Atlas Family Chiropractic

What Atlas Family Chiropractic does

Atlas Family Chiropractic is a privately held, single-location chiropractic practice based in University Place, Washington, founded around 2002 and led by Dr. Darryl Roundy, DC. The practice specializes in Atlas Orthogonal upper cervical chiropractic — a technique using percussive sound waves via a table-mounted instrument to adjust the C1 vertebra — and has held board certification in that technique since 1995. Over 50 years of combined doctor experience supports additional certifications in pediatric chiropractic (fellowship), extremity chiropractic, and Webster Technique for prenatal care.

The clinical offering spans four core modalities: Atlas Orthogonal adjustments (with Arthrostim, Activator, and Thompson drop table alternatives for lower spine), FDA-cleared non-surgical spinal decompression using a Hill DT table, Class IV Aspen Apex laser therapy (photobiomodulation), and custom orthotics fabricated from a computerized gait scan. Treatment courses are condition-specific, ranging from a few visits for acute presentations to multi-week decompression protocols (typically 20-minute sessions, three times weekly for roughly one month). Patient-facing technology is limited to a content-rich website, an online appointment request flow, and a therapeutic exercise video library, with no mobile app or telehealth layer.

Commercially, the practice is a direct-to-consumer operation that acquires patients through local SEO targeting five Pierce County cities, a freemium New Patient Special with no obligation, patient testimonials, and community wellness event participation. Revenue is generated primarily from professional services (chiropractic consultations, adjustments, decompression courses, laser sessions), with secondary hardware revenue from custom orthotics and incremental fulfillment revenue from a Fullscript supplement dispensary partnership. Insurance is accepted where applicable, and uninsured patients receive Good Faith Estimates. Ownership is founder-controlled with no external investment, and the practice operates with 1–10 employees from a single clinic at 2310 Mildred St W # 130, University Place, WA.

Name

Atlas Family Chiropractic

Legal name

Atlas Family Chiropractic

Website

https://atlaschiro.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Family Chiropractic is a privately held, single-location chiropractic clinic in University Place, WA that delivers Atlas Orthogonal upper cervical care, non-surgical spinal decompression, Class IV laser therapy, and custom orthotics to individuals and families across the Pierce County region.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (621310)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Functional Neurology & Upper Cervical Chiropractic (HSADALAJ)

akta.pro secondary industries

General Chiropractic Care (HSADALAA), Corrective Chiropractic & Spinal Decompression (HSADALAE), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Prenatal & Postpartum Chiropractic (HSADALAD), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic services
• Spinal decompression therapy
• Upper cervical care
• Laser pain treatment
• Custom orthotics

Headquarters

HQ city

University Place

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Chiropractic Consultation and Treatment Services: Revenue generated from patient consultations, examinations, radiographs, and chiropractic adjustments. Initial appointments include thorough examination with radiographs and biomechanical analysis. Follow-up appointments include spinal adjustments using Atlas Orthogonal instrument, Arthrostim, Activator, or Thompson drop table techniques.
2. Non-Surgical Spinal Decompression Therapy: Specialized disc treatment using Hill DT decompression table. Therapy sessions typically 20 minutes, 3 times weekly for approximately 1 month. Charged as a course of treatment.
3. Laser Therapy Treatments: Aspen Apex laser therapy sessions for acute conditions (5-6 treatments) or chronic conditions (6-12 treatments plus maintenance). Treatment times typically 5-10 minutes per session.
4. Custom Orthotics: Custom biomechanical orthotic devices fabricated from precise foot impressions. Includes gait analysis and custom device manufacturing.
5. New Patient Special Offer: Complimentary initial consultation for new patients with no obligation. Serves as lead generation to convert patients into ongoing care plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Atlas Family Chiropractic is a single-location chiropractic clinic in University Place, WA that delivers hands-on spinal care to individual patients and families. Its core services include Atlas Orthogonal upper cervical adjustments using a percussion instrument, non-surgical spinal decompression with the Hill DT table, Class IV Aspen Apex laser therapy, and custom-made orthotics fabricated from computerized gait scans. The practice also provides pediatric, prenatal, auto injury, and wellness chiropractic care across Pierce County communities.

