What Archipelag does

Pracownia Projektowa ARCHIPELAG is a Polish architectural design studio founded in 1997 in Wrocław, operating as a general partnership (Spółka Jawna) owned by co-founders Artur Wójciak and Robert Wójciak. The company's core business is the design and sale of ready-made single-family house project documentation through a self-serve e-commerce platform (archipelag.pl) and a network of regional representatives. Its catalog spans hundreds of designs covering all major typologies — single-story (parterowe), two-story (piętrowe), with usable attic (z poddaszem), modern barns (nowoczesne stodoły), compact Mini designs under 70m², narrow-plot designs (14-20m), and semi-detached/townhouse configurations. All projects comply with Polish WT 2021 energy efficiency standards and European Eurocode structural design standards. The portfolio is organized into proprietary sub-brands including ENERGO and ENERGO PLUS (energy-efficient and energy-generating designs), MINI PLUS (compact affordable homes), MULTI-COMFORT, and Leca DOM.

The business model centers on one-time transactional sales of project documentation (PAB architectural and PT technical components) priced from approximately 1,200 PLN to 7,000 PLN, with mirrored versions priced at roughly 2x base price. Revenue is supplemented by fee-based project modification services, supplementary add-ons (interior visualizations via VOX, energy certificates, prefabricated roof trusses), and a dedicated developer channel serving residential estate builders. The company offers free architect consultations as a customer acquisition and conversion tool. The customer base consists primarily of individual Polish homeowners purchasing plans to build their own residences, with secondary segments in real estate developers and international customers across 9 language markets (Poland, Czech Republic, Lithuania, Russia, Belarus, Ukraine, Romania, Slovakia). Marketing operates through a multi-channel approach including SEO-optimized website, social media (Facebook, Instagram, Pinterest, YouTube), email newsletters, an active community forum with construction diaries, and an extensive co-marketing ecosystem with building material suppliers (Solbet, Röben, Viessmann, Fakro, Hörmann, VELUX, Termo Organika, and others) whose products are specified in standard project details. The company has operated continuously for over 27 years with no disclosed external funding, no M&A activity, and founder-led ownership retained throughout.

Name

Archipelag

Legal name

Pracownia Projektowa ARCHIPELAG A. Wójciak, R. Wójciak Sp. J.

Website

https://archipelag.pl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Polish architectural design studio founded in 1997 in Wrocław, specializing in ready-made single-family house project documentation sold through e-commerce across 9 Central/Eastern European languages. Serves individual homeowners, developers, and international buyers with WT 2021-compliant energy-efficient catalog designs.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. House Project Documentation Sales: One-time sale of catalog house project documentation (PAB and PT components). Customers purchase the architectural and technical documentation for a single house design. Projects are available in multiple language versions and include detailed drawings, specifications, and material lists. Pricing varies by project complexity, with most standard projects ranging from approximately 1,200 PLN to 7,000 PLN.
2. Project Modifications: Fee-based customization services where architects modify the purchased project to meet specific customer requirements such as adding a basement, changing layout, or adapting to specific construction technology.
3. Supplementary Project Add-ons: Additional purchasable items including interior design projects (VOX interiors), technical materials packages, prefabricated roof truss designs, energy characteristic certificates, and mirrored versions of projects.
4. Developer Projects: Dedicated house project packages for developers building modern residential estates, including multi-unit and multi-family building designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Pracownia Projektowa ARCHIPELAG sells ready-made single-family house project documentation through a comprehensive online catalog covering hundreds of designs including single-story, two-story, attic, modern barn, narrow-plot, and compact Mini configurations. Each project is delivered as a complete architectural and technical documentation package (PAB and PT components) compliant with Polish WT 2021 energy standards and Eurocode structural standards, with pricing typically ranging from 1,200 PLN to 7,000 PLN. The company supplements catalog sales with fee-based project modifications, custom individual house designs, developer packages for residential estates, garages and utility buildings, free architect consultations, and VOX interior visualization packages.

Product overview

Pracownia Projektowa ARCHIPELAG is a Polish architectural studio specializing in ready-made single-family house designs, operating for over 27 years. The core offering is a comprehensive catalog of house plans available in multiple configurations (single-story, two-story, with usable attic, modern barns, narrow-lot designs, compact Mini designs under 70m²) and collections (ENERGO PLUS for energy-efficient/active houses, Mini PLUS). The portfolio also includes garages, utility buildings, and developer-focused multi-unit projects. All projects comply with Polish WT 2021 energy standards and include complete architectural and technical documentation. The company supplements its catalog with free architect consultations, VOX interior visualizations, an online building guide (ABC Budowy), and accepts projects for individual customization. The company operates from Wrocław, Poland.

