on-premise/hybrid deployment capabilities. Comparable on regulated-industry and government deployments, serving as a reference point for high-security VCS architectures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/webinar_ru
• Facebookfacebook.com/webinar.ru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webinar.ru