What Hearos does

Hearos is a private, Laguna Hills, California-based hearing protection company that designs, manufactures, and sells ear plugs under proprietary foam technology for consumer and professional use cases. The company operates as a subsidiary brand of PIP Global (Protective Industrial Products), leveraging North American manufacturing capabilities and a 30-year brand heritage. Its core technology is the proprietary PowerSoft polyurethane foam formulation, engineered with a specific cell structure that controls roll-down and recovery properties to achieve a customized fit; additional proprietary technology includes the patented Energy Diffusing Technology (EDT) used in the DAZZLEARS line.

The product portfolio spans consumer sub-brands including Sleep Pretty in Pink (the trademarked pink ear plug line for women), DAZZLEARS (rhinestone-adorned ear plugs with EDT), HEAROS XTREME (NRR 33 foam plugs), High Fidelity musician ear plugs, and demographic-specific lines such as Just for Kids and Nanos for petite ears. The professional/worker safety line includes the SoftStar Series EZ Twist hybrid foam-plus-stem design, metal-detectable variants for food-processing compliance, and reusable flanged plugs. Noise reduction ratings range from NRR 12 (High Fidelity) to NRR 33 (XTREME), with ANSI S319-1974 testing underpinning certification claims.

Hearos sells direct-to-consumer through its Shopify-powered hearos.com storefront and an Amazon Storefront, with multi-currency support (USD, CAD, GBP, EUR, JPY) suggesting international reach. Distribution also includes historical mass-retail placement at Target and Walmart, plus industrial channels via the PIP Global parent. Pricing is one-time unit-based, ranging from approximately $6.44 for small consumer packs to $130.95 for specialized metal-detectable professional SKUs. Marketing relies on social media (Facebook, YouTube, Pinterest), email (HEAROS Club newsletter), and aggregated customer reviews via Yotpo and Amazon. The company maintains no disclosed revenue, no external funding, and no public management team.

Name

Hearos

Legal name

Hearos

Website

https://hearos.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Hearos is a private, California-based hearing protection brand and subsidiary of PIP Global that designs and sells proprietary polyurethane foam ear plugs for consumer use cases (sleep, music, travel, shooting, DIY) and professional worker safety markets, distributed through its Shopify DTC site and Amazon storefront.

Ownership category

akta.pro rank

Product category

Hearing Protection Products

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing protection products
• Foam ear plugs
• Consumer earplugs
• Industrial hearing safety
• Musician ear plugs

Headquarters

HQ city

Laguna Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct sales through Hearos.com own online storefront, selling consumer and professional ear protection products at various price points and package sizes.
2. Amazon Marketplace Sales: Sales through Amazon Storefront channel, reaching customers through Amazon's e-commerce platform.
3. Retail/Distribution Sales: Wholesale and distribution of ear protection products to retail channels. Historically available at Target and Walmart; current retail distribution scope not fully specified.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hearos designs, manufactures, and sells foam, silicone, and hybrid ear plugs for consumer and professional/worker safety hearing protection applications. The consumer line covers use cases including sleep, snoring, music/concerts, travel, shooting, study, and DIY work, with sub-brands such as Sleep Pretty in Pink, DAZZLEARS, and Rock 'N Roll. The professional line (SoftStar EZ Twist, Metal Detectable SoftStar, F4 Reusable) serves industrial and construction workers through PIP Global's distribution network. Products are sold via hearos.com and Amazon, with North American manufacturing.

Product overview

Hearos is a hearing protection company specializing in ear plugs for both consumer and professional/worker safety markets. The consumer line includes multiple product series organized by use case (Sleep, Music, Travel, Events, Shooting, Study, DIY Work) and target demographic (women, kids, general). Key proprietary technologies include PowerSoft foam technology and Energy Diffusing Technology (EDT). The consumer portfolio features foam ear plugs ranging from NRR 28-33, silicone reusables, and high-fidelity musician ear plugs with up to 20dB natural sound attenuation. The professional/worker safety line includes the SoftStar hybrid series (foam-plus-stem design), metal-detectable products for food processing, and reusable flanged ear plugs. Products are manufactured in North America with proprietary foam formulations. The company has been operating for over 30 years and holds the trademark for the color pink in ear plugs.

Differentiator

Problem solved

Functional benefit

Brands

• DAZZLEARS: The First Bling Ear Plugs - stylish rhinestone-adorned ear plugs for women with NRR 32 rating, featuring proprietary Energy Diffusing Technology (EDT).
• Sleep Pretty in Pink

