Sirus Automotive Ltd

What Sirus Automotive Ltd does

Sirus Automotive Ltd was a UK-based specialist in Wheelchair Accessible Vehicle (WAV) conversions, modifying standard vehicles with lowered floors, ramp systems, and secure wheelchair mounting to enable wheelchair users to travel in their own chairs without transferring. Founded in 2004 and based in Wednesbury, the company served both individual private customers and participants in the UK government's Motability Scheme, the latter allowing disabled individuals to lease WAVs in exchange for their mobility allowance. Its product offering spanned new WAV sales, approved used WAVs (marketed with up to £5,000 savings and 3-year RAC Platinum warranty), and short/long-term WAV hire. Following acquisition by Allied Mobility (trading name of Allied Vehicles Limited), Sirus's operations, advisor network, and Motability Scheme managing-dealer responsibilities have been consolidated under Allied Mobility, which positions itself as the UK's largest WAV supplier with 60 years of combined manufacturing expertise and operates across the UK and continental Europe.

Revenue generation rested on a multi-stream model: one-off new and used vehicle sales, transaction-based hire fees, and recurring Motability Scheme lease income. Go-to-market was sales-led, combining direct phone/online sales, a UK-wide free home demonstration programme delivered by local mobility consultants, and HomeStay mobile servicing. Customer segments were individuals rather than enterprise accounts, with Motability Scheme participants treated as the primary persona and direct private purchasers a secondary segment. Sirus no longer operates as an independent commercial entity; its technology, customers, and distribution have been absorbed into the Allied Mobility platform, which serves as the Motability Scheme Managing Dealer for former Sirus customers.

Name

Sirus Automotive Ltd

Legal name

Sirus Automotive Ltd

Website

https://sirusautomotive.co.uk

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Short description

Sirus Automotive Ltd was a UK-based wheelchair accessible vehicle converter selling new, used, and hire WAVs to private customers and Motability Scheme participants. Following acquisition by Allied Mobility, its operations and customer base have been consolidated into Allied Mobility's UK-wide mobility vehicle platform.

Ownership category

akta.pro rank

Product category

Wheelchair Accessible Vehicles

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Truck & Bus Bodies (3713)

akta.pro primary industry

Accessible Ride-Hailing (WAV/ADA) & Assisted Mobility Platforms (TLAFAIAG)

Keywords

• Wheelchair accessible vehicles
• Vehicle conversion services
• Mobility vehicle leasing
• Adapted vehicle hire
• Disabled driver transport

Headquarters

HQ city

Wednesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New WAV Sales: Sale of newly converted wheelchair accessible vehicles to private customers and Motability Scheme participants
2. Used WAV Sales: Sale of pre-owned wheelchair accessible vehicles with savings up to £5,000 available through the Bigger Savings Sale
3. WAV Hire: Short and long-term wheelchair accessible vehicle rental services for travel purposes
4. Motability Scheme Leasing: Vehicle leasing through the UK Motability Scheme where customers exchange their mobility allowance for a WAV

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sirus Automotive Ltd designs, manufactures, and supplies wheelchair accessible vehicles (WAVs) for disabled individuals across the United Kingdom. The company converts standard base vehicles into WAVs with lowered floors, ramp systems, and secure wheelchair docking, and sells them as new WAVs, used WAVs, or through the Motability Scheme leasing channel, alongside short and long-term WAV hire services. Following acquisition by Allied Mobility, Sirus's conversion expertise and customer base now operate within the UK's largest WAV supplier.

Product overview

Sirus Automotive Ltd specializes in the design and manufacturing of wheelchair accessible vehicles (WAVs). The company offers a portfolio of WAV conversion solutions that enable wheelchair users to travel safely and comfortably. Following its acquisition by Allied Mobility, Sirus Automotive's conversion expertise is now integrated into Allied Mobility's broader offering of new WAVs, used WAVs, and WAV hire services. The product portfolio includes Sirus WAV conversions for various base vehicle models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Wheelchair Accessible Vehicles (New WAVs)

Quantifiable outcome

• Savings up to £5,000 on used WAVs in Bigger Savings Sale
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Allied MobilityflagshipStrategic or Co-development PartnerSirus Automotive has officially become part of the Allied Mobility family. With sixty years of combined knowledge and expertise in wheelchair accessible vehicle design and manufacturing, an exciting new future lies ahead with an even wider choice of WAVs. Allied Mobility is now the Motability Scheme Managing Dealer for Sirus customers, responsible for organizing annual WAV safety checks, scheduled vehicle services, MOT reminders, and WAV renewals.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• BraunAbility: Global leader in wheelchair accessible vehicle conversions and mobility solutions, with US, European, and emerging-market operations. Highly comparable product line including lowered-floor conversions, ramp systems, and accessible passenger solutions.
• Gowrings Mobility: UK-based WAV converter and Motability dealer offering new, used, and hire accessible vehicles with nationwide home demonstrations. Directly comparable product line, channel mix, and customer segments in the UK market.
• Allied Mobility (Allied Vehicles): Acquirer of Sirus Automotive and the UK's largest wheelchair accessible vehicle supplier. Operates new, used, and hire WAV channels plus Motability Scheme servicing across nine European countries — directly comparable product set, customer base, and business model, with broader geographic reach.
• Wheelchair Getaways: Wheelchair accessible vehicle rental franchise operating across the US, focused on short- and long-term WAV hire for travel and temporary needs. Directly comparable to Sirus's WAV hire revenue stream and customer use cases.
• Brotherwood Automobility: UK-based WAV converter and supplier specializing in drive-from-wheelchair and internal-transfer conversions. Sells through direct, Motability, and adapted vehicle channels — direct overlap with Sirus's core product offering and customer segments.
• Rollx Vans: US-based WAV converter specializing in lowered-floor minivan conversions and wheelchair-accessible SUVs, sold through direct sales and dealer network. Directly comparable product engineering and target customer.
• Vantage Mobility International (VMI): Manufacturer of wheelchair accessible minivans and SUVs sold through a dealer network in North America and select international markets. Comparable conversion technology, dealer/distribution model, and customer base focused on disabled drivers and passengers.
• Autochair: UK-based supplier of vehicle adaptations including wheelchair hoists, driving aids, and WAV-related accessories. Comparable UK customer base and adapted-mobility offering, though focused on assistive equipment rather than full vehicle conversion.
• MobilityWorks: Largest US retailer of wheelchair accessible vehicles, offering new, used, and rental WAVs alongside adaptive equipment. Comparable multi-channel sales, rental, and aftercare model serving the same disabled-driver customer base.

Broad incumbents

• Motability Operations: UK charity that operates the Motability Scheme, the government-backed leasing program that underpins a large share of UK WAV demand. Acts as the contracting counterparty and primary demand-aggregator for Sirus/Allied Mobility's Motability lease book, rather than a direct sales competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirus Automotive Ltd