iD Collective
- Company typePrivate
- Founded2014
- HeadquartersSaint Kilda, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
iD Collective firmographics
Firmographics- Name
- iD Collective
- Legal name
- iD Collective Pty Ltd
- Website
- https://idcollective.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
iD Collective industry classification
Industry- Product category
- Advertising & Marketing Communications Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where iD Collective is headquartered
LocationHeadquarters
- HQ city
- Saint Kilda
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
iD Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Professional Services - Creative & Communications: iD Collective generates revenue through project-based fees and retainer arrangements for their comprehensive suite of services including PR, creative direction, social media management, event management, brand activations, influencer marketing, and content creation. Services are tailored to client needs with custom pricing based on scope and campaign requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio Only - Half Day Hire (4 hours) |
| Unit Pricing | Pay-as-you-go | Studio Only - Full Day Hire (8 hours) |
| Unit Pricing | Pay-as-you-go | Product Shoot E-Commerce - Half Day (4 hours) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
iD Collective product offering
Product offeringCore offering
iD Collective is an independent, full-service creative communications agency that provides integrated marketing, PR, social media, content creation, event management, brand activations, and influencer marketing services to enterprise and mid-market brands across Australia and New Zealand. The agency operates as a one-stop-shop with proprietary assets including the iD Showroom (PR product placement facility in Sydney) and iD Studio (Melbourne photography studio) to support end-to-end campaign execution.
Product overview
iD Collective is a full-service independent communications agency offering a unified suite of creative, PR, digital, and events services. The agency's core offerings include Creative Direction, Social Media Management, Public Relations, Content Creation (photography and videography), Event Management, Brand Activations, Influencer Marketing, and Digital Marketing. Supplementary services include iD Studio (premium photo/video studio hire) and iD Showroom (PR product placement facility for media and influencers). The agency operates as a one-stop-shop, removing the need for clients to juggle multiple agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management End-to-end social media services covering content scheduling, community management, paid advertising, and channel optimization across platforms like Instagram, LinkedIn, TikTok, Facebook, Snapchat, YouTube, WeChat, and Pinterest.
- Public Relations (PR) Media relations, press office management, thought leadership positioning, crisis communications, sponsorship management, talent and ambassador management, investor and government relations, and earned media strategy for brand clients.
- Event Management Full-service event planning and execution including concept development, guest list management, VIP events, consumer activations, trade shows, conference management, and award show management.
- Influencer Marketing Influencer sourcing, briefing, contract development, talent relations, and partnership management for brand collaborations across fashion, beauty, lifestyle, and other verticals.
- Digital Marketing Digital strategy, search engine optimization (SEO), search engine marketing (SEM), email marketing, website analytics, website design and development, and digital paid advertising services.
- Crisis Management 24/7 crisis communications support including strategy, messaging, and implementation for issues such as product recalls, industrial relations, and emergency response situations.
- Sponsorship Management Sponsorship strategy, negotiation, and amplification services including ambassador programs, activations, and event partnerships for brand clients.
- iD Studio Premium photo and video studio hire in Melbourne equipped with state-of-the-art camera technology and lighting equipment. Offers half-day (AUD $400) and full-day (AUD $600) studio hire, plus product shoot and e-commerce imagery services.
- iD Showroom Sydney-based PR showroom facility for media, stylists, and influencers to pull product samples. Features dedicated brand spaces, biannual media showings, and an online digital showroom for remote brand access.
Quantifiable outcome
- Kmart Melbourne Fashion Festival: 188,838,389 reach, 176:1 ROI, media reach KPI exceeded by 251%
- +6 more outcomes
Companies that use iD Collective
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles1 record
iD Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iD Collective partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iD Showroom (Internal Asset)coreProprietary PR showroom facility in Sydney's Wynyard area positioned near leading fashion and lifestyle media houses. The showroom hosts biannual media showings and is open year-round for stylists and influencers to pull product. Each brand receives dedicated curated space with online digital showroom for remote access.
- iD Studio (Internal Asset)coreMelbourne-based photography and video studio available for half-day and full-day hire. Equipped with state-of-the-art camera technology, lighting equipment, and modifiers. Studio-only hire available or with full production team for content creation including product shoots and e-commerce imagery.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
iD Collective competitors and assessment
Company assessmentDirect peers
- Cummins&Partners: Australian independent advertising and communications agency with full-service creative, digital, and PR capabilities. Comparable independent positioning and integrated offering for major brands.
- The Hallway: Sydney-based independent integrated creative agency serving major brands across retail, FMCG, and lifestyle. Comparable in size, full-service model, and ANZ enterprise client focus.
- The Monkeys (Accenture Song): Award-winning Australian creative agency now part of Accenture Song, offering integrated creative, digital, and content services. Comparable service mix and ANZ market footprint, but with network backing.
- Thinkerbell: Australian independent full-service creative communications agency combining advertising, PR, and experiential work for major brands. Directly comparable as another ANZ-based independent creative shop competing for similar enterprise clients.
- Howatson+Co: Australian independent creative agency with strong FMCG, retail, and consumer brand portfolio. Comparable in integrated creative offering, ANZ market focus, and independent ownership structure.
- BMF Advertising: Sydney-based independent creative and integrated communications agency with deep fashion, retail, and lifestyle credentials. Highly comparable in service mix, client vertical, and independent positioning.
- Host/Havas: Australian creative agency (Havas network) with strong experiential, retail, and consumer activation pedigree. Comparable in service mix but with broader network resources versus iD's independent model.
Emerging players
- Bashful: Australian PR-led communications agency working with consumer, lifestyle, and fashion brands. Comparable in service mix and ANZ market focus, with a stronger PR-centric orientation than iD Collective's full-service model.
Broad incumbents
- Leo Burnett Australia: Global creative network with strong ANZ presence across creative, digital, and brand activation. Competes for the same fashion, retail, and FMCG accounts as iD Collective but offers global scale.
- Ogilvy Australia: Global network agency with significant ANZ presence across advertising, PR, social, and experiential. Comparable in service breadth but materially larger and network-owned; competes for the same enterprise brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iD Collective social profiles
Digital presenceiD Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
iD Collective leadership team
Management profileNumber of profiles
Profiles3 records
iD Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iD Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iD Collective
What does iD Collective do?
iD Collective is an independent, full-service creative communications agency that provides integrated marketing, PR, social media, content creation, event management, brand activations, and influencer marketing services to enterprise and mid-market brands across Australia and New Zealand. The agency operates as a one-stop-shop with proprietary assets including the iD Showroom (PR product placement facility in Sydney) and iD Studio (Melbourne photography studio) to support end-to-end campaign execution.
Is iD Collective a public or private company?
iD Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iD Collective founded?
iD Collective was founded in 2014. It employs 51 to 100 people.
Where is iD Collective based?
iD Collective is headquartered in Saint Kilda, Australia, in the Oceania region.
How does iD Collective make money?
One revenue line is on record: professional Services - Creative & Communications.
Who are iD Collective's main competitors?
Direct peers on record are Cummins&Partners, The Hallway, The Monkeys (Accenture Song), Thinkerbell, Howatson+Co, BMF Advertising and Host/Havas. Bashful is listed as an emerging player. Broad incumbents are Leo Burnett Australia and Ogilvy Australia.
Does iD Collective have an API?
No public API is recorded for iD Collective.
What industry is iD Collective in?
iD Collective's product category is Advertising & Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541820 and its SIC code is 7311.