What Radio Potsdam does

Radio Potsdam is a regional radio station based in Potsdam, Germany, operated by Brandenburger Lokalradios GmbH (Handelsregister HRB 27697 P), a privately held limited company led by Managing Director Juliane Sönnichsen. Founded in 1994 and broadcasting under the supervision of the regional media authority Medienanstalt Berlin-Brandenburg (mabb) per § 18 Abs. 2 MStV, the station provides 24-hour local news, traffic, weather, sports, and cultural programming to the Potsdam and Mittelmark region. Its audience is the local resident population seeking geographically specific information that national broadcasters do not deliver.

The product surface centers on a flagship live radio service distributed across FM (89.2 MHz for Potsdam, plus secondary frequencies for Brandenburg an der Havel and surrounding areas), DAB+ digital radio on Kanal 12D covering Berlin and Brandenburg, online streaming, iOS and Android mobile applications, Amazon Alexa and Google Home voice skills, and cable carriage via PYUR and Vodafone Kabel. Beyond linear broadcast, the station operates five specialty 24/7 streaming channels (Local Heroes, Hits für Kids, Osthits, Clubbing, Weihnachten), a podcast library of more than 20 series covering sports (Turbine OnAir, 46 episodes), theater (Spielzeit, 87 episodes), family (Kinderzeit, 124 episodes), careers (Arbeitszeit, 244 episodes), sustainability (Klima Konkret), interviews (Smyrek trifft, 76 episodes), and health (Zeit für Gesundheit, launched May 2026). Supporting services include a local news portal, event calendar, Jobticker for regional employment, and real-time traffic, weather, fire danger, and emergency information.

Radio Potsdam is free-to-air across all distribution channels and generates revenue through advertising and sponsorship, explicitly marketed on its website as 'Vermarktung, Werbung & Kooperationen'. The customer base is regional advertisers and sponsors in the Potsdam-Brandenburg market. Headcount is reported in the 11–50 band. No outside funding, institutional investors, or parent company relationships are disclosed, and revenue figures are not publicly available.

Name

Radio Potsdam

Legal name

Brandenburger Lokalradios GmbH

Website

https://radio-potsdam.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Potsdam is a privately held local radio station in Potsdam, Germany, operated by Brandenburger Lokalradios GmbH, delivering 24-hour news, traffic, weather, and music programming via FM, DAB+, online, mobile, and smart speakers to the Potsdam and Brandenburg region, monetized through local advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Local radio broadcasting
• Regional news coverage
• Digital audio streaming
• Podcast production
• Community media services

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: Radio Potsdam generates revenue through advertising and sponsorship. The website explicitly mentions 'Vermarktung, Werbung & Kooperationen' (Marketing, Advertising & Cooperations) as a service offering, indicating commercial advertising is the primary revenue stream.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Radio Potsdam is a local radio station broadcasting 24/7 to the Potsdam and Mittelmark region via FM (89.2 MHz), DAB+ (Kanal 12D), online streaming, mobile apps, and smart speakers. The station delivers local news, traffic updates, weather forecasts, music programming, and an extensive podcast library, complemented by specialty audio channels, a news portal, event calendar, job listings, and traffic/weather information services.

Product overview

Radio Potsdam operates as a regional radio broadcaster offering a multi-channel media ecosystem. The core product is live radio broadcasting (89.2 MHz FM / DAB+ Channel 12D) delivering local news, traffic updates, weather reports, and music programming 24/7 to Potsdam and Mittelmark. Supporting the main radio service are specialized music channels (Local Heroes, Hits für Kids, Osthits, Clubbing, Weihnachten) and a podcast portfolio featuring 20+ distinct shows including news/talk programs (Arbeitszeit with 244 episodes), culture coverage (Spielzeit theater podcast with 87 episodes), sports content (Turbine OnAir women's football with 46 episodes), lifestyle (Kinderzeit family podcast with 124 episodes), and interviews (Smyrek trifft with 76 episodes). The WacherMacher morning show (Mon-Fri 6-10 AM) and unerhört youth magazine (Mon-Thu evenings) provide daily scheduled programming. Additional services include a news portal, event calendar, job listings (Jobticker), and real-time traffic/weather/emergency information. Distribution spans FM radio, DAB+ digital, cable (PYUR/Vodafone), online streaming, mobile apps (iOS/Android), and smart speakers (Alexa/Google Home).

Differentiator

Problem solved

Functional benefit

Brands

• Local Heroes: A specialty radio channel featuring local artists broadcast 24/7.
• Hits für Kids
• Osthits
• Clubbing
• Weihnachten

Products and services

• Radio Potsdam Live Broadcast
• Specialty Audio Channels
• Podcast Library (Mediathek)
• Potsdam News Portal
• Event Calendar (Veranstaltungen)
• Jobticker
• Traffic & Weather Services
• Hitfinder Song Search Tool
• Advertising and Sponsorship Services Commercial advertising sales service ('Vermarktung, Werbung & Kooperationen') offered by Radio Potsdam to regional businesses and brands seeking access to the local Potsdam and Brandenburg audience across FM, DAB+, online streaming, mobile, and smart speaker channels.

