What SC Potsdam e.V. does

SC Potsdam e.V. is a registered non-profit sports association (eingetragener Verein) founded in 1994 and headquartered in Potsdam, Brandenburg, Germany. It self-describes as the largest mass sports club (Breitensportverein) in the state of Brandenburg, operating across at least 15 sports departments including volleyball (with a women's team in the 2. Bundesliga Nord and men's teams in the 3. Liga Nord), athletics, bobsleigh, rhythmic gymnastics, floorball, artistic gymnastics, swimming (via the PINGUIN Sport sub-brand), rehabilitation sports, and general fitness. The organization serves a broad membership base spanning babies (baby swimming) through seniors, with distinct youth club, holiday camp, and elite sports school programs in partnership with the state sports school (Sportschule Potsdam).

The business model is membership-driven and non-commercial: revenue is generated through annual/monthly membership fees, course fees (swimming school, yoga, Zumba, Pilates, Rehasport), tournament entry fees (OktoberCup, KSF Cup, U14 Cup, U13 Cup, and others), corporate event packages (Firmenevents), and contributions from premium partners (EWP, Mittelbrandenburgische Sparkasse, 2M Gruppe) plus institutional public funding from the city and state of Brandenburg. Commercial activities related to the 1. Volleyball Bundesliga team are housed in a separate adjacent operating subsidiary, SC Potsdam Sport & Marketing GmbH. Distribution is direct-to-consumer via club admission, online ticketing through Eventim-Light, padel court booking through Playtomic, and an online fan shop via Volleyballdirekt.

The club's technology footprint is minimal and non-proprietary: a WordPress website with social media presence (Facebook, Instagram, X) serves as the primary digital channel, supplemented by third-party ticketing and booking platforms. With only 21 employees, SC Potsdam relies on a large network of volunteer and part-time trainers across age-group teams. Partnerships with local schools (Da Vinci Gesamtschule, Humboldt-Gymnasium, OSZ 2) extend delivery to additional venues. Competitive strengths rest on local brand dominance, multi-sport breadth, institutional public support, and a talent development pipeline evidenced by U18 European Championship athletic qualifications and European-level sitting volleyball participation.

Name

SC Potsdam e.V.

Legal name

Sport Club Potsdam e.V.

Website

https://sc-potsdam.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SC Potsdam e.V. is a non-profit multi-sport club founded in 1994 in Potsdam, Germany, and the largest mass sports association in Brandenburg. It serves members from babies to seniors across volleyball, athletics, bobsleigh, swimming, gymnastics, and rehabilitation sports via membership and course fees.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Multi-sport club
• Volleyball programs
• Swimming school
• Youth athletics
• Rehabilitation sports

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees from club members across all sports departments including volleyball, athletics, bob sports, rhythmic gymnastics, swimming, and general fitness programs
2. Swimming School Programs: Revenue from PINGUIN Sport swimming school offering baby swimming, toddler swimming, children's swimming, kindergarten programs, and individual training sessions
3. Tournament Entry Fees: Revenue from organizing volleyball tournaments including SCP OktoberCup, KSF Cup, KSF Ladies Cup, Speck-Weg-Turnier, U14 Cup, and U13 Cup events
4. Sports Course Fees: Fees for various sports courses including yoga, Zumba, Pilates, rehabilitation sports, and fitness programs

Distribution channels5 records

Marketing channels7 records

Core offering

SC Potsdam e.V. operates a multi-sport club offering competitive and recreational sports programs including volleyball (2. Bundesliga Nord and 3. Liga Nord), athletics, rhythmic gymnastics, bobsleigh, floorball, gymnastics, disability sports, children's sports, and adult leisure sports. The club runs the Pinguin Swimming School providing baby, toddler, and children's swimming courses plus aqua fitness at a family sports center in northern Potsdam. Revenue is generated through direct club membership, course enrollment, tournament hosting, corporate event packages, and sponsorship partnerships.