Differentiator

Problem solved

Functional benefit

Brands

• ENERGO PLUS: Energy-efficient house collection featuring heat pumps, underfloor heating, mechanical ventilation, and solar/photovoltaic systems.
• ENERGO
• MINI PLUS
• MULTI-COMFORT
• Leca DOM

Products and services

• Ready-Made House Project Catalog (Projekty domów jednorodzinnych) A catalog of hundreds of ready-made single-family house designs offering complete architectural and technical documentation for individual buyers building their own homes. Projects are compliant with WT 2021 energy standards and Eurocode structural standards, with pricing typically ranging from 1,200 PLN to 7,000 PLN.
• ENERGO PLUS Collection Energy-efficient house designs that actively generate energy from renewable sources, featuring heat pump systems, underfloor heating, mechanical ventilation with heat recovery, and solar or photovoltaic panels. Targeted at buyers seeking to combine compliance with the highest energy efficiency categories and reduced operational costs.
• Mini / Mini PLUS Collection Compact, affordable house designs under 70 m² building area suitable for narrow plots, featuring lower construction costs, faster completion times, reduced material consumption, and energy-efficient performance. Many can be built without a permit under Polish building regulations.
• Single-Story House Projects (Projekty domów parterowych) Single-story house designs offering functional layouts with all rooms on one level, ideal for families with young children and seniors, featuring attractive terraces that extend living space outdoors.
• House Projects with Attic (Projekty domów z poddaszem) Houses with usable attic space providing additional living area on the upper floor, available in versions with attic for immediate use or for later adaptation.
• Two-Story House Projects (Projekty domów piętrowych) Two-story house designs with separate floor levels, providing clear separation between living and sleeping zones.
• Modern Barn House Projects (Nowoczesne stodoły) Contemporary barn-style homes featuring simple rectangular forms with gabled roofs, wide glazing often extending to gable walls, and design that integrates interior with garden while meeting energy-efficient construction standards.
• Narrow Plot House Designs (Domy na wąską działkę) Houses designed for narrow plots with widths from 14m to 20m, with optimized layouts considering orientation to cardinal directions and sunlight exposure throughout the day.
• Small House Projects Under 70 m² (Projekty domów do 70 m² powierzchni zabudowy) Small house designs under 70 m² building area that can be built without a permit in Poland, offering lower costs, faster construction, and reduced maintenance expenses.
• Semi-Detached and Townhouse Projects (Projekty domów bliźniaczych i szeregowych) Semi-detached and townhouse designs allowing two or more units to share walls, optimizing land use on smaller plots.
• Developer House Projects (Projekty domów dla deweloperów) Ready-made house projects designed for real estate developers building modern housing estates, including multi-family buildings and commercial complexes. Served through a dedicated developer sales channel.
• Individual Custom House Projects (Projekty indywidualne) Custom house design services for unique architectural requirements beyond the catalog offerings, allowing buyers to commission architect-designed homes tailored to specific needs and plots.
• Garages and Carports (Garaże i wiaty garażowe) Garage designs including single-car, two-car, and with additional canopy spaces, as well as utility buildings for storage.
• VOX Interior Visualization (Wnętrza VOX) Interior design visualization services showing how rooms can be arranged and decorated, helping customers envision their future home's interior. Offered as a supplementary add-on for select projects.
• Project Modifications (Dział Zmian) Fee-based customization services where architects modify the purchased catalog project to meet specific customer requirements such as adding a basement, changing layout, or adapting to specific construction technology.

