8WeeksOut
8WeeksOut is a founder-operated D2C fitness education platform built by Joel Jamieson, selling conditioning certifications, training programs, and the Morpheus HRV-based digital recovery coach to coaches, combat athletes, and fitness enthusiasts.
- Company typePrivate
- Founded2009
- HeadquartersKirkland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 8WeeksOut does
8WeeksOut is a privately-held, founder-operated fitness education and conditioning platform founded in 2009 by Joel Jamieson and legally organized as Performance Sports Inc., headquartered in Kirkland, WA. The company sells a portfolio of digital products — the Ultimate MMA Conditioning book, the Metamorphosis 8-week conditioning program, the Recover to Win, Zone 2 Cardio, and Fit for Life workshops, and the BioForce Conditioning Certification — through its own website and Infusionsoft order forms, supplemented by an e-commerce store for physical conditioning products. Its core technology asset is the Morpheus platform, a digital recovery coach that uses heart rate variability (HRV) measurements from a proprietary dataset of over 1.5 million readings collected from 15,000+ individuals to generate personalized recovery zones and predictive fitness-adaptation guidance. Methodologically, the company is built around Joel Jamieson's recovery-driven fitness framework, the Zone-Based Interval Training (ZBIT) protocol, the 5-Step Conditioning Programming System, and High-Performance Recovery (Rebound) training, all grounded in the Constrained Model of Energy Expenditure.
The business model is direct-to-consumer and content-led: free blog articles and Joel Jamieson's published thought leadership (book, magazine contributions to Men's Fitness, Muscle & Fitness, Sherdog, and others) drive top-of-funnel traffic, which is converted through an email insider list into certification enrollments, programs, and books. There is no disclosed institutional funding, no M&A activity, and the operating entity is bootstrapped with 1-10 employees. The paying customer base consists primarily of individual coaches and trainers seeking conditioning certification, combat athletes and elite performers (MMA fighters, Navy SEALs, NFL/NBA/MLS/NCAA teams referenced as methodology users), and general fitness enthusiasts interested in recovery-driven programming. While elite-athlete and military endorsements serve as brand credibility assets, no enterprise contract revenue is disclosed, and the economics rest substantially on Joel Jamieson's personal brand as a content, certification, and product authority.
8WeeksOut firmographics
Firmographics- Name
- 8WeeksOut
- Legal name
- Performance Sports Inc.
- Website
- https://8weeksout.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 8WeeksOut is a founder-operated D2C fitness education platform built by Joel Jamieson, selling conditioning certifications, training programs, and the Morpheus HRV-based digital recovery coach to coaches, combat athletes, and fitness enthusiasts.
- Ownership category
- akta.pro rank
8WeeksOut industry classification
Industry- Product category
- Fitness Education and Conditioning Coaching
- NAICS
- Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Electromedical & Electrotherapeutic Apparatus (3845), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Online/Remote Personal Training & Programming (HSADAAAM), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)
Keywords
Where 8WeeksOut is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
8WeeksOut business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Online Certification Courses: BioForce Conditioning Certification — a self-guided online certification program for coaches. One-time purchase or subscription access to coursework and certification exam.
- Digital Programs & Courses: Direct-to-consumer digital training programs including Metamorphosis (8-week conditioning masterprogram), Zone 2 Cardio workshop, Fit for Life workshop, and Recover to Win course. Sold via the website store and Infusionsoft order forms.
- Books & Digital Books: Ultimate MMA Conditioning book sold for $40.00 with 60-day money-back guarantee. Sold directly through Infusionsoft order forms linked from 8WeeksOut.
- Conditioning Products Store: E-commerce storefront selling physical conditioning-related products and supplements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultimate MMA Conditioning book |
| One time/ perpetual license | Pay-as-you-go | Metamorphosis 8-Week Conditioning Program |
| Subscription | Annual | BioForce Conditioning Certification |
| One time/ perpetual license | Pay-as-you-go | Zone 2 Cardio Workshop, Fit for Life, Recover to Win courses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
8WeeksOut product offering
Product offeringCore offering
8WeeksOut sells fitness education and conditioning coaching products targeting coaches, athletes, and fitness enthusiasts, including a self-guided online conditioning certification, digital training programs and workshops, a published book, and the Morpheus HRV-based digital recovery coach. The business is built around a recovery-driven, energy-systems-training methodology and a proprietary HRV data set supporting those programs.
Product overview
8WeeksOut is a fitness education platform operated by Joel Jamieson, offering a suite of conditioning-focused products and certifications. The core product is Morpheus, a digital recovery coach that uses HRV monitoring to guide training. Supporting products include the BioForce Conditioning Certification (a self-guided coach certification), the Ultimate MMA Conditioning book, the Metamorphosis 8-week conditioning program, and several courses (Recover to Win, Zone 2 Cardio Workshop, Fit for Life Workshop). The platform is built around a 'recovery-driven fitness' philosophy emphasizing energy management and HRV-based training optimization.
Differentiator
Problem solved
Functional benefit
Brands
- BioForce Conditioning Certification: Self-guided certification program for coaches on conditioning and energy systems training
- BioForce HRV
- Morpheus
- Metamorphosis Masterprogram
- Recover to Win
- Zone 2 Cardio
- Fit for Life
- Ultimate MMA Conditioning
Products and services
- Morpheus Digital recovery coach platform that uses heart rate variability (HRV) monitoring to provide personalized recovery zone recommendations and training guidance, analyzing HRV data to optimize training based on recovery state.
