Club Vass

What Club Vass does

Club Vass is a privately held, direct-to-consumer windsurfing holiday operator founded in 1987 in Vassiliki, Lefkada, Greece, with a UK booking and corporate office in Hoddesdon, Hertfordshire (registered as Club Vass Active Holidays Limited, company number 07333907; VAT GB 108 7141 30; ATOL No. 10311). The company runs a beach club resort on Vassiliki Bay and sells all-inclusive packages primarily to UK customers through clubvass.com and a UK telephone booking office, with peak-season UK Pack pricing from £895 per person including return Gatwick flights, transfers, accommodation, full windsurf tuition, unlimited kit usage, Kids Club, ProKids, mountain bikes, and SUPs. International guests book accommodation (room-only or B&B) and components separately, and additional services such as private lessons, wing foiling clinics, yoga, massage, and scuba are available in-resort. Operating season runs May through early October.

The core offering is windsurfing tuition supported by a fleet of over 300 boards and sails refreshed annually from Duotone, Goya, and Severne, with RYA-qualified instructors positioned by the company as the most credentialed team worldwide. The product portfolio has expanded into wing foiling (a dedicated Wing Foil Centre for 2026 with Duotone gear and named specialist coaches), wind foiling, SUP, mountain biking (via Whyte Bikes), yoga/Pilates, and scuba diving (via Nautilus). Accommodation spans the 28-room beachfront Club Vass Hotel, the 12-unit Andromeda Studios, the new CrossShore Apartments, and the four-bedroom Cape Villa, with dedicated programs for children (Kids Club ages 5-10, ProKids 10-15), women (Diva Week), and an annual Speed Week. Ancillary revenue is generated through private coaching, add-on equipment rentals, on-site retail partnerships (OCEANR apparel, LifeJacket sun protection, Boardwise end-of-season kit sales, PROtography photo packages), and the Club Vass mobile app on iOS and Android.

Revenue mechanics span the UK Pack (the primary package), CV International bookings, professional services (private lessons, wing foiling, yoga, massage, diving), and hardware sales (used kit). Distribution is fully direct via website, telephone, and app, with ATOL-licensed financial protection underpinning the UK Pack. The company is founder/management-owned with no disclosed external investment, no acquisitions, no M&A activity, and no disclosed revenue or funding figures in the available source material.

Name

Club Vass

Legal name

Club Vass Active Holidays Limited

Website

https://clubvass.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct-to-consumer windsurfing holiday resort founded in 1987 in Vassiliki, Lefkada, Greece, selling all-inclusive UK packages (flights, tuition, kit, accommodation) and international component bookings primarily to windsurfing enthusiasts and watersports families.

Ownership category

akta.pro rank

Product category

Windsurfing Holiday Resort

NAICS

Tour Operators (561520), Recreational Goods Rental (532284), Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Beachfront & Island Luxury Resorts (THAGACAA), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Windsurfing holidays
• Watersports tuition
• Wing foiling lessons
• Beach resort accommodation
• Activity holiday packages

Headquarters

HQ city

Hoddesdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. UK Package Holidays (UK Pack): All-inclusive holiday packages for UK customers including return flights from Gatwick, overseas transfers, accommodation at Club Vass Hotel or Andromeda Studios, full windsurf tuition program, unlimited kit usage, Kids Club, ProKids, MTBs, and SUPs. Sold as 7 or 14 day packages.
2. International/Non-UK Bookings: Accommodation-only or room-only/B&B bookings for international clients not using UK flight packages. Includes windsurf rental, weekly group lessons, Kids Club, and ProKids. Additional services (private lessons, wing foiling) booked in resort.
3. Add-on Services: Revenue from additional services including private windsurf lessons, wing foiling lessons and rental, wetsuit and harness rental, yoga/Pilates/massage sessions, SUP fitness, and scuba diving excursions through Nautilus partner.
4. Kit Sales: Sale of used windsurf and watersports equipment at end of each season through Boardwise partner in the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Club Vass operates a seasonal beachfront windsurfing resort in Vassiliki, Lefkada, Greece, selling all-inclusive holiday packages that combine return flights (Gatwick for UK guests), transfers, on-site accommodation, RYA-qualified windsurf tuition, unlimited use of a 300+ board/sail fleet, and access to Kids Club, ProKids, mountain biking, and SUP activities. Non-UK guests can book accommodation and services separately, with private lessons, wing foiling, yoga/Pilates, massage, and scuba diving offered as add-ons.

Product overview

Club Vass is a windsurfing holiday resort and beach club offering a multi-product portfolio of watersports activities, accommodation, and wellness services. The core product is windsurfing with tuition and equipment rental, supplemented by wing foiling, wind foiling, SUP, and mountain biking. Accommodation options include the Club Vass Hotel (beachfront with 28 rooms), CrossShore Apartments (luxury sea-front retreats), Andromeda (olive grove studios), and The Cape Villa (private waterfront villa). Activity programs include Kids Club for ages 5-10, ProKids for ages 10-15, yoga/Pilates, and scuba diving. The company offers two package tiers: UK Pack (inclusive with flights, accommodation, tuition, and activities) and CV International (for non-UK guests). A mobile app provides guest information and booking access.

