Marketing Over Coffee Marketing Podcast

What Marketing Over Coffee Marketing Podcast does

Marketing Over Coffee is a privately held, founder-operated media company built around a weekly podcast at the intersection of marketing and technology. Founded in 2007 and co-hosted by Christopher Penn and John Wall (with Katie Robbert of Trust Insights as a regular contributor), the show has produced over 800 archived episodes across nearly two decades, featuring guest interviews with CMOs and practitioners from organizations including Salesforce, PwC, MIT, UChicago Medicine, Clear Channel, and Wix. The product portfolio consists of three owned assets: the flagship podcast distributed via Apple Podcasts, Google Podcasts, and direct RSS; a companion newsletter at themshow.com offering weekly episode breakdowns and early content access; and the annual MOC Awards, a recognition program running since 2008 that honors excellence in marketing at the intersection of marketing and technology.

The underlying technology stack is deliberately lightweight rather than proprietary: a WordPress website at marketingovercoffee.com, LibSyn for podcast file hosting and RSS distribution (referenced via the LibSyn CDN), and standard mobile app listings on Apple's App Store and Amazon. No APIs, SDKs, or developer-facing integrations are offered; no proprietary software products exist.

The business model is advertiser-supported media. Episodes incorporate mid-roll sponsor reads with promotional discount codes, with a documented sponsor roster including Framer, Incubeta, Oracle NetSuite, Trust Insights, and Wix Studio. There is no paid subscription for podcast content; the audience is free-listener top-of-funnel with sponsorship as the sole visible monetization stream. The show reaches a global audience through podcast directories and a multi-platform social presence (Twitter/X, LinkedIn, Threads), and benefits from organic cross-promotion as featured guests share episodes with their own professional networks. The company operates with a very small team — 1–10 employees, with two co-hosts and a regular third-party contributor — and has not raised external capital or disclosed revenue.

Name

Marketing Over Coffee Marketing Podcast

Legal name

Marketing Over Coffee

Website

https://marketingovercoffee.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Over Coffee is a privately held, long-running weekly podcast (founded 2007) at the intersection of marketing and technology, co-hosted by Christopher Penn and John Wall, supported by a companion newsletter and annual MOC Awards, and monetized through mid-roll sponsorships from martech, adtech, and enterprise software brands targeting marketing professionals globally.

Ownership category

akta.pro rank

Product category

Marketing Podcast

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

Keywords

• Marketing podcast
• Digital marketing content
• Marketing technology media
• Podcast advertising
• Marketing industry interviews

Headquarters

HQ city

Williamstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Podcast Sponsorships: The podcast features sponsored segments from companies including Framer, Incubeta, NetSuite, Trust Insights, Wix Studio, and others. Episodes include mid-roll sponsor reads with promotional codes for listeners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Marketing Over Coffee is a weekly audio podcast that covers marketing and technology topics, featuring interviews with industry leaders, CMOs, and practitioners. The core offering is free podcast content distributed across Apple Podcasts, Google Podcasts, and RSS, monetized through mid-roll sponsor reads from companies such as Trust Insights, Incubeta, NetSuite, Wix Studio, and Framer. Supporting products include a weekly newsletter with episode breakdowns and an annual MOC Awards program recognizing marketing excellence.

Product overview

Marketing Over Coffee is a podcast-based media company offering a unified product portfolio centered on its flagship weekly marketing podcast. The core offering is the Marketing Over Coffee Podcast, which covers marketing and technology topics. Additional offerings include the Marketing Over Coffee Newsletter for weekly episode breakdowns and early content access, and The MOC Awards, an annual recognition program honoring excellence in marketing. The company operates primarily as a content/media platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Over Coffee Podcast A weekly audio podcast at the intersection of marketing and technology, featuring interviews with industry experts, discussions of AI trends, and analysis of digital marketing strategies. Targeted at marketing professionals, CMOs, and digital marketers seeking ongoing education.
• Marketing Over Coffee Newsletter A weekly email newsletter providing episode breakdowns and early access to content for subscribers of Marketing Over Coffee.
• The MOC Awards An annual recognition program honoring exemplary work in marketing at the intersection of marketing and technology.

Quantifiable outcome

• 101+ pages of archived episodes demonstrating consistent content production over nearly two decades

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Trust InsightscoreStrategic or Co-development PartnerTrust Insights, a marketing analytics company founded by show co-host Katie Robbert, is a regular sponsor and content partner. The company provides AI and analytics courses promoted on the show, with special discount codes for listeners.
• IncubetaminorGTM or Marketing PartnerIncubeta, a global marketing and AI-outcomes agency, sponsors the show as a premier Global Google Partner. Their sponsored segments highlight their average of 35% revenue growth results for clients.
• FramerminorGTM or Marketing PartnerFramer sponsors the show, offering website building tools with promotional code MOC for free Pro access.
• NetSuiteminorGTM or Marketing PartnerOracle NetSuite sponsors the show, promoting their cloud ERP and business management suite to the marketing audience.
• Wix StudiominorGTM or Marketing PartnerWix Studio sponsors the show, promoting their web platform for agencies and enterprises.
• LibSyncoreTechnology or IntegrationPodcast hosting platform that provides RSS feed distribution and audio file hosting for episode delivery across podcast directories.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smart Passive Income (Pat Flynn): Long-running business and online marketing podcast with similar longevity and solo-founder dynamic; comparable in audience (digital marketers, entrepreneurs) and sponsor profile.
• Marketing School (Neil Patel & Eric Siu): Daily short-form marketing podcast in the same category; offers a contrasting high-frequency format and competes for the same marketing professionals and advertiser budgets.
• Online Marketing Made Easy (Amy Porterfield): Marketing/business podcast with overlapping listener base of marketing professionals and small business owners; represents a monetization model that could expand into courses similar to Marketing Over Coffee's potential trajectory.
• The Digital Marketing Podcast (Target Internet): UK-based digital marketing podcast covering similar martech, analytics, and AI topics; directly comparable in subject matter and audience demographic to Marketing Over Coffee.
• Content Marketing Institute (CMI) Podcast: Content marketing focused publisher with its own podcast network; competes for the same content and martech mindshare among enterprise marketing professionals as Marketing Over Coffee.
• Social Media Marketing Podcast (Social Media Examiner): One of the longest-running marketing podcasts targeting the same digital marketing and social media audience; competes directly with Marketing Over Coffee for marketing professional listenership and sponsorship attention.
• Science of Social Media (Buffer): Marketing podcast from a well-known martech brand targeting social media and digital marketing managers; overlaps with Marketing Over Coffee's audience and editorial territory.
• The Duct Tape Marketing Podcast (John Jantsch): Long-running small-business marketing podcast with similar audience of marketing decision-makers; comparable in longevity and format to Marketing Over Coffee.

Others

• Trust Insights: Marketing analytics and AI consultancy founded by show co-host Katie Robbert and Christopher Penn; deep partnership as recurring sponsor and content partner, making it adjacent rather than directly competitive.

Broad incumbents

• HubSpot (Marketing/Lifestyle Media Properties): Larger marketing software platform that publishes multiple podcasts and content channels aimed at the same marketing professional audience; offers overlapping capability from a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mktgovercoffee
• LinkedInlinkedin.com/in/cspenn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Over Coffee Marketing Podcast