Products and services

• DAZZLEARS - The First Bling Ear Plugs Bling ear plugs designed for women, featuring proprietary Energy Diffusing Technology (EDT), made of hypoallergenic polyurethane foam with rhinestone design, providing 32 decibels of noise reduction.
• HEAROS XTREME Foam Earplugs High-protection foam ear plugs rated at 33dB NRR (highest grade for foam ear plugs), made of hypoallergenic closed-cell foam, designed for extreme noise environments such as jackhammers, sirens, shooting, and snoring. Available in 14, 56, and 100 pair options.
• HEAROS High Fidelity (Musician's) Ear Plugs Translucent silicone ear plugs with triple flanges designed for musicians, featuring revolutionary attenuators that reduce noise by up to 20 decibels without distorting sound range. Available in regular and small sizes, comes with pocket-size keychain storage case.
• Sleep Pretty in Pink Foam Ear Plugs Silky soft pink foam ear plugs with proprietary polyurethane foam formulation, designed specifically for women. Features sculpted tapered shape with rounded tip, certified NRR 32 rating. USPTO trademark holder for the color pink in ear plugs.
• Ultimate Softness Series Extra-soft foam ear plugs designed for maximum comfort during extended wear, providing hearing protection and noise reduction.
• Multi-Use Silicone Ear Plugs Reusable silicone ear plugs for multiple use cases, available in adult and child sizes. Sold as 6-pair packs.
• Advanced Protection Series Enhanced hearing protection ear plugs with higher noise reduction rating for demanding environments.
• HEAROS Just for Kids NRR 28 Ear Plugs Extra small corded ear plugs designed for children, providing NRR 28 noise reduction with storage case included. Sold as 3 pairs.
• HEAROS Nanos NRR 28 Ear Plugs Extra small foam ear plugs for petite ears, NRR 28 rated. Ideal for sleeping, snoring, travel, concerts, sports events, and shooting. Sold as 25 pairs.
• NexGen Series Foam ear plugs with soft polyurethane construction, silky soft skin for long-term comfort, slow recovery foam for proper fit.
• Multi-Purpose Series Versatile ear plugs suitable for multiple applications, includes free carrying case. Sold as 4 pairs.
• Rock 'N Roll Series Ear plugs designed for musicians and concert-goers, includes free carrying case.
• SoftStar Series EZ Twist Hybrid ear plug combining foam comfort with reusable stem design. Features 30dB NRR, available in corded and uncorded versions. Awarded 'Big Wow' designation for worker safety innovation.
• Metal Detectable SoftStar EZ Twist Series Hybrid Foam Metal-detectable hybrid ear plug with iron-infused cord for food processing and industrial hygiene compliance. Combines foam comfort with detectable stem design.
• SoftStar Series NexGen Super soft polyurethane ear plugs with silky soft skin, slow recovery foam. Certified NRR 30dB. Available in regular and large sizes, corded and uncorded.
• F4 Reusable Series Reusable ear plugs with innovative 2-dome, 2-disk flanges. Certified NRR 27dB. Easy to insert, soft and comfortable for long-term use, washable. Available corded and uncorded.

Quantifiable outcome

• NRR 33 - Highest rating available for foam ear plugs
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PIP Global (Protective Industrial Products)coreOthersHearos is a brand owned and operated by PIP Global, a portfolio company fulfilling its mission of 'Bringing the Best of the World to You®'. PIP Global is a leader in providing hand protection and safety products to wholesalers and distributors in industrial channels. Hearos is part of the consumer/retail brand portfolio including Safety Works®, Brahma®, Mud®, and West County Gardener®.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moldex: Moldex manufactures hearing protection and respiratory PPE including foam ear plugs (SparkPlug, Camo, Meteors) sold through industrial distribution. Direct peer in the Pro Contractor / industrial channel.
• Radians: Safety products manufacturer offering foam, reusable, and banded ear plugs sold through industrial distributors. Competes directly with Hearos' Pro Contractor / worker safety line.
• Mack's Earplugs: Long-established consumer ear plug brand focused on sleep, swimming, and musician segments. Direct competitor to Hearos Sleep Pretty in Pink and High Fidelity lines with comparable price points.
• Etymotic Research: Specializes in high-fidelity musicians' ear plugs (ER-20, ETY-Plugs) and noise-isolating earphones. Direct peer to Hearos High Fidelity product line and competes for the same audiophile and musician customer.
• Howard Leight by Honeywell: Honeywell's leading hearing protection brand, offering foam and reusable ear plugs across consumer, industrial, and shooting categories. Closest direct competitor to Hearos across both consumer and Pro Contractor lines.

Emerging players

• QuietOn: Active noise-cancelling sleep earbuds competing with Hearos' sleep ear plug use case. Represents the technological substitute threat from electronic sleep products.
• Loop Earplugs: Fast-growing direct-to-consumer fashion ear plug brand targeting sleep, events, and focus use cases. Competes with Hearos in consumer lifestyle positioning and DTC channel with younger demographic appeal.
• Decibullz: Custom-molded ear plugs targeting shooters, musicians, and industrial users. Adjacent competitor in the personalized/premium hearing protection niche overlapping Hearos' SoftStar and shooting lines.

Broad incumbents

• PIP Global (parent): Parent company of Hearos; broader safety products conglomerate with hand protection (PIP), Safety Works, Brahma, and West County Gardener brands. Relevant as the corporate parent and as the channel through which Hearos reaches B2B industrial distribution.
• 3M Personal Safety Division (E-A-R): 3M's E-A-R foam ear plug line is a market-leading hearing protection brand serving industrial and consumer markets globally. Directly competes with Hearos across foam plug NRR tiers and is the dominant incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcOxDwEzi2DPNvODEShGg7A
• Facebookfacebook.com/HEAROSEARPLUG
• LinkedInlinkedin.com/company/hearos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearos