Clareville Communications

What Clareville Communications does

Clareville Communications (legal entity Clareville Consultancy Limited) is a London-based, privately held public relations agency founded approximately two decades ago and operating under the wider CI Group umbrella since 2020. The firm delivers B2B and Consumer PR campaigns and programmes for a mix of UK and international clients — spanning enterprise brands, trade associations and government/tourism bodies — across vertical specialisations including baby/parenting (via the Babyville division), exhibitions, technology, payments, lifestyle, meetings and events, and retail. The agency's service model integrates traditional press relations with digital, social, blogger and influencer channels, and is supplemented by social media management and crisis communications capabilities.

The business is built on a professional services, retainer- and project-based pricing model with no publicly disclosed rates. Headcount is approximately 15 staff based in central London (66-67 Newman Street, W1T 3EQ), and the leadership team comprises directors and managers drawn from publishing, media and PR backgrounds, most of whom are members of the Chartered Institute of Public Relations. Clareville holds the PRCA Consultancy Management Standard, has been recognised as PR Agency of the Year, and cites a long-tenured client base that includes BabyBjörn (over a decade of retention), Greggs, Wickes, IMEX, Gtech, My 1st Years, HBAA and others, with documented campaign outcomes such as £10m+ PR value generated for Gtech, 3,000+ pieces of media coverage p.a. for IMEX and a 30% sales uplift for My 1st Years following a royal baby campaign.

Name

Clareville Communications

Legal name

Clareville Consultancy Limited

Website

https://clareville.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Clareville Communications is a London-based B2B and consumer PR agency, founded around two decades ago and part of CI Group since 2020. It serves enterprise, association and government clients across specialist verticals including baby/parenting (Babyville), exhibitions, technology, payments, meetings and lifestyle, delivering integrated press, digital, social and crisis communications on a retainer basis.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public relations services
• B2B PR campaigns
• Consumer PR campaigns
• Crisis communications management
• Exhibition media relations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR Services: Professional public relations services including B2B PR, Consumer PR, Social Media Management, Crisis Management, Tech PR, and specialist sector PR for baby/pregnancy, exhibitions, payments, lifestyle, and meetings industry

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Clareville Communications is a London-based, award-winning public relations agency that creates and carries out B2B and Consumer PR campaigns and programmes for UK and international clients. The agency operates through specialist divisions (Babyville, Technology PR, Payments Industry PR, Exhibition PR, Lifestyle PR, Meetings Industry PR, Destinations and Venues PR) and also provides Social Media Management and Crisis Management services on a project or retainer basis.

Product overview

Clareville Communications is an award-winning London PR agency offering a comprehensive portfolio of public relations services. The company provides both B2B and Consumer PR as core offerings, supplemented by specialist divisions including Babyville (baby/parenting PR), Technology PR, Payments Industry PR, Exhibition PR, Lifestyle PR, Meetings Industry PR, Business Events PR, and Destinations and Venues PR. Additional services include Social Media Management and Crisis Management. The agency also offers services across various industry sectors such as Baby & Pregnancy, Exhibitions, Gardening & Horticulture, Gift Card Industry, Retail PR, and more. The different specialist divisions operate under the unified Clareville brand to deliver tailored PR campaigns and communications programmes for clients ranging from small businesses to international brands.

Differentiator

Problem solved

Functional benefit

Brands

• Babyville: A specialist division of Clareville focusing on pregnancy, baby and nursery product PR, awareness campaigns, promotions and marketing support.

Products and services

• B2B PR Services B2B PR campaigns and programmes designed to be effective and communicate client messages to target business audiences. For enterprise clients across multiple sectors.
• Consumer PR Services Consumer PR campaigns and programmes that create and execute effective campaigns to reach consumer target audiences and media.
• Babyville (Baby PR) Specialist division of Clareville focused on pregnancy, baby and nursery product PR, awareness campaigns, promotions, and marketing support for baby and parenting brands.
• Technology PR PR services for innovative technology brands, aligning sales, marketing and communications; helps clients stay on message and maintain forward-looking market positioning.
• Payments Industry PR PR services for the cashless commerce sector including contactless payment cards, digital gift cards, pay by phone, and biometric security.
• Exhibition PR PR services for the exhibition industry focused on proving ROI and demonstrating the role of exhibitions in the marketing mix.
• Lifestyle PR PR services for leading brands and retailers in confectionery, property, fashion, food, herbal remedies, home interiors, travel, toys, games, and women's magazines.
• Meetings Industry PR PR services for countries, regions, cities, hotels, and venues competing to attract international and national conferences and meetings.
• Business Events PR PR services for business events targeting associations and businesses arranging conferences and meetings.
• Destinations and Venues PR PR services for destinations and venues in the meetings and events industry.
• Parenting PR Parenting and baby PR services helping brands stand out through influencer collaborations and targeted campaigns.
• Social Media Management Social media management services to build interaction with journalists and consumers through digital and social platforms.
• Crisis Management Crisis communications services to manage and protect brand reputation during challenging situations, including rapid response communications.

Quantifiable outcome

• 30% sales increase for My 1st Years following royal baby campaign
• +4 more outcomes

Named customers15 records

Segments12 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CI GroupparentOthersParent company of Clareville Communications. CI Group is a group of marketing communications companies including Pearl Analytics, Roundtable Agency, Ci DigiNut, Ellipsis, and Corporate Innovations

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Clarity PR: UK consumer and tech PR agency based in London with comparable boutique scale and a focus on technology, consumer electronics and lifestyle brands — closely matching Clareville's Tech PR and Lifestyle divisions.
• Hotwire PR: London-headquartered B2B and consumer PR agency with a strong technology and innovation specialty. Directly comparable to Clareville on B2B and Tech PR positioning, sector-led specialisms, and mid-market client base.
• Smoking Gun PR: London-based independent PR agency offering B2B and consumer campaigns across technology, lifestyle and family sectors. Same scale tier and similar sector mix (tech/lifestyle) as Clareville, including baby/family brand work.
• Manifest London: London PR agency operating in the B2B and consumer space with similar mid-market positioning. Functions as a comparable boutique competitor for UK PR retainers.

Emerging players

• Bottle PR: London-based consumer and lifestyle PR boutique with similar size and sector overlap (consumer brands, lifestyle). Comparable boutique alternative for the same client profile.
• Johnson King PR: London B2B technology PR agency operating at a similar boutique scale to Clareville, focused purely on B2B tech. Strong overlap with Clareville's Technology PR division.
• Salt PR: London-based PR agency with a consumer/lifestyle focus including baby and family brands. Most direct overlap with Clareville's Babyville and Lifestyle divisions.

Broad incumbents

• Weber Shandwick (UK): Global PR network with London headquarters serving enterprise consumer and B2B clients across sectors — overlapping with Clareville's full-service PR offering.
• Edelman (UK): World's largest PR firm with a major London presence covering consumer and B2B campaigns across baby, technology, payments and lifestyle sectors — directly overlapping with Clareville's vertical mix.
• FleishmanHillard (UK): Global PR network with a substantial London office delivering B2B and consumer PR across the same verticals as Clareville. A larger incumbent that competes for the same enterprise clients (BabyBjörn, Greggs-tier accounts).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clareville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clareville Communications