Mangaroa Farms

What Mangaroa Farms does

Mangaroa Farms is a registered not-for-profit limited company in New Zealand operating a regenerative agriculture farm, community food hub, and education center on an 800-hectare property alongside the Mangaroa River in the Upper Hutt / Hutt Valley region, approximately 20km from Wellington CBD. The whenua transitioned from an ex-dairy farm over a 10-15 year period and now operates as a regenerative farm in its fourth-plus year, combining pasture-raised beef and lamb production, a market garden growing organic produce, and active native forest restoration across 500+ acres of old growth and a planned 700+ acres of former pine plantation being regenerated over 2-5 years. Operations leverage Halter virtual fencing for cattle rotational grazing, on-farm butchery (with carcasses processed by Preston's Foods then returned for local breakdown), mobile chicken coops, Japanese paperpot transplanters, and Verdi baseline soil testing for a 5-year carbon and soil health tracking program.

The business operates multiple interconnected revenue streams: a physical Farm Shop / Kete Kai at 98 Whitemans Valley Road open Tuesday-Sunday, a 24/7 Honesty Fridge for self-service purchasing, an online frozen meat delivery service shipping across the North Island via NZ Post, eco-luxury accommodation stays, premium event venue hire, pick-your-own produce experiences, whole/bulk animal orders, and ancillary merchandise including gift boxes and gift cards. Educational and community programs include Earth School workshops, a year-long Earth Fellows regenerative leadership fellowship (10 leaders per cohort), volunteer days for tree planting and predator control, and events including an annual Spring Festival that drew 1,500+ visitors. Marketing is community-led, relying on newsletters (Klaviyo), Meta social platforms, organic social, events, and earned media including the 2024 Country Calendar feature.

In late 2022, ownership of 100% equity was gifted to the newly formed Biome Trust Aotearoa charitable trust, and the company converted to a not-for-profit governed by a board of directors (Jan Hania, Jules Matthews, Catlin Powers, Matthew Monahan, Brian, and CEO Chris Upton). The CEO is the first professional executive of the company, appointed December 2022 from Beca and previously as CEO of Upper Hutt City Council. Customer base spans Wellington/Hutt Valley local consumers (primary), Wellington restaurants and hospitality, health-conscious consumers, and event/hospitality guests. As a not-for-profit, any surplus is reinvested into the ecological and community mission rather than distributed; revenue figures are not publicly disclosed.

Name

Mangaroa Farms

Legal name

Mangaroa Farms Limited

Website

https://mangaroa.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mangaroa Farms is a not-for-profit regenerative agriculture operation and community food hub in Upper Hutt, New Zealand, serving Wellington-region consumers with pasture-raised meat, organic produce, farm shop retail, events, and regenerative education programs.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture & Farm Retail

NAICS

Sheep Farming (112410), Animal Production and Aquaculture (112), Other Food Crops Grown Under Cover (111419)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Halal & Kosher Meat Wholesale (AFAIADAH)

Keywords

• Regenerative agriculture
• Pasture-raised meat
• Farm-to-table retail
• Community food hub
• Agritourism accommodation

Headquarters

HQ city

Upper Waiwera

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Farm Shop / Kete Kai Retail Sales: Physical retail storefront selling organically grown produce, pasture-raised meat, eggs, and local artisan products. Open Tuesday-Sunday with 24/7 honesty fridge option.
2. Online Meat Sales: Frozen beef and lamb cuts sold online with North Island delivery via NZ Post. Orders placed by Wednesday 12pm for same-week dispatch on Thursdays.
3. Accommodation Stays: Eco-luxury accommodation experiences at premium lodges across the farm property
4. Event Venue Hire: Premium event spaces and venue hire for bespoke events grounded in nature, including yurt and kitchen facilities
5. Bulk/Whole Animal Orders: Whole lamb, side of beef, and custom bulk orders with individual pricing based on animal weight and cuts chosen

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mangaroa Farms is a regenerative agriculture operation and community food hub in Upper Hutt, New Zealand that raises pasture-fed beef and lamb and grows organic produce on an 800-hectare property. It sells its products through a physical Farm Shop (Kete Kai) with a 24/7 honesty fridge, an online meat store delivering frozen cuts across the North Island via NZ Post, bulk whole-animal orders, and farmers markets. It also offers eco-luxury farm accommodation, premium event/venue hire, and educational programs through its Earth School and Earth Fellows fellowship.

Product overview

Mangaroa Farms is a community food hub and regenerative agriculture centre operating multiple interconnected products and services. At its core, it runs a Farm Shop / Kete Kai (physical retail store with a 24/7 Honesty Fridge) and an Online Meat Delivery platform selling cut-to-order frozen regenerative beef and lamb across the North Island. The farm also offers Experiences including venue hire, eco-luxury accommodation (Stay with Us), Earth School educational programs, and a Pick Your Own produce experience. Ancillary products include a Local Gift Box, Organic Cotton Canvas Bag, Gift Cards, a Pasture-Raised Egg subscription (via Honesty Fridge), and Whole/Half Animal bulk orders. The Earth Fellows Program supports regenerative leaders. All offerings are grounded in the farm's regenerative agriculture mission, with meat processing handled on-farm and produce grown in the market garden using organic principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Shop / Kete Kai Physical retail farm shop at 98 Whitemans Valley Road, Upper Hutt, selling organically grown produce, pasture-raised meats, eggs, and local artisan products. Open Tuesday-Friday 11am-5pm, Saturday 9am-5pm, Sunday 10am-5pm, with an adjacent 24/7 Honesty Fridge for self-service purchasing.
• Online Meat Delivery

Quantifiable outcome

• Meat stays at best quality frozen for about 6 months (safe for 6-12 months)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NZ PostcoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for online meat orders. Frozen delivery on Thursday afternoons for Greater Wellington; overnight delivery for rest of North Island.
• Preston's FoodscoreTechnology or IntegrationProfessional slaughter services provider for beef and lamb. Carcasses return to farm for local butchery processing by Rob and crew.
• Taylor PrestoncoreTechnology or IntegrationMeat processing facility used for dry-aging and local processing. Short supply chain for Wellington restaurants.
• HaltercoreTechnology or IntegrationVirtual fencing technology provider for cattle rotational grazing. Enables precise pasture management without physical fencing.
• Three Oaks OrganicsminorChannel Partner/ Reseller/ DistributorOrganic raw milk collection depot partnership. Mangaroa Farms serves as pickup point for Three Oaks Organic customers in Upper Hutt region.
• Ground Up Fencing LtdminorImplementation/ SI/ Consulting PartnerLocal fencing contractor responsible for kilometers of fencing and bridge installation for riparian protection.
• Forest and Bird - Upper HuttminorStrategic or Co-development PartnerConservation partner for tree planting days and riparian restoration projects along Mangaroa River.
• VerdiminorStrategic or Co-development PartnerSoil testing partner conducting baseline soil health and carbon level analysis. Plans to return in year 3 and measure outcomes by year 5.
• Lighthouse Cinemas PetoneminorStrategic or Co-development PartnerCo-hosting movie screenings including Six Inches of Soil documentary with panel discussions.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fonterra: New Zealand's largest dairy cooperative and global dairy exporter. Comparable in New Zealand agricultural production and food supply, but at massive scale with conventional dairy rather than regenerative meat and produce.
• Ceres Organics: New Zealand's largest certified organic food brand distributing organic produce, meat alternatives, and pantry staples nationally. Comparable organic positioning and NZ distribution, but at scale across grocery channels rather than a single farm.
• Countdown (Woolworths New Zealand): New Zealand supermarket chain owned by Woolworths Group selling fresh produce and meat nationwide. Comparable in fresh produce and meat retail to Wellington consumers, but at scale through conventional grocery rather than farm-direct regenerative.
• Foodstuffs (New World / Pak'nSave): New Zealand's largest grocery cooperative operating New World, Pak'nSave, and Four Square. Comparable in selling fresh produce and meat to Wellington consumers, but at national scale through grocery retail rather than farm-direct channels.

Others

• Halter: New Zealand agritech company providing virtual fencing and cow collar technology for rotational grazing. Comparable as a technology partner used by Mangaroa Farms for cattle management, but operating in the supply-side tech stack rather than as a direct farm competitor.

Direct peers

• Beetaloo Valley: New Zealand regenerative farm operation producing pasture-raised meat with short supply chain to Wellington-area consumers. Closely comparable regenerative grazing operations, direct-to-consumer meat sales, and sustainability-led branding.
• Ooooby: New Zealand organic produce delivery service connecting local organic growers with urban consumers. Directly comparable in the organic produce-to-consumer model, with similar distribution and similar Wellington/NZ customer base.
• Common Unity Project Aotearoa: Wellington-based community food hub operating a regenerative farm with on-site retail, volunteer programs, and educational activities. Highly comparable in mission, community-led GTM, and hybrid farm/education model serving the same Wellington consumer base.
• River Valley Organics: New Zealand organic farm producing grass-fed meats and organic produce with direct-to-consumer delivery. Highly comparable regenerative/organic farming model, online meat/produce sales, and direct consumer relationships.

Regional players

• Over the Moon Dairy: New Zealand artisan dairy producer (Waikato) selling premium grass-fed dairy products direct-to-consumer. Comparable in premium pastoral product positioning and direct-to-consumer NZ distribution, but primarily dairy and Waikato-based rather than Wellington regenerative meat/produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mangaroafarms
• LinkedInlinkedin.com/company/mangaroafarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangaroa Farms