Lugar ao Sol
Lugar ao Sol is a Portuguese promotional tourism company, founded in 2006, that sells pre-paid hotel voucher packs (7, 9, or 14 nights for two people) redeemable at a network of 113+ partner hotels across Portugal and Spain, sold direct-to-consumer online and through corporate protocol partnerships.
- Company typePrivate
- Founded2006
- HeadquartersSanta Bárbara De Nexe, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lugar ao Sol does
Lugar ao Sol is a privately held Portuguese promotional tourism company founded in 2006 and headquartered in Santa Bárbara de Nexe, operating as an intermediary that aggregates a network of 113+ partner hotels across Portugal and Spain. Its core product is a voucher book (talonário) sold through the company's own e-commerce website: customers purchase packs of 7, 9, or 14 disposable vouchers, each redeemable for one night's accommodation for two people at any hotel in the partner network. Pack pricing ranges from €59 to €88 including VAT, with promotional discounts (for example, the Pack 7+7 Noites is currently €59, down from a listed price of €128), and a referral program (Traga Amigos) that awards 7 free nights when a customer refers two paying buyers.
The underlying technology is a straightforward e-commerce storefront on lugaraosol.pt with a WordPress-based multilingual (Portuguese and Spanish) site, MbWay mobile payment integration, and hotel-side content for browsing and selecting accommodations. Revenue mechanics combine one-time pack sales with downstream minimum-consumption revenue captured by partner hotels (typically breakfast and meal charges), supplemented by optional add-ons such as the Pack Romântico (€12, including wine and chocolates). Distribution is hybrid: direct-to-consumer online sales are complemented by 12+ B2B protocol partnerships with corporate and professional entities — including Montepio, ACP, Clube Novo Banco, Ordem dos Enfermeiros, SNPL, STE, and others — which channel discounted voucher access to their members. Marketing relies on the company website, blog content, an email newsletter, a Facebook presence, and the referral program rather than paid acquisition.
The company employs 1–10 people, has no disclosed funding, no subsidiaries, no M&A activity, and no AI/ML capabilities; revenue is not publicly disclosed. Customer concentration is structurally low on the demand side (long tail of individual travelers) but moderately exposed on the acquisition side to the dozen institutional protocol partners that drive member traffic.
Lugar ao Sol firmographics
Firmographics- Name
- Lugar ao Sol
- Legal name
- Lugar ao Sol
- Website
- https://lugaraosol.pt
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lugar ao Sol is a Portuguese promotional tourism company, founded in 2006, that sells pre-paid hotel voucher packs (7, 9, or 14 nights for two people) redeemable at a network of 113+ partner hotels across Portugal and Spain, sold direct-to-consumer online and through corporate protocol partnerships.
- Ownership category
- akta.pro rank
Lugar ao Sol industry classification
Industry- Product category
- Promotional Tourism (Hotel Voucher Packs)
- NAICS
- Tour Operators (561520)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs)
Keywords
Where Lugar ao Sol is headquartered
LocationHeadquarters
- HQ city
- Santa Bárbara De Nexe
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Lugar ao Sol business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Voucher Pack Sales: One-time purchase of voucher packs (7+7 nights, 7 nights, 9 nights) granting accommodation rights at partner hotels. Pack 7+7 costs €59 (promotional from €128), Pack 7 costs €78, Pack 9 costs €88. Additional revenue from hotel minimum consumptions (meals, SPA, etc.)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pack 7+7 Noites (14 vouchers) for 2 persons |
| Unit Pricing | Pay-as-you-go | Pack 7 Noites (7 vouchers) for 2 persons |
| Unit Pricing | Pay-as-you-go | Pack 9 Noites (9 vouchers) for 2 persons |
| Unit Pricing | Pay-as-you-go | Referral discount - Traga Amigos program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Lugar ao Sol product offering
Product offeringCore offering
Lugar ao Sol sells pre-paid hotel voucher packs (Pack/Talonário) — booklets of 7, 9, or 14 disposable coupons, each granting one night's accommodation for two people at any of 113+ partner hotels in Portugal and Spain. Customers redeem vouchers at check-in and pay only mandatory minimum consumptions (e.g., meals) directly to the hotel. The company also offers an optional Pack Romântico add-on and operates a referral program (Traga Amigos) rewarding customers with free nights for bringing in new buyers.
Product overview
Lugar ao Sol operates as a promotional tourism company offering a voucher-based hotel accommodation program across Portugal and Spain. The core product consists of three hotel voucher packs (7+7 Noites, 7 Noites, and 9 Noites) that grant accommodation rights for 2 people at hundreds of partner hotels. The packs function as disposable coupon booklets where customers present vouchers at check-in. Additional offerings include a referral program (Traga Amigos) that rewards customers with free nights for inviting friends, and optional romantic packages at certain properties. The company acts as an intermediary, aggregating partner hotels while customers pay additional minimum consumptions (typically breakfast + meal) directly to hotels.
Differentiator
Problem solved
Functional benefit
Products and services
- Pack/Talonário 7+7 Noites (14 vouchers, 2 persons) Hotel voucher pack offering 14 disposable coupons, each granting one night's accommodation for two people at any of 113+ partner hotels across Portugal and Spain. Redeemable voucher-by-voucher at check-in; additional minimum consumptions (e.g., meals) paid directly to hotel. Intended for individual travelers and families seeking flexible multi-night stays.
- Pack/Talonário 7 Noites (7 vouchers, 2 persons) Hotel voucher pack providing 7 disposable coupons, each granting one night's accommodation for two people at partner hotels in Portugal and Spain. Vouchers can be used on separate or consecutive nights, providing flexibility for short breaks. Price €78.00 including VAT.