Product overview

Atlas Family Chiropractic is a chiropractic clinic offering a comprehensive suite of healthcare services centered on Atlas Orthogonal Chiropractic as its primary specialty. The practice operates as a single-location clinic providing core treatment services including Non-Surgical Spinal Decompression (using Hill DT decompression table technology), Aspen Apex Laser Therapy (photobiomodulation), Custom Orthotics (with digital gait scan analysis at 300 times per second), Wellness Care, and Auto Injury Relief. The clinic also offers specialized services for pediatric and prenatal patients, and treats conditions including back/neck pain, headaches, sciatica, disc injuries, scoliosis, vertigo, carpal tunnel, and work injuries. Dr. Darryl Roundy is Board Certified in Atlas Orthogonal Chiropractic since 1995, with additional certifications in pediatric chiropractic, extremity chiropractic, and Webster Technique for pregnancy. The practice serves the greater Tacoma, Washington area including University Place, Tacoma, Lakewood, Gig Harbor, and Fircrest.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Orthogonal Chiropractic A gentle, precise spinal correction technique using percussive sound waves delivered through a table-mounted instrument to correct the atlas (C1 vertebra), remove brainstem pressure, and restore body balance. Targeted at patients seeking non-invasive upper cervical care.
• Non-Surgical Spinal Decompression FDA-cleared Hill DT decompression therapy that applies graduated de-compressive forces to isolate specific spinal disc levels, creating negative intra-discal pressure to treat disc bulges, herniations, sciatica, and related conditions without surgery or steroid injections.
• Aspen Apex Laser Therapy Class IV photobiomodulation therapy that uses targeted light energy to reduce pain and inflammation, increase circulation and cellular energy production, and accelerate tissue healing for joint pain, plantar fasciitis, bursitis, tendinitis, and muscle spasms.
• Custom Orthotics Custom biomechanical foot appliances fabricated from precise digital gait scans that measure foot mechanics 300 times per second to correct imbalances, reduce stress on the body, and improve alignment from the feet up.
• Wellness Care Preventive chiropractic maintenance program focused on regular spinal health monitoring, mobility restoration, and long-term wellness optimization to prevent daily wear from developing into more serious problems.
• Auto Injury Relief Specialized chiropractic treatment program for car accident injuries such as whiplash, combining adjustments, physical therapy, exercise programs, and nutritional modifications to address musculoskeletal and neurological damage.
• Pediatric Chiropractic Gentle, non-invasive chiropractic care for infants and children addressing spinal misalignments from birth trauma, developmental stressors, poor posture, and injuries to support healthy nervous system function.
• Prenatal Chiropractic

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• FullscriptminorOthersFullscript is an online dispensary platform used by the practice to recommend and fulfill dietary supplement prescriptions for patients. Dr. Roundy uses Fullscript to provide patients with affordable, high-quality supplements delivered to their door, with recommendations accessible on their device.
• Atlas Orthogonality.comminorOthersNational directory of Atlas Orthogonal doctors. Atlas Family Chiropractic is listed in the doctors directory, allowing prospective patients to locate the practice when searching for Atlas Orthogonal providers. Practice also links to this resource for patients seeking to find Atlas Orthogonal doctors elsewhere.
• International Chiropractic Pediatric Association (ICPA)minorOthersProfessional association providing research and resources for pediatric chiropractic care. Referenced for supporting evidence-based pediatric chiropractic practice and patient education materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: Large multi-site outpatient physical therapy provider treating musculoskeletal pain, disc injuries, and post-auto-injury cases — adjacent competitor in the same patient demand pool as Atlas Family Chiropractic.
• Chiro One Wellness Centers: Largest single-branded chiropractic group in the U.S., operating dozens of clinics with a wellness-focused service mix similar to Atlas Family Chiropractic's recurring-care model.

Emerging players

• Disc Centers of America: Franchise network specializing in non-surgical spinal decompression — directly comparable to Atlas Family's Hill DT decompression service line and patient acquisition funnel for disc-injury cases.
• Foundation Chiropractic: Independent and small-group chiropractic clinics offering corrective and wellness care; conceptually comparable as a private-practice peer with similar patient education and recurring-care emphasis.
• Aerio Chiropractic: Growth-oriented chiropractic group operating a small footprint of clinics with an integrated wellness and recovery offering comparable to Atlas Family's multi-modality approach.

Others

• ChiroTouch: Leading chiropractic practice management software and EHR vendor used across independent and group chiropractic clinics — a relevant ecosystem peer (supplier-side) for any independent practice benchmark.
• Chiropractic BioPhysics (CBP): Chiropractic technique and equipment provider focused on corrective spinal care and posture-based protocols — adjacent to Atlas Family's corrective/spinal decompression positioning through shared equipment and methodology ecosystem.

Direct peers

• HealthSource Chiropractic: Chiropractic franchise combining adjustments with rehab, decompression, and wellness services — a direct conceptual peer to Atlas Family's bundled-service model.
• 100% Chiropractic: Multi-location chiropractic brand offering adjustments, massage, stretch therapy, and supplements, mirroring Atlas Family Chiropractic's multi-service consumer positioning.
• The Joint Corp. National chiropractic franchise operating walk-in clinics that compete directly with Atlas Family Chiropractic in the consumer chiropractic category. Highly relevant as a benchmark for multi-site chiropractic economics and competitive pressure on independent practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atlasdc
• Facebookfacebook.com/atlasfamilychiropractic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Family Chiropractic