Product overview

SC Potsdam e.V. is a multi-sport club operating as the largest breadth-sport club in Brandenburg, Germany. The organization offers a comprehensive portfolio of sports programs including competitive volleyball (2. Bundesliga Nord and 3rd League), athletics, rhythmic gymnastics, bobsleigh, floorball, and extensive recreational sports such as swimming (Pinguin Swimming School), fitness classes, and rehabilitation sports. The club also operates the Sportschule Potsdam in partnership with the state sports school for elite youth athlete development. Beyond individual sports programs, SC Potsdam organizes major youth volleyball tournaments including the SC Potsdam Cup U13, U14 Cup, KSF Cup, Speck-Weg-Turnier, and OktoberCup, as well as preparation tournaments for regional and league teams. Additional offerings include corporate event packages, disability sports programs, and fan merchandise through an online shop. The club utilizes a website platform with ticketing integration for events.

Differentiator

Problem solved

Functional benefit

Brands

• Pinguin Schwimmschule (PINGUIN Sport): Family sports center in northern Potsdam offering swimming courses for babies, toddlers, and children, as well as fitness programs including aqua fitness, yoga, and rehabilitation sports.
• Ladys 1st

Products and services

• Volleyball (2. Bundesliga Nord) Competitive women's volleyball program in the Second German Volleyball League (North Division) with youth development pathways.
• Volleyball Dritte Liga Nord Men's and women's volleyball teams competing in the Third League North Division, including youth development programs.
• Leichtathletik (Athletics) Track and field athletics program featuring elite athletes including decathlete Moritz Bartko, youth programs, and hosted events such as the Fly Over Potsdam pole vault meeting.
• Rhythmische Sportgymnastik (Rhythmic Gymnastics) Rhythmic gymnastics program with athletes competing in national competitions including the Deutschland Cup.
• Bobsport (Bobsleigh) Bobsleigh sports department representing the club in German and international bobsleigh competitions.
• Floorball Floorball (indoor hockey) program with youth and adult teams competing regionally.
• Schwimmschule Pinguin (Pinguin Swimming School) Comprehensive swimming school offering programs for babies, toddlers, children, and adults including baby swimming, learn-to-swim courses, aquatic fitness, yoga, and rehabilitation sports, operating as the first family sports center in northern Potsdam.
• Behindertensport (Disability Sports) Sports programs for people with disabilities including general disability sports and sitting volleyball, with the sitting volleyball team having competed at European Championships.
• Turnen (Gymnastics) Artistic gymnastics program with youth teams competing in state championships from age category AK7 through AK10.
• Kindersport (Children's Sports) General children's sports programs including vacation camps, children's dance, and various athletic activities for young people.
• Freizeitsport (Leisure Sports) Leisure sports offerings including badminton, basketball, football/soccer, padel tennis, and other recreational activities for adults and seniors.
• Rehasport (Rehabilitation Sports) Rehabilitation sports programs offered both in water and in sports rooms, providing therapeutic exercise for various conditions.
• Gesundheitssport & Gymnastik (Health Sports) Health-oriented sports including Pilates, yoga, Zumba, Nordic walking, and water gymnastics for wellness and fitness.
• Firmenevents (Corporate Events) Corporate event packages allowing businesses to organize team-building sports activities at the club facilities.
• Sportschule Potsdam Elite sports school operated in partnership with the state sports school, offering volleyball programs for talented youth with combined academic and athletic training.

Quantifiable outcome

• Athletes qualified for U18 European Championships and German national championships

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered premium partner and minor.