- BioForce Conditioning Certification Self-guided online certification program that is the first complete, practical conditioning certification for serious coaches; teaches the 5-step conditioning programming system, energy systems training, and block periodization so coaches can write and deliver game-changing conditioning programs.
- Ultimate MMA Conditioning Book providing a comprehensive A–Z blueprint for designing MMA conditioning programs, covering energy systems, testing methods, and an 8-week fight-prep program design; sold at $40.00 with a 60-day money-back guarantee.
- Metamorphosis Masterprogram 8-week conditioning program designed to get users in the best conditioning shape of their lives, incorporating zone-based training principles; price is not publicly disclosed and requires email signup or direct inquiry.
- Recover to Win Self-paced online course focused on recovery-driven fitness principles, teaching how to optimize recovery through training, nutrition, and lifestyle modifications.
- Zone 2 Cardio Workshop Self-paced workshop focused on Zone 2 cardio training methods and their role in aerobic fitness development.
- Fit for Life Workshop Self-paced workshop focused on long-term fitness principles for sustainable health and conditioning.
Quantifiable outcome
- Coaches who complete BioForce Conditioning Certification report being '100% confident' in writing conditioning programs.
- +3 more outcomes
Companies that use 8WeeksOut
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
8WeeksOut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
8WeeksOut partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
8WeeksOut competitors and assessment
Company assessmentBroad incumbents
- Polar: Polar is a long-established heart rate and HRV monitoring pioneer (Joel Jamieson partnered with Polar in 2008 to popularize HRV monitoring with teams). Polar overlaps with 8WeeksOut on the HRV methodology, training load, and recovery analytics it sells to athletes and coaches.
- Garmin: Garmin integrates HRV, body battery/recovery metrics, and structured training plans across a wide wearables portfolio—competing with Morpheus at the hardware-plus-coaching layer for endurance and multi-sport athletes.
- Onnit: Onnit is a fitness brand selling online coaching, courses, supplements, and equipment under a founder-led authority model—comparable to 8WeeksOut's combination of content, certification-style programs, and DTC supplements.
- NSCA (National Strength and Conditioning Association): NSCA is the dominant certifying body for strength and conditioning coaches (CSCS). Its certifications and educational content compete directly with 8WeeksOut's BioForce Conditioning Certification for the same coach buyer.
Emerging players
- Freeletics: Freeletics is a digital fitness coaching platform using data-driven, personalized training plans for general consumers—an emerging player that intersects with 8WeeksOut's recovery and conditioning orientation but serves a broader fitness audience.
Direct peers
- SimpliFaster: SimpliFaster publishes S&C educational content, courses, and certification-style resources for coaches, very similar to 8WeeksOut's content-driven monetization of conditioning methodology aimed at fitness professionals.
- WHOOP: WHOOP is a subscription wearable and coaching platform centered on HRV, recovery, and strain—directly comparable to Morpheus's HRV-driven recovery coaching model and competing for the same consumer and athlete mindshare.
- EliteFTS: EliteFTS is a long-running S&C equipment and education brand serving coaches and competitive athletes—a direct peer in selling both training content and physical conditioning products to the same buyer persona.
- DeFranco's Training Systems (Joe DeFranco): Joe DeFranco sells online strength and conditioning programs, certifications, and content to coaches and athletes under a personal-brand model—directly comparable to Joel Jamieson's coach-targeted certification and conditioning content business.
- Oura: Oura sells a smart ring with HRV, sleep, and readiness scoring plus an increasingly rich coaching/content layer—an adjacent hardware-plus-coaching play competing for the recovery-driven fitness buyer 8WeeksOut targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
8WeeksOut social profiles
Digital presence8WeeksOut financial estimates
Financial estimateRevenue estimate
Valuation estimate
8WeeksOut leadership team
Management profileNumber of profiles
Profiles1 record
8WeeksOut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8WeeksOut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8WeeksOut
What does 8WeeksOut do?
8WeeksOut sells fitness education and conditioning coaching products targeting coaches, athletes, and fitness enthusiasts, including a self-guided online conditioning certification, digital training programs and workshops, a published book, and the Morpheus HRV-based digital recovery coach. The business is built around a recovery-driven, energy-systems-training methodology and a proprietary HRV data set supporting those programs.
Is 8WeeksOut a public or private company?
8WeeksOut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 8WeeksOut founded?
8WeeksOut was founded in 2009. It employs 1 to 10 people.
Where is 8WeeksOut based?
8WeeksOut is headquartered in Kirkland, United States, in the North America region.
How does 8WeeksOut make money?
Four revenue lines are on record. Online Certification Courses are the primary driver. The others are digital Programs & Courses, books & Digital Books and conditioning Products Store.
Who are 8WeeksOut's main competitors?
Broad incumbents on record are Polar, Garmin, Onnit and NSCA (National Strength and Conditioning Association). Freeletics is listed as an emerging player. Direct peers are SimpliFaster, WHOOP, EliteFTS, DeFranco's Training Systems (Joe DeFranco) and Oura.
Does 8WeeksOut have an API?
No public API is recorded for 8WeeksOut.
What industry is 8WeeksOut in?
8WeeksOut's product category is Fitness Education and Conditioning Coaching. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of HSADAEAD, Endurance & Conditioning Coaching (running, cycling, triathlon). Its NAICS code is 61162 and its SIC code is 8200.