- Pack/Talonário 9 Noites (9 vouchers, 2 persons) Hotel voucher pack providing 9 disposable coupons, each granting one night's accommodation for two people at partner hotels in Portugal and Spain. Usable across separate or consecutive nights. Price €88.00 including VAT.
- Pack Romântico (Optional Add-on) Optional standalone add-on available at select partner hotels, including a bottle of wine or sparkling wine plus chocolates for two people for €12.00. Purchased as a supplement to a hotel stay booked with a voucher pack.
Quantifiable outcome
- Approximately €4/night per person for hotel accommodation
- +2 more outcomes
Companies that use Lugar ao Sol
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lugar ao Sol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Lugar ao Sol partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ACPcoreAutomobile Club of Portugal - offers discounted voucher packs to ACP members as part of employee/member benefits program.
- ASPP-PSPcorePolice staff association providing voucher pack discounts to members.
- Clube Novo BancocoreNovo Bank employee club offering promotional travel packages to members.
- CMBCPcoreMutual benefit organization for bank employees offering protocol discounts.
- GDSTcoreTransport workers union providing member benefits through voucher pack discounts.
- Inspiring BenefitsminorBenefits platform aggregator offering Lugar ao Sol vouchers to its member network.
- MedicareminorHealthcare benefits provider offering travel packages to members.
- MontepiocoreMutual bank providing employee and member benefits including discounted travel packages.
- Ordem dos EnfermeiroscorePortuguese Nurses Association offering member benefits through voucher pack protocols.
- SNPLcorePolice union providing member discounts on travel packages.
- SSCGDcoreCivil guard staff association offering protocol benefits to members.
- STEcoreTeachers union offering member discounts on travel packages.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Lugar ao Sol competitors and assessment
Company assessmentDirect peers
- Secret Escapes: Private travel club selling time-limited discounted hotel and holiday packages to members. Comparable business model of aggregating partner hotels and reselling accommodation rights as fixed-price packages.
- Voyage Privé: Members-only flash-sale travel club selling pre-packaged, deeply discounted hotel stays. Operates an analogous voucher/discount-pack model targeting deal-seeking leisure travelers across Europe, including a strong Iberian presence.
- Travelzoo: Deals publisher aggregating partner hotel offers and package deals for consumers. Comparable in curating partner hotel inventory and selling promotional packaged accommodation.
- Groupon Getaways: Groupon’s travel vertical sells discounted multi-night hotel packages via voucher redemption. Directly analogous in the pre-paid-voucher-hotel-accommodation mechanic that Lugar ao Sol operates.
Broad incumbents
- HotelBeds: Global B2B hotel accommodation wholesaler aggregating inventory for tour operators and travel agencies. Comparable wholesale/distributor role packaging partner hotel nights into resold offerings, though at much larger scale.
- eDreams ODIGEO: Iberian-headquartered online travel agency (owner of eDreams, Opodo, Travellink, GO Voyages) selling flights, hotels, and packages across Southern Europe. Comparable Iberian market focus and package-based offerings.
- Booking.com: Largest European OTA aggregating hotel inventory with real-time pricing. Operates in an overlapping accommodation distribution category, but offers per-night rather than pre-packaged voucher redemption.
- Lastminute.com: European OTA specializing in last-minute and discounted package holidays including hotel deals. Operates in the same Iberian leisure travel customer segment with similar discount-led positioning.
Emerging players
- Holidayguru (Schmetterling/Schauinsland-reisen): Discount travel deals platform selling packaged hotel stays to deal-seeking consumers in European markets. Comparable discount-voucher leisure travel value proposition in adjacent geographies.
Regional players
- Logitravel: Iberian online travel agency selling packaged holidays (flight + hotel combinations) with strong presence in Portugal and Spain. Comparable regional focus on package travel distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lugar ao Sol social profiles
Digital presenceLugar ao Sol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lugar ao Sol leadership team
Management profileNumber of profiles
Lugar ao Sol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lugar ao Sol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lugar ao Sol
What does Lugar ao Sol do?
Lugar ao Sol sells pre-paid hotel voucher packs (Pack/Talonário) — booklets of 7, 9, or 14 disposable coupons, each granting one night's accommodation for two people at any of 113+ partner hotels in Portugal and Spain. Customers redeem vouchers at check-in and pay only mandatory minimum consumptions (e.g., meals) directly to the hotel. The company also offers an optional Pack Romântico add-on and operates a referral program (Traga Amigos) rewarding customers with free nights for bringing in new buyers.
Is Lugar ao Sol a public or private company?
Lugar ao Sol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lugar ao Sol founded?
Lugar ao Sol was founded in 2006. It employs 1 to 10 people.
Where is Lugar ao Sol based?
Lugar ao Sol is headquartered in Santa Bárbara De Nexe, Portugal, in the Europe region.
How does Lugar ao Sol make money?
One revenue line is on record: voucher Pack Sales.
Who are Lugar ao Sol's main competitors?
Direct peers on record are Secret Escapes, Voyage Privé, Travelzoo and Groupon Getaways. Broad incumbents are HotelBeds, eDreams ODIGEO, Booking.com and Lastminute.com. Holidayguru (Schmetterling/Schauinsland-reisen) is listed as an emerging player. Logitravel is listed as a regional player.
Does Lugar ao Sol have an API?
No public API is recorded for Lugar ao Sol.
What industry is Lugar ao Sol in?
Lugar ao Sol's product category is Promotional Tourism (Hotel Voucher Packs). Its primary akta.pro industry code is THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 561520 and its SIC code is 7000.