• Energie und Wasser Potsdam GmbH (EWP)premium partnerGTM or Marketing PartnerPremium partner of SC Potsdam providing utility services sponsorship and marketing visibility. EWP is the local energy and water utility company for Potsdam.
• Mittelbrandenburgische Sparkasse (MBS)premium partnerGTM or Marketing PartnerPremium banking partner and sponsor of SC Potsdam, providing financial services partnership and marketing support.
• 2M Gruppepremium partnerGTM or Marketing PartnerPremium partner providing services and marketing support for SC Potsdam sports programs.
• DEBEX GmbHminorGTM or Marketing PartnerLocal Potsdam business partner supporting SC Potsdam with marketing and sponsorship.
• DecathlonminorGTM or Marketing PartnerSports equipment retailer providing sponsorship and marketing partnership, offering special discounts for SC Potsdam members.
• Geschäftsnetzwerk PotsdamminorGTM or Marketing PartnerLocal business network in Potsdam providing regional business community connections and sponsorship support.
• WSD SicherheitminorGTM or Marketing PartnerSecurity services company supporting SC Potsdam with marketing partnership.
• Landeshauptstadt PotsdamminorGTM or Marketing PartnerCity government of Potsdam providing institutional support and public funding for sports club activities.
• Landesregierung BrandenburgminorGTM or Marketing PartnerState government of Brandenburg providing institutional support, public funding, and sports development programs.
• ProPotsdam GmbHminorGTM or Marketing PartnerMunicipal housing and urban development company of Potsdam supporting sports club sponsorship.
• Bäckerei ExnerminorGTM or Marketing PartnerTraditional family bakery from Beelitz near Potsdam providing catering support for events and marketing partnership.
• LOGIK Business GmbHminorGTM or Marketing PartnerLocal business partner providing services and marketing support for SC Potsdam.
• Elektro Beyer & BlankminorGTM or Marketing PartnerElectrical services company from Brandenburg supporting SC Potsdam with sponsorship.
• Radeberger Gruppe KGminorGTM or Marketing PartnerMajor German brewery group providing beverage sponsorship for club events.
• Sportpark LuftschiffhafenminorGTM or Marketing PartnerSports facility partner providing venue access and marketing visibility for SC Potsdam.
• IBB Spor (Istanbul)minorStrategic or Co-development PartnerTurkish volleyball club partnership for youth exchange program. Volleyball players from SC Potsdam traveled to Istanbul for German-Turkish youth exchange.
• ErimaminorGTM or Marketing PartnerOfficial equipment supplier for SC Potsdam volleyball, providing team apparel and gear.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allianz MTV Stuttgart: Top-tier women's Bundesliga volleyball organization that SC Potsdam would need to compete with or against if pursuing promotion; represents the commercialization benchmark within the same league system.
• SC Magdeburg: Historic German multi-sport club in Saxony-Anhalt with elite handball and broader mass sports, comparable to SC Potsdam in operating multiple elite sports alongside a mass-sport membership base.
• Berliner TSC e.V. Traditional Berlin multi-sport club offering elite and recreational programs across numerous disciplines, directly comparable as a neighboring regional multi-sport Verein in the Berlin-Brandenburg catchment.
• SSV Ulm 1846 Fußball e.V. Mid-sized German multi-sport Verein operating volleyball, handball, and other sports with broad youth development—useful peer for benchmarking SC Potsdam's resource-allocation model in a smaller market.
• TSV Bayer 04 Leverkusen e.V. One of Germany's largest multi-sport clubs with elite Olympic-sport programs and a comprehensive mass-sport membership—same operating archetype as SC Potsdam's Breitensportverein model.
• Dresdner SC e.V. One of Germany's largest traditional multi-sport clubs, also competing in women's Bundesliga volleyball. Operates a similarly broad Breitensport portfolio across multiple sports with elite development pathways.
• SC DHfK Leipzig e.V. Multi-sport Leipzig club combining elite handball and other Olympic sports with broad mass-sport offerings, structurally aligned to SC Potsdam's broad-portfolio, regional-hub positioning.
• SV Halle e.V. Large multi-sport club in Saxony-Anhalt operating elite handball, gymnastics, and other programs alongside mass-sport offerings—structurally similar to SC Potsdam's regional multi-sport model with elite development.
• USC Münster e.V. Direct competitor in the 2. Volleyball Bundesliga Nord; operates a comparable women's volleyball Bundesliga program with similar youth development structure.
• SSC Schwerin e.V. Historic women's Bundesliga volleyball club with strong youth academy—SC Potsdam's primary aspirational benchmark for promotion into the 1. Bundesliga.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sc-potsdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Potsdam e.V.