T2M URL Shortener

What T2M URL Shortener does

T2M URL Shortener is an all-in-one link management platform developed and operated by Zesle Software Inc., a Canadian corporation headquartered in Calgary, Alberta. Founded in 2017, the platform provides custom branded short URLs, dynamic QR codes, and detailed click analytics, with additional offerings including secure self-destructing notes, browser extensions for Chrome, Firefox, and Edge, and a fully featured REST API. The product is built as a cloud-based SaaS platform on AWS with multi-region hosting (US, CA-central, EU) and is SOC 2 Type II certified alongside GDPR, CCPA, and PIPEDA compliance. Technical capabilities include custom branded domains, geo- and device-based redirects, A/B testing, UTM building, CSV bulk operations, SAML-based SSO (Google, OKTA, Azure AD), and integration with Zapier, Make.com, Pabbly Connect, and Pipedream.

T2M monetizes through tiered subscription plans: a free Basic tier (gated by a one-time $5 verification fee), Business Essentials at $45/month, Business Teams at $165/month, Business Enterprise at $395/month, and custom-priced Dedicated Instances for single-tenant deployments. Pricing is usage-gated on URLs created and clicks per month, with a 20% discount on annual billing and 30-day money-back guarantee. The company runs a hybrid go-to-market: product-led growth via self-serve signup, free tier, browser extensions, and developer integrations, combined with dedicated enterprise sales for Fortune 500, government, and large-organization customers that require dedicated instances, white-labeling, and custom SaaS agreements. Customers include Walmart Chile, NSW Government, Arsenal Football Club, AXA, Yamaha, Signify, Diabetes Canada, University of Richmond, KreditBee, and PulseM, spanning retail, government, sports, insurance, healthcare, nonprofit, education, fintech, and entertainment verticals. The company is bootstrapped and founder-owned, with no disclosed external funding, M&A activity, or leadership changes.

Name

T2M URL Shortener

Legal name

Zesle Software Inc.

Website

https://t2mio.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

T2M URL Shortener, a product of Zesle Software Inc. (Calgary, Canada), is a SaaS link management platform offering custom branded short URLs, dynamic QR codes, analytics, and API access for individuals, SMBs, and enterprises including Fortune 500 and government customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans - Individual: Tiered subscription plans for individuals: Basic (free with $5 one-time verification), Standard, Pro, and Premium. Billed monthly or annually with discounts for annual billing.
2. Subscription Plans - Business: Business tiered plans: Essentials ($45/mo), Teams ($165/mo), Enterprise ($395/mo), and Dedicated (custom pricing). Includes usage limits on URLs and clicks per month. Billed monthly or annually with 20% savings on yearly.
3. Usage-Based Overage: Plans include monthly limits for URLs and clicks. Exceeding limits results in notification for plan upgrade rather than immediate overage charges. No hidden fees for over usage.
4. Freemium Entry: Free Basic Plan available after one-time $5 account verification fee to prevent spam. 15-day free trial on paid plans available upon request.
5. Enterprise Add-ons: Additional revenue from add-ons including teammates/seats, SSO, white labeling option, and parameter forwarding for enhanced plans.
6. Custom Dedicated Instances: Single-tenant dedicated instances for enterprise customers requiring complete data isolation and compliance. Custom pricing based on requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

T2M URL Shortener is a cloud-based link management SaaS platform that enables users to create custom branded short URLs and dynamic trackable QR codes, with detailed click analytics, geo/device targeting, A/B testing, bulk CSV operations, and team management features. The platform is offered through separate Individual tiers (Basic, Standard, Pro, Premium) and Business tiers (Essentials, Teams, Enterprise, Dedicated Instance), supported by a REST API, browser extensions, and an encrypted Secure Notes service, with SOC 2 Type II, GDPR, CCPA, and PIPEDA compliance.

Product overview

T2M URL Shortener is an all-in-one link management platform that offers a unified product portfolio centered on three core modules: URL Shortener for creating branded short links, QR Codes for dynamic trackable codes, and Analytics for performance insights. Additional offerings include Secure Notes (encrypted credential sharing), Browser Extensions (Chrome/Firefox/Edge), and API access for automation. The platform is structured across Individual plans (Basic/Standard/Pro/Premium) for DIY users and Business plans (Essentials/Teams/Enterprise/Dedicated) for organizations requiring team management, SSO, and dedicated infrastructure. All plans share the unified dashboard while offering tiered feature access.

