Alabama Women's Health Care

What Alabama Women's Health Care does

Alabama Women's Health Care is a privately held, single-location medical practice based in Huntsville, Alabama, operating from 420 Lowell Dr, Suite 400, under the ownership and clinical direction of Dr. Joseph A. Fiore, M.D., a board-certified OB/GYN who also serves as OB/GYN Clerkship Director for UAB Medical School. The practice was founded as a women's health clinic offering obstetric care (pregnancy, delivery, postpartum), gynecology (annual exams, surgical procedures including robotic hysterectomy and laparoscopic surgery), and hormonal health. It has since expanded its scope to include a men's clinic (operated under the DBA Fiore Men's Clinic), medical weight management via semaglutide in partnership with RX Harmony, and a portfolio of cash-pay aesthetic and wellness services.

The clinical service portfolio spans FDA-cleared device-based treatments — including Restora EMS electromagnetic pelvic floor therapy, Caress Flow oxygen/hyaluronic acid therapy, EvexiPEL bioidentical hormone pellets, RF microneedling, laser hair and tattoo removal, and vascular reduction — alongside injectable therapies such as Botox (including off-label use for erectile dysfunction), PRP injections, and shockwave therapy for sexual dysfunction in both men and women. Treatments are priced per session ($250-$1,600) or via monthly subscription ($300/month for semaglutide weight management). Most services are self-pay; insurance is accepted only from Blue Cross Blue Shield, Aetna, Cigna, and Pregnancy Medicaid, which structurally orients the practice toward elective, out-of-pocket revenue.

The go-to-market motion is direct-to-consumer: patients are acquired via the practice website (alabamawomenshealth.com), phone scheduling (256-265-2555), a Facebook presence, and organic word-of-mouth referrals from long-tenured patients. Patient acquisition relies almost entirely on Dr. Fiore's personal brand and multi-decade community relationships in Huntsville. The practice operates with a single clinical NP addition (Carol Marie Brazier, joined March 2020) supporting the founding physician, with total headcount in the 11-50 range indicating meaningful non-clinical support staff. There are no disclosed funding rounds, no external investors, no parent company, and no geographic expansion beyond the single Huntsville site.

Name

Alabama Women's Health Care

Legal name

Alabama Women's Health Care

Website

https://alabamawomenshealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alabama Women's Health Care is a physician-owned, single-location OB-GYN and wellness practice in Huntsville, Alabama, serving women and men with obstetric care, gynecology, semaglutide weight management, hormone therapy, and cash-pay aesthetics under Dr. Joseph A. Fiore.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology (OB-GYN) Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAJAA

Obstetrics & Gynecology (OB/GYN) Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAH

Menopause & Midlife Women’s Health

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• OB-GYN services
• Women's health care
• Hormone replacement therapy
• Medical weight loss
• Aesthetic treatments

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultation and Treatment Services: Revenue from office consultations, medical procedures, and ongoing treatment sessions across OB-GYN, weight loss, aesthetic, and sexual/hormonal health services. Treatment fees are charged per session or monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alabama Women's Health Care is a private medical practice that provides obstetric and gynecological services (preconception counseling, pregnancy care, delivery, postpartum care, annual exams, and gynecologic surgery), weight loss treatment using Semaglutide, sexual and hormonal health therapies (EvexiPEL pellets, Restora EMS Chair, shockwave therapy, Caress Flow), aesthetic services (Botox, RF microneedling, laser hair and tattoo removal, vascular reduction), and men's clinic services under Fiore Men's Clinic. Services are delivered as individual in-office treatments and consultations at a single Huntsville, Alabama location by Dr. Joseph A. Fiore, M.D. and Carol Marie Brazier, MSN, CRNP, FNP-C.

Product overview

Alabama Women's Health Care is a medical practice offering a comprehensive portfolio of health and wellness services for both women and men. The practice operates primarily through two divisions: a Women's Clinic providing OB-GYN services (obstetric care, gynecology, and surgical procedures), sexual and hormonal health treatments (EvexiPEL hormone therapy, Restora EMS, Caress Flow, shockwave therapy), weight management (Semaglutide), and aesthetic services (RF microneedling, laser hair removal, laser tattoo removal, vascular reduction); and a Men's Clinic (Fiore Men's Clinic) providing similar weight loss, sexual health (PRP injections, Botox for ED, shockwave therapy), and aesthetic services (Botox, RF microneedling, laser procedures). The services are offered as individual treatment options rather than a unified software platform, with pricing and treatment protocols varying by service type.

