Benjamin & Benjamin Insurance

What Benjamin & Benjamin Insurance does

Benjamin & Benjamin Insurance Group Pty Ltd is a third-generation, family-owned Australian insurance brokerage tracing its origins to 1921, when Oswald D. Benjamin opened the first Lloyds of London insurance brokerage in Melbourne. Operating as a Corporate Authorised Representative of McLardy McShane Partners Pty Ltd (AFSL 232987) and affiliated with the Steadfast broker network, the firm places business across an extensive panel of insurers including AIG, Allianz, Chubb, QBE, Zurich, Hollard, Blue Zebra, CGU, Vero and CHU. The current company serves three primary customer segments: Australian businesses with turnovers from AUD 500,000 to AUD 250 million, high-net-worth individuals with personal assets exceeding AUD 3 million in rebuild value, and members of industry associations such as the Refrigerated Warehouse & Transport Association of Australia and the Lighting Council of Australia. Its product set spans property and business pack, commercial motor, general liability, management liability, professional indemnity, cyber, marine, farm, landlord, association liability, corporate travel, and personal assets (including prestige vehicles, fine art, and aircraft), supported by a dedicated claims management team that represents the client rather than the insurer. Headquartered in Docklands, Melbourne, with offices in Mulgrave and a new Sydney office opened in October 2024, the firm employs 21 professionals post the July 2023 acquisition of Insurance Made Easy and manages insurance programs for more than 5,000 clients Australia-wide. The business operates a sales-led, account-manager-driven distribution model, complemented by association partnership channels, a referral relationship for leisure travel insurance with PassportCard, and a growing set of online self-service quote tools (boat, bookkeeper, travel, M&A, tiny home) that supplement the traditional broker relationship. Benjamin & Benjamin generates revenue primarily through commissions earned from insurers for placing business, with no disclosed proprietary technology platform, no app, and no API-based integrations.

Name

Benjamin & Benjamin Insurance

Legal name

Benjamin & Benjamin Insurance Group Pty Ltd

Website

https://benjamin-ig.com.au

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Benjamin & Benjamin is a third-generation Australian insurance brokerage (est. 1921) serving 5,000+ clients across SMBs, high-net-worth individuals, and industry association members, placing business through the McLardy McShane and Steadfast networks.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), Product Liability & Recall (FSAJAGAG), Directors & Officers (D&O) Liability (FSAJADAF)

Keywords

• Commercial insurance brokerage
• Business insurance solutions
• Claims management services
• Association insurance programs
• Personal assets insurance

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Benjamin & Benjamin acts as an insurance broker earning commissions from insurance providers. They use their industry knowledge and extensive network of insurance providers to place business coverage for clients. The firm is a Corporate Authorised Representative of McLardy McShane Partners Pty Ltd (AFSL 232987).
2. Insurance Broking Services (McLardy McShane Network): Operates as part of the McLardy McShane network which places over $650 million in premiums. Commissions are earned from insurers for placing business.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Benjamin & Benjamin Insurance Group is a third-generation Australian insurance brokerage that places business and personal insurance coverage on behalf of clients through an extensive network of insurers. The firm delivers tailored commercial insurance programs (property, liability, motor, cyber, marine, professional indemnity, management liability, farm, landlord, association liability, corporate travel) plus high-net-worth personal assets coverage, supported by dedicated in-house claims management and association-based distribution partnerships.

Product overview

Benjamin & Benjamin Insurance Group is a third-generation insurance broker providing a comprehensive portfolio of insurance products and services to Australian businesses and high-net-worth individuals. The company operates as a bundled insurance broker offering multiple insurance categories including property, liability, specialty lines (cyber, marine, professional indemnity), travel insurance, and personal assets coverage. They provide online quote tools for select products (boat, bookkeepers, travel insurance) and offer dedicated claims management services. Their portfolio includes Association Liability, Cyber, Commercial Motor, Farm, General Property, Landlord, Management Liability, Marine, Personal Assets, Professional Indemnity, and Property Damage/Business Insurance products. The company acquired Insurance Made Easy (IME) in 2024, expanding their team to 21 professionals and client base to over 5,000 clients Australia-wide. They partner with the McLardy McShane network and maintain relationships with multiple insurers to provide tailored coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Liability Insurance
• Cyber Insurance Insurance coverage addressing cyber risks for Australian businesses, with tailored policies reflecting the rapidly evolving cyber threat landscape. Targeted at organizations needing protection against cyber incidents and their financial consequences.
• Claim Management Services Dedicated claims and management consulting service in which Benjamin & Benjamin represents the client's interests rather than the insurer's, providing a streamlined and personalised approach to claims resolution across multiple insurance lines.
• Farm Insurance Comprehensive insurance package for farm businesses covering home, vehicles, machinery, livestock, farm buildings and contents, and business interruption. Aimed at primary producers and farm operators needing a single coordinated policy across their rural assets.
• Commercial Motor Insurance Insurance for commercial vehicle fleets and individual business vehicles, offering Comprehensive, Third Party Property Damage, or Fire, Theft and Third Party Damage cover options. Targeted at businesses operating commercial vehicles across Australia.
• General Liability Insurance General liability protection for businesses against third-party claims for personal injury and property damage. Suitable for sole traders through to larger companies across diverse industries.
• Corporate Travel Insurance
• General Property Insurance Worldwide accidental damage cover for business equipment and mobile property items that a business relies upon. Designed for organizations needing protection for specific equipment outside of standard property cover.
• Landlord Insurance
• Management Liability Insurance
• Marine Insurance
• Personal Assets Insurance
• Professional Indemnity Insurance
• Property Damage / Business Insurance
• Leisure Travel Insurance
• Product Recall Insurance