Quantifiable outcome

• Operates 24 hours daily covering Potsdam and Mittelmark region
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SV Babelsberg 03coreGTM or Marketing PartnerSV Babelsberg 03 is a media partner of Radio Potsdam. The football club is featured on the station's media partners section, indicating ongoing coverage and promotional collaboration.
• 1. FFC Turbine PotsdamcoreGTM or Marketing PartnerRadio Potsdam has extensive coverage of 1. FFC Turbine Potsdam women's football team, including the dedicated 'Turbine OnAir' podcast series with 46+ episodes featuring player interviews and match previews. This is one of the station's flagship local sports partnerships.
• SC PotsdamcoreGTM or Marketing PartnerSC Potsdam is listed as a media partner, with ongoing coverage and promotional collaboration for the local sports club.
• PYUR (PYUR Kabel)minorChannel Partner/ Reseller/ DistributorPYUR cable network distributes Radio Potsdam through their digital cable service, making the station available to PYUR subscribers in the region.
• Vodafone KabelminorChannel Partner/ Reseller/ DistributorVodafone cable network distributes Radio Potsdam through their cable service, making the station available to Vodafone cable subscribers.
• Medienagentur BabelsbergcoreTechnology or IntegrationMedienagentur Babelsberg is responsible for web design and technical maintenance of the Radio Potsdam website, located at Zeppelinstraße 164a, 14471 Potsdam. They are credited as the developer of the website.
• ALL-INKL.COM – Neue Medien MünnichcoreTechnology or IntegrationWeb hosting provider for the Radio Potsdam website, headquartered at Hauptstraße 68, 02742 Friedersdorf. Responsible for server infrastructure and website hosting.
• Red Hawks PotsdamminorGTM or Marketing PartnerRed Hawks Potsdam American Football team featured in media partners section with logo display.
• Potsdam RoyalsminorGTM or Marketing PartnerPotsdam Royals American Football team featured in media partners section. The station also reported on their securing a playoff place.
• OberlinhausminorGTM or Marketing PartnerOberlinhaus rehabilitation center featured in media partners section on the website.
• Firmenlauf PotsdamminorGTM or Marketing PartnerCorporate running event (Firmenlauf Potsdam) featured as media partner with promotional collaboration.
• Hans Otto TheatercoreStrategic or Co-development PartnerRadio Potsdam has an extensive partnership with the Hans Otto Theater, producing the 'Spielzeit' podcast (87+ episodes) covering theater productions, premieres, and cultural events. The station covers summer outdoor theater at the Tiefen See and winter opera productions in collaboration with the Kammerakademie Potsdam.
• Kammerakademie PotsdamcoreStrategic or Co-development PartnerRadio Potsdam collaborates with the Kammerakademie Potsdam on the annual Winter Opera (Winteroper) productions at the Friedenskirche in Sanssouci, featured in the Spielzeit podcast series.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BB Radio: Local commercial radio station serving Brandenburg, the same federal state where Radio Potsdam operates. BB Radio is the closest geographic and format peer, also running music-and-news programming for a Brandenburg regional audience.
• Energy Berlin: Berlin station of the Energy network, a youth-leaning CHR format. Competes for the same under-35 listener pool in the overlapping Berlin-Brandenburg catchment and uses a comparable multi-channel digital distribution approach.
• 94.3 rs2: Berlin/Brandenburg local commercial radio station operating in the same ad market as Radio Potsdam with an adult contemporary music and local news format. Comparable in distribution (FM + digital) and target demographic.
• 105.5 Spreeradio: Berlin commercial local station focused on adult contemporary hits and local information. Competes for the same Berlin-Brandenburg ad budgets and listener hours as Radio Potsdam.
• STAR FM 87.9: Berlin/Brandenburg rock-formatted local commercial radio station. Comparable operating model and regional scope, with overlap on local advertiser outreach in the same catchment area.
• radioBERLIN 88,8: Berlin local commercial radio station with a similar mix of news, traffic and music programming targeted at a Berlin-Brandenburg listener. Directly comparable in format, advertising model, and metropolitan-regional scale.

Emerging players

• Detektor.fm: German online-only talk and podcast radio station with regional reporting partnerships. Comparable in adopting a digital-first, podcast-heavy model and overlapping in civic journalism and local news coverage.
• Radio TEDDY: German children's radio station with streaming and podcast offerings. Comparable to Radio Potsdam's 'Hits für Kids' sub-channel in targeting the family segment, though operating nationally rather than regionally.

Broad incumbents

• Rundfunk Berlin-Brandenburg (rbb): Public broadcaster for Berlin and Brandenburg, operating multiple radio channels (Antenne Brandenburg, Fritz, etc.) as well as television. A broad incumbent in the same regional market with overlapping news and information mandate but public-service funding model.
• Antenne Brandenburg: Public radio station of rbb serving Brandenburg with news, traffic and music. Competes for the same local listeners and ad-adjacent attention in the Brandenburg catchment as Radio Potsdam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/radio_potsdam
• Facebookfacebook.com/radiopotsdam
• LinkedInlinkedin.com/company/radio-potsdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Potsdam