Differentiator

Problem solved

Functional benefit

Products and services

• OB-GYN Services Comprehensive obstetric and gynecological care for women including preconception counseling, pregnancy care, delivery, postpartum care, annual exams, and gynecologic surgical procedures.
• Gynecology Surgical Procedures Surgical procedures including robotic hysterectomy, endometrial ablation, laparoscopic ovary removal, tubal ligation, endometrial polyp removal, and LEEP procedures.
• Weight Loss / Semaglutide Program Medical weight management program using Semaglutide injections combined with diet and exercise for sustainable weight loss, with $75 initial consultation and $300 monthly treatment including medication shipped to home, quarterly NP appointments, and InBody analysis.
• EvexiPEL Hormone Therapy Bioidentical hormone replacement therapy using plant-based pellets customized to match the body's natural hormones for restoring hormonal balance in men and women; priced at $400 per treatment for women and $650 for men.
• Restora EMS Chair Electromagnetic chair treatment that strengthens pelvic floor muscles through focused stimulation to address urinary incontinence; initial series priced at 6 treatments at $250 each, with monthly maintenance at $125.
• Caress Flow Treatment Non-invasive therapy for female intimate wellbeing using oxygen and hyaluronic acid to stimulate new collagen formation, improving vaginal lubrication, sensation, and bladder control; $250 per treatment with a recommended 5-treatment series.
• Vaginal Shockwave Therapy Shockwave therapy treatment for female sexual dysfunction including difficulty achieving orgasm, using ultrasonic pulses to enhance blood flow; priced at $250 per treatment, generally 4 weekly sessions.
• Shockwave Therapy (Men's) Non-invasive treatment for erectile dysfunction, Peyronie's disease, and soft tissue repair using ultrasonic pulses to promote blood flow and tissue regeneration; priced at $350 per treatment, typically 6-12 sessions depending on severity.
• PRP Injections for Men's Sexual Health Platelet Rich Plasma injection therapy that promotes cell regeneration and improves erectile performance using the body's natural healing capabilities; priced at $1,600 per treatment.
• Botox for Erectile Dysfunction Botox injections used to enhance blood flow and address erectile dysfunction symptoms in men; priced at $1,600 per treatment.
• Botox Aesthetic Treatments FDA-approved Botox treatment for reducing wrinkles including crow's feet, frown lines, and forehead wrinkles through targeted muscle activity reduction.
• RF Microneedling Rejuvenation treatment combining microneedling with radiofrequency energy to stimulate collagen production, tighten skin, and improve texture.
• Laser Hair Removal Laser hair removal services providing smooth, hair-free appearance with precision targeting and minimal discomfort.
• Laser Tattoo Removal Advanced laser tattoo removal services designed to effectively diminish and erase unwanted tattoos using state-of-the-art laser technology.
• Vascular Reduction Non-invasive treatment using advanced technology to minimize unwanted vascular lesions, spider veins, and related conditions.
• Fiore Men's Clinic Specialized men's health clinic offering weight loss, sexual health treatments (including PRP injections, Botox for ED, shockwave therapy), aesthetic procedures (Botox, RF microneedling, laser hair and tattoo removal), and hormone therapy.

Quantifiable outcome

• Over 80% of patients still feeling results at 12 months after Caress Flow treatment
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RX HarmonycoreOthersPartnership with RX Harmony for semaglutide weight loss program. RX Harmony provides the pharmaceutical semaglutide medication which is shipped directly to patients' homes as part of the comprehensive weight management treatment plan.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kindbody: Kindbody provides fertility, gynecology, and women's wellness services in a clinic-based model. Comparable to Alabama Women's Health Care in offering physician-led OB-GYN and reproductive health with adjacent wellness services, though Kindbody focuses heavily on fertility.
• Ideal Image: Ideal Image is a national aesthetic medspa chain offering laser hair removal, Botox, RF microneedling, and body treatments. Comparable on the aesthetics side of Alabama Women's Health Care's service portfolio, with significant overlap in laser hair removal, RF microneedling, and injectable offerings.
• Tia: Tia is a women's health clinic chain offering OB-GYN, primary care, mental health, and wellness services. Both Tia and Alabama Women's Health Care position themselves as comprehensive, relationship-driven women's health destinations combining clinical OB-GYN with broader wellness offerings.
• Defy Medical: Defy Medical provides hormone replacement therapy, sexual health, and wellness treatments via telehealth and clinic visits. Directly comparable to Alabama Women's Health Care's EvexiPEL hormone pellet therapy, PRP injections, and men's sexual health offerings.
• Hims & Hers Health: Hims & Hers offers direct-to-consumer men's and women's health including sexual health, hormone therapy, weight loss (GLP-1s), and aesthetics via telehealth. Direct competitor in Fiore Men's Clinic's cash-pay sexual health, hormone, and weight loss categories, though delivered through a different channel.

Regional players

• Crestwood Medical Center: Crestwood Medical Center is a Huntsville-area hospital providing OB-GYN, women's health, and surgical services. Operates in the same Huntsville market as Alabama Women's Health Care and competes for the same patient base on the OB and gynecology surgical side.
• Huntsville Hospital Women's Center: Huntsville Hospital's Women's Center provides obstetric, gynecologic, and women's health services in the same Huntsville, Alabama catchment area. Directly comparable for pregnancy, delivery, and gynecology services but as a hospital-based system rather than a private practice.

Others

• BioTE Medical: BioTE is a national bioidentical hormone replacement therapy provider network. Comparable to Alabama Women's Health Care's EvexiPEL hormone pellet therapy offering, as both deliver BHRT via subcutaneous pellets in a clinic setting.

Emerging players

• Found (weight management): Found is a virtual weight management program offering clinician-supervised care with GLP-1 access. Comparable to Alabama Women's Health Care's semaglutide weight loss program but delivered nationally via telehealth rather than in-office.
• European Wax Center / LaserAway: LaserAway is a national laser aesthetics chain offering laser hair removal, skin rejuvenation, and body treatments. Comparable to Alabama Women's Health Care's laser hair removal, laser tattoo removal, and RF microneedling aesthetic services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alabamawomenshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Women's Health Care