Differentiator

Problem solved

Functional benefit

Products and services

• URL Shortener T2M's core link management platform enabling creation of custom branded short URLs with full analytics tracking, URL cloaking, password protection, expiration settings, A/B testing, and retargeting/tracking pixels. Supports custom branded short domains (BSD) with free SSL by Let's Encrypt.
• QR Codes Dynamic and trackable QR code generator with customization options including brand colors, logos, style templates, and custom frames. Supports PNG and SVG download formats and integrates with mobile targeting to redirect Android users to Google Play and iOS users to the App Store.
• Analytics In-depth performance insights including clicks timeline charts, unique/repeated clicks, top browsers/platforms/referrers, device types, geo-location data (country, state, city, postal code), timezone, and browser language analytics, with public/private reports and downloadable CSV reports.
• Secure Notes Encrypted note-sharing service for securely sharing text messages or credentials. Notes are encrypted before storing, optionally password-protected, generate unique shareable links, and are destroyed after being read by the recipient.
• Browser Extensions Browser extensions for Chrome, Firefox, and Edge enabling users to create custom branded short URLs directly from their browser without navigating to the T2M dashboard. Works with all Chromium-based browsers (Chrome, Edge, Brave, Opera).
• Dedicated Instance Single-tenant environment with complete data isolation, dedicated load balancer, dedicated IP address, and data center of choice (500,000+ URLs/month). Full-stack infrastructure built for enterprise scale and compliance with white labeling option.
• T2M REST API Fully-featured REST API for automating link shortening, managing campaigns/tags, and retrieving detailed analytics/stats. Available on Teams and higher plans with multiple API keys and custom rate limits (300 calls/min for Teams, 500 calls/min for Enterprise). Includes a Stats API for pulling analytics into BI tools.

Quantifiable outcome

• 99.99% uptime SLA for Business Plans
• +5 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration enables connection with 5,000+ apps for workflow automation without coding. Users can create short URLs automatically triggered by events in other applications like CRM systems, social media tools, and email platforms.
• Make.com (fka Integromat)coreTechnology or IntegrationMake.com integration connects T2M with thousands of ready-made apps for visual workflow automation. Similar to Zapier but with different interface approach.
• Let's EncryptcoreTechnology or IntegrationFree SSL certificates provided by Let's Encrypt for all branded custom domains, ensuring secure short URL redirects without additional cost.
• Google (SSO Login)coreTechnology or IntegrationGoogle SSO integration for single sign-on authentication, supporting SAML-based SSO and regular login options.
• OKTAcoreTechnology or IntegrationOKTA SSO integration for enterprise SAML-based single sign-on authentication and access management.
• Azure ADcoreTechnology or IntegrationMicrosoft Azure Active Directory SSO integration for enterprise identity management and authentication.
• Google (Login)coreTechnology or IntegrationGoogle OAuth login integration for user authentication on T2M platform.
• Chrome Web StorecoreChannel Partner/ Reseller/ DistributorChrome and all Chromium-based browsers (Edge, Brave, Opera) supported through T2M browser extension available on Chrome Web Store.
• Firefox Add-onscoreChannel Partner/ Reseller/ DistributorFirefox browser extension distribution through Mozilla's official Firefox Add-ons marketplace.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides infrastructure and hosting for T2M platform. Data stored in AWS data centers (US default, CA-central, EU-based regions for data residency compliance).
• Stripe PaymentscoreTechnology or IntegrationStripe processes credit card payments for T2M subscriptions. Stripe hosted payment pages and integrated billing portal used.
• PayPal PaymentscoreTechnology or IntegrationPayPal alternative payment method processing for T2M subscriptions.
• Google Safe Browsing APIcoreTechnology or IntegrationGoogle Safe Browsing API used to scan and filter target URLs before redirecting, implementing anti-spam policy to prevent malicious link distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/t2murls
• Facebookfacebook.com/t2murls

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T2M URL Shortener