Mainly Baskets
Memoire Design (formerly Mainly Baskets) is a US-based DTC and trade home furnishings brand selling handcrafted rattan and wicker furniture, baskets, decor, and an outdoor collection, with exclusive designer collaborations and customization options for homeowners and interior design professionals.
- Company typePrivate
- Founded1977
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Mainly Baskets firmographics
Firmographics- Name
- Mainly Baskets
- Website
- https://mainlybaskets.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memoire Design (formerly Mainly Baskets) is a US-based DTC and trade home furnishings brand selling handcrafted rattan and wicker furniture, baskets, decor, and an outdoor collection, with exclusive designer collaborations and customization options for homeowners and interior design professionals.
- Ownership category
- akta.pro rank
Mainly Baskets industry classification
Industry- Product category
- Home Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Storage & Baskets Retail (CRAIACAF)
- akta.pro secondary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
Keywords
Where Mainly Baskets is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mainly Baskets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct-to-consumer and trade sales of home furnishings including baskets, furniture, and decor through the company's e-commerce website and showroom. Products include indoor and outdoor furniture, designer collections, and customization options.
- Trade/Wholesale Program: B2B sales through a Trade Program targeting interior designers and trade professionals with potential wholesale pricing and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer Direct Pricing |
| One time/ perpetual license | Pay-as-you-go | Trade Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mainly Baskets product offering
Product offeringCore offering
Mainly Baskets (operating as Memoire Design) sells handcrafted rattan and wicker home furnishings—including baskets, seating, tables, cabinets and storage, bedroom pieces, and decor—directly to consumers and to trade professionals. The product line is anchored by an Outdoor Collection of weather-resistant furniture that mimics natural rattan, with customization through Sunbrella® fabrics and wicker finishes, plus exclusive designer collaborations (Caitlin Wilson, Sarah Bartholomew, Danielle Rollins).
Differentiator
Problem solved
Functional benefit
Products and services
- Baskets
Companies that use Mainly Baskets
Customer profileSegments2 records
Ideal customer profiles2 records
Mainly Baskets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mainly Baskets partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Caitlin WilsoncoreDesigner collaboration featuring the Monaco Collection. Caitlin Wilson is an interior designer whose collection is featured exclusively through Memoire Design. The partnership provides exclusive designer collections as part of the company's product differentiation strategy.
- Sarah BartholomewcoreDesigner collaboration featuring Cape, Garden & Amalfi collections. Sarah Bartholomew is an interior designer whose signature pieces are offered exclusively through Memoire Design, expanding the designer collection portfolio.
- Danielle RollinscoreFeatured designer of the Studio Collection, including lounge-ready sofas and signature barmoire pieces. Danielle Rollins is an interior designer, tastemaker, and author known for late seventies and eighties high glamour aesthetic. Company owner Robyn Bailey describes her rattan work as a key collaboration highlight.
Mainly Baskets competitors and assessment
Company assessmentDirect peers
- Arteriors: Trade-focused lighting, furniture, and accessories brand serving interior designers with high-end assortments — comparable on trade channel, premium positioning, and designer-style products.
- Frontgate: Premium D2C and trade retailer of indoor and outdoor furniture, decor, and home essentials with designer-style assortments — overlapping customer demographic and outdoor furniture category with Memoire Design.
- One Kings Lane: Online home furnishings marketplace and curated retailer offering designer-driven furniture, decor, and outdoor collections — overlapping customer demographic and rattan/coastal aesthetic with Memoire Design.
- Lulu & Georgia: D2C home furnishings retailer known for curated, designer-influenced collections of seating, tables, and decor in rattan and natural materials, with named designer collaborations — direct competitive overlap with Memoire's assortment and aesthetic.
- Palecek: Trade-focused designer and manufacturer of rattan, wicker, and natural-fiber indoor/outdoor furniture, serving interior designers and hospitality — directly comparable on materials, trade-channel emphasis, and customization.
- Serena & Lily: Premium direct-to-consumer home furnishings brand specializing in coastal-inspired rattan, wicker, and natural-fiber furniture and decor with strong trade program — the closest analog to Memoire Design's positioning, materials, and channel strategy.
Broad incumbents
- Article: Digital-native D2C furniture brand offering mid-premium modern furnishings directly online — competes for the same online furniture shopper but with transparent pricing and a much larger operational footprint.
- Ballard Designs: Long-established catalog and e-commerce home furnishings retailer offering curated furniture, decor, and outdoor pieces with designer influence — broader assortment but similar customer demographic and traditional home aesthetic.
- Pottery Barn: National specialty retailer of furniture, bedding, and home decor with extensive indoor and outdoor collections and a designer-collaboration program — much larger scale but overlapping customer base in premium home furnishings.
- Williams Sonoma Home: Premium home furnishings and furniture brand from the Williams-Sonoma portfolio, with design-led indoor and outdoor collections — overlaps with Memoire on customer base and premium positioning despite broader scale and category breadth.
Market position
Customer concentration
Mainly Baskets social profiles
Digital presenceMainly Baskets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mainly Baskets leadership team
Management profileNumber of profiles
Profiles1 record
Mainly Baskets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mainly Baskets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mainly Baskets
What does Mainly Baskets do?
Mainly Baskets (operating as Memoire Design) sells handcrafted rattan and wicker home furnishings—including baskets, seating, tables, cabinets and storage, bedroom pieces, and decor—directly to consumers and to trade professionals. The product line is anchored by an Outdoor Collection of weather-resistant furniture that mimics natural rattan, with customization through Sunbrella® fabrics and wicker finishes, plus exclusive designer collaborations (Caitlin Wilson, Sarah Bartholomew, Danielle Rollins).
Is Mainly Baskets a public or private company?
Mainly Baskets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mainly Baskets founded?
Mainly Baskets was founded in 1977. It employs 11 to 50 people.
Where is Mainly Baskets based?
Mainly Baskets is headquartered in Marietta, United States, in the North America region.
How does Mainly Baskets make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are trade/Wholesale Program.
Who are Mainly Baskets's main competitors?
Direct peers on record are Arteriors, Frontgate, One Kings Lane, Lulu & Georgia, Palecek and Serena & Lily. Broad incumbents are Article, Ballard Designs, Pottery Barn and Williams Sonoma Home.
Does Mainly Baskets have an API?
No public API is recorded for Mainly Baskets.
What industry is Mainly Baskets in?
Mainly Baskets's product category is Home Furnishings. Its primary akta.pro industry code is CRAIACAF, Decorative Storage & Baskets Retail, with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 4491 and its SIC code is 5700.