Differentiator

Problem solved

Functional benefit

Brands

• Club Vass Hotel: Beachfront hotel accommodation at the club with 28 sea-view rooms, pool, terrace restaurant and bar, windsurf shop, and Zen Zone yoga/Pilates studio.
• Andromeda
• CrossShore Apartments
• The Cape Villa
• Kids Club
• ProKids
• Diva Week
• Speed Week

Products and services

• UK Pack

Quantifiable outcome

• 35+ years of continuous operation as premier windsurfing destination
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• DuotonecoreGTM or Marketing PartnerLeading windsurf and winging equipment brand providing brand-new kit to Club Vass every season. Duotone puts 'their passion and responsibility into the future of water sports in a sustainable way' with impressive innovations and uncompromising quality.
• SevernecoreGTM or Marketing PartnerAustralian windsurfing brand whose products are designed and comprehensively tested by dedicated windsurfers. Products include sails and boards designed 'so you can think less about equipment and more about performance.'
• Goya WindsurfingcoreGTM or Marketing PartnerBoards and sails consistently rated highest amongst professionals and recreational sailors. They believe 'good gear changes the experience of a sport as a whole, and creating a culture with our values is our dream.'
• Whyte BikesminorGTM or Marketing PartnerUK mountain bike brand providing top-spec Whyte 901 and 905 hardtail bikes for the MTB centre at Club Vass, available free to UK Pack guests.
• Watersports NomadcoreStrategic or Co-development PartnerProvider of high-quality instructor training courses at Club Vass. Watersports Nomad helps ensure highest standards of instruction and allows Club Vass to hand-pick the best instructors. Run by Adam (Chubsey) Chubbock.
• BoardwiseminorChannel Partner/ Reseller/ DistributorUK's leading independent board sport store selling new and used water sports equipment. Boardwise sells Club Vass kit at end of each season in great condition at unbeatable prices.
• PROtographyminorGTM or Marketing PartnerProfessional photography service capturing guest action shots at Club Vass. PROtography shop is open for purchasing photo packages. Miles Taylor is the primary photographer.
• LifeJacketminorGTM or Marketing PartnerSkin protection brand helping raise awareness of skin damage risks for watersports enthusiasts. LifeJacket products available on site at Club Vass.
• OCEANRminorGTM or Marketing PartnerEco-apparel brand creating personalised clothing for active people on or near water with mission to positively impact the planet. Co-branded rashies, tees and hoodies sold at Club Vass.
• Nautilus Diving ClubminorChannel Partner/ Reseller/ DistributorProfessional dive centre based near Club Vass offering scuba diving and snorkeling. Nautilus provides PADI courses at all levels, dive trips on fully equipped boats, and sea safari excursions. Working association with Club Vass for many years.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI UK: Europe's largest integrated tour operator offering beach holidays to Greece and beyond, including family resorts with watersports. Comparable as a broad-incumbent beach holiday distributor, but lacks Club Vass's specialist windsurfing depth and instructor credentials.
• Neilson Holidays: UK-based activity beach club operator offering all-inclusive sailing, windsurfing, and watersports holidays across multiple Mediterranean locations. Directly comparable to Club Vass in customer profile (active UK holidaymakers), package structure, and beach-club concept, but operates at multi-site scale across broader activity categories.

Direct peers

• Mark Warner Holidays: UK family-focused activity beach club operator offering all-inclusive Mediterranean holidays with sailing, windsurfing, kayaking, kids' clubs, and spa. Most directly comparable to Club Vass on beach-club + family + watersports + UK Pack positioning, though broader across activities and geography.
• Sportif Travel: UK specialist tour operator focused on cycling, walking, and activity holidays across Europe. Closely comparable to Club Vass as a UK-direct activity-holiday specialist with strong enthusiast-community positioning, though more weighted to land-based sports.
• Planet Windsurf: Specialist windsurfing holiday operator offering tuition-led packages across multiple Greek and Mediterranean destinations. Most direct competitor to Club Vass in the dedicated windsurf-holiday niche, including similar instructor-led clinic models.
• In2theblue Watersports Holidays: UK-direct specialist in multi-activity watersports holidays for families and enthusiasts, including sailing, windsurfing, and paddle sports across Greece and Turkey. Comparable to Club Vass on UK-direct specialist positioning and watersports-led family holiday design.
• Surf Holiday: Specialist surf and watersports holiday operator running tuition-led packages in southern Europe and Morocco. Comparable to Club Vass on specialist tuition-led, community-driven watersports holidays targeting UK enthusiasts, though oriented around surfing rather than windsurfing.

Others

• Watersports Nomad: Provider of instructor training courses run at Club Vass (Adam Chubbock), supplying instructor pipeline to the UK and Greek watersports market. Comparable as an ecosystem partner enabling Club Vass's instructor quality claims rather than a direct competitor.
• Boardwise: UK's leading independent board sport retailer that resells Club Vass's end-of-season windsurf and watersports kit. Comparable as a downstream channel partner monetising Club Vass's annual kit rotation, not as a direct competitor.

Regional players

• Olympic Holidays: Long-established Greek-island holiday package operator serving the UK market with accommodation and flight-inclusive holidays, particularly across the Ionian and Aegean. Comparable on UK-to-Greece package distribution and customer overlap, though not watersports-specialist.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clubvass
• Facebookfacebook.com/clubvass
• LinkedInlinkedin.com/company/club-vass

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Vass