Quantifiable outcome

• Manage insurance programs of more than 5,000 clients Australia-wide
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Steadfast GroupcoreChannel Partner/ Reseller/ DistributorSteadfast Group is the largest general insurance broker network in Australasia with over 473 general insurance brokerages. Benjamin & Benjamin is part of this network, receiving superior market access, exclusive products and services backed by the size and scale of Steadfast Group. Network has access to over $7.1 billion of gross written premium from the SME market.
• McLardy McShane Partners Pty LtdcoreChannel Partner/ Reseller/ DistributorBenjamin & Benjamin Insurance Group Pty Ltd is a Corporate Authorised Representative of McLardy McShane Partners Pty Ltd (ABN 14 064 465 309, AFSL 232987). The McLardy McShane network places over $650 million in premiums, providing enhanced negotiating power and market access.
• Australian and New Zealand Institute of Insurance and Finance (ANZIIF)minorOthersANZIIF is the leading membership, education, training and professional development organisation for the insurance and finance industry in the Asia-Pacific region, established in 1884, with members in 50 countries. Benjamin & Benjamin is a member.
• National Insurance Brokers Association (NIBA)minorOthersNIBA is the peak body of the insurance broking profession in Australia, representing around 360 member firms and more than 2000 Qualified Practising Insurance Brokers. Benjamin & Benjamin is a member.
• Refrigerated Warehouse & Transport Association of Australia (RWTA)coreGTM or Marketing PartnerBenjamin & Benjamin is working with RWTA to deliver premium insurance savings for RWTA members. This is a key association partnership targeting the refrigerated warehouse and transport sector.
• Lighting Council of Australia (LCA)coreGTM or Marketing PartnerBenjamin & Benjamin has partnered with LCA to deliver premium insurance savings for LCA members. Services include Property, Public Liability, Product Liability, Product Recall, Fleet, Corporate Travel, Cyber Insurance, Trade Credit, Professional Indemnity insurance. A no-obligation Insurance Audit is offered to members.
• Insurance Made Easy (IME)coreStrategic or Co-development PartnerAcquired IME in July 2023. IME was founded by James Gillard in 1992 and has become a trusted name in insurance broking over 31 years. The acquisition brought together combined expertise, with IME team operating from new facilities in Mulgrave since February 2024.
• PassportCard Travel InsuranceminorChannel Partner/ Reseller/ DistributorBenjamin & Benjamin recommends PassportCard Travel Insurance to provide quotes for Leisure Travel Insurance requirements. This is a referral partnership for travel insurance products.
• Johns Lyng GroupminorOthers24-hour make safe repairs, fire and water damage restoration partner. Contact: 1300 73 6000.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Coverforce: Australian insurance broker network with affiliated brokerages serving small and medium Australian businesses. Directly comparable: similar SMB-segment focus, multi-line general insurance brokerage, network-affiliated structure, and association partnership distribution.
• Honan Insurance Group: Australian mid-tier insurance broker serving SMEs through large businesses with specialty commercial and personal lines. Comparable in target market (SMB to mid-market), multi-line placement across property, liability, cyber, marine, and professional indemnity, and similar account-manager-led service model.
• McLardy McShane Partners: Australian insurance broking network and AFSL principal placing over $650M in premiums. Benjamin & Benjamin operates as a Corporate Authorised Representative of McLardy McShane, making it the closest comparable in business model (multi-affiliate network broker) and product breadth.
• Insurance Advisernet: Australian mid-market general insurance broker network with member firms across the country. Directly comparable to B&B: similar regional/mid-market SMB focus, multi-line placement, association-style distribution, and operates within a parent network structure.
• Insurance House Australia: Australian commercial insurance broker serving SMEs to mid-market across property, liability, motor, marine, and specialty lines. Comparable in product breadth, customer segment, and traditional account-manager service model.

Broad incumbents

• Aon (Australia): Global insurance broker with significant Australian presence across commercial, reinsurance, and personal lines. Comparable on multi-line product breadth and brokerage commission revenue model, but at vastly larger scale and broader risk advisory scope.
• Steadfast Group: Largest general insurance broker network in Australasia with 473+ member brokerages and over $7.1B GWP access. B&B is itself a Steadfast member; Steadfast is the comparable at the broader network/aggregator level, controlling scale, insurer panel access, and benchmark data.
• Marsh (Australia): Major global insurance broker and risk advisor with Australian operations covering large commercial, specialty, and personal lines. Overlap exists on commercial placement and specialty lines (cyber, professional indemnity, marine) but Marsh serves far larger enterprise clients.
• Lockton (Australia): World's largest independent insurance broker with Australian operations covering commercial, specialty, and personal lines. Comparable on placement breadth and specialty lines focus but operates at materially larger scale and global footprint.
• Arthur J. Gallagher (Australia): Global insurance broker and risk advisor with significant Australian operations covering commercial, specialty, and personal lines. Overlaps with B&B on mid-market commercial and personal asset lines but operates at a far larger scale with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/benjaminbenjaminig
• LinkedInlinkedin.com/company/benjamin-ig

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benjamin & Benjamin Insurance