THE GAME
THE GAME (LIGANOVA MaSH!) is a Munich-based full-service creative agency, founded in 2021 and operating within the Liganova Group, that delivers social-first storytelling, campaign, editorial, production, and event activation services to brand marketers across the UK and Germany.
- Company typePrivate
- Founded2021
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What THE GAME does
THE GAME operates as LIGANOVA MaSH!, a full-service creative agency founded in 2021 and headquartered in Munich, Germany. The agency specializes in social-first storytelling and serves brand marketers seeking meaningful consumer connections through campaigns spanning strategy, social content, editorial, production (including AI to CGI), event activation, and 360° brand campaigns. It maintains regional offices in the UK and Germany and operates as a sub-brand within the Liganova Group, drawing on the parent network's resources and client relationships.
The agency's business model is professional-services based: revenue is generated through project-based and likely retainer engagements with brand clients, with pricing conducted on a quote basis rather than published rate cards. Its go-to-market motion is sales-led and consultative, targeting enterprise brand marketers via direct client engagement, pitch processes, and ongoing strategic partnerships. Distribution is direct, with no disclosed channel partners or reseller arrangements.
From a technology standpoint, the company is not a technology platform; it is a creative services firm whose principal 'technology' surface is its production capability, spanning AI-assisted content generation through CGI. There is no proprietary software product, no published APIs, no SDK, and no disclosed data assets. Core differentiators are its multidisciplinary creative talent, its group-backed network position within Liganova, and its explicit social-first orientation rather than any defensible technology stack.
THE GAME firmographics
Firmographics- Name
- THE GAME
- Website
- https://thegame.global
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- THE GAME (LIGANOVA MaSH!) is a Munich-based full-service creative agency, founded in 2021 and operating within the Liganova Group, that delivers social-first storytelling, campaign, editorial, production, and event activation services to brand marketers across the UK and Germany.
- Ownership category
- akta.pro rank
Where THE GAME is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
THE GAME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Full service creative agency providing strategy, social content, editorial, production, event activation, and campaign services to brands seeking consumer connection moments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
THE GAME product offering
Product offeringCore offering
THE GAME operates as LIGANOVA MaSH!, a full-service creative agency that creates meaningful moments of connection by placing brands in the stories of consumers' lives. The agency offers integrated services across Strategy, Social content, Spaces (real-world and virtual experiences), Editorial, Production (concept to camera, AI to CGI), Event Activation, and 360° brand campaigns, delivered through offices in the UK and Germany as part of the Liganova Group.
Product overview
THE GAME (LIGANOVA MaSH!) operates as a single unified offering: a full-service creative agency under the MaSH! (Make Stories Happen) brand. The agency provides integrated creative services spanning strategy, social content creation, experiential spaces, editorial storytelling, production (including AI to CGI capabilities), event activation, and full campaign development. These services work together to help brands engage communities through social-first storytelling.
Differentiator
Problem solved
Functional benefit
Products and services
- MaSH! (Make Stories Happen) - Full-Service Creative Agency A full-service creative agency specializing in social-first storytelling that creates meaningful moments of connection by placing brands in the stories of consumers' lives. Offers integrated services across Strategy, Social content, Spaces (real-world and virtual experiences), Editorial, Production (concept to camera, AI to CGI), Event Activation, and 360° brand campaigns for brand marketers seeking consumer engagement.
Companies that use THE GAME
Customer profileSegments1 record
Ideal customer profiles1 record
THE GAME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE GAME partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liganova GroupcoreLiganova MaSH! is explicitly stated as being part of the Liganova Group. The agency operates under the group umbrella, leveraging shared resources, network relationships, and collective creative capabilities. This parent-subsidiary relationship provides strategic backing and operational integration within a larger agency network.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
THE GAME competitors and assessment
Company assessmentDirect peers
- AKQA: Digital-first creative agency delivering strategy, design, content, and campaign work for major brands, with comparable production and storytelling capabilities.
- Anomaly: Independent creative agency offering integrated strategy, content, and campaign work for major brands, with a comparable end-to-end creative service model.
- Iris Worldwide: Creative network with strong social, brand activation, and integrated campaign capabilities, with European offices directly comparable to LIGANOVA MaSH!'s UK/Germany footprint.
- 72andSunny: Full-service creative agency known for culturally connected, social-first brand campaigns targeting the same brand marketer segment.
- We Are Social: Global socially-led creative agency with a social-first storytelling focus and offices in multiple markets, directly comparable to LIGANOVA MaSH!'s positioning and service mix.
- Mother: Independent creative network offering integrated campaign, social, and content services to global brands, mirroring LIGANOVA MaSH!'s multi-disciplinary approach.
Broad incumbents
- Saatchi & Saatchi: Major global advertising network offering brand strategy, creative, and campaign work, representing a larger incumbent competing for the same brand marketer RFPs.
- Dentsu Creative: Global creative network within Dentsu offering integrated brand, social, and campaign services at scale, a broader incumbent competitor in the same space.
- Wieden+Kennedy: Established independent creative agency network known for iconic brand campaigns, representing a broader incumbent that competes for similar brand storytelling mandates.
Emerging players
- Livity: Boutique agency focused on youth and social-first brand work, with comparable specialization in social storytelling for brand clients, particularly in the UK/European market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
THE GAME social profiles
Digital presenceTHE GAME financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE GAME leadership team
Management profileNumber of profiles
THE GAME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE GAME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE GAME
What does THE GAME do?
THE GAME operates as LIGANOVA MaSH!, a full-service creative agency that creates meaningful moments of connection by placing brands in the stories of consumers' lives. The agency offers integrated services across Strategy, Social content, Spaces (real-world and virtual experiences), Editorial, Production (concept to camera, AI to CGI), Event Activation, and 360° brand campaigns, delivered through offices in the UK and Germany as part of the Liganova Group.
Is THE GAME a public or private company?
THE GAME is a private company. It is classified as corporate owned and is currently operating.
When was THE GAME founded?
THE GAME was founded in 2021. It employs 51 to 100 people.
Where is THE GAME based?
THE GAME is headquartered in Munich, Germany, in the Europe region.
How does THE GAME make money?
One revenue line is on record: creative Agency Services.
Who are THE GAME's main competitors?
Direct peers on record are AKQA, Anomaly, Iris Worldwide, 72andSunny, We Are Social and Mother. Broad incumbents are Saatchi & Saatchi, Dentsu Creative and Wieden+Kennedy. Livity is listed as an emerging player.
Does THE GAME have an API?
No public API is recorded for THE GAME.