Quantifiable outcome

• House projects comply with WT 2021 energy standards, reducing annual energy consumption and operational costs for homeowners
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• SolbetcoreOthersSolbet is a recommended partner whose autoclaved aerated concrete (beton komórkowy) products are specified in Archipelag's standard construction details. Many Archipelag projects use Solbet 24cm blocks for walls with SOLBET Termo insulation system. Featured in expert opinions on the website.
• Röben PolskacoreOthersRöben is a recommended partner providing ceramic roof tiles (dachówka ceramiczna płaska Bergamo) and klinkier facade elements specified in Archipelag projects. Röben experts contribute opinions on Archipelag project pages.
• ViessmanncoreOthersViessmann is a recommended partner supplying condensing boilers, solar collectors, and water treatment stations specified in Archipelag's ENERGO and ENERGO PLUS installation standards.
• FakrocoreOthersFakro is a recommended partner providing roof windows (okna połaciowe), skylights, and lift-slide patio doors (typ HS aluminiowo-drewniane Innowiev/INNOVIEW) specified in Archipelag house projects.
• HörmanncoreOthersHörmann is a recommended partner providing energy-efficient entry doors and garage doors specified in Archipelag projects.
• VELUXcoreOthersVELUX is a recommended partner providing roof windows and daylight solutions referenced in Archipelag's attic and upper floor designs.
• Termo OrganikacoreOthersTermo Organika is a recommended partner whose styropian (EPS) insulation products and thin-coat mineral plasters are specified in Archipelag construction details.
• IsoverminorOthersIsover is a recommended partner whose mineral wool insulation (wełna mineralna) is specified in roof and floor insulation systems of Archipelag projects.
• Purmo (Rettig Heating)minorOthersPurmo is referenced as the provider of radiators specified in Archipelag's ENERGO standard heating distribution systems.
• BeCleverminorOthersBeClever is a recommended partner providing external window shutter systems (QuadBox, CleverBox) specified in Archipelag projects.
• GalecominorOthersGaleco is a recommended partner providing rainwater drainage systems (Galeco STAL2 steel gutter system) specified in Archipelag projects.
• LibetminorOthersLibet is a recommended partner providing concrete paving stones and terrace slabs used in the surroundings of Archipelag house projects.
• ProDeckminorOthersProDeck is a recommended partner providing composite decking (deska kompozytowa Terra) for terrace systems used in Archipelag projects.
• H+H (H+H Polska)minorOthersH+H Polska is a building material supplier providing autoclaved aerated concrete blocks referenced in selected Archipelag projects.
• Leca (Leca Polska)minorOthersLeca Polska supplies lightweight expanded clay aggregate products, with some Archipelag projects branded as Leca DOM series.
• VOXcoreOthersVOX is a partner providing interior design packages (Wnętrza VOX) for select Archipelag projects, offering 3D interior visualizations to help buyers understand space usage.
• Hörmann (Promocja Roku 2026)minorOthersHörmann segmentowa brama garażowa RenoMatic featured in promotional content as part of the 'Promocja Roku 2026' campaign on Archipelag's news section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Murator: Long-established Polish catalog house design brand (part of ZPR Media group) selling ready-made single-family home projects online with multiple variants and add-ons — the closest direct competitor in the Polish catalog-house design space.
• Archeton: Polish house design studio with a 30+ year catalog of ready-made single-family home projects, sold through a self-serve online catalog with filtering and visualization — directly comparable catalog model and target customer.
• Dobre Domy Flak & Abramowicz: Polish house design studio selling ready-made and customizable single-family home projects online, with extensive catalog variants and modification services — directly comparable target customer and product structure.
• HomeKONCEPT: Polish catalog house design brand selling ready-made modern home projects with multiple variants and online customization — directly comparable modern-design catalog positioning and Polish self-serve sales model.
• Studio Z500: Polish-origin house design catalog with international franchise network selling ready-made single-family home projects across multiple European countries — similar catalog-onlinemodel and multi-country linguistic footprint.
• Lipińscy Domy: Polish house design firm offering catalog and custom single-family home projects with energy-efficient collections — comparable in product positioning toward energy efficiency and WT 2021-style compliance.
• KB Projekt: Polish catalog house design studio offering single-family home projects with multiple variants, online ordering, and customization — directly competes in the same PLN price bracket and customer segment.

Others

• Wienerberger: European brick and building-solutions manufacturer active in Poland; an adjacent ecosystem player whose product specifications overlap with Archipelag's construction detailing and whose marketing channels compete for the same construction-decision-maker audience.
• Hörmann (partner/supplier): Major European building-materials supplier partnered with Archipelag; included as an ecosystem peer given the supplier co-marketing model that drives much of Archipelag's inbound traffic and content.

Emerging players

• Extradom.pl: Polish aggregator/marketplace listing house design projects from multiple studios, including Archipelag; functions as a competing discovery channel for catalog house designs in Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ARCHIPELAG_pl
• YouTubeyoutube.com/channel/UC7jtjW_sTd-u1BPqPili7bQ
• Facebookfacebook.com/ARCHIPELAGprojektydomow
• Instagraminstagram.com/archipelag_pracowniaprojektowa
• Pinterestpl.pinterest.com/ARCHIPELAGprojektydomow
• LinkedInlinkedin.com/company/pracownia-projektowa-archipelag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archipelag